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Cost Management: A Strategic Emphasis
Cost Management: A Strategic Emphasis
Cost Management
A Strategic Emphasis
Cost Management
A Strategic Emphasis Fourth Edition
Edward J. Blocher
University of North Carolina at Chapel Hill
Kenan-Flagler Business School
David E. Stout
Youngstown State University
Williamson College of Business Administration
Gary Cokins
Strategist, Performance Management Solutions
SAS/Worldwide Strategy
Kung H. Chen
University of NebraskaLincoln
School of Accountancy
Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis
Bangkok Bogot Caracas Kuala Lumpur Lisbon London Madrid Mexico City
Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
www.mhhe.com
David E. Stout is the John S. and Doris M. Andrews Professor of Accounting, Williamson
College of Business Administration, Youngstown State University. Previously, he held the
position of the John M. Cooney Professor of Accounting, College of Commerce & Finance,
Villanova University. David earned his PhD (1982) from the University of Pittsburgh and
teaches primarily in the cost/managerial accounting area. He served previously as editor of
Issues in Accounting Education and serves currently as an associate editor of the Journal
of Accounting Education and as a member of the editorial board of: Issues in Accounting
Education; the Journal of International Accounting, Auditing & Taxation; China Finance and
Accounting Review, and Management Accounting Quarterly/Strategic Finance. In addition, he
serves as a member of the editorial advisory board of Accounting Education: An International
Journal. Professor Stout has published over 60 articles in numerous professional and academic
journals including Advances in Accounting Education, Issues in Accounting Education, the
Journal of Accounting Education, The Accounting Educators Journal, Advances in Accounting
Education, Behavioral Research in Accounting, Educational and Psychological Measurement,
Management Accounting, Management Accounting Quarterly, Financial Practice and
Education, Strategic Finance, and Advances in Accounting. David is past president of the
Teaching and Curriculum (T&C) Section of the AAA, and president-elect of the Academy of
Business Education (ABE).
vi
Gary Cokins is a strategist in performance management solutions with SAS, the worlds
largest privately owned software vendor. He is an internationally recognized expert, speaker,
and author in advanced cost management and performance improvement systems. Gary
received a BS degree with honors in Industrial Engineering/Operations Research from Cornell
University in 1971. He received his MBA from Northwestern Universitys Kellogg School of
Management in 1974.
Gary serves on activity-based information committees including CAM-I, APICS, the
Supply Chain Council, the Council for Logistics Management (CLM), the Institute of
Management Accountants (IMA), the American Society for Quality (ASQ), the Purchasing
Management Association of Canada (PMAC), the Institute of Industrial Engineers (IIE),
Association for Management Information in Financial Services (AMI/fs), and the American
Institute of CPAs (AICPA).
Kung H. Chen is the Steinhardt Foundation Professor of Accounting and the Director
of Graduate Programs in the School of Accountancy at the University of Nebraska-Lincoln.
A graduate of National Taiwan University, he earned his MBA degree from West Virginia
University and a PhD from the University of Texas-Austin.
Professor Chen has published his research in various journals, including The Account-
ing Review, Encyclopedia of Accounting, Internal Auditor, Journal of Business Finance and
Accounting, Behavioral Research in Accounting, Journal of Accounting Literature, Advances
in Accounting, Financial Management, and the International Journal of Accounting and has
presented research papers to audiences in several countries including the United States, New
Zealand, Japan, Taiwan, Korea, and China.
Blocher/Stout/Cokins/Chen:
Clarity of vision and the proper perspective can often mean the difference between confusion and
understanding. Viewed up close, the eye chart featured on the cover of Cost Management: A Strategic
Emphasis appears like a normal examination tool. Taken at a distance, though, the message is clear.
Bringing the big picture into focus is a guiding principle not only in this textbook, but also in the busi-
ness of cost management. The function of cost accounting is to organize unclear data and use sound
judgment to supply managers with useful and timely information. The goal of Cost Management is to
provide cost accountants with the tools they need to make this happen.
Cost Management by Blocher, Stout, Cokins, and Chen uses a strategic emphasis to make the connec-
tions between concepts and procedures clear to students. Making students see the relevance of cost
management concepts and procedures, and demonstrating how they will use this information in the
future, is a recurring theme of each chapter.
