SR TOPIC PAGE

NO. NO. PARTICULARS NO.

1 INTRODUCTION
1.1 Introduction of smart phones
1.2 History of smart phones
1.3 Characteristics of smart phones
1.4 Types of smartphones
2 RESEARCH METHODOLOGY
2.1 Research objective
2.2 Need for the study
2.3 Hypothesis
2.4 Research design
2.5 Research questions
2.6 Data collection and Sampling methods
2.6.1 Data collection methods
2.6.2 Primary data collection
2.6.3 Sample
2.6.4 Sample population
2.6.5 Sampling data
2.6.6 Empirical Research - Sampling
2.6.7 Measurement and scaling
2.6.8 Quantitative Questionnaire
2.6.9 Data analysis techniques
2.6.10 Limitations of the study
3 LITERATURE REVIEW
3.1 Consumer Decision Making
3.2 Models of Consumer Behavior
3.3 The Hawkins , Best and Coney Model
3.3.1 External Influence on Consumer Behaviour
3.3.2 Internal Influence on Consumer Behaviour
3.3.3 Social Concept and Lifestyle
3.3.4 Decision Process
 3.4 Factors Affecting Purchase Decision for Smartphones
3.4.1 Social Factors
3.4.2 Self Actualization
3.4.3 Brand Concern
3.4.4 Price Concern
3.4.5 Product Features Concern
3.5 Impact of Brand on Consumer Behaviour for Smart phones
3.5.1 Brand Equity
3.5.2 Brand Awareness
3.5.3 Customer Brand Engagement
3.5.4 Brand Loyalty
3.5.5 Brand Association
4 DATA PRSENTATION AND DATA ANALYSIS
4.1 Demographics
4.1.1 Age
4.1.2 Gender
4.1.3 Occupation
4.2 Consumers Attitude towards owning and level of satisfaction from
smartphones
4.3 Consumer Attitude towards Switching Smartphones
4.4 Consumer Brand Preference
5 CONCLUSIONS AND RECOMMENDATIONS
5.1 Conclusions delivered by survey
5.2 Recommendations to Industry
APPENDICES
Appendix : Graph for Age and Occupation
Appendix : Quesionnaire
BIBLIOGRAPHY