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: ABC

2555



ABC



.
2555


ABC


1)
2)

Simulation Arena










3


13 1.3

..

..

...

1. ..... 1
......................... 1
.. 5
.. 6
. 9
. 9

2. 10
(Simulation) .... 10
14
.. 16
................................................................. 20

()

3. ..... 22
......... 22
... 22
.. 25
... 47
4. 49
.... 49
........ 50
......... 50

............. 52

.......... 54
2555 ........ 55

3 ........ 58

.................... 63

1 ......... 28

2 ................................................ 29

3 .. 30

4 ...... 40

5 ...... 43

6 ........ 45

7 ...... 45

8 ....... 46

9 .......... 47

10 ......... 50

1 ........ 5

2 .......... 6

3 Hold ....... 6

4 ............... 8

5 ............. 8

6
.. 2555 ......... 37

7 41

8 .. 41

9 1 ......... 42

10 2 ....... 42

11 3 ....... 43

1 ..... 22

2 .... 24

3 .. 26

4 .... 27

...... 31

6 1 ..... 32

7 2 ..... 33

8 3 ..... 34

9 4 ........ 35

10 ......... 36

11 ...... 38

12 ...... 39

13 ....... 44
1

1.1

ABC




1.1.1
ABC .. 2514 17 ..
2515
.. 2527
220








150,000 663
1. Airbus A300-600s 71
2. Airbus A310-200s/-300s 35
3. ATR-72s 21
4. ATR-42s 26
2

5. Boeing 727-200s 35
6. Boeing 757-200s 77
7. Boeing MD 10-10s 52
8. Boeing MD 10-30s 17
9. Boeing MD 11s 64
10. Boeing 777Fs 21
11. Cessna 208Bs 244

1.1.2

1. 1-2
2.
3.
4.

1.

1.
2.
3.

1.
2.
3



Call center 1782

1. International Priority (IP)



200
- 1, 2 3
-
-
- 68
2. International Economy (IE)


- 2-4
-
-
- 68
3. International Priority Freight (IPF)


- 1,2 3
- 68
-
-
4

4. International Economy Freight (IEF)



- 2-4
- 68
5. International Broker Select

International Priority
Air Waybill

-

- Air Waybill 1
-


6. International Priority Direct Distribution



- 2-4
-

- Air waybill Commercial Invoice



-
5

7. ImportOne
International Priority International Economy

3
1. 15%
2. 35%
3. 50%

40%
DHL UPS TNT
( 2554)

TNT 3%
UPS 15%
ABC 40%

DHL 42%

1
6

1.2




100%

1.
2.


1.20%
1.10%
1.00%
0.90%

2

Hold
8.00%
6.00%
4.00%
2.00% Hold
0.00%

3 Hold
7

()

Money Back Guarantee


()

1.2.1


1.2.1.1
1.2.1.2
8

complaint
40

30 30
26
20
complaint
14
10

1.2.2

100,000

95,000

90,000

85,000

80,000

75,000

5
9

1.3
1.
2.

1.4

1.
2.

1.
2.
3.

1.
2.
2

2.1 (Simulation)
2.2
2.3
2.4

2.1 (Simulation)







(Optimization)



1.
logic

11

2.

3.

4.
5.

6.




1.

2.
3.

4.

5.
6.
7.
(Inventory) (Human Resource)


8.

9.




12

10.

11.

12. Add-In
@Risk





1.
2.

3.



4.



7
1. (Problem Definition)
(
)

2. (Simulation Model Construction)

13

Flowchart
Flowchart
3. (Model Testing and Validation)

4. (Experimental Design)

3 Best-case Worst-case Median-case

5. (Experimental Conduction)

6. (Result Evaluation)

5 2

7. (Implementation)


4
1. (Probabilistic Simulation)
2. (Time-independent/Time-dependent
Simulation)
3. (Visual Simulation)
4. (Object-oriented Simulation)
14

2.2 (Customer Relationship Management:CRM)









(Call Center)


(Customer Relationship Management :CRM)







(Operative)

Back Office
(Analysis)




15

(Collaborative)

3
3

2.1

2.2


Proactive Telesales
(E-Commerce) Up-Saleing Cross-Saleing
(Call Center)
(Interactive Voice Response: IVR)


Data Warehouse

2
16

1. Routine Billing
Call Center
2. Web Telephone Directory

2.3 CRM

Customer Profile Customer


Behavior





2.3
(Business Process Re-engineering : BPR)



BPR
BPR 10
% BPR BPR
Re-Engineering

17

1. cycle time


cycle time = +

2. empowerment




3. collaborative work


4. team-based
5. mass customization


(Standardization)
mass customization
1. Collaborative customizers
2. Adaptive customizers

3. Cosmetic customizers


4. Transparent customizers (unique)

6. restructuring



18




Restructure
(IT)
(Function)