Once viewed simply as technical experts in accounting methods and procedures, accountants now play
a critical role as participants on multifunctional management teams. Along with the important tradi-
tional cost management methods and procedures, Cost Management provides a context for students
by using a unique strategic framework. This organization helps students gain an understanding of how
learning cost accounting techniques can better serve the company as a whole:
Strategic Framework
Part III examines how process costing and cost Parts IV and V examine performance measurement at the
allocation are used to determine product costs and to operational and managerial level, with the goal of linking
evaluate a companys operations management incentives to strategy
viii
students to further explore real-world companies through United States Wal-Mart bears the slogan, Always Low Prices, while
Target stores say Expect More, Pay Less. If you have shopped at either
zine Vogue. How does this fit the firms strategy, or does it?
3. While customers are pleased with Wal-Marts low prices, there is
of these stores you will likely have formed an opinion about the stores ongoing controversy about the firms negative effect on other retail-
Cost Management in Action boxes. This feature and how they compete.
Required
ers where Wal-Marts are located. For example, the closing of 30 su-
permarkets in Oklahoma City in recent years has been attributed to
Wal-Marts arrival. What are your thoughts on the controversy? Are
poses important questions that make students think critically 1. Based on your experience, explain what you think are the competitive
strategies of these retailers. Are they key competitors, targeting the
the ethical principles and standards of the management accountant
relevant in this context?
same customers? Do you think each firm has adopted the most effec-
about how cost accounting affects management strategy. The tive strategy? Why or why not?
Even if youre on the right track, youll get run over if you just sit there.
Will Rogers
Problem Material. The Blocher team has taken great care to develop problems and cases that effectively
demonstrate the strategic issues presented in each chapter. Included is a variety of exercises and problems that deal
blo28155_ch01.indd 16 6/30/06 7:42:44 PM
with strategic, international, service, and ethics issues. All problems are marked appropriately for easy identification,
including problems that require the use of Excel:
EXHIBIT 9.22
Windbreakers Production and 67,200
Sales Possibilities
Two Production Constraints Production constraint for inspection and packaging
Units of Sales for Gale
24,000
22,400
Units of Sales for Windy
In this edition, the authors made extensive changes to nearly every chapter. They increased focus on the strategic role of
cost management, both in the text and in the exercises and problems for each chapter. Careful revisions were made in each
chapter to enhance the clarity and exposition, with the goal of presenting the content in a student-friendly manner. Numerous
Real-World Focus items were added or revised in each chapter, along with additional Cost Management in Action boxes. The
Blocher team also made these critical changes for this edition:
New brief exercises (1012 per chapter) provide where students prepare Excel solutions to any exercise
a valuable resource for the instructor to ask short or problem in the text. Because all input data are
questions, most of which require a short calculation. provided to students, data-entry errors on the part
These can be used to assess student preparation of of students are minimizedall students begin each
the material or to begin the class discussion with some spreadsheet assignment with the same set of data. At
focused questions on the chapter material. In contrast the instructors discretion, completed spreadsheets can
to the questions, the brief exercises focus on calculation; be printed or posted to the Web for access by students.
in contrast to the exercises, brief exercises can be used
in class without prior assignment to the students. A significantly enhanced Test Bank features new
multiple-choice questions and problems linked to
A new supplement, the Excel Solutions Manual, is learning objectives and level of difficulty.
provided for all end-of-chapter problems and exercises.
This manual is provided in two versions: an instructor New cases are provided for use with the activity-based
version (containing both data inputs and solutions) casting software of SAS Institute; improvements in the
and a student version (containing data inputs only). tutorials and materials have been made for increased
Instructors now have the flexibility to make assignments ease-of-use, by students and instructors alike.
Cost Management?
David E. Stout has joined the Blocher author team for the fourth edition. Dr. Stout brings years of teaching experience
at Rider University, Villanova University, and most recently Youngstown State University, to this new edition.
David earned his PhD degree (1982) from the University of Pittsburgh and teaches primarily in the cost/managerial
accounting area.
