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    EMBA 21 - Marketing Management Assignment (Individual)

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    Glory
    This document provides instructions for an individual marketing management assignment for an EMBA program. Students are asked to assess the applicability of the new product development process to a company of their choice by analyzing how the company's process conforms to or deviates from the typical 7-8 stage model. Students must also provide their assessment of the preferred method used by the company they analyze. The assignment is due on March 25, 2017 and is worth 10 marks.

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    EMBA 21 - Marketing Management Assignment (Individual)

    Uploaded by

    Glory
    21 views1 page
    This document provides instructions for an individual marketing management assignment for an EMBA program. Students are asked to assess the applicability of the new product development process to a company of their choice by analyzing how the company's process conforms to or deviates from the typical 7-8 stage model. Students must also provide their assessment of the preferred method used by the company they analyze. The assignment is due on March 25, 2017 and is worth 10 marks.

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    Marketing

    Original Title

    NPD for Kleos

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    This document provides instructions for an individual marketing management assignment for an EMBA program. Students are asked to assess the applicability of the new product development process to a company of their choice by analyzing how the company's process conforms to or deviates from the typical 7-8 stage model. Students must also provide their assessment of the preferred method used by the company they analyze. The assignment is due on March 25, 2017 and is worth 10 marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    21 views1 page

    EMBA 21 - Marketing Management Assignment (Individual)

    Uploaded by

    Glory
    This document provides instructions for an individual marketing management assignment for an EMBA program. Students are asked to assess the applicability of the new product development process to a company of their choice by analyzing how the company's process conforms to or deviates from the typical 7-8 stage model. Students must also provide their assessment of the preferred method used by the company they analyze. The assignment is due on March 25, 2017 and is worth 10 marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    EMBA 21 Marketing Management Assignment (Individual)

    Required: Please assess the applicability of the stages of the new product
    development process to your company or a company of your choice. To what
    extent does it conform or deviate from the 7-8 stage process. In your opinion,
    what is your assessment of your case companys preferred method?

    Due Date: March 25, 2017

    Grading: 10marks

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