THE

CHOBANI
STORY
 CONTENTS
FOUNDERS NOTE. . . . . . . . . . . . . . . . p1
CHOBANI JOURNEY. . . . . . . . . . . . . p2
CHOBANI 101. . . . . . . . . . . . . . . . . . . . . p3
CHOBANI PLANTS . . . . . . . . . . . . . . . p4
OUR PRODUCTS. . . . . . . . . . . . . . . . . p5
CHOBANI CHAMPIONS. . . . . . . . . . p7
CHOBANI KITCHEN. . . . . . . . . . . . . . p8
CHOBANI SOHO. . . . . . . . . . . . . . . . . p9
OLYMPIC SPONSORSHIP. . . . . . . . p10
SHEPHERDS GIFT. . . . . . . . . . . . . . . . p11
MEET OUR TEAM. . . . . . . . . . . . . . . . p13
CONTACT US. . . . . . . . . . . . . . . . . . . .p14

click to access this page at any time

Contact media@chobani.com
 FOUNDERS NOTE
OUR VALUES:
INTEGRITY
CRAFTSMANSHIP
INNOVATION
LEADERSHIP
PEOPLE
GIVING BACK

OUR YOGURT IS
MADE WITH SIMPLE
INGREDIENTS BY Our journey started in 2005 in a hundred-year-old, shuttered
manufacturing plant in Central New York, NY where we
REAL PEOPLE WHO spent more than 540 tireless days and nights perfecting
HAVE A PASSION the recipe for our authentic strained Greek Yogurt.
FOR WHAT THEY DO. Every day, we craft wholesome products using only
natural ingredients. Instead of cutting corners, we take
the time to make our yogurt using a centuries-old,
authentic recipe. This back to basics approach that
captures our innovation philosophy: keep it simple and
keep it real.
We believe yogurt is meant to be simple: just milk and
cultures. So while the names of our probiotics may be
hard on the tongue, theres nothing complicated or over
fussed about our products.
Thats my promise to you: to make our yogurt the right
way, not the easy way, and to inspire you to experience
the enjoyment that comes from eating simple, delicious,
nourishing foods.

NOTHING BUT GOOD,

Hamdi Ulukaya
Founder & CEO

1
 2005 2011
In South Edmeston, N.Y., Kraft Chobani debuts first national
closes yogurt plant built in 1885. advertising campaign: Real
Love Stories.
Chobani founder Hamdi Ulukaya
stumbles upon a post card in the Chobani launches in Australia
mail for shuttered plant. in Woolworths throughout
New South Wales.
After initially throwing the ad away,
Hamdi listens to his gut, fishes it Chobani breaks ground on new
out of the trash and decides to production facility in Twin Falls, Idaho.
purchase the plant with the help of
a SBA 504 loan.
2012
20052007 Chobani Champions launches first
national advertising campaign:
With the help of four former Kraft Win The Day.
employees and Yogurt Master
Chobani becomes an official
Mustafa Dogan, Hamdi works nearly
sponsor of the 2012 and 2014 U.S.
OUR
JOURNEY
18 months to perfect the recipe for
Olympic teams and launches a
Chobani Greek Yogurt.
national campaign for the 2012
London Olympic Games.
2007 Chobani SoHo, the first Chobani
The very first cup of Chobani hits brick and mortar store, opens in
shelves at a small grocer in Long New York City.
Island, N.Y.
Chobani launches in the UK in
Tesco stores.
2009 Chobani begins local production at
Stop & Shop and ShopRite begin its new plant in Australia.
carrying Chobani.
Chobani opens its second U.S.
Chobani adopts nothing but good production facility in Twin Falls,
as company philosophy and tag line. Idahothe worlds largest yogurt
plant. The one million square-foot
2010 plant is completed in just 326 days
following a $450 million investment.
Chobani becomes No. 1 selling
Greek Yogurt in America.
2013
Shepherds Gift Foundation,
Chobani celebrates the opening of
Chobanis charitable arm, is formed.
its International HQ in Amsterdam.
CHOmobile tour kicks off, delivering
Chobani launches three new
samples across the country.
product innovations: Chobani Bite,
Chobani Champions, the first Greek Chobani Flip and Champions Tubes.
yogurt made for kids, hits shelves.
Chobani launches national advertising
campaign: Go Real Chobani.
Chobani supports Sing for Hope
Pianos, a NYC-based organization
dedicated to make arts accessible
to all.
Hamdi wins 2012 Ernst & Young
World Entrepreneur of the
Year Award.

