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The Eurobike issue AUGUST 2017
ISSUE 139

17
Carlton Reid jets out to Utah
to experience the products
at Bike PressCamp in the desert

Features

Eurobike Guide Customer service analysis Marwi weighs in

39
Everything you need to know
about the upcoming Germany-
based show is here, in this
handy show guide
61
Kieran Howells discusses the
importance of helping a
customer visualise the cycle
experience
65
Marwi sheds some light on gear
hangers, explaining how you
can use an online tool to
identify the correct part

Regulars 66 Industry Opinions

31 Product Insight: Computers
73 Sector Guides
91 Number Crunching
92 Team Profile: Upgrade Bikes
94 Spokesman

BIKEBIZ.COM BIKEBIZ AUGUST

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 COMMENT

Theres a very real opportunity for

business owners who choose to
invest in making in-store
purchasing more experiential

WELCOME LETTER
Be smart, set yourselves apart
If youre a bricks and mortar business owner, youll know all too well that competing with
online retailers is becoming increasingly difficult in the face of evolving customer demands.
Were entering a new era in retail where time-poor consumers prioritise convenience. So,
how can you prevent your bricks and mortar shop from being replaced with technological
near-equivalents, and harness creative marketing to enhance your business?
Well, according to Deloitte, the answer lies in differentiating yourself by generating
powerful experiences for the customer that they just cant get online. Thats why coffee
shops, and indeed bike shops incorporating coffee shops into their layouts, have seen such
an upturn in sales over the last decade. Shops that operate on a purely transactional basis are
on the way out, and, says Deloitte, youre likely to have to make some updates, whether its
now, or in 25 years.
Thats not great news for retailers who want to keep doing what theyve always been
doing. But, there is a very real opportunity for business owners who choose to invest in
making in-store purchasing more experiential.
But, lets be pragmatic. Changing your entire operational model as an established retailer
generating ample income is not only daunting, but also irrelevant. True experiential retail is a
strategy that takes planning and financial investment. And its all the more complex to
integrate it in a cycle shop, which is typically segmented into workshop and retail areas
characterised by cumbersome display stock.
That said, there are some experiential features you that you could implement to build a
community around your shop without going the whole hog. Points-based reward systems like
those used in coffee shops require nothing more than a couple hundred business-sized cards
and a rubber stamp. And a seating area for customers waiting for quick repairs is easily
enhanced with the addition of a take a book/leave a book shelf. You could even use your
shop space to support local artists, displaying their work bike-themed or not on the walls.
Get creative! Wed love to hear what experiential tactics youre using in your business!
Hayley E. Ferguson
Editor, BikeBiz
hferguson@nbmedia.com

BIKEBIZ.COM BIKEBIZ AUGUST 5

OPINION
Blowing your own trumpet
requires persistence
Liam FitzPatrick, Communications advisor
ACCORDING TO Oscar Wilde,
there is only one thing in life
worse than being talked about,
and that is not being talked
about. Although the Victorian wit
probably never worked in a bike
shop, he could have been giving
advice to the retail trade.
Talk to any LBS and theyll tell
you about the challenge of
building a positive reputation in
their area and holding on to it.
Advertising can be expensive,
and despite the promise of
salespeople, it can be hard to
reach exactly the sort of
customers you want walking
through your door.
A strong local PR plan takes
work but can ensure that you are
front of mind when your target
punter is thinking about spending.
And the essence of PR is that what
other people say about you is
much more impactful that what
you say about yourself in adverts.
The key thing to remember is
that once is rarely enough. The
average human is said to need to
hear news up to seven times
before it penetrates, so your
annual press release about a new
store or the arrival of a new bike
brand is not going to cut through.
The trick is to identify for a few
months ahead a programme of
events that you can talk about.
It could be an event involving the
local mayor, a Dr Bike session on
the high street, sponsorship of the
youth section of the local road
Executive Editor: Carlton Reid
carltonreid@mac.com
Editor: Hayley Ferguson
hferguson@nbmedia.com
Staff Writer: Kieran Howells
khowells@nbmedia.com
Design: Dan Bennett
dbennett@nbmedia.com
NewBay MediaEurope Ltd 2017 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information
storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord Press Ltd. NP12 2YA.
6 BIKEBIZ AUGUST
A message is more
than a slogan; its an
idea that you want to
be remembered for
club or supporting a nearby audax.
The objective is to find something
that will get people talking about
you on a regular basis.
Crucially, many people forget to
have a clear message that they
repeat over and over again.
We laugh at politicians who stick
to a recurring mantra, but it works!
A message is more than a
slogan; its an idea that you want
to be remembered for. It might be
your support for local performance
athletes or a passion for getting
ordinary people onto two wheels.
Everything you say or do publicly
should reinforce a consistent idea
in the public mind.
For example, if you stand for
community participation, you are
more likely to be contacting the
local press about the hospitals
Sales Manager: Richard Setters
rsetters@nbmedia.com
Production Executive: Warren Kelly
wkelly@nbmedia.com
Content Director: James McKeown
jmckeown@nbmedia.com
Events Director: Caroline Hicks
chicks@nbmedia.com
fundraising bike ride than offering
nutritional advice to triathletes.
A shop that majors on repairs
might be offering Facebook tips
on basic maintenance.
Local media are often
understaffed and lack the
resources to come out and listen
to your views on the world.
However, offer them some regular
content that doesnt sound too
much like self promotion and you
may have a friend for life. A chat to
the editor of the local press might
get you writing a monthly column
about all things cycling or
contributing reports from the club
you support.
The beauty of social media is the
opportunities it offers you to be
talked about. Every town has
multiple Facebook groups whose
Managing Director: Mark Burton
mburton@nbmedia.com
Marketing & Circulation
bikebiz.com/subscribe
partipants will love your photos of
the start of the local charity event
Instagram is the perfect home for
inspiring images from local rides.
And if you can get your friends
talking about you even better!
Encourage customers to share
their images from recent rides or
their cycling tips in the local area.
Perhaps your Twitter feed can
scoop up any local references to
cycling or related issues. If there is
a prolific Tweeter or Facebook
poster locally perhaps they might
be interested in advice about
security or help preparing for their
next sportive? Maybe the
Facebook group would like
frequent tips on local rides which
happen to start and finish outside
your front door?
It all starts with the message and
a calendar! Once you have
identified how you want to be
known, think through activities you
could do on a monthly basis and
how much work could be involved.
A PR plan needs to have a sensible
and sustainable level of activity
rather than being a flash in the
pan. Getting people to think of
your business first need not be
challenging; it just takes a
consistent approach to spreading
the word.
Liam FitzPatrick advises on
communications and PR around
the world and, in his spare time,
organises.
www.londonwaleslondon.com
Editorial: The Emerson Building, 4-8
Emerson Street, London. SE1 9DU
Tel: 0207 354 6002
BikeBiz is mailed FOC to 4,000+ trade
addresses every month
ISSN 1476-1505
BIKEBIZ.COM

Running sportives to build brand
awareness and empower the
community to get in the saddle
Lynn Bye, co-founder and creative director, Fat Lad at the Back
ILL BE honest; weve had some
frustrating conversations with
organisations that think
relationships with businesses are
limited to receiving hefty
corporate donations. Some just
dont understand that we might
have more to offer, that our brand
and community present them with
a real opportunity to engage with
their own target audience and
empower and encourage them to
change their lives.
Thankfully, as Fat Lad At The
Back has grown, we have had less
convincing to do the brand
speaks for itself now. The strength
of our community, known as The
Bulge, and the positive effect that
our brand has is clear just from a
quick glance at our social media
accounts. Fat Lad At The Back has
never focused simply on selling
jerseys. Its always been about
building our community of cyclists,
and from that weve been able to
build our brand. Its hard not to
get emotional when we hear the
moving stories of people who have
discovered the joys of participation
and inclusion, and its fulfilling
to know that what we do is
making a positive difference in
thousands of lives.
We are now enjoying our third
year of organising sportives, and
have created a distinctive
atmosphere for our events. This
helps showcase a core ethos,
build brand awareness and
promote our community to a
much wider audience.
We have become known for
delivering friendly sportives, and
are now proud to be associated
with heritage brands like Leeds
United Football Club and Rugby
Leagues Huddersfield Giants. In
both collaborations, weve
delivered fundraising events with
BIKEBIZ.COM
and receiving media coverage on
participation and inclusion at their
Sportives showcase hearts. Proper food at the lunch
our core ethos, stops is a big deal for our
community, and our FLambassador
build brand riders are on-site to offer tips and
awareness, and support to other riders and make
sure nobody gets left behind.
promote our In May, we joined the Giants for
community to a a 120-mile bike ride, raising money
wider audience. in memory of late Giants youth
player Ronan Costello,
OPINION
BBC television, ITV and Sky Sports
News, and regional press.
When Leeds United approached
us with plans for a sportive, we
were delighted, in particular
because we share many of the
same goals. Weve partnered with
sports brands that have always
interacted with their local
communities. Our all-inclusive
ethos, paired with our success in
encouraging all sorts of people to
ride bikes and adopt a fitter and
healthier lifestyle, made us an ideal
partner to deliver the message of
participation, empowering people
onto the saddle. The growth of
cycling as a pastime has opened
up an opportunity for the brands
that we collaborate with to
engage with and promote a
healthy lifestyle to an extremely
broad fanbase.
The Leeds United Sportive, like
all our events, caters for three
levels of rider: beginner,
intermediate and experienced.
Were expecting about 1,000
riders to participate, so theres a
lot to think about and organise.
The route sets off from Leeds
Uniteds stadium and heads up
Elland Road and into the Calder
Valley. It passes through some of
the towns worst hit by the floods
of 2015, including Sowerby Bridge,
Todmorden, Ripponden, Elland
and Hebden Bridge. Funds raised
through sportive sign-ups are
destined for the Watermark Flood
Fund Calderdale campaign, which
has been set up to grow a pot of
money that can be accessed by
businesses and households in the
affected areas.
The Leeds United Sportive
takes place on September 17th,
2017 you can register on the
Fat Lad at the Back website.
BIKEBIZ AUGUST 7
OPINION
Encouraging
women to ride
Nikki McCluney, marketing manager, Maxxis
ITS NO secret that cycling is a
sport dominated by men and
although latest research shows
the number of women playing
sport in general is at a record
high, the gender gap still stands
at 1.55 million*. With 20 per
cent of men regularly cycling
compared with 8 per cent** of
women, its a predominantly male
customer base. So its unsurprising
that, even subconsciously, some
bicycle dealers often lean towards
marketing themselves to men.
But as many IBDs will
already know, like lots of
things in life, its important
to get the balance right.
So how can IBDs, that dont
already have a loyal female
customer base, play a more
active role in empowering women
to ride, create a more gender
inclusive approach to marketing
and when selling bikes, parts
and accessories, and in doing
so capitalise on a growing
customer demographic? Female
engagement across all sport
is growing, which is fantastic.
Businesses should now be
adapting to the growing demand
and accommodating women more
to ensure it continues. Campaigns
like Sports Englands This Girl
cheap way to drive
Can have been powerful, but
we shouldnt just rely on these to
drive engagement; there is plenty
that all members of the cycling
community can do to help.
Aside from getting fit, a lot
of women pick up a new sport
to socialise or grab some much
needed me time away from
the pressures of a busy work or
family life. Research shows that
as many as 43 per cent of women
already own a bike, but eight out
of ten** never cycle at all. So why
not combine the two? IBDs can
8 BIKEBIZ AUGUST
encourage women to dust off
the bikes that are sitting in their
garages by starting a womens-
only cycling club, where theres
plenty of opportunity to meet new
people. By doing this, dealers can
bring added value to customers
and develop a loyal, self-
supporting community of female
customers, who, as a minority
and as beginners, may perhaps
Filling the skills feel alienated by well-established,
gap is a relatively fast-paced and predominantly
male groups. Groups like these
can attract women who wouldnt
more women have otherwise visited a bike shop;
and cycling women who have never cycled or
are rediscovering it after years out.
newbies through Accompanying the rides, offering
dealers doors support and guidance will not only
provide dealers with better insight
into what customers want, but
will provide ample opportunity to
recommend parts and accessories
to meet their specific needs.
It will take time to organise but
can really help build relationships
and bring financial benefits. For
example, bikes can be rented out
for a small fee for those who dont
already own a bike and are looking
to dip their toe in the water
before committing to buying,
or targeted promotions can be
offered for members.
Theres a saying, Its as
simple as riding a bike, but as
experienced riders will know
theres a bit more to it than that.
New customers, regardless of
gender, probably wont feel
confident changing a tyre or
carrying out every day repair and
maintenance. Filling this skills gap
will offer something extra to the
customers who enter your store,
and is a relatively cheap way to
drive more women, or cycling
newbies, through dealers doors.
Sharing expertise by offering
regular, free and friendly tutorial
sessions for customers, will soon
pay for itself and yet again,
nurture a loyal, returning
community of customers.
There are still a number of
dealers out there who are missing
a trick by simply not stocking
enough female-friendly products.
Put yourself in the shoes of a
female, novice customer, walking
into a store looking for inspiration
and direction and being met
with rails upon rails of items that
dont meet her needs. Its safe
to say that it limits her chance of
returning. But this can be simply
tackled by introducing new stock
and altering the way that products
are merchandised in-store. Dealers
should try looking at small changes
that will make a big difference.
For example, putting womens
clothing in the shop window
and towards the front of the
store, alongside with mens, or
running some eye-catching POS
promotions that feature female
riders and send the right message
to customers of all genders.
BIKEBIZ.COM
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Wherever I
may roam
Laura Laker considers whether improved cycle routes across Wales could
help boost the cycle industry, and even the Welsh economy on the whole
ACCESS CHANGES to allow cycling
on footpaths across Wales could
prove a huge boost for cycling and
tourism but campaigners warn
the industry must get behind them.
The consultation document
Taking Forward Wales details the
proposed changes as part of a
landmark strategy of natural
resources management in Wales. If
passed, cycling and horse riding on
footpaths would be permitted in
the same way as cycling is currently
permitted on bridleways, under the
Countryside Act 1968.
Currently cycles are only legally
entitled on 21 per cent of the rights
of way network in Wales. The
changes could create a network of
family and beginner-friendly
BIKEBIZ.COM
off-road cycling routes across Wales
by linking existing trails,
boosting cycling opportunities,
and with them tourism and
cycling businesses.
However, industry figures warn
the proposals are far from a done
deal, and urge businesses to voice
their support.
Robert Campbell, of Natural
Resources Wales, says the changes
could fix missing links in the
off-road cycling network in Wales,
as well as providing opportunities
for off-road racing events, if
businesses show the Welsh
Government it matters to the
cycling industry.
The industry needs to get
behind them and comment on the
WELSH CYCLE PATHS
Cycles are only
legally entitled on 21
per cent of the Welsh
rights of way network
proposals, he says.
People who own bike shops,
importers, distributors
anybody involved in it.
There isnt a lack of trails in
Wales but the market is growing
There isnt a lack within Wales: we have around
550km of official mountain bike
of trails in Wales, trails, and thats just on the
but the market is public estate.
growing The other thing is if this
proposals do go ahead we will be
Robert Campbell, able to use some rights of way
Natural Resources for racing events that we
Wales arent currently.
However, he warns: I have
spoken to other groups who dont
want this to happen, and are very
anti it and will voice their ideas on
the proposals.
BIKEBIZ AUGUST 11

