PHIU KHO ST

Knh cho ng/B/Anh/Ch/!

Lu khng c cu tr li ng hay sai, tt c kin phn hi u c gi tr cho nghin cu ny.
PHN I: THNG TIN TNG QUT
1. Trong 1 thng gn y, ng/B/Anh/Ch c n trung tm thng mi khng?

C
Khng
Nu Khng, xin kt thc cuc phng vn y. Cm n tham gia kho st ny.
Nu C, xin vui lng tr li tip
2. S ln ng/B/Anh/Ch n trung tm thng mi trong 1 thng gn y:

1 2 ln
3 4 ln
Trn 4 ln
3. ng/B/Anh/Ch n trung tm thng mi no sau y? (C th c nhiu la chn):

Cresent Mall
Vivo City
Aeon
Parkson
Vincom

Khc: (Xin ghi r)
4. Chn trung tm thng mi mi no ng/B/Anh/Ch va i ln gn y nht:

Cresent Mall
Vivo City
Aeon
Parkson
Vincom

Khc: (Xin ghi r)
Gi X l trung tm thng mi cp cu 4 tr li tip phn sau.

Lin h Nhm MBA H Bch Khoa HCM : Viber/zalo Chat

http://facebook.com/hoidapSPSS/. Email: hotrospss@gmail.com . Website: http://phantichspss.com/lien-
he-gioi-thieu c:

5. T vn m hnh nghin cu/bng cu hi/ traning trc tip v cc bc lm lun vn nh l: phn

tch hi quy, phn tch nhn t, Cronbachs Alpha... trong SPSS, v m hnh SEM, CFA, AMOS.

6. Cung cp/chnh sa s liu kho st ph hp vi bng cu hi ca bn chy ra kt qu c ngha

thng k.

PHN II: NH GI V DCH V

Hon ton khng ng

Xin cho bit mc ng ca ng/B/Anh/Ch vi cc pht biu sau v trung tm Hon ton ng
Khng ng

thng mi X bng cch nh du () vo cc tng ng, vi:

Trung dung
ng

s 1: Hon ton khng ng

s 5: Hon ton ng
Cn vi mc khc th nh vo cc s 2, 3 v 4.

iu kin mi trng xung quanh (Ambient conditions)

