JRN882:MASS MEDIA AND SOCIETY

L:3 T:0 P:0 Credits:3

Course Outcomes: Through this course students should be able to

appreciate the role of mass media in society

understand mass media theories in the development of the society

understand the role of media and its legal authorities in the society

Unit I
Communication : Definitions, Elements, Communication types, Scope and need of
communication in present scenario
Mass Media : Mass Communication, Definition and nature, Elements of Mass
Communication, Mass Media Classifications- hot and cold media
Unit II
Press Laws : Prasar Bharti Act, Cable & Cinematography act, Law of Defamation and
Contempt of Court, Official Secret Act
Unit III
Media Organisation : PCI, Editor Guild of India, Role of Media Organisation in
present scenario and BCCI
Unit IV
Media Theories : Hypodemic Bullet Theory, Personal Influence Theory: Two Step
and Multi Step Theory, Agenda setting Theory, Uses and Gratification Theory,
Individual Difference theory- Selective Retention, Selective Exposure and Selective
Perception
Unit V
Unethical Practices : Sting Operations, Pack Journalism, Paid & checkbook
Journalism, Tabloid & Junk Food News, Red Tapism
Unit VI
Trends in Media : Recent Trends in Print media, Recent trends in electronic Media-
Radio, TV and New Media, Social Media revolution
Media Social responsibility : Citizen journalism, On line Journalism, Media
Accountability, Media Advocacy, Media activism, Persuasion campaign, Various cases
studies of social responsibility

Text Books:

1. HANDBOOK OF JOURNALISM AND MASS COMMUNICATION by VIR BALA

AGGARWAL AND V.S. GUPTA, CONCEPT PUBLISHING

2. MASS COMMUNICATION IN INDIA by KEVAL J. KUMAR, JAICO PUBLISHING

HOUSE
References:

1. MEDIA ADVOCACY AND PUBLIC HEALTH by LAWRENCE MARSHALL WALLACK,

LAWRENCE WALLACK, SAGE PUBLICATIONS

2. IS ANYONE RESPONSIBLE? HOW TELEVISION FRAMES POLITICAL ISSUES by

SHANTO IYENGAR, UNIVERSITY OF CHICAGO PRESS

Page:1/2 Print Date : 3/4/2017 8:30:04 PM

References: 3. MASS COMMUNICATION PRINCIPLES AND CONCEPTS by SEEMA HASAN, CBS
PUBLISHERS & DISTRIBUTORS PVT. LTD.

Page:2/2 Print Date : 3/4/2017 8:30:04 PM