Economic boost for Wales
In the UK, the majority of cycles
sold 30 per cent are mountain
bikes, more than any other type of
cycle, while 30 per cent sold are
kids bikes, making off-road riding
the biggest market for cycling in
the UK. Some argue providing
more off-road routes could
therefore boost cycling
participation, as well as offering
benefits for the Welsh economy.
The Wales Coast Path, which
opened in May 2012, is a case in
point. The route brought in around
33m for the Welsh economy from
2.89m visits between October 2011
and September 2012. However,
while parts of it are on the National
Cycle Network and designed with
bikes in mind, much of it is on
public footpaths and therefore
currently out of bounds for cycling.
The proposals mirror changes
made in Scotland, introduced
BIKEBIZ.COM
through the Land Reform (Scotland)
Act 2003. A Transform Scotland
report estimated off road and
leisure cycle tourism contribute
between 236.2m and 358m per
year to the Scottish economy.
Cycling UKs Sam Jones said
there is the potential for a
network of new cycle routes
from Welsh towns and villages to
attract tourists and boost the
rural economy.
I think its important that the
business community does express
its support for the proposals in the
consultation, he said. Its very
important, because Wales is going
to be losing money [from
withdrawn EU subsidies post-Brexit]
and if theres an industry showing
an interest, particularly
opportunities for them to grow in
Wales, that can only be for the
good, not just for the industry itself
but also for Wales.
WELSH CYCLE PATHS
30 per cent of
cycles sold in the UK
are mountain bikes
Filling in the gaps
Cycling UKs Rides of Way
Off-Road Report (2017) found
footpath restrictions made it
difficult to put together a legal
Some argue route for almost half of
respondents, while more than half
that providing saw increased access as a priority.
more off-road Cycling UK Chief Executive, Paul
Tuohy, said: This is a landmark
routes could step towards increasing the
boost cycling opportunities for cycling, health
and tourism, and shows a
participation and commendable and forward-
offer benefits for thinking approach that we have
come to expect from the
the Welsh Welsh Government.
economy Thanks to the incredible support
for our Trails for Wales campaign,
the Welsh Government has clearly
listened and seen the massive
benefit cycling can have. Were not
just talking here about the rural
economy, but also the nations
physical and mental wellbeing.
BIKEBIZ AUGUST 13
WELSH CYCLE PATHS
Wales is unique in that it tracks
use of its off-road routes (and has
done since 2002), something
Robert Campbell says has helped
make the case for investment in
trails over the years. Automatic
counters clock 300,000 riders using
the off-road trails each year.
However, physical activity in Wales
remains low.
The 2014/15 Welsh Outdoor
Recreation Survey, commissioned
by Natural Resources Wales, the
largest survey of participation in
outdoor activity by people living in
Wales, found 60 per cent of those
over 16 would like to visit the
outdoors more. It found 17 per
cent of adults in Wales went
mountain biking at least once in the
preceding year, down from 20 per
cent in 2011.
Welsh Cycling chief executive,
Anne Adams King, said: Opening
up the countryside for responsible
mountain biking will enhance what
14 BIKEBIZ AUGUST
Wales already offers, and we have
seen this model work successfully in
Scotland. The reforms will
undoubtedly have a positive impact
on the health and wellbeing of
cyclists, whilst also benefitting
tourism and the Welsh economy.
The cycle Resolving conflict before it begins
industry needs to Inevitably there are concerns about
cyclists sharing narrow paths with
work together people on foot, and the cycling
with charities to industry needs to work together
with charities to ensure the
ensure the proposals, should they be
proposals are a implemented, are a success.
A charter, similar to that used in
success Scotland, will be developed to
promote considerate cycling, but
bike businesses can get involved.
Campbell says those working in
the industry, from trail centres to
shops, can educate new and
existing riders on responsible,
considerate cycling on trails. If this
doesnt happen, he says, and
Wales is unique in
that it tracks use of
its off-road routes
conflict occurs with cyclists, it is
possible access could be
withdrawn.
Paul Tuohy says Cycling UK will
work with other groups, such as
the British Horse Society and the
Ramblers, to ensure that the
Welsh countryside can be enjoyed
by as many people as possible
without fear of conflict.
England next?
British Cyclings MTB Leadership
& Cycle Training manager, Nick
Chamberlin, said England should
next start looking to Wales and
Scotland as an example. The
success of the model in Scotland
shows that this can work, he
said. The positive impact it
can have on tourism and
economy is there for all to
see, and importantly this puts
pressure on the relevant
authorities in England to put their
own plans in motion.
BIKEBIZ.COM
 01772 459 887
t.co.uk
www.bob-ellio

ine
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PressCamp 2017:
small but perfectly
formed
In which we send Carlton Reid for a week of
riding and brand-surfing in Deer Valley, Utah
THE EIGHTH annual staging of
Bike PressCamp took place in June
in Deer Valley, a ski resort above
Park City in Utah, just 45 minutes
from downtown Salt Lake City.
The four-day event involved
condo-based morning sessions with
brands, including company
principals afternoons were spent
riding bikes. Whats not to like?
Bill Rudell has attended every
PressCamp to date, including the
first one in Sun Valley, Idaho.
He stuck with the concept when it
moved to Deer Valley. Previously he
was the media man for GT and
Cannondale. Last year he attended
PressCamp with G-Form.
I believe in this 45 minutes
of one-on-one interaction,
Rudell told me.
I can share success stories on
how were doing, and what goes
into the development of new
products. At shows like Interbike,
the media have other things to do,
big bike brands to see.
Getting undivided attention from
editors is a key draw, he said.
Last year, from Instagram and
video feeds and new stories, we
had 12 examples of coverage
thats a lot for a non-bike brand.
And getting to meet the editors
means we also get asked to
BIKEBIZ.COM
provide gear for photo shoots.
Weve had tech stories done on us
that resulted from being here.
Last year, not every editor knew
who G-form was; this year the
editors already knew who we are.
Thats huge.
While Rudell has been to every
PressCamp, the 2017 event was
Ara Hagans first. She was here
representing Bag Balm of
Vermont, an all-round salve first
made in 1899 to reduce cow udder
chafing (bag is an American
farmers term for udder).
We were able to explain our
back-story in a really amazing
setting, said Hagan.
Half of the editors already knew
about the heritage of Bag Balm,
but only two or three knew it had a
use in cycling. Bag Balm can be
used as a long-lasting chamois
cream but its also really effective
for treating road rash.
The company has just ten
workers, half of them blending
Bag Balm to a traditional and
simple recipe including
petrolatum and lanolin.
Hagan was joined at PressCamp
by former Olympic cyclist Sky
Christopherson. He told editors that
the US cycling team had long used
Bag Balm for racing and training.
SHOW REVIEW
And I used it for road rash after
crashing a Pivot MTB on a hairy
downhill it works. Bag Balm is
looking for a UK distributor.
There were other new-to-
PressCamp brands at this years
event, as well as brands such as
Camelbak, which keep coming back
year after year. Camelbak cements
its name with editors at the event
by organising a long descent to
Midway, on the other side of the
mountain from Deer Valley. Midway
is home to pro rider Eric Porter,
who just so happens to live
We were able to next-door to industry veteran
explain our back- Doug Dalton, a former
World Cup race mechanic for
story in a really back-in-the-day Cannondale teams,
amazing setting fettling the bikes of Myles
Rockwell, Missy Giove, Anne
Ara Hagan, Bag Balm
Caroline and others. Porter and
Dalton led the editors down the hill
on the aptly-named Wow trail.
This is a 21-mile singletrack
descent, with the wow standing
for Wasatch Over Wasatch.
Descent? After the BBQ at Porters
house I rode back, with Gear
Junkies Tom Puzak, to Deer Valley
with the help of Exposures
night-busting lights. And this is
beauty of PressCamp journos got
to trial the products we were told
about in the morning.
BIKEBIZ AUGUST 17
SHOW REVIEW
Five Tens
District shoe
Mudproof
caps, Camelbak
Podium bottles
Q 3T
Its not for everybody, admitted
bike design guru Gerard
Vroomen, as he unveiled his
first aero road bike design for
six years: the Strada.
The Dutchman has produced the
bike for 3T of Italy. It dispenses with
the front derailleur (for aero
benefits) and the MTB-style 1x
setup with a Strada-specific
cassette offers a wider range of
gears than a double chainring and
standard rear block, said Vroomen.
The 111 drivetrain loses just gears
over a standard set-up. The first
five cogs on 3Ts cassette make
single-tooth jumps. Its only
after that the jumps double up.
The drivetrain offers a 350
per cent range, the same as an
Ultegra group.
The Strada also has wider-than-
usual tyres offering ParisRoubaix
comfort, said Vroomen. The bike
can fit tyres up to 30mm in width.
Vroomen was the co-founder, in
1995, of aero specialist Cervlo and
now designs for other companies,
as well as his own brand, Open, a
gravel bike specialist.
He told editors at PressCamp
that he had some unfinished road
bike business in [his] head and
that he has been mulling Strada-
18 BIKEBIZ AUGUST
style ideas for ten years.
The introduction of the
Strada was billed by Vroomen as
reinventing cycling other
road bike companies will produce
similar bikes in the not-too-distant
future, he believes.
The wider tyres on the Strada
offer lower rolling resistance than
skinny tyres, and said Vroomen,
theres only a minor aero penalty,
something more than made up for
with the additional comfort of more
rubber on the road. The disc
brake-equipped bike will be
introduced later this year.
Q Alpinestars
Italian brand Alpinestars was at
PressCamp for the third year
running. Best known for its leathers,
helmets and protective garments
for motorcyclists (and for the gloves
used by F1 mechanics), Alpinestars
also has a on/off pedigree in
mountain biking, having introduced
its first products in 2004, and now
has a much-expanded range of
elbow pads, knee guards, neck
braces, and MTB riding shirts.
The existing line of Paragon knee
pads, elbow pads and protective
vests is joined by the Paragon bib
shorts, embedded with removable
EVA foam pads at the hips. The bib
Close-up
of 3Ts Strada
has space for a hydration bladder
and spine protection. The SAS-TEC
soft-shell back protector fits into a
sleeve, but the hydration bladder
doesnt ship with the shorts. For
storage there are elasticated mesh
pockets at the back of the bib
which can be placed over the
top of baggy shorts.
Q Kenda
Kenda, a PressCamp newbie,
showed editors its new downhill
tyres, the Hellkat Pro and Helldiver
The Strada Pro, as used by World Cup gravity
dispenses with team, Polygon. The new wire-bead
Hellkat Pro has a new dual tread
the front compound thats 17 per cent faster
derailleur and the than the market-leading tyre,
said Kenda reps. KVS increases cut
MTB-style 1x resistance on the sidewalls, and a
setup lightweight Iron Cloak Belt under
the tread guards against sub-tread
fractures and punctures. The
Helldiver is a versatile tyre for dry,
hardpack conditions. It features a
new RSR dual layer compound.
Q Camelbak
All of the editors at Bike
PressCamp got Chase Bike Vests
from Camelbak. The 330gm
MTB-specific vest is for those who
dont want to be overloaded, but
arent keen on waist packs.
BIKEBIZ.COM