2
CHOBANI 101

Every day, we make wholesome Greek Yogurt by taking WHAT MAKES CHOBANI
a back-to-basics approach that captures our innovation GREEK YOGURT NOTHING
BUT GOOD?
philosophy: crafting wholesome products using simple
ingredients. Instead of cutting corners, we take the time Two times more protein than
to make our yogurt using a centuries-old, authentic recipe. regular, unstrained yogurt
Made with only natural ingredients
CHOBANI GREEK YOGURT IS CHOBANI GREEK YOGURT and real fruit
DIFFERENT FROM REGULAR, IS DIFFERENT FROM
Preservative free
UNSTRAINED YOGURT. GREEK-STYLE YOGURT.
No artificial flavors or artificial
Our authentic straining process Chobani is free of ingredients like sweeteners
removes excess liquid whey, milk protein concentrate and Free of milk protein concentrate
resulting in a thicker, creamier animal-based thickeners, which and animal-based thickeners
yogurt that yields 13-18g of protein some manufacturers add to make 5 live and active cultures,
per 6oz cup, depending on Greek-style yogurts. Such additives including 3 probiotics
the flavor! are used to mimic the thickness
Made with milk from cows not
and protein count found in authentic
treated with rBST
We use 3 pounds strained yogurts like Chobani.
0g trans-fat
of milk to make Contains less than 5% lactose
1 pound of Chobani OUD Kosher
Greek Yogurt Gluten-free

3
OUR PLANTS

1&3
Chobani Production Plant
Central New York

2,
Chobani Production Plant
Twin Falls, Idaho

3 2

Central New York

Our first plant, purchased in 2005
Currently employs nearly 1,300 people
Uses 25 million pounds of milk per week and ships
more than 2 million cases of yogurt per week
Twin Falls, Idaho
Opened in December 2012
Built in just 326 days
The worlds largest yogurt manufacturing
facility, nearly 1 million sq. ft. in size, $450
million investment
Dandenong, Australia
Purchased Australian yogurt company in 2011
Celebrated opening in December 2012
Nationally available throughout Australia
All cups locally produced in Australia use milk
sourced from local Australian cows

Chobani products are available in three countries.

U.S. U.K. Australia

4
CHOBANI PRODUCTS
CHOBANI GREEK YOGURT
Every cup is nothing but good.

6 OZ 16 OZ 32 OZ

CHOBANI BITE
Snack attack? Sink your teeth into Chobani Bite.

3.5 OZ 4-PACKS

5
CHOBANI PRODUCTS
CHOBANI FLIP CHOBANI CHAMPIONS CUPS
A dynamic duo youll flip for. Authentic strained Greek yogurt made just for kids, in cups and tubes.

5.3 OZ 3.5 OZ 4-PACKS

CHOBANI CHAMPIONS TUBES

The same Chobani Champions you know and love, in a portable tube.

2.25 OZ

6
 CHOBANI
CHAMPIONS
Introduced in 2010, Chobani
Champions is our delicious
authentic strained Greek Yogurt
made just for kids. Kids love
Chobani Champions because
we make it in smaller, kid-friendly
serving sizes with creamy,
blended flavors they dont need
to stir. Parents love Chobani
Champions because its a good
source of Vitamin D and protein;
plus its made with only natural
ingredients and real fruit.

Chobani Champions Tubes contain the same smooth, blended WHAT MAKES CHOBANI CHAMPIONS
authentic strained Greek Yogurt youll find in our Chobani GREEK YOGURT NOTHING BUT GOOD?
Champions Cups in a convenient, grab-and-go container.
Made with only natural ingredients
and real fruit
No artificial flavors, artificial sweeteners
or preservatives
Free of milk protein concentrate and
animal based thickeners
5 live and active cultures, including
3 probiotics
Made with milk from cows not treated
with rBST
Contains less than 5% lactose
Gluten-free, OUD Kosher

7
 CHOBANI KITCHEN

Simple
Swaps
& Adds
Our kitchen-tested conversion chart
shows you how to simply substitute
conventional ingredients like cream & oil
with our delicious, creamy Greek Yogurt.

