MMD3023 Multimedia Project Management

Semester 1 2015/2016

Group Assignment : 40%

1. Work in group of four (4), produce a video demo for a commercial product/service based on any
companies, shops or individuals (real & new/existing products in markets).
2. Information in the video should include :
I. Introduction to product/services, branding, company
II. Photos of product/services
III. How to use the product?
IV. Who used it?
V. What user says about product?
VI. Product benefits or advantages
VII. Price and services or support provided
VIII. How/where to get the product?

3. Set a few meetings with the product owners/companies to get their approval and do a short
proposal presentation to them on how to promote their products/service using web services
(facebook, video commercial-youtube, instagrams, twitter, blogs and etcs)

4. Prepare a working paper (proposal) on how are you going to promote the product during the
exhibition. The proposal should include :
I. The product title
II. Brand and company profile
III. Why your group choose the product and company?
IV. Form of promotion plan
V. Why you choose this plan?
VI. Budget and costing
VII. Successful rate?
VIII. Evaluation, surveys, questionnaire?

5. The proposal will be presented in the class on week 8 before semester break together with a
promotional poster.