The vest which ships with a
1.5l Crux reservoir sits above
jersey pockets and has pockets in
the front and on the highly-
ventilated 3D mesh shoulder straps
one of the front pockets can fit a
jumbo-sized iPhone 7S.
There were also updates to
Camelbaks pack line including an
all-new Kudu pack complete with
integrated back protector. Theres a
new lower-priced version called the
Toro, and an all-new waist pack that
replaces the existing Palos.
Camelbak is also introducing a
sternum protector that doubles as a
GoPro bra. This can be worn on
its own, or integrated with packs
such as the Kudu, which can help
stabilise camera footage.
A Kudu 10 and Kudu 20 the
existing Kudu 8, 12 and 18 (the
number stands for the reservoir
plus storage volume, in litres).
The CE Level-2-certified spine
protector is a six-layer flexible EVA
sandwich, and is capable of taking
multiple big bits.
Also new and notable, the
MTB-specifix Podium Dirt bottles
now come with a mud cap on the
bite valve. MTB-specific?
This feature would also be useful
on the road, especially for those
who ride near farms.
BIKEBIZ.COM
Brad Waldron, Kali
Q Boyd Cycling
Another Press Camp newbie, Boyd
Wheels of South Carolina is run by
husband and wife team Boyd and
Nicole Johnson. Ex-racer Boyd is a
wheel junkie and designs his own
rims these arent off-the-shelf
hoops from no-name Taiwanese
suppliers. The companys Altamont
features a ceramic coating for
improved rim braking. Boyds
Ready2Ride dealer and direct-to-
consumer programme is a set of
wheels, axles, tyres (and tubes or a
tubeless kit), a cassette and rotors
or brake pads in a padded wheel
bag. Tyre options include Schwalbe
for road, Hutchinson for CX, and
Maxxis for MTB.
The new Jocassee carbon
650b/27.5 gravel wheelset has
the new Quest Centerlock hubs,
alloy tubeless valves, and a
proprietary wingnut for its
tubeless valves that allows for
easy trailside unscrewing.
Boyd also has a bubblegum-
scented, latex-based
tubeless sealant.
Q Kali Protectives
Kali is another one of the
anchor brands at PressCamp.
Founder, CEO and chief designer
Brad Waldron is obsessed with skull
SHOW REVIEW
Bag Balm (with
Sky Christopherson
behind)
Night riding with
Exposure lights
protection for action sports Kali
makes lids for skate, BMX, gravity
riding as well as trials motorcycling.
Now handling its own distribution
in the UK, Kali has another
UK connection it uses
Armourgel, an energy-absorbing
low density layer silicone
developed by deceleration
boffin Dr Daniel Plant of Imperial
College, London. Thanks to
Armourgel, Waldron is now a
frequent visitor to the UK
Kalis in-helmet and, at PressCamp, he showed
pads reduce journalists an Imperial College
lab reconstruction of a
low-G impact gravity-rider crash.
forces by Kalis in-helmet pads reduce
low-G impact forces by 12 per
12 per cent and cent and rotational forces by 25
rotational forces per cent, said Waldron, who is
passionate about reducing
by 25 per cent concussions as well as impacts that
can lead to death. He believes
Armourgel should play a much
bigger role in cycle helmets. At
PressCamp Kali showed two new
$100 lids, the Alchemy trail helmet
and the Therapy road model,
which introduces Armourgel at a
lower-than-last-year price level.
Id like to keep reducing the price
on these [Armourgel] helmets so
more people get to ride with
them, Waldron told me.
BIKEBIZ AUGUST 19
SHOW REVIEW
Ridley Noah Disc
Q Five Ten
Five Tens new District urban
commuter shoe is available for flat
or clipless pedals. The sole is made
from Five Tens proprietary
Marathon non-marking rubber,
which is less sticky than the Stealth
rubber of the original Five Ten
shows. The polyurethane-coated
leather upper is water-resistant,
and theres a breathable mesh
tongue and a retro-reflective
splodge on the heel. The brand
which sprang from rock climbing
also showed the Maltese Falcon
womens MTB shoe and a new
version of its Freerider Kids flat
shoe with Velcro closures.
Q Ridley & Campag
Belgian brand Ridley is also a
regular at PressCamp, having
launched the original Noah at the
first show in Deer Valley. Formerly
represented by Richard Wittenberg
(instead he was at PressCamp with
Factor and its Black Inc wheel
brand), Ridleys condo was staffed
by Bert Kenens and Maarten Put
from the Belgian mothership. The
pair displayed a lighter and
disc-equipped Ridley Fenix SLX,
fitted with a Campag gruppo.
Campagnolo was also represented
at PressCamp demoing their new
20 BIKEBIZ AUGUST
Seth Beiden,
Camelbak
disc brake system, available in
Super Record (mechanical and
EPS), Record (mechanical and EPS),
Chorus and Potenza (mechanical).
The Fenix SLX Disc is 300g lighter
than the previous Fenix SL Disc
road bike. Ridley also had a new
disc version of the Noah SL,
equipped with Ridleys in-house
component line, Forza.
Q G-Form
Flexible body-armour brand
G-Form was at PressCamp for the
second year in a row. The multi-
sport brand makes lightweight,
breathable and flexible padding
thats eminently rideable. Using
RPT (Reactive Protective
Technology), the Pro-X knee and
elbow pads use a body-mapped
protective pad with articulated
panels attached to a Lycra sleeve.
The new Elite range features
thicker padding, more coverage
and beefier Lycra sleeves. The pads
are CE 1621 Level 1 certified
Q Factor Bikes &
Black Inc. wheels
The American/Australian-
owned Factor brand with a
relatively recent British heritage is
now seen in the Tour de France
thanks to a big-money tie-up with
Alpinestars Paragon
MTB bib short
the AG2R team. The British
connection continues with brand
ambassador David Millar. Factor
started life as an F1-influenced
British super-bike brand (21,000
per bike level of super) but
bf1systems concept
was taken over by ex-racers Rob
Gitellis of the US and Baden Cooke
of Australia. Gitellis has lived in
Taiwan for many years and owns a
factory in China which has
produced high-end composite
frames for the likes of Cervlo and
other luxe brands.
Factors 740g O2 Factors 740g O2 aero frame is
ordinary-looking (compared to the
aero frame is original Factor bike, with its split
built for comfort downtube) but built for comfort
and stability. The O2s EM2
and stability RGicarbon is constructed with three
different carbon moduli, mixing the
vibration damping and compliance
of lower and middle moduli with
the stiffness of what Factor calls
Pitch Fibre, an expensive,
hard-to-work material.
We were there when the first
reliable kilogram frames were
produced and we were the first to
break the 900g barrier and then the
800g barrier, says Factors
website, referring to the Dongguan
factory owned by Gitellis, who
moved to Taiwan in 1996.
BIKEBIZ.COM
SHOW REVIEW
Factor 02
Weve produced bikes that have
won many of the worlds great
races, from Classics stages, to the
overall for the Tour de France and
the Giro. Our engineers pioneered
processes that are considered the
state of the art for the carbon fibre
bicycle. Our work has been
emulated by nearly every factory
and every bike brand working in
carbon. There came a point when
we realized that the only way we
could produce bikes that exploited
the full range of our creativity and
expertise was to launch our own
brand. We are now able to control
every feature of the design the
geometry, the frame shape, the
fibre choice and the layup. Because
we own the factory, live locally, and
can step into the factory any time
we choose, we have the ability to
move from design to prototype to
production at a speed no major
manufacturer can match.
Q Exposure lights
British lighting brand Exposure was
represented at PressCamp by its US
distributor (which also distributes
parent company USEs
components) and Cinelli kit. On a
night ride the Exposure lights
22 BIKEBIZ AUGUST
Everysight
glasses
worked faultlessly, brightening and
dimming on descents and ascents.
The LED readouts of burn time
were reassuringly accurate.
American editors exposed (groan)
to the brand for the first time were
seriously impressed.
Q Everysight
Consumer wearable technology
startup Everysight launched its
Raptor augmented reality
smartglasses at PressCamp.
Everysight has been spun off from
Israeli defence electronics company
Elbit Systems, which makes
head-up displays for fighter jets.
Raptor looks and feels like
traditional cycling eyewear, but with
hidden technology riders can
choose to view key metrics in their
vision while they ride (one eye
only), such as speed, heart rate,
and wattage. Turn-by-turn
navigation is also possible via
in-vision mapping.
Of note for urban warriors, the
glasses also feature a look-and-
shoot camera that captures
high-definition video or stills via
voice commands. Get cut up on a
corner? Wake the onboard camera
on your glasses with a shout and
Bastien Donze, Zipp
youre shooting video of the perp.
All captured information uploads
to Everysights smartphone app.
Output what you saw on your ride
to social media, or to a coach and
all overlaid with the key metrics of
your choosing.
Q Pivot
Because Canyon pulled out at the
last minute, Pivot had the run of
On a night ride, editors, and brought 30 test bikes,
the Exposure including the latest Mach 4 Carbon.
As the name suggests, this is a four-
lights worked inch-travel trail bike its now on its
faultlessly, fifth generation. With the popular
dw-link suspension design, the
brightening and Mach 4 has been a popular bike
dimming on since its introduction in 2007. The
latest Mach 4 with 27.5 wheels
descents and is equipped with 115mm of rear
ascents travel thanks to the new Fox Float
DPS EVOL rear shock. Importantly,
Mach 4 is available down to an
Extra Small size it has probably
the lowest standover height of any
full-suspension bike on the market.
No need for a women-specific
model, believes Pivot.
The Arizona brand also brought
its latest race hardtail to
PressCamp, the LES 27.5 a carbon
framed brother to the LES 29er.
BIKEBIZ.COM
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Making cycling
accessible for all
Cycling is one of the cleanest and most efficient forms of
transport available. As an industry, its our duty to ensure that
we foster an inclusive environment. Laura Laker uncovers the
barriers that disabled people encounter when riding bikes
THE MAJORITY of disabled people
Issues raised by Wheels for who cycle find riding a bike is
easier than walking, a ground
Wellbeing (WfW) research and breaking survey of 221 individuals
from around the UK reveals.
how industry can help meet the A survey carried out by disability
cycling charity, Wheels for
needs of disabled cyclists Wellbeing, on the views,
experiences and needs of disabled
cyclists found cycling improves the
WfW found disabled peoples ability to cycle is mobility of 69 per cent of
often affected more by other peoples reaction to respondents, by reducing strain on
them, or a lack of understanding of the fact they joints, aiding balance and even
are disabled, than by their own impairment. alleviate breathing difficulties. The
survey is believed to be the first of
its kind conducted in the UK.
COST Wheels for Wellbeing (WfW) is
One in ten disabled cyclists is unable to purchase a cycle through calling on government to recognise
the Cycle to Work scheme because it exceeds the 1,000 loan limit. cycles as mobility aids, and says
disability cycles should be
Q A coalition of Cycle to Work Alliance, employers and providers, permitted in the cycle to work tax
could help improve information about and sourcing of incentive scheme, which currently
specialised cycles for disabled people limits consumer spend on bicycles
and equipment at 1,000 a
Q A network of independent, inclusive cycling centres across the figure below the cost of many
country could provide impartial information and advice to specialist cycles.
potential disabled Cycle to Isabelle Clement, Director
of Wheels for Wellbeing, hopes
the results will help shine a light
WORK USERS on the needs of disabled cyclists
VAT and non-standard cycles who, she says, have been neglected
for too long.
Q While the Government says If youre disabled or have a [Survey results] largely
long-term illness, you wont be charged VAT on products confirmed our suspicions, but have
designed or adapted for your own personal or domestic use nevertheless thrown up a number
WfW says some suppliers are being charged VAT on non- of interesting statistics and opened
standard cycles. The charity is writing to HMRC to clarify this. up some new lines of inquiry for our
Availability and Accessibility campaigns, she says. The data
Q WfW would like to see manufacturers and cycle stores take into will be invaluable in giving added
account the needs of disabled cyclists, and look at ways to raise validity to our lobbying work and
awareness of, and information about, inclusive cycling provides a useful benchmark for
future surveys.
Q Manufacturers could link up with inclusive cycling clubs to gauge We hope it sparks a national
demand and better understand the needs of disabled cyclists conversation about inclusive
cycling. Its clear that greater
Q Cycle parking manufacturers could better take into account the research needs to be done in this
dimensions of non-standard cycles, including cargo bikes most area and for too long disabled
cycle parking currently doesnt take this into account cyclists have been neglected; we
hope this survey will change that.
BIKEBIZ.COM
WHEELS FOR WELLBEING
As well as demographic data on
disabled cyclists the survey,
conducted February to March
2017, gathered how regularly
people with disabilities cycle and
why, and the kinds of cycles they
are likely to own.
Disabled cyclists are most likely
to be middle-aged, and 52
per cent own a standard two-
wheeled bicycle, with or without
adaptations. 25 per cent used a
hand cycle, 19 per cent a
recumbent bike, and 13 per cent
a tricycle. 18 per cent used
some kind of electrical assist on
their bike.
The survey also reveals attitudes
to disabled cycling, with one in
three who use bicycles as a mobility
aid report being asked to dismount
and walk their cycle. Just 11 per
cent said they were allowed to
cycle in pedestrianised areas once
they explained the bike was a
mobility aid. The charity says
this highlights a variation in police
and local authority understanding
of the issue.
Inaccessible cycle infrastructure
was the biggest difficulty
encountered by disabled cyclists,
with step-free, adequately wide
cycle routes the thing that would
encourage more people to cycle.
The cost of non-standard cycles
was the second highest ranked
issue. Hire and loan schemes for
non-standard cycle, and
information campaigns raising
awareness of cycling opportunities
were also mentioned in the survey.
The survey collected data on
disabled cyclists ability to access
cycling facilities and schemes.
The majority of disabled cyclists
do so daily (37 per cent) or weekly
(37 per cent), and the vast majority
do so for leisure (85 per cent); three
BIKEBIZ AUGUST 25
WHEELS FOR WELLBEING

Inclusive
cycling
assessing the issues faced
by disabled cyclists
(Survey taken by 221 respondents)

From February to March 2017, Wheels for Wellbeing carried We believe this is the first ever such survey. Results
out a survey to gather the views and experiences of disabled challenge some widely held assumptions about disabled
cyclists nationally in order to better understand their issues people and cycling. They also highlight a clear need to
and concerns. carry out a lot more research into this group.

Who took our survey?

60%
55.66%

50%

41.18%
40%

Cyclists with 26.7%

impairment/ 30% 24.43%
long-term 21.27%
health 20%
condition 14.03%
8.6%
10%
4.98%
1.36% 1.81%
0%
16-24 25-34 35-44 45-54 55-64 65+ Male Female Other Prefer not to say

Proportion of cyclists by age Gender

Type of Method found easier

cycles owned for g
getting
etting
g aroun
around
Standard two wheeler:
(with or without adaptions) Cycling
3%
13%
Own a handcycle: 6.33% Walking
40%
Own a recumbent: 19% 68.78% Both
24.89% (equally easy/
Own a tricycle: 25%
difficult)

Other:
(tandem, cycle with
electric assist)

quarters said they cycle for Executive said in support of the shows the Government must

exercise, and almost half for
general transport. Nearly one in
three respondents cycle to work,
27 per cent for sport. 92
per cent of disabled cyclists own
their own bike, while 23 per cent
access cycling via an inclusive
cycling group.
Paul Tuohy, Cycling UK Chief
68.78%
report: This research helps prove rethink and redefine what
what weve long known, namely constitutes a mobility aid to include
that many people with disabilities pedal cycles.
are out cycling on our roads, streets
of respondents Dr Rachel Aldred, Reader in
and lanes, and not being noticed Transport at the University of
nor defined by their disability. say they find Westminster added: We know that
Theyre cycling for their health, cycling easier for disabled people do cycle, albeit at
work and for general transport lower rates than non-disabled
among other reasons, all of which getting around people. We need to better

26 BIKEBIZ AUGUST BIKEBIZ.COM

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WHEELS FOR WELLBEING

Opinion poll on what would encourage

more disabled people to cycle
Overall
Item Rank
Ensuring cycling infrastructure is inclusive and meets the needs of disabled cyclists
(e.g. step-free, wide lanes) 1st
Introducing subsidies to make non-standard cycles less expensive d
2nd
Introducing legislation that legally recognises cycles as mobility aids
(e.g. like wheelchairs and mobility scooters) 3rd
Creating hire and loan schemes for non-standard cycles 4th
An information campaign to make disabled people more aware of cycling
opportunities in their area 5th

100%
Reasons that people cycle
84.64%

76.47%
75%

50% 47.51%

29.41%
27.15%
Leisure/fun

25%
Transport
Commute

19.91%
Exercise

Other
Sport

Couldn
9.95%
0 to Work sct get cycle through
he e beca Cy
cycle wasm use the pr cle
over the 1 efer
,000 limit red

Cycling
g frequency
frequenc The reality 37.75%
of cycling: U
non-cyclenable to park or st
due to inad ore
equate fa
cilities

57.01% 35.75%
Enco tere
Experienced
pa disabilityun d ab
hate whils use/
being posi ssers-by t cycling
tive
12.22%
Daily 11.31% 31.67%
Asked
Allowed to
use cycle in even when to dismount cycle
14.03% pedest used as a m
36.65% Weekly explainingrianised area after
it was a mob
ility aid
1N6on.74% 19.46%
obility aid

e of these Couldn
cycling opt find any inclusive
Once or twice a month portunities
in the area
37.1%
Less than monthly

understand and address the
barriers stopping disabled people
from riding more. This survey is an
important starting point to doing
so, highlighting issues such as
inaccessible infrastructure,
restrictions on public transport use,
and the cost of adapted and
specialist cycles.
One in ten disabled cyclists were
unable to obtain a cycle through
the cycle to work scheme because respondents say they receive
the cycle they requested exceeded positive comments or thumbs up by
the 1,000 loan limit, while almost passers-by, 36 per cent had
a fifth 19 per cent - were unable
to find inclusive cycling
opportunities in their area.
36.65% encountered abuse or hate crime
while cycling. According to the
charity, a substantial amount of
36 per cent reported they of respondents qualitative data and written
were unable to park their non- evidence was accumulated, which
standard cycle because of
cycle on a daily will inform future campaigns. It
inadequate facilities. basis plans to undertake another survey
Although 57 per cent of survey in early 2018.

28 BIKEBIZ AUGUST BIKEBIZ.COM

 PRODUCT ANALYSIS

OK computers WHY DO people love pedal

Kieran Howells discusses some of the latest and
greatest cycle computers to hit the market.
power? Its a broad question with
thousands of answers. For some,
riding a bicycle is simply a chance
to enjoy some much-needed peace
and quiet along quaint country
roads. For others, riding a bicycle is
about adrenaline, pushing
boundaries, and conquering nature
on extreme trails and mountainous
passes. A bike can be so many
things to so many people, but one
universal truth is that this two-
wheeled vehicle represents the
freedom to travel. We, as a nation,
waste countless hours in cars,
watching overpriced petrol burn
out of the tank, just waiting for the
engine to fail. A well-maintained
bicycle, however, will work forever.
The pedals will turn as long as
youre there to turn them.
Pat yourself on the back, youre in
the right industry. Congratulatory
statements aside, if you want to go
far on a bike, you may need a few
other tools to keep you going. A
new inner tube tucked away in a
pack wont hurt, a good lock will
prevent your bike from getting
stolen and a cycle computer will
make sure that you get there. Even
an amateur can just about navigate
the formidable selection of inner
tubes and locks that adorn the
shelves of any bike shop in Britain,
but cycle computers present a far
more serious challenge to the
hobby cyclist. The technology
crammed into these tiny machines
is coming along leaps and bounds.
Below, weve complied a list of five
cycling computers that we deem to
be premier players in the market.

> BEELINE
Beeline is a name that avid
readers may remember. Last
winter, we penned a piece on
the companys formation and
its successful crowdfunding
efforts. The Beeline device
stands out from other cycle
computers for its sheer
simplicity. Sporting a 30mm
screen, it provides succinct,
basic navigation with its
large digital arrow and a
distance to the route end that
either diminishes or increases
in line with proximity.
The screen is crafted from
memory-in-pixel technology,
meaning it lasts up to 30
hours of use, or up to three
months on standby. It can
connect to pretty much any
set of handlebars via a
specially crafted case tether
made of strong silicone
rubber. The Beeline may only
perform one function, but
in terms of useability, it
exceeds expectations.

> GARMIN EDGE 810

Whereas the Beeline presents
a no-frills operating system,
the Garmin Edge 820 has all
the bells and whistles one
may expect on a relatively
high-end modern cycling
computer. The unit features a
full-colour, 2.3 high-
resolution touchscreen, which
displays Garmin store apps
such as Strava in clear form.
Behind the screen, the
computer sports inbuilt
incident detection and
satellite navigation.
For performance monitoring,
it is capable of pairing
with ANT+ speed, cadence
and heart rate sensors or
power meters to gather
data on pedal power. It is
also one of the first Garmin
devices to feature what
they call Group Track,
meaning riders can create
pack groups and keep tabs
on where their fellow riders
are onscreen.

