EXCELLENT GOOD
4 3
CONCEPT (40%) The product shows an
exceptional picture of what
they trying to achieve. It has
adequate description of
what they trying to do and
how it will contribute to the
video project.
SCRIPT/STORYBOARD (30%) The script is complete and
has clear details on what
each actor will say and do.
CONTENT/ORGANIZATION The product highly gives
(30%) description of how the
product idea creates value in
the market.
FAIR
2 1
The product shows a clear
picture of what they are trying
to achieve. It can describe what
they are trying to do but has
trouble describing how it
contributes to the video
project.
The presentation clearly
defines what is innovative and
unique about the product.
The product has clear
description of how the product
idea creates value in the
market.
POOR
The product shows The product shows
brainstormed little effort that is
concept, but no clear spent in brainstorming
focus has emerged. and refining a concept.
Goals of the video It has unclear goals on
project not clearly how the video project
defined. objectives will be met.
The presentation The presentation does
partially defines what not define what is
is innovative and innovative and unique
unique about the about the product.
product.
The product partly The product does not
describes how the give description of how
product idea creates the product idea
value in the market creates value in the
place. market place.