Development of a comprehensive New Real-World Focus examples Advanced issues in capital budgeting
framework (Exhibit 16.3) for analysis are repositioned to an
New exercises and problems with a appendix
managing and controlling quality,
focus on economic profit, residual
which is used to anchor the discussion Expanded discussion of behavioral
income, and EVA
of all topics covered in the chapter considerations associated with the
New coverage of intangible assets capital-budgeting process
New discussion regarding the role
and the use of ROA for innovative
of management accounting in the
companies
management and control of quality
Expanded discussion of nonfinancial
performance indicators Chapter 19
New discussion of Six Sigma,
New and updated Real-World Focus
including implementation issues and
examples, including surveys from
the application of Six Sigma to the
practice
accounting/finance function
Updated discussion of reporting
Many new Real-World Focus items
requirements for stock options
New discussion of the application of
Significant revision of the coverage
COQ to environmental quality
on business valuation; new focus
Greatly expanded mix of end-of- on determining the market value of
chapter assignment material equity
Repositioning of Taguchi loss Expanded coverage of the discounted
function analysis to an appendix cash flow method (DCF) for valuing
a firm
xii
Supplements
For Instructors Instructors Resource CD-ROM (ISBN 0073128163): Contains all essential course
supplements such as the Instructors Resource Manual, Solutions Manual, Test Bank Word
Files, Diploma Test Bank, PowerPoint Presentations, and Excel Solutions Manual. All
instructor supplements are prepared by the authors.
For Students
Cases and Readings for use with Cost Management: A Strategic
Emphasis, 4e (ISBN 0073128198): This manual contains an extensive set of longer cases
covering a variety of important topics. These case scenarios put students in situations that
allow them to think strategically and to apply concepts theyve learned in the course. Key
readings have been chosen to give students more background into the evolution of strategic
cost management topics.
SAS Software: SASs Activity-Based Costing (ABC) software is used worldwide for
performance management functions and analysis. Cost Management fully incorporates SAS
Software in its case material to prepare students for calculating ABC costs, creating cost driver
assignments, and organizing cost information in an electronic environment. Visit the Blocher
OLC today to learn more!
Acknowledgments
Our Sincerest Thanks . . .
In writing this book, we were fortunate to have received extensive feedback from a number of
accounting educators. We want to thank our colleagues for their careful and complete review
of our work. The comments that we received were invaluable in helping us to shape the manu-
script. We believe that this collaborative development process helped us to create a text that
will truly meet the needs of todays students and instructors. We are sincerely grateful to the
following individuals for their participation in the process:
Reviewers for 4e: Olen L. Greer, Southwest Missouri State
Stephen Makar, University of University
WisconsinOshkosh Marvin L. Bouillon, Iowa State University
Michael Flores, Wichita State University Bea Chiang, The College of New Jersey
Jay D. Forsyth, Central Washington Alan B. Czyzewski, Indiana State University
University Judith A. Harris, Nova Southeastern
Jay Holmen, University of University
WisconsinEau Claire Aleecia Hibbets, University of
Jennifer Niece, Assumption College LouisianaMonroe
David R. Honodel, University of Denver Sanford R. Kahn, University of Cincinnati
Dennis Caplan, Oregon State University Mehmet C. Kocakulah, University of
David Eichelberger, Austin Peay State Southern Indiana
University Laura Jean Kreissl, University of
Jerry W. Ferry, University of North Alabama WisconsinParkside
Laurie B. McWhorter, Mississippi State Dan Law, Gonzaga University
University Brian L. McGuire, University of Southern
Randall E. LaSalle, West Chester University Alabama
of Pennsylvania Yaw M. Mensah, Rutgers University
Vidya N. Awasthi, Seattle University Kenneth P. Sinclair, Lehigh University
Bambi Hora, University of Central Larry N. Killough, Virginia Polytechnic
Oklahoma Institute and State University