BIKEBIZ.COM BIKEBIZ AUGUST 31

PRODUCT ANALYSIS

> POLAR V650

The V650 model from Polar is
designed to focus less on
navigation although like
various other models, it does
include GPS and more on
tracking and monitoring
training sessions. Its 240 by
320 resolution, backlit colour
display shows ride statistics,
calorie information and
recovery times whilst on the
move, but the detailed
recovery mode and
motivational training tools are
where the device really
comes into its own. Polars
operating system utilises its
GPS through a simplistic
mapping tool called
OpenStreetMap, which is
capable of download data
blocks of up to 450km
by 450km at a time and
includes a guidance
tool that shares routes
from other users.

> LEZYNE MINI GPS COMPUTER

With the Mini GPS model,
Lezyne has made clear that it
is marketing this device as a
no-frills cycling computer that
can remain unobtrusive when
attached to the users
handlebars. Because of this,
youd be forgiven for
assuming that it deals with
only the simplest of
functions, but the 29g unit
actually packs in an
impressive number of
features. The Mini GPS is
Bluetooth-compatible,
meaning it is capable of
syncing with smart power
meters, heart rate monitors
and cadence sensors, whilst
the robust in-built battery is
capable of holing up to 12
hours of charge. It will pair to
both iOS and Android
devices, and can display
Strava Live Segments data,
live tracking and phone
notifications on the 22mm by
26mm screen.

> WAHOO ELEMNT BOLT

The Elemnt Bolt is designed
for optimum usability on both
the inside and the out. With
its aerodynamically efficient
outer casing, the computer
sits in optimum position over
the users stem and clicks
flush into a custom-designed
mount, making it ideal for
speed-hungry road users. On
the front of the unit, seven
coloured LEDs sit above the
2.2 backlit screen to provide
the user with simple left-right
directions in GPS mode;
these can also be used to
monitor performance in other
modes. The unit is
completely wireless and can
connect to both iOS and
Android to track rides and
accrue ride data. With one of
the largest internal batteries
in the roundup, the Elemnt
Bolt will deliver up to 15
hours of ride time.

32 BIKEBIZ AUGUST BIKEBIZ.COM

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 MARKET ANALYSIS

ll
THE DUAL suspension GT RTS was the

in g a
pinnacle of early-90s mountain bike

Talk
technology. Ridden by the likes of
Julie Furtado, Walter Braendi and
Nicolas Vouilles, the bike, which hit the
market in 1993, was responsible for

T B
numerous medals, and was in fact

g s M
widely considered to be one of the

thin
first widely-produced downhill bikes in
the world. It its time, the RTS was
undoubtedly at the cutting-edge of
advancements made in the sport.

T
Whilst aesthetically, the bare bones of

it h G
the RTS are still visible in

w
GT has been invested in mountain biking since its
inception. To find out where the market is
heading, Kieran Howells sits down with head of
products Tara Seplavy.
modern bikes, 24 years later,
a lot has changed.
Everything has progressed in
20 years, says GT Bicycles global
head of products Tara Seplavy, from
industrial design to engineering,
kinematics, materials, dampers,
manufacturing and the purchase of the
bike itself. Even the trails we ride now,
compared to ten or 20 years ago, have
changed.
So much of it has been dumped on its
head. The full suss bike that you get

BIKEBIZ.COM BIKEBIZ AUGUST 35

MARKET ANALYSIS
now for 1,500 will outperform
even the most decked-out of those
classics. What you still have,
though, is passion to ride new
trails, push the limits of yourself
and your equipment, and just
plain have fun!
Ours is an industry that doesnt
slow down or settle for less; in fact,
67 per cent of BikeBiz readers that
we polled agreed that in 2017,
sufficient investment is being made
into advancing mountain bike
technology. Along with the
progression of key materials like
carbon, the most significant jump
in ride quality has been on bikes
specifically designed for both
younger riders and women.
According to Seplavy, this is
simply down to inclusivity and
accessibility: For me, there are
three big successes that stick out.
Firstly, theres the boom of kids
getting involved the sport be it at
bike parks or through programs
like NICA racing in the States.
What youre seeing now from the
growth of youth participation is
really encouraging. Secondly,
theres the continuous growth of
womens cycling mountain biking
36 BIKEBIZ AUGUST
is not just for the guys, and the
cycling industry is finally starting to
figure this out! When I go out on
the trails to visit dealers and to
events, I am seeing a lot more
women than a decade ago, so this
is a great sign. Thirdly, there are
now more accessible price points
the cycling industry has not been
immune to inflation or global
currency fluctuations, but over the
last couple of years we have begun
to see a new crop of truly
trailworthy bikes coming in at
rather sharp prices. Sure, they
might not be carbon fibre and
decked out with the latest
cutting-edge technology, but they
have spot-on geometry and the
basics to have fun on more than
just fire roads and carriage paths.
So a greater and more diverse
group of enthusiasts are getting
more bang for their buck. Thats
encouraging news for retailers and
enthusiasts, but what exactly are
they getting for their buck? What
products are pushing the industry
forward at the moment? Im in
product development and I often
get sneak peeks of what is
happening from suppliers 18 to 24
months before goods hit the sales
floor. I have been excited by the
developments were seeing in
lower cost, dependable tubeless
setups from a couple different
brands. I am also always keen to
see what Nick Larsen and the crew
at fabric have up their sleeves.
They always have something
innovative brewing.
Historically, if we look back over
previous incarnations of so-called
Mountain biking high-tech mountain bikes, very
little of the so-called innovations
is not just for have stuck. From overly
the guys. The complicated front and rear
suspension systems to redundant
industry is just materials and infinite variations on
starting to figure wheel and tyre sizes, how can we
be assured that current innovations
this out will stand the test of time? Its
always hard to judge this one.
Sometimes its things we see
brewing years out, whilst other
times it seems to be a quick
ramp-up and then it burns out.
Generally, if you see something
being used successfully as an edge
by top riders in World Cups or
EWS races, expect that there is
something there to keep an eye on
thats more than just a fad.
BIKEBIZ.COM
NEC Birmingham
21 Trade & Press only
22-24 September 2017

Join us at the

BIGGEST EVER CYCLE SHOW

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cycleshow.co.uk
@CycleShow /CycleShow /CycleShow
 SHOW
GUIDE
2017
Pull this handy guide out of the magazine to bring along with you to the show.
Find out which UK companies will be there, and who we think you should visit

BIKEBIZ.COM BIKEBIZ AUGUST 39

 01772 459 887
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Welcom e to
Euro bik e
2017
Hayley E. Ferguson speaks with Stefan Reisinger, head of Eurobike, about what to expect at this years show
What do you expect the turnout
to be like this year?
We are looking forward to another
exciting Eurobike with strong
players from all over the world,
lots of innovations and important
industry get-togethers. The bicycle
market is still in good shape:
According to the latest figures
from Germanys bicycle industry
association ZIV, bicycle sales in
Germany rose by seven
per cent in 2016 to 2.6billion.
For Eurobike 2017, this means a full
house again, with 1,350 exhibitors.
What changes can we expect to
the show?
Something that stands out this year
is the fact that, as a natural result of
the e-boom in the bicycle industry,
more and more companies from
other industries are discovering the
bike. Sometimes, startups become
established, experienced exhibitors
at Eurobike after just a few years.
After all, the flagship trade show
is a platform for both new and
well-established companies. We
are very pleased that the Eurobike
is drawing so many young players
in the market. Many trends and
brands that have shaped the
market in the last few decades
came into their own at Eurobike,
and this year, more than 100
BIKEBIZ.COM
companies will once again exhibit
at Eurobike for the first time,
including many interesting startups.
Why are you cutting out the
consumer next year?
We have decided to focus Eurobike
solely on industry visitors as of
2018, with the earlier dates too.
A strong majority of exhibitors
and retailers wanted an exclusive
focus on the trade exchange. The
stand construction, its layout and
communication objectives will
also be designed for this exclusive
approach to the trade. As a service
provider to the industry, we have to
meet this requirement in order to
consolidate the status of Eurobike
as a world trade fair.
And why have the new dates
been set for July?
The majority of major market
players are convinced that a
September trade show is too late
for their business timetable. New
bikes and components are already
available or have been covered
by other events and media. The
situation is clear: Eurobike should
be the main event where all
relevant brands first present their
innovations to industry, retail and
media representatives. We are,
however, aware that this might
EUROBIKE 2017
prove a challenge for certain
companies; were creating the
conditions for the industry to
present itself in a more unified
fashion at the Eurobike show
in future. As such, we continue
to provide the right platform to
encourage synergies for industry,
retail and the media.
Have you planned any events to
mark the final year of Eurobike
in this format?
Since our adjustments will
Im amazed by strengthen Eurobikes position
the electric as an innovation driver for the
international bicycle industry,
developments there is no need to plan events
made in the of this kind. But we will be
bicycle industry celebrating the invention of the
bicycle, whose 200th anniversary is
over the last two this year.
decades
What market innovations stood
out in particular to you last year?
Im amazed by the electric
developments made in the
bicycle industry over the last two
decades. And its still in full swing
and topics such as digitalisation,
connectivity, and big data are
increasingly becoming the focus
of all industry stakeholders. But
Im also happy to see that there is
lots of cool stuff happening in the
sports segment.
BIKEBIZ AUGUST 41
 Sweet Protection blends industry-leading innovation with the
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To request a dealer visit to see the SS18 line up please contact:

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BikeBizs must-see stands
SEALSKINZ
HALL: A7, STAND: 312
WATERPROOF ACCESSORIES
brand Sealskinz will be
exhibiting its latest lines,
including hat, sock and glove
products. All of these make
use of Sealskinz
performance technology.
OXFORD
HALL: A1, STAND: 418
FAST-GROWING manufacturer and distributor of
cycle products Oxford is releasing a whole range
of new products for 2018, including the Ultra
Torch Mini Plus and Ultra Torch 500, Metro Glow
Helmet and T-series Luggage collections.
GAERNE
HALL: A7, STAND: 403
WITH NUMEROUS stage and
race wins this year, Gaerne is
excited to be displaying its full
MY18 range at Eurobike.
BIKEBIZ.COM
EUROBIKE 2017
DEXSHELL
HALL: A4, STAND: 105
DEXSHELL WILL be
showcasing its entire range of
water and weatherproof socks,
hats and gloves. The star of
the show is the DexShell Ultra
Thin Biking sock, which offers
lightweight comfort in
all weathers.
X-BIONIC &
X-SOCKS
HALL: A7, STAND: 402
X-BIONIC IS looking to expand
its UK dealer network with its
award-winning X-Socks and
X-Bionic clothing.
GHOST BIKES
HALL: B1, STAND: 400
GHOST DEVELOPS high-
quality bikes for professional
and recreational riders. The
range covers mountain bikes,
road bikes, trekking bikes,
e-bikes and urban models.
BIKEBIZ AUGUST 43
EUROBIKE 2017
IXS
HALL: B2, STAND: 202
WITH OVER 100 years of
history, iXS knows two-wheel
sports and what riders are
looking for in their equipment.
The 2018 range includes new
protective armour, helmets
and a series of apparel aimed
at recreational to DH racing
mountain bikers.
SIMPLON
HALL: B1, STAND: 401
SIMPLON BIKES will be showcasing its huge
range of road, tri, MTB, hybrid and e-bikes which
is now available to retailers in the UK. The Pride is
the Austrian brands new aero road bike and it is
being formally launched at Eurobike, whilst the
Steamer range of e-MTBs will also be on show, in
its entirety, for the first time including a new
compact bike for smaller adult riders. The all new
Silkcarbon Neodrive e-bikes will be shown for the
first time featuring eye catching design coupled
with the innovative Neodrive motor.
SPANK
HALL: B2, STAND: 202
ITS A few years since Spank
introduced the Vibrocore
concept to their handlebar
range. Not happy to rest on
the acclaim the bars received
in the press, Spank has been
busy innovating and will be
launching some exciting new
products at Eurobike this year.
44 BIKEBIZ AUGUST
LEATT
HALL: B2, STAND: 205
LEATT WILL be displaying the
full range of neck braces and
body armour that built its
reputation as one of the
leading companies in
protective gear. After a brilliant
reception theyll also be
expanding the range of
apparel for 2018.
ORTLIEB
HALL: A4, STAND: 301
ORTLIEBS FULLY waterproof bikepacking line will
expand to include several new products: Gravel-
Pack, Seat-Pack M, Handlebar-Pack S, Frame-
Pack Toptube and Cockpit-Pack. To reduce the
brands environmental footprint, there will also be
an entirely new PVC-free collection of bicycle
panniers with Ortliebs well-known tarpaulin look.
Finally, there will be a new everyday backpack at
the show. The Urban Daypack (15 and 20 L) is
manufactured using a PVC-free cotton Cordura
blend in trendy colours pepper, coffee and the
new ink colourway.
WILIER
HALL: B5, STAND: 202
THERE IS a lot to look at from
Wilier for 2018. The full range
of road, TT, gravel, urban,
mountain and e-bikes will be
on display including the brand
new Cento10NDR endurance
bike which is packed with
features for a more
comfortable ride.
BIKEBIZ.COM
 EUROBIKE 2017

WTB NEILPRYDEBIKES
HALL: B5, STAND: 202 HALL: FG STAND: B9/4

HEAD TO the stand to see NEILPRYDE BIKES is based

WTBs range of tyres, saddles,
rims and grips. Whether youre
looking for MTB, Road, CX,
Gravel or Plus Size equipment,
WTB have probably got
you covered.
in Britain, with a long
heritage stretching back over 40
years. This year, they will be
showing their new Bura disc model
at Eurobike alongside their new
aero Nazare SL.

NS BIKE RONDO
HALL: B2, STAND: 203 HALL: TBC, STAND: TBC

NS BIKES will be showing off RONDO WILL be displaying

their new longer travel Snabb
29 Enduro bike, while also
launching a wallet friendly full
suspension model to the range
which offers a lot of bang for
your buck!
their freshly launch gravel/
road/cx/do-it-all bike the Ruut
at Eurobike. Its designed to
be a bit of a jack-of-all-trades
so you can get on with
doing what we all love
riding bikes.

GIRO BELL
HALL: TBC, STAND: TBC HALL: TBC, STAND: TBC

GIRO WILL have its Aero Vanquish MIPS helmet BELL WILL be at a stand yet to
on display, which it claims masters the science of be confirmed launching its
air flow. This no-compromise helmet is packed Super DH helmet. This all-new
with progressive features designed to enhance DH-certified removable chin
your ride, from best-in-class aerodynamic bar helmet from Bell, the
efficiency, to exceptional ventilation, to innovative creators of the Super series,
solutions in head protection. Visit the stand to see uses MIPS Spherical, the next
Giro unveil what it considers to be the ultimate generation in MIPS, allowing
aero helmet. greater control in a broader
range of impact scenarios.

BIKEBIZ.COM BIKEBIZ AUGUST 45

EUROBIKE 2017

KNOG
HALL: B1, STAND: 303
KNOG IS launching its long-awaited PWR range,
which uses one power bank for a variety of
products. The bank can charge devices, but also
acts as the battery for other product in the range.
The 5 bike lights target specific riders and are a
commuters, roadies and MTBers dream. Add a
speaker, lantern and headtorch all powered by
one battery and the system its a bike-packers
dream. Oi Vintage: not yet launched but
launching in late 2017 is the next Oi the vintage
edition has new engineering and styling for the
brass and leather-loving gentlemen and women
among us.
WELDTITE
PRODUCTS
HALL: A4, STAND: 308
VISIT WELDTITE at their brand
new booth to catch a look at
their newly launched range of
e-Bike specific maintenance
products, eCare. Also on show
will be some great additions to
the TF2 and Dirtwash ranges,
as well as the launch of their
2018 Shop Merchandiser!