1c oil 3/4c Chobani

1c sour cream 1c Chobani

1c cream cheese 1c Chobani

Chobani Greek Yogurt is a flavorful and versatile ingredient

in the kitchen. Discover Chobani Kitchen, our online hub
1c mayo 1c Chobani filled with recipes, video demo, tips and techniques. Lower
the fat and calories in your favorite recipes while increasing
protein and creating tasty, flavorful dishes.

1/4c Chobani
+
1c butter 1/2c butter

We believe Chobani is more than

1c buttermilk
2/3c Chobani
+
1/4c butter

just delicious, creamy yogurt.
For more inspiration, visit: www.chobanikitchen.com

8
 CHOBANI SOHO

1 2

Its not just the

creations that are
unique. The retail 3 4

concepts design Chobani Soho Creations

1

reflects the pure Fig + Walnut

2

quality of Chobani
Blueberry + Power
3
Cucumber + Olive Oil

Greek Yogurt and our Strawberry + Granola

4

Mediterranean roots. 5
Pistachio + Chocolate

Chobani SoHo is a one-of-a-kind Mediterranean yogurt bar that allows

Chobanis signature authentic strained Greek Yogurt to take center
stage. Prepared fresh by our in-house yogurt masters, the carefully
selected seasonal menu features chilled (not frozen!) Plain Chobani
as the core ingredient paired with hand-selected, artisanal ingredients
like Pistachio + Dark Chocolate and Cucumber + Olive Oil. Chobani
SoHo opened in July 2012 as the brandsfirst retail space, allowing fans
to engage with Chobani in a dynamic and personalized way.
150 Prince Street, NYC chobanisoho.com

9
 OUR STORY IS
AN OLYMPIC
STORY

We grew our company from

five people to over 3,000
strong during one of this
countrys worst economic
crises in decades. Our story
proves that the American
dream is alive and well. If you
believe in something, work
hard and never give up,
anything is possible. We are
who we are today because of
the people who helped make
this happen; our employees,
community, farmers & fans
Hamdi Ulukaya
Founder & CEO

In 2012, Chobani became a proud first-time sponsor of

the U.S. Olympic Team extending through the 2014 Sochi
Winter Games. Chobani was built on a dream coupled
with dedication, teamwork and pridejust like the spirit of
the Olympic games. Its this passion thats gotten us to
where we are today. Thats why sponsoring Team USA is so
important to us. Chobani is now available to every athlete
living or training at the U.S. Olympic Training Centers.

10

Learn more about our Shepherds Gift
Foundation, & who we support, here:
http://chobani.com/who-we-are/
shepherds-gift/
SHEPHERDS GIFT
FOUNDATION
1
Global Enrichment
Foundation
www.globalenrichment
foundation.com
2
Trips for Kids
www.tripsforkids.org
Chobani Founder Hamdi Ulukaya created the Shepherds Gift
Foundation, Chobanis charitable arm, to give 10 percent of company
profits to passionate individuals working towards positive, long
lasting change. Through local and national outreach, Chobanis
philanthropic initiatives have supported over 50 groups to date,
and have had a direct impact on funding several programs, including
famine relief efforts in Somalia, emergency response aid in Haiti,
and a state-of-the-art field for Central New York little leaguers.
Shepherds Gift is a charitable foundation created in honor of my mother. She lived her life
in the spirit of the shepherdas someone who gave expecting nothing in return, which Ive
always carried with me and my work. Im hopeful these shepherds will carry on the gift of
giving the same way my mother taught me.
Hamdi Ulukaya, Founder & CEO
11