Jerry Thorne, North Carolina A&T State Sandra S. Lang, McKendree College
University Mike Grayson, Jackson State University
xiv
Acknowledgments xv
Brief Contents
PART ONE PART FOUR
Introduction to Cost Management 2 Operational Control 494
1 Cost Management and Strategy: 13 The Flexible Budget and Standard Costing:
An Overview 2 Direct Materials and Direct Labor 494
2 Implementing Strategy: The Balanced 14 The Flexible Budget: Factory Overhead 550
Scorecard and the Value Chain 30 15 The Flexible Budget: Further Analysis of
3 Basic Cost Management Concepts 54 Productivity and Sales 610
4 Job Costing 84 16 The Management and Control of Quality 648
5 Activity-Based Costing and Management 120
PART FIVE
PART TWO Management Control 698
Planning and Decision Making 170 17 Management Control and Strategic
6 Cost Estimation 170 Performance Measurement 698
7 Cost-Volume-Profit Analysis 218 18 Strategic Investment Units and Transfer
Pricing 742
8 Strategy and the Master Budget 254
9 Decision Making with Relevant Costs PART SIX
and a Strategic Emphasis 316 Advanced Topics in Cost Management 784
10 Cost Planning for the Product Life Cycle: 19 Management Compensation, Business Analysis,
Target Costing, Theory of Constraints, and Business Valuation 784
and Strategic Pricing 360
20 Capital Budgeting 818
PART THREE
Process Costing and Cost Allocation 404 PRESENT VALUE TABLES 870
11 Process Costing 404 GLOSSARY 872
12 Cost Allocation: Service Departments and Joint
Product Costs 454 INDEX 882
xvi
Contents
PART ONE Problems 26
INTRODUCTION TO COST Solution to Self-Study Problem 29
MANAGEMENT 2
Chapter 2 Implementing Strategy: The Balanced
Chapter 1 Cost Management and Strategy: Scorecard and the Value Chain 30
An Overview 2
Strengths-Weaknesses-Opportunities-Threats (SWOT)
The Uses of Cost Management 3 Analysis 31
The Four Functions of Management 4 Execution 33
Strategic Management and Strategic Cost Management 6 Value-Chain Analysis 35
Types of Organizations 6 Value-Chain Analysis in Computer Manufacturing 37
The Contemporary Business Environment 7 The Balanced Scorecard 38
The Global Business Environment 7 The Balanced Scorecard Reflects Strategy 39
Manufacturing Technologies 8 The Strategy Map 40
The New Economy: Use of Information Technology, Expanding the Balanced Scorecard Sustainability 42
the Internet, and E-Commerce 8 Summary 43
Focus on the Customer 8 Key Terms 43
Management Organization 9 Comments on Cost Management in Action 43
Social, Political, and Cultural Considerations 9 Self-Study Problems 44
The Strategic Focus of Cost Management 10 Questions 44
Contemporary Management Techniques 10 Brief Exercises 45
Benchmarking 10 Exercises 45
Total Quality Management 11 Problems 45
Business Process Improvement 11 Solutions to Self-Study Problems 52
Activity-Based Costing and Management 11
Reengineering 11
Chapter 3 Basic Cost Management Concepts 54
The Theory of Constraints 11
Mass Customization 12 Cost Drivers, Cost Pools, and Cost Objects 55
Target Costing 12 Cost Assignment and Cost Allocation: Direct and Indirect
Life-Cycle Costing 12 Costs 55
The Value Chain 12 Cost Drivers and Cost Behavior 58
The Balanced Scorecard 12 Activity-Based Cost Drivers 58
How a Firm Succeeds: The Competitive Strategy 13 Volume-Based Cost Drivers 59
Strategic Measures of Success 14 Structural and Executional Cost Drivers 63
Developing a Competitive Strategy: Strategic Cost Concepts for Product and Service Costing 64
Positioning 15 Cost Accounting for Products and Services 64
Cost Leadership 15 Product Costs and Period Costs 64
Differentiation 16 Manufacturing, Merchandising, and Service Costing 65
Other Strategic Issues 16 Cost Concepts for Planning and Decision Making 68
The Professional Environment of Cost Management 17 Relevant Cost 68
Professional Organizations 17 Attributes of Cost Information for Decision Making 69
Professional Certifications 19 Cost Concepts for Management and Operational
Professional Ethics 20 Control 70
Summary 21 Controllability 70
Appendix A: More about Strategy 22 Summary 70
Key Terms 23 Key Terms 71
Comments on Cost Management in Action 23 Comments on Cost Management in Action 71
Self-Study Problem 24 Self-Study Problem 71
Questions 24 Questions 72
Brief Exercises 25 Brief Exercises 72
Exercises 25 Exercises 73 xvii
xviii Contents
Contents xix
xx Contents
Contents xxi
xxii Contents
Contents xxiii
xxiv Contents
Cost Management
A Strategic Emphasis