Sylvan Cureg

11441550

Special topic: Election Posters Overtime

Focus:.
I.] Summary of data gathered
The data gathered focuses on the attitudes of local government officers and their own involvement
towards the 2013 local elections. In an article by Sinnott, J. (2014), they analyzed local government
officers and their own involvement towards the 2013 local elections utilizing quantitative data
taken from an extensive overview of all City and County Councilors and various qualitative
interviews, the paper takes a gander at the campaigns and strategies utilized by those effective
competitors. One of the principle points of the exploration was to set up what the most essential
parts of every individual campaign were. It additionally looked at elements, for example, the effect
of posters and leaflets as well as social media as online networking has begun to assume a greater
part in elections it was likewise examined.

II.] Data Description

The research was conducted using a comprehensive survey of all the candidates that were elected
in 2013 local elections. An electronic survey was circulated to each one of those City and County
Councilors that have an email address. 932 surveys were sent altogether with 345 reactions
received giving a reaction rate of 37%.9. In addition to electronic surveys, qualitative interviews
were also conducted and directed with a cross area of Councilors, this included individuals from
political gatherings and Independents so as to widen the scope in order to get varying perceptions
and point of views.
The meeting included individuals who are new/existing Councilors, full-time/low maintenance
and urban/country in order to assemble as wide a scope of perspectives. Where an interviewee is
cited in the paper a commentary has been added to recognize their experience. The paper
investigates reactions to each of the study inquiries and additionally the post-review interviews
directed with a cross area of Councilors. The measurements are utilized expressively in order to
portray and demonstrate the information definitively and to survey whether patterns develop.
What were the most important campaigning tools?

Canvassing was seen as being by a wide margin the best campaign instrument. Living in the
electorate and group activism were additionally seen as being critical campaign devices. While
leafleting and postering were not considered similar to the most critical devices they rated
profoundly and underlined the significance of working up the personality and nature of the
candidate.
Local media was seen as being somewhat more essential than online networking which is
deserving of further examination. Campaign advertisements were viewed as the minimum vital
apparatus despite the fact that they keep on being a component of election campaigns. A Councilor
said: "Ads alone are never going to win you any votes however what they do accomplish is
candidate recognition and your name gets familiar. Taking advertisements out were in my view
significant for me as another hopeful. It additionally opened the way to neighborhood columnists
and getting issues into the nearby papers."
How important was social media to your campaign?
How would you rate the importance of social media, Facebook, Twitter, etc on your campaign?
Answer options Response percent Response count
Very important 20.5% 61
Somewhat important 46.3% 138
Neither important or not 14.4% 43
important
Not important 12.1 36
Not important at all 6.7 20
Answered Question 298

The utilization of online networking and its effect on all election campaigns has been investigated
broadly. Councilors recognized that in the 2013 Local Elections that it played a vital part, more
than 20% felt that it was essential it. In any case it could be seen as just another instrument in the
ordnance of a long election campaign. A considerable lot of the respondents to the study called
attention to that in spite of the fact that it was an imperative campaign device it required critical
exertion on the competitor's part for it to be viable as well as it to be converted into votes.
To further prove the point, a Councilor pointed out that social networking is massively essential
as it gives access to voters however, you have to put time and considerable amount of effort in it
and not just use it during election period. Some Councilors acknowledge the effectiveness of social
media but still stressed that canvassing as fundamental tool as there is no substitute for boots on
the ground. While others are still yet reserved in their views regarding the effectiveness of social
media as an election campaign tool emphasizing their confidence in their reputation as it was built
up long before the preeminence of social media.
References

Mueller, D. C., & Stratmann, T. (1994). Informative and persuasive campaigning. Public choice,
81(1), 55-77.
Lewis, J., & Masshardt, B. J. (2002, January). Election posters in Japan. In Japan Forum (Vol. 14,
No. 3, pp. 373-404). Taylor & Francis.
Dumitrescu, D. (2009). Spatial visual communications in election campaigns: Political posters
strategies in two democracies (Doctoral dissertation, The Ohio State University).
Sinnott, J. (2014). Local Elections 2014 What made the difference? An analysis of successful local
election campaigns. 1-38. Retrieved August 1, 2017, from
https://www.ucc.ie/en/media/academic/government/psai/LocalElections2014Whatmadethediff
erence-AnanalysisofsuccessfullocalelectioncampaignsDrJustinSinnott.pdf.
Dezelan, T., & Maksuti, A. (2012). Slovenian election posters as a medium of political
communication: An informative or persuasive campaign tool?. Communication, Politics & Culture,
45(1), 140.