HAMDI
ULUKAYA
Founder & CEO
Dubbed the Steve Jobs of yogurt by Forbes in 2011,
Hamdi Ulukaya has built a nearly $1 billion business in just five
yearsduring this countrys worst economic crisis in decades.
Led by his innovation and insight, energy and passion, genuine
and authentic spirit, marketing acumen and relentless drive to
give consumers the products they want and deserve, Chobani
is profitable, dominant company thats just getting started.
But Hamdis success
My dream would be that is rooted in humble
beginnings. He grew up in
Chobani is making a Turkey working his familys
third-generation sheep farm
difference in the world. and feta cheese operations.
In 1994, he moved to the U.S.
to learn English and study
business, with hopes to leave his familys dairy business and
pursue his own path. However, during his time at SUNY
Albany, he couldnt help but notice a huge gap in the dairy
product offerings between Turkey and America.
With a mission to bring superior products to the U.S.
market, Hamdis entrepreneurial vision led to the creation of
Johnstown, N.Y. based Euphrates Feta in 2002, which quickly
became one of the most successful wholesale feta cheese
companies in the country.
Three years after founding Euphrates, Hamdi stumbled
upon a classified ad on his desk for a Central New York yogurt
plant that had recently been closed by Kraft. After initially
throwing the ad away, there were a million reasons not to buy
it, Ulukaya trusted his gut and fished it out of the trash. He went
to see the plant that day, decided to buy it on the spot and
officially founded Chobani in 2005. Hamdi immediately hired
four ex-Kraft employees and began updating the plant facilities.
It took more than 18 months to perfect the recipe for
Chobani and in October 2007, the first cups hit store shelves.
Initial retail interest for Chobani primarily came from high-end,
specialty stores. Despite his need for revenue, Hamdi held out
for placement on mainstream yogurt shelves based on his
belief that everyone deserved access to good yogurt. And in
2009, Hamdis conviction paid off when Stop & Shop, New
Englands largest retailer, signed on. Other major retailers
quickly followed suit.
Today, Chobani is the #1 Greek Yogurt brand in America.
Hamdis Chenango County yogurt plant, which used to see
one milk truck a day, now uses over three million pounds of
milk a day and ships nearly 2 million cases each week. Ulukaya
spearheaded development on Chobanis second production
facility in Twin Falls, Idaho, which was completed in just 326
days following a $450 million investment. At nearly one million
square feet, the new Twin Falls plant is the worlds largest
yogurt manufacturing facility, capable of processing ten million
pounds of milk a day.
Under Hamdis leadership, Chobani has grown from five
employees to over 3,000 strong globally. Amidst this rapid
expansion, Hamdi has managed to keep a cohesive, conta-
gious culture alive and well in his booming facility. From the
companys offices and production facilities, to its relationships
with its local communities and farmers, business partners and
vendors, all the way to the consumer, Chobani has never
faltered from its company philosophy, nothing but good.
In 2007, Hamdi initiated Chobanis 10% program, which
directed 10% of brand profits to charitable groups. In 2010, he
took this one step further, creating the Shepherds Gift
Foundation, an independent 501c3. Founded in honor of his
mother, a woman who lived her life in the spirit of a shepherd
an expression in Turkey used to describe people who give
without expecting anything in returnthe Foundation gives
10% of all Chobani profits to people working for positive, long
lasting change.
Chobanis philanthropic initiatives have supported more
than 50 groups to date. The global impact of these efforts
range from Chobanis backyard of New Berlin, N.Y., with the
creation of Champions Fielda state-of-the-art Little League
facility which has given local families a place to gather and
learn the life lessons of sportsmanship, teamwork and self
worthall the way to Somalia, with a $1 million donation to the
Global Enrichment Foundation to support their Convoy for
Hope famine relief efforts. This donation provided life-saving
aid to approximately 200,000 Somali people during an
emergency that the United Nations declared the worst
humanitarian crisis in the world.
Hamdi is an entrepreneur who recognized the opportunity
to bring high-quality, authentic dairy products to American
consumers in a mass way. His vision for Chobani effectively
transformed the U.S. yogurt category and sent longtime
industry leaders scrambling to catch up. All the while, he never
lost sight of his goal: to make honestly-positioned, high quality,
fairly-priced products so that everyoneregardless of income
or geographic locationcould have access to good yogurt.
Hamdi is passionate about revitalizing manufacturing in the
U.S., and the entrepreneurial potential of small towns and rural