(information integration)
(automation) E-business


1. (Fundamental Rethinking)

2. (Radical Redesign)

3. (Dramatic Improvement)

4. (Process - oriented)

1. (Rule-breaking)
2. (Ambition)
3. (IT)

BPR (3C)
1. Customer ()
2. Competition ()
3. Change ( )
19

BPR (3R)

1. (Redesign)
(Cross-functional Process)

One Stop Service

2. (Retool) IT
Automation reengineering

IT IS IT/IS (automation)
Enabler
VDO
conference
3. (Reorchestrate) BPR 2

3.1 ()
3.2

20

2.4
(2551)





AweSim
3.0
Call center Call center

(2551)








Outsource


21

(2551)

key Excel

e-Auction e-Auction


Excel

e-Auction (On line bidding)

(2549)

1

2
3
4






Intranet
2

3

3.1


2
16.30 .
20.00 .

2
17.30 .
20.30 .

1
23

3.1.1

1. Booking


2.

3.


3.1 ( )
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10 ( BOI .. )
3.11 (19 BOI )
3.12
4.




24

5.


Cause and
Effect Diagram









Support




25

1.
-
2.
-
3.
-
4.
-

3.2
100%


3

1.
2.
3.

3.2.1

3.2.1.1

-
-
-
-
-
26

3.2.1.1.1

3
27

3.2.1.1.2

- ( )
-
-
-
-
-
- ( BOI .. )

4
28



1. Booking Fax Email

2.
3.

4.

5.

3.2.1.2

- Booking Email

-
29



1. Booking Fax Email

2.

3.

4.

5.

6.

7.





30

3.2.1.2.1


ABC.. 000555555.

1. ( )
2.
3.
4. ,
5.
6.
7. ,
8. ,
9. ,
10. ( BOI, .. , )
11. (19 , ,BOI ,)
12.



.. ..
(..) (..)
. .

3
31

Booking
Fax Email

5

32

3.2.2
Shipment


3.2.2.1
1.
2.
3.
4.
5.

1
2
3
5
4

6 1
33

3.2.2.2
1.
2.
3. /
4.
5.
6. /

2
3 4 5
1
6

7 2
34

3.2.2.3
1. (19 , BOI, , )
2.

1 2

8 3
35

3.2.2.4

1.
2. HAWB

9 4
36

3.2.2.5

10
37


6% 5% 2%
7%
38% Invoice
7%

9% 10%

8%

8%


6 .. .. 2555


38%


1. Remark


-
- Part No.
-
-
38

** Remark - IC
-

11

2.


39

12

3.2.3


40

3.2.3.1
1.

( 2555)




10.00-11.00 68
11.01-12.00 48
12.01-13.00 23
13.01-14.00 53
14.01-15.00 56
15.01-16.00 33
16.01-17.00 25
17.01-18.00 12
18.01-19.00 8
19.01-20.00 7
333
41

7

10:00 .-11:00 . 68 333
2. 3
2555 333
- 1 90 27%
- 2 2 -5 176 53%
- 3 5 67 20%

20%

20%
27%

53%

8 %
42

3.
- 1
Erlang Square Error

9 1

- 2
Beta Square Error

10 2
43

- 3
Lognormal Square Error

11 3

4.

-
10

A 3 10.00-19.00 12.00-13.00

B 4 11.00-20.00 13.00-14.00

C 3 11.30-20.30 13.30-14.30
44

4.

365

1. Create Document
2. Receive
3. Check Document
4. Classify Type of Doc.
5. Key EDI Type 1
6. Key EDI Type 2 2 -5
7. Key EDI Type 3 5
8. Send to Customs
9. System Reply
10. Send to Release

13
45

1.
6

406

365

29

() 7.9


7.9

1. (Simulation)
3.1



7
()
1 2 3 4 5 6 7 8 9 10

10.00-19.00 12.00-13.00 4 4 2 3 3 0 2 2 4 0

10.30-19.30 12.30-13.30 3 1 3 3 2 0 6 3 1 0

11.00-20.00 13.00-14.00 2 3 4 2 4 8 0 3 4 9

11.30-20.30 13.30-14.30 1 2 1 2 1 2 2 2 1 1
46

1.
2.
3. OT
4. 10

1.
8

( )
1 2 3 4 5 6 7 8 9 10

406 406 396 403 405 402 397 402 403 405

390 390 381 389 390 387 371 387 390 389

16 16 15 14 15 15 26 15 13 16

4.6 6.1 5.6 4.5 6.1 9 17 4.7 5.1 10

() 1.2 1.6 1.5 1.3 1.6 2.5 4.8 1.3 1.3 2.7


13
1.3


47

-
10

A 4 10.00-19.00 12.00-13.00

B 1 10.30-19.30 12.30-13.30

C 4 11.00-20.00 13.00-14.00

D 1 11.30-20.30 13.30-14.30

:

48

3





4

4.1


ABC



4.1.1


4.1.2


4.1.3






50

10

-
10

A 4 10.00-19.00 12.00-13.00

B 1 10.30-19.30 12.30-13.30

C 4 11.00-20.00 13.00-14.00

D 1 11.30-20.30 13.30-14.30

4.2





4.3







51

. 2551.
WFS LOGISTICS (THAILAND)
CO.,LTD : .
. 2549.