KIDDIMOTO
HALL: TBC, STAND: TBC
KIDDIMOTO, THE original British balance bike
brand and innovator of childrens riding products
is proud to showcase a range of exciting new
items. We have a full range of bikes and
accessories for kids ages two to 12 years.
Kiddimotos creative, fun and award-winning
designs have led the brand to be a dominant
player in its market. Quality, value and customer
service are at the core of everything kiddimoto.
We look forward to showing you around the
Kiddimoto booth.
ENDURA
HALL: A7, STAND: 201
ENDURA WILL be showcasing everything thats
fresh and exciting for Summer 18. Notable
additions to the range include the Endura D2Z
Aero collection for those obsessed by speed, an
extended helmet offering and a new MTB
protector line-up. The perennial MTB favourite
SingleTrack Shorts go back to bulletproof with a
significant update and the top end Road
collection of Pro SL also sees some key new
pieces trickling down from Movistar kit
development ensuring all the rider tribes are
covered.

POLARTEC
HALL: A7, STAND: 305
POLARTEC WILL be unveiling
the rh+ AirX Lite Jersey
featuring Polartecs
revolutionary Delta cooling
fabric. The perfect pick for
warm, summer rides and steep
climbs. Deltas innovative
technology utilises the bodys
natural cooling process
sweat outperforming other
base fabrics in hot conditions.
ROHLOFF AG
HALL: A2, STAND: 300
EUROBIKE 2017 will host the world premier of
E-14, the worlds fastest (180ms) electronic
shifting system for Bosch mid-motor Ebikes,
meeting demands for a comfortable, fast, E-bike
shifting system & combined with the SPEEDHUB
500/14s proven reliability. Incorporating Multi-
shift, Auto-downshift and Bluetooth 4.2 functions,
the E-14 communicates with the Bosch e-Bike-
System via CAN-Bus to provide reduced force,
synchronized shifting performance. The E-14s
compact design is manufactured in reputed
Rohloff quality, weighing in at just 300g.

46 BIKEBIZ AUGUST BIKEBIZ.COM

 www.polartec.com

Polartec is changing the way

cyclists dress
Where other sports raced ahead, benefiting from high-performance fabrics,
cycling had dragged behind. Now Polartec offers its engineering breakthrough,
easy-care fabrics for those on two wheels.

W
ith materials to keep you cool, warm, dry, or
stop you over heating our changeable climate
can no longer be an excuse not to leave the
house. Polartecs innovative fabric technology has led to
new characteristics that have never been seen before.
Polartec says: Just because it has never been made
doesnt mean we cant make it. We know this because we
get asked to do the impossible all the time.
Polartecs aim is to create materials that perform at
levels greater than anyone ever imagined to remake
entire industries by redefining what we wear when we go
outside. Polartec is where the impossible is made possible.
But how can this help cyclists?
breathability, and polyester dries so quickly it can result in
a painful flash cool in the wind. Polartec Delta, however,
uses natural fibres for immediate, long-term cooling and
synthetics for a faster drying time, keeping you neither
too hot nor too cold.
Polartec Alpha
When the sun goes in, change into Polartec Alpha, a base
fabric originally developed for the US Special Forces after
they asked for a more advanced insulating material in
their combat uniforms.
Now with updated technology, Alphas active insulation
and adaptable breathability regulate core body
temperature both during dynamic and static activities.
This means you dont need to add or remove layers whilst
youre out cycling, whether youre stopping or starting
a revolution in comfort and ease.
By placing patented, low-density fibres between air-
permeable, woven layers, Polartec keeps moisture vapour
moving freely through the fabric, increasing overall air
exchange and speeding up dry times. This reduces
discomfort in the rain and prevents the fabric from
turning into a sponge. Alpha can be trusted to perform in
the most challenging of environments.

Polartec Delta
If youre heading out into the sun this summer, wear
Polartec Delta. A cooling next-to-the-skin fabric.
Using one of the bodys natural processes sweating
Delta fabric works harder and smarter than even you do.
Its specialised elevated knit construction lifts the fabrics
yarns, resulting in increased airflow and moisture
dispersal and reduced friction against the skin. In other
words, no clinging and no chafing.
Cotton tends to swell with water, creating a barrier to
Rapha Brevet Insulated Jacket and Gilet
Q Lightweight, packable and weather-resistant.
Q Extensively tested across continents, the Brevet Jacket and Gilet are
perfect come rain or shine. Theyre especially effective for those days when
the weathers unpredictable, or youve chosen a long ride where the
conditions could be changeable through the day.
Q Both the Jacket and the Gilet provide warmth without overheating as
Polartecs Alpha fabric offers exceptional breathability together with fast-
drying, hydrophobic properties, so neither will saturate in the rain.
Q Polartec Alpha is a highly compressible material made with a stable core,
so even after heavy wear and repeated washing, it maintains its shape, and
keeps you comfortable.

This year the Polartec Contador

Foundation Junior and Under 23 teams
will be putting Polartec fabrics through
the ultimate test as they compete on
the international circuit. Look for the
Polartec logo. It means your clothes
will be working even harder than you.

The Polartec Contador Foundation team now

features British teenager Harrison Jones.
 www.polartec.com

PRODUCTS
Sportful Fiandre Extreme
NeoShell Jacket
Q The jacket to choose when theres a chill in
the air and the threat of rain.
Q Polartec NeoShell is a windproof, waterproof,
highly breathable and elastic midweight
fabric that suits all types of cooler conditions.

rh+ AirX Lite Jersey

Q With minimal construction and essential
features for long rides, the AirX Lite Jersey
uses new Polartec Delta cooling fabric. This
is a great jersey for big Alpine climbs or for
those super hot summer days.

Castelli Potenza Jersey

Q Featuring Polartecs Power Stretch fabric with
Hardface, this lightweight jersey is heavy on
protection. Its the one to wear in spring and
autumn, when it will keep the wind off and the
cold out. But, more importantly, it still manages
to maintain airflow, so as you pick up the pace,
it ensures sweat isnt built up on the inside.
The fabric is particularly light and extremely
stretchy, meaning you wont feel weighed down
or worry about it going out of shape.
 www.polartec.com

Over a century of fabric innovation

Did you know that Polartec invented fleece?

about source materials by upcycling

old plastic into new fabric blends.
And in 2010, they committed to
creating 100 per cent upcycled
polyester fabrics directly from
plastic bottles, diverting millions
from landfill.
In 2011, they turned the outdoor
industry on its head once more by
inventing NeoShell a waterproof-yet-
breathable fabric that provides an
unrivalled ability to stop water and
wind permeation, without restricting
the release of excess body heat and
moisture vapour.
Heritage is ingrained in Polartec.

Y
ou may consider Polartec to be a new name in the Yet it continues to use some of the finest, most
cycling industry, but the fabric technology forward-thinking textile research, development and
company itself has a heritage spanning more engineering teams in the world, leading the field in the
than a century. science of fabric.
Polartec began as the family-owned Malden Mills of Now, this groundbreaking work has resulted in
Massachusetts in 1906, producing wool-knit bathing the perfect combination of design, comfort and
suits, workmens sweaters, and uniforms to keep protection for cyclists.
American soldiers warm through two World Wars. With new materials developed for, and with, the worlds
Then, in 1981, came an idea that would revolutionise our best cyclists, you can trust that Polartec will protect you
outdoor wardrobes forever. PolarFleece, a synthetic wool from all the elements.
alternative, could wick away moisture from the skin whilst
keeping the wearer toasty warm.
Once Polartec invented fleece, we were hooked. Even
Time Magazine described it as one of the 20th centurys
greatest inventions, setting the premium standard for
lightweight warmth and comfort.
Polartec prides itself on these industry-changing ideas.
Outdoor brands rushed forwards to use this versatile,
functional material in their products, pushing the limits of
new performance apparel.
And the innovation didnt stop there. Since 1993,
Polartec has been transforming the way the world thinks
 EUROBIKE 2017

UK Exhibitors
at Eurobike
COMPANY HALL/STAND NUMBER

Apidura Ltd. FG-B10/5

Bikmo FW-205a

Blaze A2-506

Brick Lane Bikes Ltd. A3-402

Brompton Bicycle Ltd. A2-308

Clarks Cycle Systems Ltd. B1-104

Cycloc B1-304

Cyclogical Uk Ltd. FG-B9/4

DMR Bikes B1-305

Early Rider Ltd. A2-500

Endura Ltd. A7-201

Fibrax Ltd. A1-304

Flar A1-219

Fordville Limited - Dexshell A4-105

Free Flow Technologies Ltd. DA-406

Free Flow Technologies Ltd. FG-B9/4

Frog Bikes Ltd. A1-503

BIKEBIZ.COM BIKEBIZ AUGUST 51

EUROBIKE 2017

Global Opportunities A1-607

Grant Sinclair Design Ltd. A1-419

Engineering, A L. Lozinski trading under brands B2-125H7

Henry Squire & Sons Ltd. A1-601

Hiplok B4-200 23.

Hope Technology Ltd. A2-209

Kiddimoto Ltd. A1-502

Momentum Electric Limited FG-B7/1

Momentum Electric Limited DA-409

Moto Parilla Plc. FG-O/103

Muc-Off Ltd. FG-A7/1

NeilPryde bikes FG-B9/4

OKO Tyre Sealants - The OKO Group A1-105

Orange Bikes Ltd. FG-A5/1

Oxford Products Ltd. A1-418

Panda Bikes ltd eBike Conversion Kits A4-809

Pashley Cycles Ltd. A1-514

Rebo Gear Ltd. A7-326

Restrap B3-313

Reynolds Technology Ltd. A1-224

Salzmann Ltd. FG-B10/3

Scotland Stand Scottish Development International FG-B9/4

Sealskinz Ltd. A7-312

ShredXS Cycling Ltd. FG-B9/4

Sport Technology Group FG-B9/4

Ultimate Sports Engineering Ltd. A2-303

Weldtite Products Ltd. A4-308

Yeti Cycles B4-101

52 BIKEBIZ AUGUST BIKEBIZ.COM

EUROBIKE 2017

Hall Overview
ROTHAUS HALL / A1 HALL B4
Bikes, accessories, parts, OEM, kids Bikes, accessories, parts, sports and
mobility, Taiwanese Pavilion, BICO performance focus

HALL B5
HALL A2 Bikes, accessories, parts, sports and
Bikes, accessories, parts performance focus

DEMO AREA
HALL A3 Behind the B-Halls and in the Open Air
Bikes, accessories, parts, sports and Grounds East
performance focus

OPEN AIR GROUNDS

HALL A4
Accessories, Taiwanese Pavilion, WEST
e-mobility, e-bikes, motors, drive units, Bikes, accessories, parts, bikewear,
batteries catering, Performance Area (Dirt Jump),
Kids Area

HALL A5
Accessories, parts, Taiwanese Pavilion OPEN AIR GROUNDS
EAST
Demo Area, cargo bikes
HALL A6
Bikes, accessories, parts, e-mobility
focus: e-bikes, motors, drive units, PASSAGE EAST
batteries Bikes

HALL A7 ENTRANCE / FOYER

Bikewear, accessories
WEST
Eurobike Award, Service Partner Area
(Software, insurances, retail solutions,
HALL B1 consulting), magazines, bike holidays,
Bikes, accessories, parts, sports and job market, trade visitor registration,
performance focus service centres, project management

HALL B2
Bikes, accessories, parts, urban and ENTRANCE / FOYER
performance focus, Vision Area: special
bikes EAST
Eurobike Academy, Travel Talk (Bike and
Tourism Congress, Friday, September
1), Eurobike Fashion Show, Show Stage,
HALL B3 trade visitor registration, service
Bikes, accessories, parts, Focus: Sports / centres, press centre east, project
Performance management, blogger base, social wall

54 BIKEBIZ AUGUST BIKEBIZ.COM

 EUROBIKE 2017

B5
B4
FO EG
B3 P
FGO
B2 A7
PZW B1 A6
FGW
A5

FW EG A4
A3 P
A2
P A1

ZEPPELIN
P

BIKEBIZ.COM BIKEBIZ AUGUST 55

EUROBIKE 2017

Eurobikes date switch

is welcome, but not
without risks
Carlton Reid considers what
Eurobikes new dates could mean for
the future of cycle trade shows

TIMING, SO they say, is everything.
Then again, they also say
location, location, location and
nobody has ever claimed that
Friedrichshafen is in just the right
spot for a bike trade show. Its darn
difficult to get to, even for
Germans, but perhaps the new
date and the other refreshes
will keep us sweet? Its certainly a
plunge: the 2018 Eurobike will be a
full month before this years show.
In effect, the new date was forced
upon the show organisers. It was
move or die, really. (Attendance at
the 2016 show was 42,720 trade
visitors, down from 45,870 in 2015.)
An early July, global trade
show makes sense (it also makes
sense for a consumer show, but
Eurobike has kicked the second
day of that element into the long
grass). Model year introductions
have been getting earlier and
earlier, so much so that it often
seems that the bike industry is
always at least a year ahead of
everybody else, and not in a good,
margin-protecting way. Eurobike
also has to contend with no-show
exhibitors who would otherwise be
anchor brands; brands which for
now at least are big enough to
do their own house shows, and
guarantee attendance from IBDs.
Not that IBDs are always terribly
happy at having to schlepp all over
the place, in peak selling season, to
see the latest offerings from their
core accounts. Brands may get the
undivided attention of IBDs at
these events, but its a common
complaint from IBDs that there are
too many house shows.
Eurobikes move to July 8th in
2018 is therefore an attempt to Brands may get
bring at least some of the would-be
anchor brands back to the show, the undivided
making the, er, giant trek to attention of IBDs
Friedrichshafen a valuable use of an
IBDs specialized time (Boom, tish). at these events,
The large number of in-house but its a common
shows and Eurobike absentees is
damaging, said German trade
complaint from
association chair Dietmar Knust. IBDs that there
The leader of Verband des
Deutschen Zweiradhandels (VDZ)
are too many
added that: From July through to house shows
September, retailers can literally
spend the entire time travelling
Few retailers have the time let
alone the personnel to do this
during the season. It should be
noted that some German trade
associations, such as ZEG, also
stage their own shows.
However, there remain
challenges ahead for Eurobikes
organisers, with accommodation
being the biggest potential
bug-bear. In late-August, early-
September its already difficult to
find bed nights for visitors; in July
peak season for holiday makers
splashing around in Lake
Constance itll be nigh on
impossible. Heirloom rooms,
usually booked by companies for
year after year, wont be available
for the new date.
Eurobikes move wont be the
last. The Taipei show is moving to
an earlier slot, and its likely that
Interbike (also in desperate need of
a refresh, perhaps with a change of
city) will also bump forward in
2018, in the process perhaps
deliberately choosing a date in
advance of the new Eurobike
one, maybe even in June, a risky
strategy. This would also see
Interbike on collision course with
specialist shows such as Bike
PressCamp, which has been
staged in June for the best
part of a decade.
Naturally, all of the above could
be thrown in air once more if other
key brands follow Specialized and
switch to a September model-year
introduction. Confused? You soon
will be.

56 BIKEBIZ AUGUST BIKEBIZ.COM

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EUROBIKE 2017

Information
Event opening time
9.00 am to 6.00 pm

Going to
Friedrichshafen from
Zurich by train?
The SBB Basel/Lindau line travels via
Friedrichshafen. You can also take the
train to Romanshorn station, and use the
hourly ferry to get to Friedrichshafen.