1 Nhit trung tm thng mi X thong mt. 1 2 3 4 5
2 Bu khng kh trong trung tm thng mi X trong lnh 1 2 3 4 5
3 Nhc nn trung tm thng mi X nh nhng 1 2 3 4 5
4 Mi hng c trng trung tm thng mi X rt d chu 1 2 3 4 5
5 nh sng trong trung tm thng mi X ph hp vi khng gian chung 1 2 3 4 5
6 nh sng trung tm thng mi X gip ti quan st hng ha d dng 1 2 3 4 5
Nhn chung, ti thy cc iu kin mi trng ca trung tm thng mi X to s
7 1 2 3 4 5
thoi mi cho khch hng mua sm .
B cc khng gian (Spatial Layout)
8 Cch b tr ti trung tm thng mi X gip ti tm thy cc gian hng d dng 1 2 3 4 5
9 Cch b tr ti trung tm thng mi X gip ti d dng tm thy li ra, vo ti y 1 2 3 4 5
Cch b tr ti trung tm thng mi X gip ti d dng tm n khu vc cn thit
10 1 2 3 4 5
(thang my, thang cun, bi xe, nh v sinh ca trung tm)
Nhn chung, ti thy cch b tr trung tm thng mi X gip khch hng d
11 1 2 3 4 5
dng tm thy ni mnh cn n
Chc nng trung tm thng mi (Shopping Mall Functionality)
12 Trung tm thng mi X c sn nhiu sn phm/dch v m ti cn 1 2 3 4 5
13 Ti thy sn phm/dch v ti trung tm thng mi X cung cp l mi, hp thi. 1 2 3 4 5
14 Ti thy sn phm/dch v cung cp ti trung tm thng mi X c cht lng tt 1 2 3 4 5
Chc nng tng th (Overall Functionality)
15 Ti thy trang tr bn trong trung tm thng mi X kh hp dn 1 2 3 4 5
16 Ti thy kin trc ca trung tm thng mi X mang tnh c trng, thu ht 1 2 3 4 5
17 Ti thy c s vt cht trung tm thng mi X rt tt 1 2 3 4 5
Du hiu, Biu tng (Signs, Symbols)
18 Ti thy cc bng biu ch dn ti trung tm thng mi X r rng 1 2 3 4 5
19 Cc bng ch dn ti trung tm thng mi X ln c th thy c t xa 1 2 3 4 5
20 Cc bng ch dn ti trung tm thng mi X trnh by d hiu 1 2 3 4 5
21 Cc bng ch dn ti trung tm thng mi X gip ti d dng tm c ni cn n 1 2 3 4 5
S sch s (Cleanliness)
22 Ti thy nh v sinh trung tm thng mi X lun c gi sch s. 1 2 3 4 5
23 Khu vc n ung ti trung tm thng mi X lun c dn dp gn gng 1 2 3 4 5
24 Li i v li thot him ti trung tm thng mi X lun sch s, thng thong 1 2 3 4 5
25 Nhn chung, ti thy mi khu vc ti trung tm thng mi X u c gi sch s 1 2 3 4 5
Gi tr tin t (Monetary Value)
26 Ti thy gi sn phm/dch v bn/cung cp ti trung tm thng mi X l hp l 1 2 3 4 5
27 Gi tr sn phm/dch v ti trung tm thng mi X tng xng vi gi bn 1 2 3 4 5
28 Ti thy gi tr sn phm/dch v ti trung tm thng mi X tt hn ni khc 1 2 3 4 5
Gi tr tin li (Convenience Value)
29 Ti tit kim thi gian v tin bc khi mua sm/gii tr ti X. 1 2 3 4 5
30 Ti nh gi cao s d dng mua sm/s dng dch v ti X. 1 2 3 4 5
31 Ti thy nh gi cao tnh tin li khi mua sm/s dng dch v ti X. 1 2 3 4 5
32 Mua sm/s dng dch v ti X lm cuc sng ca ti d dng hn 1 2 3 4 5
33 Ti thy mua sm/s dng dch v ti X l cch qun l thi gian hiu qu. 1 2 3 4 5
34 Ti nh gi cao vic mua sm/s dng dch v ti X m khng cn n ni khc 1 2 3 4 5
Gi tr cm xc (Emotional Value)
35 Ti hi lng khi mua sm ti trung tm thng mi X 1 2 3 4 5
 36 Ti cm thy tt hn khi mua sm ti trung tm thng mi X 1 2 3 4 5
37 Mua sm ti trung tm thng mi X lm cho ti cm thy th gin. 1 2 3 4 5
38 Ti thy mua sm/s dch v ti X to mi lin kt gia ti vi bn b, ngi thn 1 2 3 4 5
Gi tr x hi (Social Value)
39 Ti cm thy c ngi khc chp nhn khi mua sm/s dch dch v ti X. 1 2 3 4 5
40 Ti thy mua sm/s dch dch v ti X gip ti to n tng tt vi mi ngi. 1 2 3 4 5
41 Ti thy hnh phc khi c cng tng lp vi bn b, ngi thn. 1 2 3 4 5
42 Ti cm thy th v khi n mua sm ti X cng bn b, ngi thn. 1 2 3 4 5
43 Ti cm thy th v hn khi mua sm/gii tr ti trung tm thng mi X 1 2 3 4 5
Gi tr hiu bit (tri thc) (Espistemic Value)
44 Ti mua sm/s dng dch v ti trung tm thng mi X c tri mi. 1 2 3 4 5
45 Ti mua sm/s dng dch v ti X th loi hnh mua sm mi. 1 2 3 4 5
46 Ti mua sm ti trung tm thng mi X khng cn t m v n na. 1 2 3 4 5
nh mua lp li (Repeat purchase intentions)
47 Ti s chn trung tm thng mi X khi cn mua sm/gii tr trong ln ti. 1 2 3 4 5
48 Ti s tip tc n X mua sm/s dng dch v trong tng lai. 1 2 3 4 5
49 Ti s s dng thm nhiu loi sn phm/dch v khc ti trung tm thng mi X. 1 2 3 4 5

PHN III: THNG TIN KHC

Xin ng/B/Anh/Ch cho bit mt s thng tin khc phc v cho vic trnh by d liu thng k.
Gii tnh:
N
Nam
Nhm tui:
18-25
26-35
36-45
46-55
>55 tui
Tnh trng gia nh:
C gia nh, khng con
C gia nh, c con
c thn
Thu nhp trung bnh hng thng ca ng/B/Anh/Ch (ng):

< 5 triu
5 10 triu
>10 20 triu
Trn 20 triu
Ngh nghip:

Doanh nhn
Nhn vin VP
Cng nhn
Ngh t do
Ni tr

Hu tr
Khc (xin ghi r): ..

Xin chn thnh cm n s hp tc ca ng/B/Anh/Ch!