E-Mail: srikanthiyer11@gmail.

com Contact : +91 9892500987

EXECUTIVE SUMMARY
A dynamic professional with around 10 years of experience in Sales, Distribution, Marketing & IT
Currently working with PepsiCo India as Branch Sales Manager
Previously worked with LVMH India Pvt Ltd. as National Sales Manager (2014-2015)
Previously worked with PepsiCo India as General Manager : Marketing & Sales Development (2012-
2014) and as Manager Sales (2010-2012)
Also Worked as Area Manager with SABMiller India (2008-2010)
Prior to MBA worked with Patni Computer Systems as Module Lead (2004-2006)
Team Handling, training and mentoring capabilities with successful track record to handle diverse market
dynamics & fine tuning strategies to ensure wider market reach of unexplored market segments

PROFESSIONAL EXPERIENCE

PepsiCo India Operations Branch Sales Manager

Mumbai Region (Present)

Key Responsibilities

Managing Foods & Beverage business of around 500 crs. INR with a team of 5 Managers, 30 Sales Executives
and 350 Salesmen
Building plans to grow market share, increase distribution, drive execution and deliver trade spend productivity
Designing and driving Best-in-class coverage model for the zone
Building capability in team for driving sustainable growth and for future success

Key Achievements
Achieved 4% share gain in Breakfast (Quaker) and 5% gain in Traditional snacks (Kurkure Namkeen)
Reached highest ever ND in Traditional snacks
Delivered highest ever top line in Beverage business (H1 2016)
Achieved highest Execution score (EDGE) in the region and Best in Class S&D KPIs

LVMH W&J India Operations National Sales Manager (2014-15)

LVMH is a multinational luxury goods conglomerate in Fashion, Jewellery and Watches, Wine and spirits and more

Key Responsibilities & Achievements

Managed a business of around 200 crs. INR leading a team of 5 Sales Managers
Achieved highest ever top line and positive bottom line for the region

PepsiCo India Operations General Manager: Marketing & Sales

Development (2012 2014)

Key Responsibilities

Designed & drove blueprint of growth by brands, packs, channels & geographies (Business Development)
Drove & sustained strategic initiatives (GTM transformation/Customer Marketing)
Managed S&D Infrastructure Quality & Development (Sales Development)
Managed the entire Dukes Portfolio, Dukes Lemonade and Dukes Soda (Brand Management)
Led a team of 2 Assistant Managers, 4 Executives
Managed S&D P&L and Marketing Activities (Rs. 15 cr. Budget) for the Unit
Key Achievements
Achieved highest ever share and numeric distribution in Rural Maharashtra
Re-Launched Dukes Portfolio and launched new variants ; Initiated Dukes Digital Marketing
Handled IPL for Mumbai and Pune; IPL activation for Maharashtra
Achieved Best in Class S&D KPIs for 2013
Awarded Best Support Team in 2012 : Team Marketing, Maharashtra

PepsiCo India Operations Manager Sales Mumbai Suburbs

(2010 - 2012)

Key Responsibilities

Managed a General Trade business of around INR 100 crs. with a team of 3 Asst. Managers , 9 Sales Executives
and 60 Salesmen
Generated area-level forecast with emphasis on maintaining optimum customer inventory
Planned, managed and evaluated sales and distribution infrastructure to enhance business performance

Key Achievements
Achieved highest ever Relative Market Share (Mumbai Suburbs) & Annual Sale for the region
First Manager territory in PepsiCo to be 100% on Sales Force Automation & Segmentation
Achieved 2.8% overall gain & 9.4% gain in Aqua market share
Awarded BUROH : Business Unit Ring of Honour (highest award in PepsiCo India)
Selected for ILeap (Leadership Program) at IIM Ahmedabad in Oct 2012
Awarded Best Team and Dynamic Leader in West Region for 2011

SABMiller India Operations Area Sales Manager Pune

(2008 2010)
SABMiller India is a wholly owned subsidiary of SABMiller plc, the second largest beer company in the world

Key Responsibilities

Managed a business worth INR. 50 crore annually with a team of 4 Sales Executives & over 30 DB salesmen
Planned and achieved budgeted top line and bottom-line growth for the area
Key Achievements

Achieved 3% gain in Mainstream Strong Segment in spite of over 10% reduction in discounts/schemes
Ranked First amongst all the ASMs of SAB Miller India ( H1 2010)
Awarded Best ASM for 2010 Season

Patni Computer Systems (IGATE) IT Services Software Engineer/Module Leader

(2004 -2006)

Key Responsibilities & Achievements

Module leader of 'Customer Service' application in a project for MetLife Insurance
Knowledge Management Representative for the MetLife Chile team :Interface to sales & marketing team
Member of the Best Team Award as well as the Best Project Award for the year 2005 for MetLife

EDUCATIONAL QUALIFICATION

Qualification College/University Year CGPA/ %

PGDM (Marketing) Institute of Management Technology(IMT) 2008 7.02 CGPA

Ghaziabad
B.E (Computers) R.A.I.T, Mumbai University 2004 62.8%