10 Li ph bin nht trong SEO Bn nn trnh

Nhng li ph bin nht trong SEO l nhng li no? Hy im qua 10 li ph bin nht
ngay c nhng chuyn gia SEO cng khng trnh khi trong qu trnh Ti u ha trang web
ci thin lu lng truy cp v tng t l chuyn i nh.

Ti u ho cho website hay blog l mt yu t cn thit trong bt k chin dch tip th ni

dung no. Mc d SEO ang c nhiu bin ng nhng n vn ang c cc nh tip th
ni dung c bit quan tm bi y l cch mnh m nht trong vic mang li cc khch
hng tim nng v hng h ti knh bn hng ca cng ty.

Ni dung
10 Li ph bin nht trong SEO Bn nn trnh ................................................................................... 1
1. Chn t kho sai .......................................................................................................................... 2
2. Nhi nht t kho ......................................................................................................................... 2
3. To ni dung Khng lin quan n T kho ................................................................................ 3
4. Ni dung xut bn khng nguyn gc ......................................................................................... 3
5. B qua cc Th tiu v M t Meta......................................................................................... 4
6. Thiu cc lin kt cht lng ....................................................................................................... 5
7. i sai cc lin kt ni b .............................................................................................................. 5
8. Khng tr trng Tc v thn thin vi mobile ........................................................................ 6
9. Khng s dng sc mnh ca ngi c nh hng n tng tc truyn thng x hi .............. 6
10. Qun vn phn tch ................................................................................................................ 7
Li kt .............................................................................................................................................. 7
Cc phng php SEO lin tc thay i p ng s pht trin khng ngng ca cc cng
c tm kim v nhng thay i do quan im ca ngi dng mang li. Vic ti u ho
cng c tm kim (SEO) cho trang web lun lun cn c s ci tin, cp nht. Nu chin
lc SEO khng tt hay SEO khng hiu qu th bn s khng bao gi c c iu mong
i l Lng truy cp ln v T l chuyn i cao.

C mt s li SEO ph bin rt kh trnh. Vic kim tra qu trnh ti u ho l mt vn

rt kh v bn khng th kim chng phng php ca mnh ngay tc th. V c bit l
vic d on cc quy tc ca cng c tm kim ang ngy cng tr nn kh khn hn trc
rt nhiu.

Hy im li 10 li ph bin nht trong SEO m bn nn trnh trong qu trnh ti u ho

cho trang web ca bn.

1. Chn t kho sai

Ti u ho ph thuc vo cc t kho mc tiu c xp hng cho trang web ca bn. Tuy
nhin bn chn ng t kho cha?

Mt trong nhng li ph bin nht trong vic la chn cc t kho l vic b qua cc t
kho ui di (c a thch bi cng c tm kim v ngi dng). Mc d bn c th nh
ngha hay gi tn cc sn phm ca mnh bng mt cch nht nh, tuy nhin bn cn nm
bt c im quan trng rng cc khch hng s quan tm, gi tn cc sn phm m bn s
hu ra sao, h s g g tm kim. i khi bn ngh chn ng cc t kho tuy nhin
vi ngi khc th chng khng hn l nh th hoc chng l qu chung chung. Nu b tnh
trng nh hai trng hp nu trn th bn cn phi ti u ho li cc t kho sai, chn li
cc t kho cho ph hp.

Tt nht trc khi bt u qu trnh ti u ho th bn cn nghin cu v phn tch tng th

cc t kho mt cch cn thn. Bn cng c th s dng cc cng c phn tch t kho nh:
Google AdWords KeywordPlanner,
Google Trends
SEMrush
Moz Keyword Explorer chn la cc t kho chnh xc cho qu trnh ti u ho.

2. Nhi nht t kho

Bn c th ngh rng s dng t kho mc tiu trong mi ni dung s tng xp hng. Tuy
nhin chin lc sai lm ny s khng th c tip din. Trong thc t, vic lm dng qu
mc cc t kha s b cng c tm kim nh gi l spam, v nh th n nh hng tiu cc
ti hiu sut SEO ca bn.
Vic nhi nht bng mi gi hay lm dng qu mc cc t kho khng phi l yu t
quyt nh thnh cng SEO. Cch tip cn nh vy s lm cho ni dung ca bn khng t
nhin v v ch i vi c gi. Trn thc t, Google ang p dng mt thut ton tm kim
ng ngha n l LSI (Latent Semantic Indexing). Chng trnh ny c th nhn ra ch ni
dung v do bn khng cn phi nhi nht ni dung bi vic lp i lp li cc t kho mc
tiu.

