...

Template ...

Vision 3 5

Mission
Strategic
Issues

Goal
Key
Performance
Indicators

Target

Strategy



(SWOT)

(Vision) (Mission)

/ (Strategic Issues)

(Goals)

(Key Performance Indicators)

(Target)

(Strategies)

 ........
SWOT -



Outside In Inside Out (
)

( )
SWOT


 SWOT
.....

Potential
New
Entrants

Su
ppli
Rivalry
ers
Among
of Buyers
Competing
Key
Sellers
Inp
uts

Substitute Products
(of firms in
other industries)





.
. .

Missions vs. Visions
(Mission)




 (Mission)

1)
2

2)

3)

 (Strategic Issues)



Stakeholders

Strategic Issues


1 2

1 1

2 2

...... ......








(Run the Business)
(Serve the Customer)
(Manage Resources)
(Capacity Building)

(Critical Success Factor - CSF)
(Critical Success Factor - CSF)









(Critical Success Factors)
( )


(Critical Success Factors)
( )

2

3

4

(Critical Success Factors)
( )

2

3

Strategy Map





 ..........................................................................................................................

1 2 3 4

XXXXXXXX XXXXXXXX XXXXXXXX XXXXXXXX


Balanced Scorecard

: Shareholder Value
ROCE








Customer Acquisition Customer Retention
:

:

(

( ( ) )
) )

, ,
:
, Climate for
Action
,


Balanced Scorecard
 (Key Performance Indicators)
--- / / What to measure?

--- / How to measure?

/ / /
 (Baseline) (Target)


( )
esstimate

(Benchmarking)
(Stakeholders)





 ?
Stretch Target

Small Step Target

Baseline Target
(
)


 3
Where are we now?
? SWOT Analysis

Where do we want to go?

? Vision and Goals

How do we get there?

Strategies
?

/ /


Top - Down

Stakeholders ( )

SWOT

Bottom Up

 SWOT
Opportunities Threats
- -

Strengths
----
-

Weaknesses
-
-

(Strategies)

(Project)