Travelling by road from

> Switzerland
FromZurich: N7 to
Kreuzlingen/Konstanz
(Constance). From there, take
the shuttle ferry between
Konstanz and Meersburg
(nonstop rapid transit) and then
the B31 to Friedrichshafen.
FromSt. Gallen / Romanshorn:
N1 to Romanshorn. From there,
take the hourly ferry between
Romanshorn and
Friedrichshafen.
> Austria
From Bregenz A14 / A96 to
Sigmarszell/Friedrichshafen exit.
From there, take the B31 to
Friedrichshafen.
From Salzburg via Mnchen
(Munich) A96 to Sigmarszell/
Friedrichshafen exit. From
there, take the B31 to
Friedrichshafen.
> Germany
From Stuttgart: A81 / A98 to
the end of motorway
(Bodensee/ Lindau exit). From
there, take the B31 to
Friedrichshafen.
Alternative: A8 to Ulm West
exit. From there, take the B30
to Friedrichshafen.
From Wrzburg/Mnchen
(Munich): A96 (Lindau direction)
to Sigmarszell/Friedrichshafen
exit. From there, take the B31
to Friedrichshafen.

From Ulm: A8 to Ulm West

exit. From there, take the B30
to Friedrichshafen.

58 BIKEBIZ AUGUST BIKEBIZ.COM

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t.co.uk
www.bob-ellio

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@BobElliotOnl

Distributors of great brands across the UK

Find your Local stockist at: www.bob-elliot.co.uk or contact us on: sales@bob-elliot.co.uk Tel: 01772 459 887
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Making the
customers
dreams a reality
Bikes can be a gateway to a world of fun and adventure, but are you
making your customers aware of that? Kieran Howells puts the
bigger picture into perspective
By connecting the customers
interest in cycling with the vision
of a memorable cycling
experience, youre engaging their
emotions and linking their
happiness with the purchase of
that product
BIKEBIZ.COM
PICTURE THIS: Youre in the office
and you doze off. Its a glorious,
breezy summers day outside. You
wake up and realise that youre no
longer looking at the drab walls of
your cubicle or the oil patch on the
workshop floor youre on the top or employee, when a customer
of a mountain now. As you look out
across the landscape, you notice
vivid, green woodland at ground
level and vast swathes of neatly-
trimmed fields that stretch off into
the distance. You look down, and
realise your foot is resting on the
pedal of a full-suspension carbon
mountain bike. It could be a
Mondraker or a Specialized. You
have no idea how you got here, all
you know is that its a wonderful
day, that the bike park in front of
you is beckoning, and that youre
RETAIL COMMENT
going to conquer the dusty trails
that stretch out in front of you
on a shiny new bike. Its a nice
image, isnt it?
Though it may sound a bit
sentimental, as a bike shop owner
reaches out for your help on
picking their next ride, you arent
just selling a bike, youre selling the
who cycling experience. The
images of liberation, freedom and,
ultimately, fun are the propelling
forces behind your capacity as a
salesperson. When I go into my
local bike shop, Im largely
ignored, comments Joan Miller, a
passionate cyclist and avid
consumer of specialist cycle media.
Nothing about the experience
makes me feel compelled to
BIKEBIZ AUGUST 61
RETAIL COMMENT

purchase anything. In fact, if my

town werent so limited in options,
and their mechanics werent as
well-trained in repairing high-end
bikes like the one I have, I doubt
very much that Id ever set foot in
there again.
Lets face it; no one is going to
be inspired to jump in the saddle
by a disengaged store employee
simply rattling off technical specs or
a snarky clerk with a shop full of
dead stock and a misplaced sense
of entitlement. Of course,
ultimately scoring big sales doesnt
hinge on one golden thing, but as a
shop, its your responsibility to
provide the optimum conditions to
enthuse the rider into making that
purchase. This includes maintaining
a friendly demeanour regardless of
whether the customer is a
weathered cycle nut or a first-time
buyer with a big budget and no
idea what they are looking for.
Obviously the more they spend, the
better the product, but right now
they dont know that so this is
your chance to tell them.
By connecting the customers
interest in cycling with the vision of
a memorable experience, youre
engaging their emotions, and
linking their sense of happiness and
even the rush of adrenaline with
purchasing a product that can
facilitate this. Its an age-old
technique that youve experienced
if youve ever watched a John Lewis
Christmas advert rife with
emotional connotations and then
tried to purchase whatever stuffed
mascot stole the spotlight in any
given year. This sounds like trickery
but remember, your product is not
only clean transportation, but also
promotes regular exercise and a
healthy lifestyle, unlike that wildly
overpriced, unnecessary stuffed
penguin you may have bought your
daughter a few Christmases ago.
On a recent trip to the Raleigh
compound in Northampton, I was
told by a brand manager that the
information Raleigh provides for its
different models totally depends on
who that product is aimed at. The
marketing teams first job is to You have the thinking along those lines at all; you have over the larger, online
visualise that customer in their what they care about is comfort chains; you have the knowledge
heads, and this provides them with knowledge and and durability. Those two different and ability to make sure the
the basis for all further information ability to make audiences have very different customers purchase is correct for
and communication. Whereas a ideas of a post-purchase riding them, and if they leave the shop
carbon junkie is going to care sure the experience its your job to bring floor feeling inspired to ride, youve
about every last gram of weight customers these images to the forefront of done your job and simultaneously
they can shave off their bike, a their mind, and with the help of scored what could potentially be a
mature amateur looking for a
purchase is your service, make them big sale with a customer who will
simple upright Dutch bike isnt correct for them a reality. This is an advantage no doubt return.

62 BIKEBIZ AUGUST BIKEBIZ.COM


Marwi and me: the A to Z of gear hangers
Marwi explains the all the things you were too embarrassed to ask about gear hangers, including what theyre
really for, how theyre made, why there are so many different kinds, and why theyre so hard to source
What is a gear hanger?
A gear hanger, or derailleur hanger,
is a small aluminium plate that is
assembled between the derailleur
and the aluminium or carbon frame
steel frames dont use gear
hangers. The shape of the gear
hanger corresponds with the shape
of the frames drop-out section. All
gear hangers used by bike
manufacturers are made from
AL-6061 cold-forged aluminium,
and are case-hardened to a specific
hardness. The function of the gear
hanger is to protect the frame for
external impacts by accidents or
chain-blocking. The force of
impact is absorbed by the gear
hangers, and as a result the hanger
will bend or break. This is to avoid
more serious damage to the frame.
How are gear hangers made?
Most bike brands do not produce
their own frames. These are made
by a number of bike frame makers,
mainly situated in the Far East. The
drop-out sections and the
corresponding gear hangers are
BIKEBIZ.COM
mostly designed by the frame
makers (sometimes in cooperation
with the bike designers) and are
made by specialised cold-forging
manufacturers. Frame makers
receive the complete cold-forged
drop-outs with the hangers as a
ready part, and they use them as
the basis for the frame.
Why are there so many different
kinds of gear hanger?
Of course, every bike model has
its own frame design, otherwise all
bikes would look exactly the same.
Due to different frame dimensions,
frame specifications, chain lines,
derailleur systems and many
more technical details, the shape
of the drop-out and the hanger
has to vary.
Frame makers have a number
of standard drop-outs for bike
brands from which to choose. But
many bike brands have designed
their own drop-out system over the
last ten to 15 years.
The major frame manufacturers
deliver frames to many different
MARWI
bike brands. Since standard
drop-out systems are used by these
frame makers, the corresponding
hanger is used by many different
The shape of the bike brands.
gear hanger Especially in the last five
years, a lot of mountain bikes are
corresponds with equipped with a thru axle
the frames (M12x142mm) that needs a special
design for the drop out and the
drop-out section hangers. All the major bike brands
designed their own thru axle
drop-out system.
Nowadays there will be around
500 to 600 different shapes of
gear hangers in the European
market, used by some 200
different bike brands.
Why are gear hangers so
hard to get your hands on?
Most bike brands do not service
their dealers with a complete range
of gear hangers. Some bike brands
do have a compatibility list for all
their bike models, but most dont
make that kind of information
publicly available. In daily practice,
that means that whenever a new
BIKEBIZ AUGUST 65
MARWI
gear hanger is needed, the bike
shop (or the consumer) needs to
find the right hangers from the
market. For some of the most
standard hangers, this can be done
without too much hassle. But for
hangers that are less standard than
others, the search can end up
becoming a time-consuming
gear hanger nightmare.
So, whats Marwi doing to
solve this problem?
In 2014, Marwi set up a database
for the whole cycle industry to use,
collecting the information for which
bike brands and models require
which gear hangers. Information
was gathered from
the cold-forging manufacturers,
the frame makers and, last
but not least, from the bike
brands themselves.
The information has been
organised on Marwis website on a
user-friendly platform, allowing the
bike shop (or consumer) to find out
which gear hanger they need in just
a few clicks.
First of all, the search engine on
Marwis website allows you to
search for all the specific bike
66 BIKEBIZ AUGUST
models and model years that are
listed for every bike brand in
alphabetical order.
In the case that the bike model is
not listed, you can also check a
clear photo overview with each and
every gear hanger that fits frames
from that specific bike brand.
You can also search by the
assembly style of the hanger.
Based on criteria like assembled
from inside or assembled from
outside and the number of screws
used, a selection can be made from
the total available assortment of
hangers, to find the correct hanger.
How widely is the tool used?
Step by step, the database on
Marwis website has been built up
to more than 7,000 frame models
today. The website and its search
engine can be used in ten different
languages and is accessed by
thousands of bike shops and
end-users every day. Marwis
website is not a webshop; it is more
like an online catalogue with a
search engine. That means you can
not order the hanger from Marwis
website, but with just one or two
extra clicks bike shops can see
where to order the hanger they
need. Before ordering, clear
photos from both sides can be
used for double checking.
Moreover technical drawings can
be downloaded and printed at a
scale of 1:1 to compare the bent or
broken hanger.
Where do Marwis
gear hangers come from?
The search Currently Marwi has a range of 219
engine allows you different gear hangers which covers
approximately 80 to 90 per cent of
to search for all the European market. All these
the specific bike hangers are made by the very same
cold-forging manufacturers that
models and also supply the original hangers to
model years that the frame makers. For all standard
hangers that fit multiple bike
are listed for brands, Marwis hangers are 100
every bike brand per cent the same as the originally
used hangers. For most brand-
dedicated hangers that are
exclusively made for the major bike
brands, Marwi opened their
own tooling with the same
cold-forging manufacturers,
securing a perfect fit and
correct case hardness. So, a
gear hanger from Marwi is
equivalent to the original hanger.
BIKEBIZ.COM
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Joris Claessens and
Pieter van der Marel,
founders of Pilot Cycles.
State-of-the-art design,
good old craftsmanship and
dedicated distribution
Hayley E. Ferguson finds out what founders of Dutch titanium bicycle manufacturer
Pilot Cycles Joris Claessens and Pieter van der Marel did to establish a loyal clientbase
IN THE southeast Netherlands is a
province called Brabant, where
there are more high-tech
companies running successful
businesses than anyone could
possibly imagine would be hidden
in such a rural environment.
Eindhoven, and the villages that
cluster around it, are a hotspot for
tech companies. The area isnt
called Brainport Eindhoven for
nothing, with renowned
companies like Philips, world-
leading chip machine supplier
ASML and chipmaker NXP, just to
BIKEBIZ.COM
name a few. Recently, the worlds
biggest bicycle component maker
Shimano opened their European
headquarters in the area. Its in
this unique, tech-meets-rural
environment that entrepreneur
Joris Claessens and tech-head
Pieter van der Marel founded
Pilot Cycles.
Despite the fierce competition
in the Benelux market, and the
companys use of the rather niche
building material titanium, it saw
near-immediate success. How did
its team manage to achieve this?
PILOT CYCLES
From day one, our goal was to
make bikes that our clients
wanted, not to make bikes that we
wanted to sell to them, explains
Claessens. This sounds like an
arbitrary difference, but it is this
dedication to our clients that
made our business successful. For
us, the only way to go was
custom-build. And I mean really
custom-build. Our clients choose
their own geometries, tubing and
parts. And if they encounter
difficulties while deciding, we help
them out personally.
BIKEBIZ AUGUST 69
PILOT CYCLES

Thats key, adds Van der Marel.

With some big brands, youre
just a number. At Pilot Cycles, a
client is a fellow cyclist. Yes, they
have to buy our bikes, we need to
make a living after all, but basically
we are all on the same level,
enjoying cycling. Not just us, but
our whole team.
Just like any other bike company,
Pilot Cycles produces its frames in
the Far East. Theres nothing new
there. But the way it handles its
China factory is a prime example of
how to build a successful business
relationship overseas. Our factory
is the same one that we started out
with five years ago, Van der Marel
tells us. So yes, we like steady
relationships. A good price is
important, but a consistently high
quality is even more so. And thats
exactly what we get from our
factory. The fact that we have
our own QC at the factory plays
a major role. On top of that, we
have QC here at the
headquarters in Nuenen, as
well as the engineering.
Theyre great guys over there,
adds Claessens. Due to the
long-term cooperation, we have
our own molds and our own tubing.
And only senior welders work on
our frames. That enables us to
make titanium bikes that really
stand out from the crowd.
With so many companies going
consumer-direct nowadays, we
wonder what Pilot Cycles is up to.
Omnichannel is key, says Van der
Marel. We do not believe in just
one way or the other. Consumers
should have the choice. Some like
to purchase their bike online,
others prefer a bricks-and-mortar
shop. We offer both. Wed be
crazy if we didnt.
Figures from Deloitte show that
by 2020, almost 25 per cent of the
total retail sales take place online just clicks or bricks. And with bike configurator that will support
and some forecasters predict that smart and effective the LBS even more. Were not
by 2030 online sales will account communication, Pilot Cycles is able dinosaurs, adds Van der Marel.
for between 30 and 40 per cent of to redirect a portion of the online The cycling industry is changing
all retail sales. Pilot Cycles also With passion, buyers back to the shops. rapidly and we change with it.
conducted market research in the And why take the bespoke So we use all the tools that are
UK themselves, surveying 300
smart thinking, route? With made-to-measure available to run a profitable
respondents on whether they and an open mind, bikes, a dealer can distinguish business. That means the internet
would consider buying a titanium himself, Claessens tells me. and social media are really
bicycle online. The outcome of this
you can still make He can show his expertise and important tools for us. But it also
specific question underlines the good money in craftsmanship, and stand out means, that we like to
Deloitte forecasts 60 per cent of
the 300 respondents said that they
this business from the crowd. Of course, we
support every Pilot dealer with
work together with dedicated
shops that are just as passionate
definitely would consider buying a Pieter van der Marel our expert knowledge and we about cycling as we are. With
titanium bike online. Thats the deliver our bikes ready to ride. passion, smart thinking and an
reason why Pilot Cycles targets And this fall, well launch our open mind, you can still make good
both markets. The market is not new website with a really smart money in this business.

70 BIKEBIZ AUGUST BIKEBIZ.COM

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lights. 2 x Cree and 6 x Cree Zeta lights also
available, all with wireless
remote controls.

Contact your Area Manager for excellent margins on the full Xeccon range
Tel: 01332 274252 Email: sales@moorelarge.co.uk Web: moorelarge.co.uk

MOOTS.COM

WILLKOMMEN BEI MOOTS

WERE EXPANDING OUR GLOBAL DEALER NETWORK AND LOOKING FOR
A FEW DEALERS THAT SHARE OUR PASSION FOR FINELY CRAFTED TITANIUM BICYCLES.

