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Q&a Enosh 16011pa028
Q&a Enosh 16011pa028
Q&a Enosh 16011pa028
1. Observation Method
The observation method involves human or mechanical observation of what
people actually do or what events take place during a buying or consumption
situation. Information is collected by observing process at work.
The following are a few situations:-
Service Stations-Pose as a customer, go to a service station and observe.
To evaluate the effectiveness of display of Dunlop Pillow Cushions-In a
departmental store, observer notes:-
a) How many pass by;
b) How many stopped to look at the display;
c) How many decide to buy.
Super Market-Which is the best location in the shelf? Hidden cameras are used.
To determine typical sales arrangement and find out sales enthusiasm shown by
various salesmen-Normally this is done by an investigator using a concealed
tape-recorder
2. Natural Observation
Natural observation involves observing the behavior in a normal setting and in
this type of observation, no efforts are made to bring any type of change in the
behavior of the observed. Improvement in the collection of the information and
improvement in the environment of making an observation can be done with
the help of natural observations.
4. Direct and Indirect observation With the help of the direct method of
observation, one comes to know how the observer is physically present in which
type of situation is he present and then this type of observation monitors what
takes place. Indirect method of observation involves studies of mechanical
recording or the recording by some of the other means like photographic or
electronic. Direct observation is relatively straighter forward as compared to the
indirect observation.
Merits:
1. Economical:
It is economical, because we have not to collect all data. Instead of getting
data from 5000 farmers, we get it from 50-100 only.
2. Less Time Consuming:
As no of units is only a fraction of the total universe, time consumed is also a
fraction of total time. Number of units is considerably small, hence the time.
3. Reliable:
If sample is taken judiciously, the results are very reliable and accurate.
4. Organizational Convenience:
As samples are taken and the number of units is smaller, the better (Trained)
enumerators can be employed by the organization.
5. More Scientific:
According to Prof R.A. Fisher, The sample technique has four important
advantages over census technique of data collection. They are Speed,
Economy, Adaptability and Scientific approach.
It is based on certain laws such as:
(a) Law of Statistical Regularity
ADVERTISEMENTS:
(b) Law of Inertia of Large numbers
(c) Law of Persistence
(d) Law of Validity.
6. Detailed Enquiry:
A detailed study can be undertaken in case of the units included in the sample.
Size of sample can be taken according to time and money available with the
investigator.
7. Indispensable Method:
If universe is bigger, there remains no option but to proceed for this method. It is
specially used for infinite, hypothetical and perishable universes.
Demerits:
1. Absence of Being Representative:
Methods, such as purposive sampling may not provide a sample that is
representative.
2. Wrong Conclusion:
If the sample is not representative, the results will not be correct. These will lead
to the wrong conclusions.
3. Small Universe:
Sometimes universe is so small that proper samples cannot be taken not of it.
Number of units are so less.
4. Specialized Knowledge:
It is a scientific method. Therefore, to get a good and representative sample,
one should have special knowledge to get good sample and to perform proper
analysis so that reliable result may be achieved.
5. Inherent defects:
The results which are achieved though the analysis of sampling data may not be
accurate as this method have inherent defects. There is not even a single
method of sampling which has no demerit.
6. Sampling Error:
This method of sampling has many errors.
7. Personal Bias:
As in many cases the investigator, chooses samples, such as convenience
method, chances of personal bias creep in.
Median: If the data is arranged in the increasing or decreasing order then the
middlemost value of the data is known as the median.
Mode: If the data is given a glance then also we can get to know one very
important property of it that is which observation has appeared the maximum
number of times.
2 The value of the mode The value of the media The sum of deviations on
is established by the is fixed by its position in either side of the mean
predominant the array and doesn't are equal; hence, the
frequency, not by the reflect the individual algebraic sum of the
value in the value. deviation is equal zero.
distribution.
4 A distribution may Each array has one and An array has one and
have 2 or more only one median. only one mean.
modes. On the other
hand, there is no
mode in a rectangular
distribution.
Dispersion in statistics is a way of describing how spread out a set of data is.
When a data set has a large value, the values in the set are widely scattered; when it is
small the items in the set are tightly clustered. Very basically, this set of data has a small
value:
1, 2, 2, 3, 3, 4
and this set has a wider one:
0, 1, 20, 30, 40, 100
The spread of a data set can be described by a range of descriptive statistics
including variance, standarddeviation, and interquartile range. Spread can also be
shown in graphs: dot plots, boxplots, andstem and leaf plots have a greater distance
with samples that have a larger dispersion and vice versa.
Measures of Dispersion.
Coefficient of dispersion: A catch-all term for a variety of formulas, including
distance between quartiles.
Standard deviation: probably the most common measure. It tells you how spread
out numbers are from the mean,
Index of Dispersion: a measure of dispersion commonly used with nominal variables.
Lets say you were asked to compare measures of dispersion for two data sets. Data set
A has the items 97,98,99,100,101,102,103 and data set B has items
70,80,90,100,110,120,130. By looking at the data sets you can probably tell that the
means and medians are the same (100) which technically are called measures of
central tendency in statistics.
However, the range (which gives you an idea of how spread out the entire set of
data is) is much larger for data set B (60) when compared to data set A (6). In fact,
nearly all measures of dispersion would be ten times greater for data set B, which makes
sense as the range is ten times larger. For example, take a look at the standard
deviations for the two data sets:
Standard deviation for A: 2.160246899469287.
Standard deviation for B: 21.602468994692867.
The figure for data set B is exactly ten times that of A.
4 Expensive Economical
6 Always specific to the researcher's needs. May or may not be specific to the
researcher's need.
https://mathisfun2blog.wordpress.com/2016/06/27/statistical-data/
https://books.google.co.in/books?id=TDbuDQAAQBAJ&pg=PA123&lpg=PA123&dq=https://communit
ymedicine4asses.wordpress.com/2013/01/07/types-of-data-primary-and-secondary-
data/&source=bl&ots=eCtnja62-
V&sig=xVJZ3RFB0MXE9ELYbszTq8rrBDs&hl=en&sa=X&ved=0ahUKEwjxr_SYrIzSAhXCOY8KHWf8AgsQ6
AEIKTAD#v=onepage&q=https%3A%2F%2Fcommunitymedicine4asses.wordpress.com%2F2013%2F01
%2F07%2Ftypes-of-data-primary-and-secondary-data%2F&f=false
http://www.economicsdiscussion.net/statistics/merits-and-demerits-of-sampling-method-of-data-
collection/2343
http://www.agefi.fr/sites/agefi.fr/files/migrate/etudereference/PDZSBKPGIG_OECDBizFinOutlook20
15-embargo.pdf
https://communitymedicine4asses.wordpress.com/2013/01/07/types-of-data-primary-and-
secondary-data/
http://keydifferences.com/difference-between-census-and-sampling.html
http://www.sociologyguide.com/research-methods&statistics/research-design.php
http://www.sociologyguide.com/research-methods&statistics/social-survey.php
http://www.sociologyguide.com/research-methods&statistics/sampling.php
http://www.economicsdiscussion.net/statistics/merits-and-demerits-of-sampling-method-of-data-
collection/2343
http://keydifferences.com/difference-between-census-and-sampling.html