Vy cu hi tn sut t kha bao nhiu l hp l? Cu tr li con s 1.5%, bn hy tham

kho mc phn b t kha trong bi vit: Vit bi SEO Content thn thin vi Google

3. To ni dung Khng lin quan n T kho

Mt sai lm ph bin khc trong SEO l to ra ni dung khng n nhp vi t kho. Vn
y l bn mun xp hng cho mt t kho nht nh nhng li khng th tp trung vn
bn vo ch mc tiu. Cc cng c tm kim nh Google cn p ng tt nht nhu cu
tm kim thng tin ca ngi dng do ni dung bi vit phi lin quan mt thit vi cc
t kho mc tiu - cc cm t tm kim. Nh vy, nhng ni dung khng p ng c nhu
cu ca ngi dng s khng c th hng cao trn trang kt qu tm kim.

Sai lm ny thng l kt qu ca vic c gng ph hp vi mt s ch khc nhau

trong mt on ni dung, cng vic cht lng thp ny ch nhm mc ch l bao gm t
kho hoc mc ch ti u ho cho nhiu t kho trong mt bi vit. Bn cn t mc tiu
cho vic vit ni dung l chng phi c to ra trn nguyn liu l cc cu tr li, gii
p chnh l cc cm t tm kim thc s ph hp vi cc cu hi v nhu cu ca c gi.
Sau , cng c tm kim s c th nh du ni dung l ph hp vi t kha ang c ti
u ha.

4. Ni dung xut bn khng nguyn gc

Li in hnh tip theo ny lin quan n cht lng ni dung ca bn. Ngy nay vic nhn
bn vn bn l mt thc t ph bin tuy nhin cc cng c tm kim ci tin c hnh
pht i vi vn ny. Vic sao chp v lng ghp ni dung c xem l mt thc tin
spam v khng c a thch.

Sao chp ni dung t website khc

S khng c ch cho nhng ni dung trng lp v hi ht. Thay v sao chp hay s dng cc
phn mm trn ni dung, bn bn nn u t thc s thi gian v cng sc to ra cc
sn phm bi vit l vn bn gc, thc s c ngha. y l phng cch duy nht m bo
v duy tr th hng trang web ca bn trn cc trang kt qu tm kim.

Tham kho bi vit To ni dung nguyn gc v cht lng

5. B qua cc Th tiu v M t Meta

S l ti u ho khng ton din nu mt khi cc t kho mc tiu cha c a vo bi
vit ca bn. Bn khng nn b qua cc th tiu v m t meta, nhng yu t thit yu
ca SEO. B qua chng ng ngha vi vic bn b l mt tim nng rt ln cho ni
dung ca bn. Nhng yu t ti u ha ny c cc cng c tm kim xem xt khi thu thp
thng tin trang web do nu c thc hin ng cch chng s lm ci thin hiu sut
ca ni dung.
Mt chi tit k thut m cc nh tip th ni dung i khi qun l bao gm cc th m t
hnh nh (th alt). Vic s dng th alt cho hnh nh khi a vo ni dung s rt quan trng
bi chng l mt du hiu khc cho thy bn ang nhm mc tiu cc bi vit nh th no.
Cc chng trnh tm kim khng th nhn thy hnh nh - nhng chng c th c th alt
v b sung cc thng tin ny vo trong qu trnh lp ch mc cc trang ca bn.

6. Thiu cc lin kt cht lng

SEO hiu qu nht, chng ta cn lu tm n cht lng cc lin kt bn ngoi khi lng
ghp trong ni dung bi vit. Cc lin kt ngoi c th lng khng cn nhiu nhng phi
m bo v cht. Cc lin kt ngoi (Outbound link) phi l cc lin kt dn n cc trang
c lin quan v uy tn.

C c cc lin kt ti cc trang lin quan (c lin kt vi trang ca bn) s v cng qu

gi ng thi cc Anchor text cn phi th hin sao cho ngi c bit c cc lin kt
ngoi ni v vn g v mang li s thun tin cng nh hu dng i vi ngi c.

Do , trnh vic s dng 'bm vo y' vi anchor text v tt nht l bn nn s dng mi

anchor text khc nhau v c ngha cho mt lin kt ngoi. Trnh vic s dng mt anchor
text cho nhiu lin kt v nu lm nh th bn c th b nh gi l spam.