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HANDMADE IN THE US | ROAD MOUNTAIN CROSS CUSTOM | SINCE 1981 | LIFETIME WARRANTY, GREAT MARGINS, TIMELY DELIVERY

MTB,
protective
and
reflective
gear
DISTRIBUTOR:
1 2
Silverfish UK
CONTACT:
Antonio@silverfish-uk.com
BRAND:
Mondraker
PRODUCT:
Foxy Carbon 2018
MARKING THE Foxys 15th
anniversary, Mondraker has
reworked the iconic model.
The 2018 Foxy is the first
model to be offered in two
manufacturing levels, Stealth
Carbon and Stealth Air
Carbon. The bike also offers
increased rear wheel travel
(150mm), a trunnion-
mounted metric shock,
reworked geometry with
adjustable head angle and
chainstay length, new CSC
carbon and alloy upper
linkage, updated oversized
pivot axles and bearings and
Boost rear axle spacing.
BIKEBIZ.COM
3 4
DISTRIBUTOR:
Silverfish UK
CONTACT:
Antonio@silverfish-uk.com
BRAND:
Race Face
PRODUCT:
Agent Winter Range
RACE FACE enters the winter
game with its Agent line-up.
This consists of the Agent
winter shorts, jacket and
gloves. The shorts are lined,
with a three-ply design and
10,000mm waterproof and
breathability rating. There is a
vented rear panel; waterproof
zippers on the fly and side
pockets; belt loops;
adjustable waist cinches and
a gaiter system on the lower
leg that stops wind and rain
getting in to the short from
the bottom.
DISTRIBUTOR:
3 4
ZyroFisher
CONTACT:
www.zyrofisherb2b.co.uk
BRAND:
CamelBak
PRODUCT:
K.U.D.U. 8
The K.U.D.U. 8 is the lightest,
tightest pack in the K.U.D.U.
collection, but it still offers
the highest level of CE-
certified back protection.
With 5l of cargo capacity, its
ideal for aggressive riders
who want protection for
shorter, less gear-intensive
rides and races. After all, if
youre going to wipe out, its
best to bring protection. Like
its bigger cousins, the
K.U.D.U. 8 comes with a bike
tool roll and attachment
points for armour and/or a
helmet. RRP 139.99.
1 2
DISTRIBUTOR:
ZyroFisher
CONTACT:
www.zyrofisherb2b.co.uk
BRAND:
Rockshox
PRODUCT:
Pike
TO ENSURE Rockshox
Pikes continued domination
of the class, it has been put
on a weight-loss program and
the new Charger 2 Damper
and new DebonAir air spring
have been added. It has also
been given a graphic-
package makeover that aligns
with the all-new Pikes chassis
design. Riders will benefit
from Pikes increased steering
authoritythanks to
BOOST-only spacing, stiffness
and lighter overall weight
more small-bump compliance
and the potential to run wider
(2.8) tyres.
SECTOR GUIDE
5
DISTRIBUTOR:
5
ZyroFisher
CONTACT:
www.zyrofisherb2b.co.uk
BRAND:
Santini
PRODUCT:
Beta Winter Jacket
MADE OF insulated
Windstopper Fuga to keep
you riding in the cold as well
as rainy conditions, the
Santini Beta Winter Jacket is
engineered for comfort.
The combination of fabrics
offers protection from the
elements without the need
for bulky layers. Reflective
piping on the back provides
added visibility in low-light
conditions and the fabrics
guarantee that the technical
characteristics and the shape
remain constant even after
prolonged wear.
RRP 159.99.
BIKEBIZ AUGUST 73
SECTOR GUIDE
DISTRIBUTOR:
1 2
ZyroFisher
CONTACT:
www.zyrofisherb2b.co.uk
BRAND:
Altura
PRODUCT:
Nightvision Evo 3 Waterproof
Jacket
THE NEW Altura Nightvision Evo 3
Waterproof Jacket delivers 125 per
cent more reflectivity than the
previous model and its balance of
luminosity and retroreflectivity
enables the wearer to remain highly
visible 24 hours a day. Altura Shield
EVO fabric technology is engineered
to provide protection from wind and
water, whilst still offering superior
levels of breathability in a soft-touch
two-layer fabric. With a 15k/15k
waterproof/breathability rating the
Nightvision Evo 3 Waterproof Jacket
provides visibility, waterproofing
and breathability.
74 BIKEBIZ AUGUST
1 2
3 4
DISTRIBUTOR:
Madison
CONTACT:
mike.anderson@madison.co.uk
BRAND:
Saracen
PRODUCT:
Mantra Elite Carbon
THE MANTRA Carbon Elite sits at the
top of Saracens trail range.
A Mitsubishi carbon frame built
around Saracens progressive trail
geometry makes for a bike that
everyone can enjoy. This model is
dressed in Shimanos latest Deore XT
drivetrain and a Fox 32 Float fork
thats built to go anywhere. Its not XT
race, its 120mm of trail hardtail thats
ready to go whenever you want to.
DISTRIBUTOR:
3
Madison
CONTACT:
mike.anderson@madison.co.uk
BRAND:
S-PHYRE
PRODUCT:
S-PHYRE
EVERY PRODUCT in the S-PHYRE
Autumn/Winter range has been
developed to work in harmony with
the next to maintain core temperature
no matter the conditions. For
example, the brand new S-PHYRE
Wind Resistant Jersey and S-PHYRE
Winter Baselayer have been system
engineered to work together
seamlessly, combining heat control
venting in the baselayer and
MicroVent fabric technology in the
jersey to regulate body temperature
and ensure the suffering is coming
from the effort not from what you
are wearing.
DISTRIBUTOR:
Extra UK
CONTACT:
info@extrauk.co.uk
BRAND:
Crane Creek
PRODUCT:
HELM
A 7-WAY adjustable suspension fork
optimised for 140mm to 170mm of
travel. Born in the mountains of
Western North Carolina, Helm is
designed to conquer aggressive trail,
enduro racing, and anything in
between. By isolating each damping
and air spring adjustment, the Helm
has the ability to be tuned for all
types of terrain and riding styles and
gives the rider ultimate control of
their suspension setup. SRP 950.00.
BIKEBIZ.COM

DISTRIBUTOR:
1 2
Extra UK
CONTACT:
info@extrauk.co.uk
BRAND:
fizi:k
PRODUCT:
Winter Overshoe
100 PER CENT waterproof and
windproof upper, three-layer material
with membrane and bonded mesh.
Material panel covering BOA or strap
closure of shoe stretches to ensure a
sleek fit over any shape of cycling
shoe. Height of overshoe ensures no
gaps between the bottom of
bib-tights and the top of the
overshoe. Rubber-reinforced outsole
for better grip. Reflective logo and
piping. SRP 49.99.
BIKEBIZ.COM
1 2
3 4
DISTRIBUTOR:
Ison Distribution
CONTACT:
patcj@ison-distribution.com
BRAND:
Identiti
PRODUCT:
Mettle
THE IDENTITI Mettle is the latest bike
from the UK brand, known for its dirt
jump and 4x heritage. Built around
todays standards with 160mm travel,
metric suspension and progressive
geometry, the bike is ready to take
on the hardest trails out there.
Utilising 2018 componentry, like
new GX Eagle from SRAM, the
bikes, starting from 3699.99 RRP, are
in stock now and already proving
very popular with dealers and
customers alike.
DISTRIBUTOR:
3 4
Ison Distribution
CONTACT:
patcj@ison-distribution.com
BRAND:
MRP Ribbon
PRODUCT:
MRP Ribbon
THE MRP Ribbon has been a
stand-out success since its launch
earlier this year. Featuring 15 x
110mm boost axle spacing, travel
options from 140-170mm on 27.5
wheels and 120-160mm on the
27.5+/29 chassis, adjustable in 5mm
increments, external rebound and
compression as well as MRPs unique
ramp control technology (also
available as retrofit cartridges to Rock
Shox and Fox forks). Other features
include the forward-facing arch which
prevents mud buildup at the seals and
pressure relief valves on the lowers.
899.99 RRP
SECTOR GUIDE
DISTRIBUTOR:
Greenover Sports
CONTACT:
info@greenoversports.com
01803 558885
BRAND:
Rocky Mountain
PRODUCT:
Altitude PowerPlay Carbon 90
THIS NEW, fully-integrated, electric-
assist mountain bike takes the
Altitudes handling and ride
quality and adds a compact, powerful
drive system.
The new Powerplay drive system
was designed in parallel with the
frame, delivering ultra-short
chainstays, optimised suspension
kinematics, super-low centre of
gravity, and class-leading torque.
BIKEBIZ AUGUST 75

DISTRIBUTOR:
1 2
Moore Large
CONTACT:
sales@moorelarge.co.uk
BRAND:
Polygon
PRODUCT:
Siskiu D7
THE POLYGON Siskiu D7 is designed
for high-performance sports riders
who need a proven, full-suspension
platform for local races or just-having-
a-good-time fast riding on any trails.
Featuring a stiff and optimised ALX
alloy frame with 27.5 wheels for
improved traction, braking, and
handling, the Siskiu D7 will keep the
rider fit while pedalling up hills and
will encourage them to develop
handling skills while challenging
other riders.
BIKEBIZ.COM
1 2
3 4
DISTRIBUTOR:
Moore Large
CONTACT:
sales@moorelarge.co.uk
BRAND:
ONeal
PRODUCT:
STV Long Sleeve Shirt
A LIGHTWEIGHT, all-in-one protector
that fits like a second skin, featuring
IPX foam in critical areas such as
shoulders, elbows and spine, plus
lightweight bio-foam back and side
padding. It has a removable upper
chest protector and a zip on one
shoulder to help get the protector on
and off. Constructed from Flycool
anti-bacterial, fast-wicking fabric, this
product is compatible with neck
braces and exceeds the EN1621
safety standard.
DISTRIBUTOR:
3
Direct to retailer
CONTACT:
ri_sales@ritcheylogic.com
BRAND:
Ritchey
PRODUCT:
P-29er
THE LEGENDARY steel Ritchey P-29er
mountain bike is informed by a deep
heritage of frame-building excellence,
and features nimble geometry and
modern features for riders that
demand top performance and a lively
ride experience. As a complete bike,
the P-29er features a Shimano XT
drivetrain, Rock Shox SID XX 29 Solo
Air 100mm X-Lock fork, Ritchey WCS
components and Ritchey Vantage 29
WCS wheels. The P-29er and its 27.5
sibling, the P-650B, are also sold as
frame-only.
SECTOR GUIDE
DISTRIBUTOR:
Simplon
CONTACT:
kevin.burton@simplon.com
BRAND:
Simplon
PRODUCT:
Rapcon
THE SIMPLON Rapcon is available in
both 140mm and 160mm travel
versions. The carbon framed bike rolls
on 27.5 wheels and, thanks to its
adjustable wheelbase technology, can
run either standard or plus-size tyres
up to 2.8 wide. Fully customisable
via Simplons online configurator, the
bike is then delivered to your door for
handover to the customer. Other
mountain bikes in the range include
the 120mm 29er Cirex, 100mm
hardtail Razorblade and the
aluminium Kibo 130mm
full suspension.
BIKEBIZ AUGUST 77
 MARS
The smartest rear light!
Smart Brake Indicating System - identifies
braking to alert those behind you, no matter
which mode you are riding in.
Smart Off System turns off automatically if
no movement detected for 5 minutes.
Smart Day Riding Mode light off, but still
identifies braking to alert those behind you.

Contact your Area Manager for excellent margins on the full Xeccon range
Tel: 01332 274252 Email: sales@moorelarge.co.uk Web: moorelarge.co.uk

DISTRIBUTOR:
1 2
Direct to retailer
CONTACT:
CDodd@fordville.co.uk
BRAND:
DexShell
PRODUCT:
Thermlite Waterproof Socks
THE DEXSHELL Thermlite waterproof
and windproof socks feature a
lightweight Merino wool inner for
warmth in cold, wet environments.
Available in Black/Olive or Black/
Tangelo Red, the socks are fully
breathable and feature padding from
heel to toe for exceptional comfort.
RRP is 28. DexShells range of
waterproof clothing also includes
waterproof beanies and gloves for the
harshest of UK winters.
BIKEBIZ.COM
1 2
3 4
DISTRIBUTOR:
Chicken CycleKit
CONTACT:
sales@chickencyclekit.co.uk
0152 538 1347
BRAND:
Nalini
PRODUCT:
Alnilam
THE NALINI Alnilam is a thermal
jacket with wind-protective formfitting
raglan sleeves, ideal for riding in cold
temperatures. The jacket has thermal
fabric with a wind-resistant coating
featuring reflective details for extra
safety. The silicon elastic waistband
holds the jacket secure; it also
features three rear pockets, including
one with a waterproof zip closure.
DISTRIBUTOR:
3 4
Hotlines
CONTACT:
sales@hotlines-uk.com
0131 319 1444
BRAND:
Manitou
PRODUCT:
Mattoc 2 Pro Forks
MATTOC IS a performance
benchmark for mountain bikers the
world over, and for good reason:
Unparalleled adjustability, supreme
damping performance, and Manitous
renowned reliability. Improvements
this year include low-friction dust
seals, IRT adjustability and the new
Hexlock SL 15mm axle. Available in
black, red or white.
SECTOR GUIDE
DISTRIBUTOR:
Hotlines
CONTACT:
sales@hotlines-uk.com
0131 319 1444
BRAND:
Agu
PRODUCT:
Secco Hi Vis Evo Rain Jacket
THE SECCO Hi-Vis Evo Rain Jacket
takes Agus trademark Poray 5000
active breathable membrane to the
next level. It has been made with
selective materials to improve
breathability, comfort and fit, and is
ideal to wear in adverse weather
conditions as its also windproof and
water-resistant, keeping you warm
and dry. Additionally, the Hi-Vis 360
reflective print aids visibility in
low-light conditions.
BIKEBIZ AUGUST 79
SECTOR GUIDE
DISTRIBUTOR:
1 2
Jungle Products
CONTACT:
info@jungleproducts.co.uk
BRAND:
BOS Suspension
PRODUCT:
Deville 35
THE DEVILLE 35 is a completely new
design from previous BOS Suspension
forks. It uses a pressurised Mono-
Tube Damper Cartridge System,
taking technology advances from
BOSs motor bike suspension
development, and is much easier to
service and bleed as well as increasing
performance and system reliability.
All-new crown and steerer assembly
adds stiffness and reduces weight,
while adjustable sensitivity is achieved
by using spacers to alter the size of
the negative air chamber, which does
not affect the forks spring curve.
Available in Boost 27.5 and 150mm /
160mm / 170mm travel options.
80 BIKEBIZ AUGUST
1 2
3 4
DISTRIBUTOR:
Direct to retailer
CONTACT:
info.uk@assos.com
BRAND:
ASSOS
PRODUCT:
T.rallyShorts_S7
ASSOS VERY first offroad-specific,
high-performance mountain bike
cycling shorts. One of the key features
is the impact pads which are slimFit,
not bulky or rigid but light and
flexible, designed with racer in mind.
Their construction is robust, light and
flexible, with a perforated surface to
increase breathability and a shape
designed to give you freedom of
movement. RRP: 215
DISTRIBUTOR:
3 4
Direct to retailer
CONTACT:
info.uk@assos.com
BRAND:
ASSOS
PRODUCT:
T.rallyShorts_S7 lady
THESE ARE Assos first uniquely
female, high-performance mountain
bike shorts. Using many of the
innovative features found in the male
version impactPads, regularFit,
more robust material plus a female
mountain bike-specific cut, these
shorts finally allow a woman to
experience superior ASSOS
comfort while riding her mountain
bike. RRP: 215
DISTRIBUTOR:
2pure Ltd
CONTACT:
Jake Law, 0844 811 2001 (ex 3) -
marketing@2pure.co.uk
BRAND:
Ibis Cycles
PRODUCT:
Mojo HD4
WITH UPDATED geometry, the Mojo
HD4 focuses on stability and speed. It
has increased progression shock tune,
assuring a big-hit performance, 64.9
head angle, and increased reach.
Compatible with the longest
droppers, with refined carbon layup
yielding greater frame stiffness. It
uses the most efficient DW-Link (v5)
system to date, 27.5 wheel, (up to
2.8 tyre compatible), and is available
in Fireball Red, or Aejo Silver &
Lime. Frames from 2999 and bikes
from 5099
BIKEBIZ.COM
 FORWARD
Top five tips
2017 9
Cycleguard offers some
advice on ensuring that
independent bike shop
your
is
covered in case of emergenc
y
JUNE 2017
ISSUE 137

FEATURES 19
Features

Britains Top 20 IBDs

Regulars
BIKEBIZ.COM
revealed
Brought to you by NEOS
Cycling, BikeBizs list
most trusted IBDs in the
of the 20
country
is finally available, as decided
by the public
Generational learning:

27
66 Industry Opinions
34 Product Insight
Flaer
Part II
In the second part of
Millennial Mechanics
Mark Hallinger imparts
more wisdom on younger
the
series,

49 Sector Guides
some
generations of bike mechanics

67 Number Crunching
Packaging waste managem

41
Laura Laker finds out
what
retailers biggest packaging
are, and looks into solutions
that distributors are using
make this a problem of

68 Team Profile
70 Spokesman
ent

to
irks

the past

BIKEBIZ JUNE
03 BB137 EditorialCover_fina
l.indd 1

ISSUE DATE ISSUE THEME FOCUS ON SPECIAL SPECIAL

Childs bikes; Trailer

Top UK Recruiters /
bikes; Helmets and The Brit list: Ten firms
SEPTEMBER The Childrens
accessories; Indoor innovating the bike
Companies to Work
2017 Bike Issue For / Talent Needs
training and power market
for 2020
meters

Road cycling bikes

and accessories; Tech accessories
OCTOBER The Road
Bike trailers; Car pushing the
Cycle show
2017 Issue preview
racks and bike market forward
boxes

Ebikes; Stocking The top IBD

NOVEMBER The eBike
fillers; bottles innovators; stores,
The rise and rise of
2017 Issue the trail centers
and gear events and services

Wheels, tyres and Get ready for 2018:

DECEMBER The Distributor
inner tubes; Predictions, products
The distributor
2017 Issue survey
Cycle Footwear and winners

The diversity issue ISSUE 138

JULY 2017

33 Three accomplished cycle

relate their experiences
working in the industry
direction on generating
technicians
as women
, and offer
female
interest in practical roles

Want to advertise in any of these issues?

