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  • Folgers and Maxwell House Case Study: Expanding Coffee Into Multiple Lifestyle Occasions

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    DPS1911
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    Folgers and Maxwell House conducted a case study on expanding their coffee brands into different lifestyle occasions beyond just morning. The case study focused on improving the Folgers brand pyramid, bringing the brand pyramid to life through different examples, and implementing three categories of innovation to reach new occasions.

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    Coffee Research

    Original Title

    Coffee Research

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    Folgers and Maxwell House conducted a case study on expanding their coffee brands into different lifestyle occasions beyond just morning. The case study focused on improving the Folgers brand pyramid, bringing the brand pyramid to life through different examples, and implementing three categories of innovation to reach new occasions.

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    © All Rights Reserved
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    17 views1 page

    Folgers and Maxwell House Case Study: Expanding Coffee Into Multiple Lifestyle Occasions

    Uploaded by

    DPS1911
    Folgers and Maxwell House conducted a case study on expanding their coffee brands into different lifestyle occasions beyond just morning. The case study focused on improving the Folgers brand pyramid, bringing the brand pyramid to life through different examples, and implementing three categories of innovation to reach new occasions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Folgers and Maxwell House case

    study
    Expanding coffee into multiple lifestyle occasions

    1. Improving upon the Folgers brand pyramid


    2. Bringing the brand pyramid to life
    3. Implementing the three categories of innovation

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