7. i sai cc lin kt ni b
Bn cng nn phng cho nhng sai lm ph bin trong khi s dng cc lin kt ni b.
ng nhin, iu quan trng l bn phi suy ngh v cc trang hot ng hng u ca bn
v xem xt t lin kt n chng trong ni dung ca bn. y l mt cch tng kh nng
hin th v to thm s rng buc cho cc trang.

Nhng hy m bo rng vic s dng cc lin kt ni b trong bi vit ca bn l ph hp,

tc l khng phi ch v mc tiu l c chng trong mt bi vit. Cc lin kt ni b khi s
dng cn ph hp vi ch v trng tm ca on vn hoc bi vit.

Cng ging nh vic lm dng nhi nht t kho, y bn phi trnh trong khi s dng
cc lin kt ni b. Nu ni dung v lin kt c v khng t nhin th bi vit ca bn s
khng c nh gi cao bi cc khch hng mc tiu v cc cng c tm kim, v kh
nng cao l chng c th c xem nh l mt hnh vi gian ln.

8. Khng tr trng Tc v thn thin vi mobile

Ti u ha SEO khng ch l v ni dung v t kho. cng l v cht lng trang web
ca bn, c bit l hiu sut ca n trn thit b di ng, y l la chn hng u ca
ngi dng ngy hm nay. Google v cc cng c tm kim khc c th nhn ra khi trang
web ca bn khng thn thin vi thit b di ng (xem thm cp nht thut ton thn thin
vi thit b di ng ca Google).

Nu cc tri nghim di ng b nh gi cha cao, cha trn tru i vi ngi dng th c

kh nng xp hng ca bn trn cc cng c tm kim s b nh hng nghim trng. Tng
t nh vy i vi tc ti, v cc cng c tm kim cng ch trng vo iu . Khng c
g ngc nhin nu mt trang web chm s b gim th hng trong SERP. Bn c th s dng
cc cng c trc tuyn nh Google PageSpeed Insight phn tch v gii quyt nhng vn
v tc ti trang.

Hnh 1. Phn tch d liu v tri nghim ngi dng vi thit b di ng

9. Khng s dng sc mnh ca ngi c nh hng n

tng tc truyn thng x hi
Ti u ha cng c mt chiu hng x hi. Khi bn chia s ni dung ca bn trn phng
tin truyn thng x hi, mt trong nhng mc tiu chnh ca bn l thu ht s ch ca
ngi dng c nh hng trc tuyn ng k. iu ny c ngha l ni dung ca h c
ch bi c i tng mc tiu v cng c tm kim. l l do quan trng ca vic to
mi quan h vi nhng ngi s dng quyn lc v s dng s tn nhim ca h qung
b ni dung ca bn.

Mt kha cnh khc ca vic ny l gi cc bi ng trn blog hoc trang web qung co ti
cc trang web x hi nh Digg, Reddit hoc Quora m khng c ngi dng c quyn lc
(s nh hng). Xy dng mi quan h v thc hin tip cn c t chc thng qua nhng
ngi c nh hng l mt phn khng th thiu ca chin lc ti u ho ca bn.

10. Qun vn phn tch

Vic cui cng nhng khng km phn quan trng y l s dng cc cng c phn tch
theo di tin trnh ti u ho v ti u ho ni dung tm kim. Nhiu nh tip th s b
qua cng on ny, nhng y l mt sai lm nghim trng. Thit lp v thng xuyn xem
xt phn tch l iu cn thit cho kt qu ti u ha ca bn.

Google Analytics v Google Webmaster Tools ch l hai trong s cc cng c chnh m bn

c th s dng o lng v nhn c tng quan v hiu sut trang web ca mnh. Vi
s tr gip ca cc cng c trn, bn s theo di c qu trnh ti u ho din ra i vi
mi kiu ni dung khc nhau cng nh nh gi c tc ng ca tng chin lc khc
nhau m bn ang p dng.

Li kt
Hin nay vic ti u ho cng c tm kim (SEO) l mt phn khng th thiu ca bt k
chin lc tip th ni dung no. Bn c th tm thy nhiu li khuyn trc tuyn v SEO,
nhng hy lu c bit n nhng sai lm SEO in hnh. Tt nht, bn hy lm quen vi
chng, vi nhng thch thc m nhng ngi khc gp phi v trnh vic mc phi
chng trong cc n lc tip th ca bn. 10 li ny c chng minh l nhng li kh ph
bin, v vy chng s d dng nhn ra trc khi bn mc phi.

Xun Giao, Dng Hong - SeoTheTop

Link bi gc: http://seothetop.com/seo-content/10-loi-pho-bien-nhat-trong-seo-ban-nen-

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