. : .
. 2551.
.
: .
. 2549.
() .
: .
. 2550.
KKK .
: .
. 2551.
AAA . : .

Simulation []. :
http://www.science.cmru.ac.th/scienceblog/admin/blog/file/50711083526.pdf
53

()

[]. :
http://archive.lib.cmu.ac.th/full/T/2552/enin0252si_ch2.pdf

[]. :
http://www.mpa11chonburi.com/private_folder/701/PA701.Dr.Tippawan.pdf

[]. :
http://catadmin.cattelecom.com/training/crm.html

About FedEx [On-line], 2012 . Available: http://www.fedex.com/th/about/.


FedEx Service [On-line], 2012 . Available: http://www.fedex.com/th/services/.

/ 1 2 3 4 5 6 7 8 9 10
10-11 67 56 65 71 62 65 100 69 64 69

11-12 77 38 44 51 44 65 53 46 44 38

12-13 63 19 17 15 21 27 40 15 15 18

13-14 27 56 50 55 40 62 44 59 51 78

14-15 21 55 56 73 62 76 31 56 54 70

15-16 2 41 43 47 36 40 15 35 43 37

16-17 7 27 25 31 12 52 2 23 25 20

17-18 5 7 10 16 11 10 8 6 20 10

18-19 8 14 11 2 2 6 2 14 6 6

19-20 3 3 6 8 7 2 7 4 3 6

280 316 327 369 297 405 302 327 325 352
/ 11 12 13 14 15 16 17 18 19 20
10-11 71 73 92 68 72 64 69 54 63 69

11-12 44 48 55 40 36 48 38 48 46 52

12-13 19 23 25 15 21 15 23 19 35 17

13-14 48 68 26 58 66 51 65 56 52 50

14-15 61 68 45 52 72 52 66 54 56 49

15-16 29 45 25 33 25 43 37 28 35 19

16-17 30 28 22 24 21 25 33 27 36 25

17-18 10 29 7 10 14 20 10 13 6 10

18-19 2 16 10 2 10 9 6 7 14 11

19-20 12 6 7 14 6 5 10 12 4 8

326 404 314 316 343 332 357 318 347 310

3
/ 1 2 3
1 2 4 10
2 1 7 22
3 3 3 35
4 2 5 27
5 3 6 11
6 5 4 12
7 1 13 22
8 1 7 9
9 5 3 12
10 2 5 17
11 3 4 13
12 2 5 13
13 1 7 12
14 3 12 9
15 1 5 25
16 2 6 20
17 4 9 15
18 3 5 12
19 2 8 23
20 2 11 11
/ 1 2 3
21 1 10 17
22 1 6 12
23 1 9 13
24 3 4 33
25 2 9 23
26 3 10 31
27 1 8 22
28 2 4 13
29 1 5 12
30 1 8 10
31 5 10 17
32 1 7 26
33 1 5 23
34 4 4 23
35 1 6 14
36 2 8 12
37 3 6 23
38 2 7 11
39 2 6 17
40 2 6 12
/ 1 2 3
41 3 9 25
42 2 9 10
43 2 10 17
44 2 8 26
45 5 7 35
46 2 7 27
47 4 8 11
48 2 8 12
49 2 6 25
50 1 10 12
51 2 8 10
52 3 4 17
53 1 5 26
54 4 8 23
55 2 8 23
56 1 6 14
57 2 10 12
58 1 8 12
59 2 4 10
60 3 5 17
/ 1 2 3
61 2 8 26
62 4 7 23
63 2 7 23
64 2 5 14
65 4 8 12
66 2 8 10
67 1 8 17
68 1 7 26
69 5 7 23
70 1 5 23
71 1 7 14
72 4 6 12
73 1 8 23
74 3 6 12
75 2 7 10
76 2 6 17
77 2 6 26
78 1 6 23
79 5 6 23
80 1 6 14
/ 1 2 3
81 2 5 12
82 3 11 23
83 2 5 12
84 2 7 10
85 1 5 17
86 3 8 26
87 2 5 23
88 3 8 23
89 1 5 14
90 1 5 12
91 1 8 10
92 1 5 17
93 1 5 15
94 3 7 12
95 1 5 23
96 1 6 11
97 1 6 17
98 2 12 12
99 3 8 13

2 2529

() 2552

2554 FedEx Express
(Thailand) Co., Ltd. .. 2553

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