America. For his leadership, career achievements and
personal qualities that inspire others to excel, Hamdi received
the 2013 Ernst & Young World Entrepreneur of the Year
Award, and the Small Business Associations 2012 Entrepre-
neurial Success Award. He was inducted into the 19th class of
the American Advertising Federation Advertising Hall of
Achievement in 2011 and is also an active community member
and sits on the Advisory Boards of the Pathfinder Village,
American Turkish Council and Federal Reserve Bank of New
York. He is the Vice Chair of the Corporate Fund Board of the
Kennedy Center in Washington, D.C.
Hamdi resides in New Berlin, N.Y. When hes not at the
Chobani plant, he spends his time traveling, sailing and with
his German Shepherds, Panja and Cedric.
12
MEET OUR TEAM
KYLE OBRIEN
Executive V.P. of Sales
Kyle OBrien leads the global sales initiatives
for Chobani Global Holdings, Inc. and is
involved in all core aspects of business
development for the company and its
family of brands: Chobani Greek Yogurt;
Americas #1 selling yogurt brand, -Chobani
Champions and Gippsland Dairy.
With more than 20 years of food-service,
retail, business development and operations
experience, Kyle has been instrumental in
spearheading Chobanis launch. Since
joining Chobani in 2006, he has helped
grow the company from a Central New York
start up to a $1 billion dollar global enterprise.
His vision to make Chobani available to mass
consumers led him to successfully secure
national and global distribution in several key
marketsa vision that leads Chobanis
continued success today.
Based in Charlotte, N.C., Kyle has built
Chobanis sales force from one (himself) to
more than 45 employees strong. However,
Kyles impact extends well beyond the sales
department. His energy is tangible
throughout the organization as his passion
and ability to motivate others has been
instrumental in defining and fostering
Chobanis positive, tight-knit, familial culture,
which drives passion throughout Chobanis
2,000+ person global workforce.
Kyle believes that in order to move
forward, you have to give back. He is
involved in service projects for his local
community and church. He also works
closely with Chobanis charitable arm, the
Shepherds Gift Foundation, which gives
10 percent of the companys post-tax
profits to charities worldwide.
In his free time, Kyle enjoys the three
Rs: reading, riding his road bike, and the
Red Sox. He is an avid traveler and enjoys
spending time with his family.
NICKI BRIGGS
Chief Communication Officer
Nicki Briggs leads global communication
initiatives for Chobani, including
consumer, influencer, internal and
corporate communication strategies. Nicki
serves on the Executive Committee for
the American Dietetic Associations Food
& Culinary Professional Dietary Practice
Group. Her expertise has been featured in
several media interviews, including Better
Homes and Gardens, Fitness, Cooking
Light, Eating Well, Redbook, Baking &
Snack, Gourmet Retailer, Health, Shape,
JOHN HEATH Grocery Store Headquarters, Todays
Dietitian and Intermezzo.
Senior V.P. of Innovation Nicki received her Bachelors degree in
Food Science and Human Nutrition from
John Heath brings deep experience in the University of Florida (Go Gators!).
brand strategy, consumer insights and During her time at UF, she was heavily
creative thinking to Chobani. As a key involved in nutrition research and studied
member of the senior leadership team, the efficacy of Ketogenic diets and seizure
John is accountable for developing new control in children with severe epilepsy.
global brand and product platforms that From this research, she saw directly the
meet the strategic needs and vision of the connection between diet and health.
company and align to emerging category Nicki went on complete her dietetic
and consumer trends and insights. internship at Tufts University Medical
John holds a BSJ from the Perely Isaac Centers Francis Stern Nutrition Center
Reed School of Journalism at WVU. He is and received her Masters degree in
a frequent speaker at universities and has Nutrition Communication from the Tufts
served as an Adjunct Professor at City University Freidman School of Nutrition
College in New York. His passions are Science and Policy. While at Tufts, Nicki
music, food and culture. He was born in discovered her passion for health marketing
Trenton, N.J. but now lives with his wife and and communication. Nicki currently lives in
dog Wally in Brooklyn, N.Y. Johns favorite Jamaica Plain, MA with her husband, Drew,
Chobani flavor is 0% Plain mixed with honey, and her dog, Captain Meatball Hoagie
almonds, dark chocolate and pistachios. He (Hoagie for short). Her hobbies include
calls this custom blend Cho-yumi. cooking, cycling and hiking.
13
For more information, media requests &
product samples, please contact:
MEDIA@CHOBANI.COM

CHAT WITH US
@CHOBANI
@CHAMPIONS
@CHOBANISOHO
@CHOBANI_UK
@CHOBANIAU

FIND US
CHOBANI.COM
CHOBANISOHO.COM
CHOBANIKITCHEN.COM
CHOBANI.COM.AU
CHOBANI.CO.UK
CHOBANICHAMPIONS.COM

14