Contact Richard Setters 0207 354 6028
or email rsetters@nbmedia.com
Features
Want your company or product to be involved
with any of these features? 30 under 30: the big

Contact Hayley Ferguson hferguson@nbmedia.com

reveal Is BMX making a comeb

11 Competition was steep, ack? Laker on inclusivity at

27
weve managed to narrow
but We speak to Mark Noble work

19
your about
list of rising stars down whether a recent trend We investigate the reasons
to 30 indicates that
candidates, hand-picke BMX may be on its way the cycling industry is
d by our back so white

or call 0207 354 6018

team find out if you up, and what retailers and male, and what can
made it in can do to be
stimulate this niche market done to open it up to
a more
diverse variety of individuals

Regulars 66 Industry Opinions

30 Product Insight: Cameras 49 Sector Guides
71 Number Crunching 72 Team Profile: Moore
Large
BIKEBIZ.COM 74 Spokesman

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 RETURNING TO GREYVILLE FOR 2017
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or call +44 (0)207 354 6028
 SECTOR GUIDE

1 2

3 4

DISTRIBUTOR: DISTRIBUTOR: DISTRIBUTOR: DISTRIBUTOR:

1 2
Tandem Group Cycles
CONTACT:
sales@tandemgroupcycles.com
0121 748 8050
BRAND:
Dawes
PRODUCT:
Academy MTB
LIGHTWEIGHT JUNIOR MTB, with
Spinner air suspension forks, Tektro
dual piston hydraulic disc brakes,
Shimano Deore 9spd gearing and
Alex DP17 rims. Available in two
frame sizes, 13 or 15. RRP 599.99
Direct to retailer
CONTACT:
01246 291 100 ext 422
hannahf@polaris-bikewear.co.uk
BRAND:
Polaris Bikewear
PRODUCT:
Discovery Shorts
THESE ZONED construction trail
shorts combine waterproof panels
with breathable DWR coated four-way
stretch for optimum performance.
The waterproof panels are positioned
to protect the areas most affected by
spray when on the trails. This keeps
you dry and comfortable. The seams
are taped in these critical zones and
the four-way stretch ensures a
comfortable and flexible fit. The
detachable bracing system is easy to
adjust and the shorts can be worn
with or without the system.
3 4
J&B Bike Importers,
QBP Quality Bicycle Products
CONTACT:
info@prologotouch.com
+39 0396823507
BRAND:
Prologo
PRODUCT:
Winter gloves
THE PROLOGO Winter Gloves use
Connect Power Control technology.
Placed to absorb vibrations, CBC
helps the rider to keep the optimum
position on the bike by encouraging
the necessary grip. Testing by
professional road and MTB teams
ensures comfort and increases
performance. Another smart detail is
the Touchscreen sensitive.
Jungle Products Ltd
CONTACT:
info@jungleproducts.co.uk
BRAND:
Bearsuit
PRODUCT:
Knee Guards
ALL DAY protection, without the bulk.
Perforated construction and Lycra in
the back of the knee to avoid
temperature buildup. Thin and elastic
to avoid bulk. SAS-tec Visco Elastic
pad provides real impact absorption,
like a heavier guard, not just a thicker
material. Elastic grippers keep the
guard in place.

BIKEBIZ.COM BIKEBIZ AUGUST 83

 In association with

2pure Fibrax Ltd Moore Large and Co Ltd

46c Bavelaw Road, Balerno, Edinburgh, EH147AE Queensway, Wrexham. LL13 8YR Grampian Buildings, Sinfin Lane, Derby, Derbyshire,
Tel: 0844 811 2001 Tel: +44 (0)1978 356744 DE24 9GL
Web: www.2pure.co.uk Web: http://www.fibrax.com Tel: 01332 274200
Web: www.moorelarge.co.uk

Bob Elliot and Co Ltd Jungle Products Ltd North Sports

Unit C4 Binary Court, Matrix Park, Western Avenue, Unit 3, The Cedar, New York Mills, Summerbridge, 38 Kingston Avenue, Neilston, Glasgow, East
Buckshaw Village, Chorley, PR7 7NB HG3 4LA Renfrewshire, G783JG
Tel: 01772 459 887 Tel: 01423 780088 Tel: 07746 933795
Web: www.bob-elliot.co.uk Web: www.jungleproducts.co.uk and Web: www.northsports.co.uk
www.santacruzbikes.co.uk

Continental Pitbitz Ltd

North Parade, Aberystwyth, Ceredigion, Wales, M & J Distributors Ltd Unit 6 Thorpe Drive, Thorpe Way Industrial Estate,
SY23 2JR Unit A, Hanix Buildings, Windmill Lane, Denton, Banbury, Oxon, OX16 4UZ
Tel: 01970 626777 Manchester, M34 3SP Tel: 01295 269333
Web: www.conti-tyres.co.uk Tel: 0161 337 9600 Web: www.gazeboshop.co.uk and
Web: www.mjdist.co.uk www.thebikeboxcompany.co.uk

EBCO Raleigh UK Ltd

5 Pegasus House, Olympus Ave, Warwick, Mealor-Clarke Cycle Spares Ltd Church Street, Eastwood, Nottingham,
CV34 6LW Unit 1, Eastlands Road, Leiston, Suffolk, NG16 3HT
Tel: Tel +01926 437700 IP16 4LL Tel: 01773 532600
Web: www.ebco-ebikes.co.uk Tel: 01728 830 055 Web: www.raleigh.co.uk and www.cyclelife.com and
Web: www.mealorclarkecyclespares.co.uk www.diamondback.co.uk

EDCO Components Met Helmets / Bluegrass Reece Cycles plc

North Parade, Aberystwyth, Wales, SY23 2JR 22-24 Ely Place, London, EC1N6TE 100 Alcester Street, Birmingham, B12 0QB
Tel: 01970 626777 Tel: 0207 1937 496 Tel: 0121 622 0180
Web: www.edco-wheels.co.uk Web: www.met-helmets.com Web: www.reececycles.co.uk

The BikeBiz Directory 2017 is out now,

providing the industry with a must-have
guide to the UKs retailers, distributors,
manufacturers and related businesses.
If youd like to find out more or require additional copies please
contact rsetters@nbmedia.com or call him on 020 7354 6028
 EVENT ORGANISERS, ORGANISATIONS, RETAILERS,
DISTRIBUTION AND E-COMMERCE AND MARKETING, PR AND MEDIA AND SERVICES AND
HOSTING, HOLIDAY MANUFACTURERS CHARITIES AND WORKSHOPS AND
WHOLESALE EPOS CONSULTANCY PUBLISHING TRAINING
AND HIRE ASSOCIATIONS MAIL ORDER

ASSOS Weldtite Products Ltd

Schwalbe Tyres UK Ltd 57 Farringdon Road, London, EC1M 3JB Unit 9 Harrier Road, Humber Bridge Industrial
Schwalbe Centre, Hortonwood 30, Telford, Tel: 0203 621 1555 Estate, Barton-on-Humber, Lincs, DN18 5RP
Shropshire, TF1 7ET Web: www.assos.com Tel: 01652 660000
Tel: 01952602680 Web: www.weldtite.co.uk
Web: www.schwalbe.co.uk

Buffera Limited
Cranbourne House, Cranbourne Road, Potters Bar,
Silverfish UK Ltd Hertfordshire, EN6 3JN 700c Cycle Shop Insurance
Unit 3C and 3B Woodacre Court, Saltash Parkway Tel: Tel +01920 460754 Plough Court, 37 Lombard Street, London.
Industrial Estate, Burraton Road, Saltash, Cornwall, Web: www.buffwear.co.uk EC3V 9BQ
PL12 6LY Tel: 0333 433 0827
Tel: 01752 843882 Web: www.700cinsurance.co.uk
Web: www.silverfish-uk.com

Met Helmets / Bluegrass

22-24 Ely Place, London, EC1N6TE
Tel: 0207 1937 496
Stolen Goat Web: www.met-helmets.com
Unit C1E Threshold Way, Fairoaks Airport, Woking. Cycleguard Insurance
GU24 8HU Southgate House, Southgate Street, Gloucester,
Tel: 01483 361146 GL1 1UB
Web: www.stolengoat.com Tel: 0333 004 3444
Web: www.cycleguard.co.uk

Oneway Distribution BV
PO BOX 12, 3000 AA Rotterdam
Tel: 0031 10345 3510
The Cycle Division Web: shop.o-w-d.nl
Unit 27 Gatehouse Enterprise Centre, Albert Street,
Lockwood, Huddersfield, West Yorkshire, HD1 3QD
Tel: 01484 456137 PowerBar UK
Web: www.thecycledivision.com The Hive, 51 Lever St, Manchester. M1 1FN
Tel: +44 (0)161 641 0056
Web: www.active-nutrition-international.com

Pinhead Components Inc

Jasper Ave, Edmonton, Alberta. Canada. T6K OK6
ZyroFisher Ltd Tel: 1-780 465530
Roundhouse Road, Faverdale Industrial Estate, Web: www.pinheadlocks.com
Darlington, DL3 0UR
Tel: 01325 741200 Red Industries
Web: www.zyrofisher.co.uk / www.zyrofisherb2b.co.uk Borough House, Berkeley Court , Borough Road
Newcastle-under-Lyme, Staffordshire ST5 1TT
Tel: 01782 824026
Web: www.redindustries.co.uk

Rozone Limited
Queen Street, Darlaston, Wednesbury
Bike Rental Manager West Midlands. WS10 8JB
c/o H W Fisher & Co Tel: 0121 526 8181
Acre House, 11-15 William Road, London. Web: www.rozone.co.uk
NW1 3ER
Tel: +33 4 66 03 14 32 Oxford Products Ltd
Web: www.bikerentalmanager.com De Havilland Way, Range Road, Witney,
Oxon. OX29 0YA
Tel: 01993 862 300
http://www.oxfordproducts.com/bicycle

Visijax
Cotesbach House, The Precinct, Main Street,
Citrus-Lime Limited Cotesbach, Leicestershire, LE17 4HX The BikeBiz Directory 2017
Lantern House, The Ellers, Ulverston, LA12 0AA Tel: 07810 838934
Tel: 01229 588 628 Web: www.visijax.com
is available to view online at
Web: www.citruslime.com www.bikebiz.com
 MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CONTACT
rsetters@nbmedia.com or call 0207 354 6028

BIKES & ACCESSORIES BIKES & ACCESSORIES

V E I T.
L I T. L O
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 MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CONTACT
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BIKES & ACCESSORIES BIKES & ACCESSORIES

e S t oc k O
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 OFF TRACK
OFF TRACK

THE TRADES ROUND UP OF STATS, VIEWS AND RANDOMS

NUMBER
CRUNCHING
8/10

Eight out of ten drivers

recently surveyed by
eBikes Direct admitted to
verbally abusing a cyclist
on the road

45%
of those surveyed by LCC
said they had fallen
victim to bike crime (13
38%
of off ice w
orkers wou
if offered b
e r
tte
ld cycle

per cent outside of work) facili s

ti e

ONE BILLION
57%
the number of activities currently recorded on
cycling social network Strava

in the
t of growth
the amoun the last
dustry since
tr iathlon in ic Games
Olymp

BIKEBIZ.COM BIKEBIZ AUGUST 91

OFF TRACK
TEAM PROFILE
DESCRIBE YOUR ROLE:
Sales and brand strategy. Im the
manager of the internal sales
team and external sales agents
team, and look after large key
accounts like Halfords, Wiggle-
Chain Reaction, Pro Bike Kit, and
overseas DMR distributors.
BEST CYCLING EXPERIENCE:
Riding MTB at Winterberg trails in
Germany with Olly Wilkins 2015
Matt Killick WHERE DO YOU LIKE TO
Head of Sales and Key Account RIDE? Santa Cruz, California,
manager MTB trails
DESCRIBE YOUR ROLE:
Internal sales team with visits to
accounts in London area. I
attend key shows and events.
BEST CYCLING EXPERIENCE:
Rule5 Bikes (Brighton)
Windmolen Sportive challenge
ride 2017.
WHERE DO YOU LIKE TO
RIDE? South Wales, Brecon
Beacons.
Stefan Woods
Sales, London area manager
DESCRIBE YOUR ROLE:
Incoming service enquiries, both
trade and consumer. All internet
queries from DMR and Kinesis
and Upgrade channels.
BEST CYCLING EXPERIENCE:
Tour de Flanders sportive 2016.
WHERE DO YOU LIKE TO
RIDE? Majorca on road bikes.
Rupert Robinson
Customer service
DESCRIBE YOUR ROLE:
Im in a new role,
developing product and brand
communication, and assisting
dealers in selling more Upgrade
products.
BEST CYCLING EXPERIENCE:
Etape du Tour sportive.
WHERE DO YOU LIKE TO
RIDE? Road bikes in the Kent
lanes.
James Booth
Brand and product
communications specialist
92 BIKEBIZ AUGUST
Upgrade Bikes
The basics about the people you might be dealing with...
DESCRIBE YOUR ROLE:
Lezyne brand manager for sales.
I manage key accounts Wiggle,
Evans Cycles, Hargroves and am
a member of the internal sales
team. I attend key shows and
events.
BEST CYCLING EXPERIENCE:
Bike Tour from Canada to
Mexico 2006.
WHERE DO YOU LIKE TO
Tom Lipscombe RIDE? South Downs National
Sales, Key account manager, Park, gravel and back lanes.
Lezyne Brand
DESCRIBE YOUR ROLE:
I manage all incoming service
enquiries, both trade and
consumer. I am also the
warranty manager, and dealer
demo fleet manager, dealing
with bikes and wheels.
BEST CYCLING EXPERIENCE:
Ride London 100 sportive, 2016.
WHERE DO YOU LIKE TO
RIDE? France, quiet back roads.
Martin Gibbs
Customer service manager and
demo bike fleet manager
DESCRIBE YOUR ROLE:
Planning and activation on all
brand marketing, PR, events and
shows. I deal with long-range
planning on Upgrade brand mix.
BEST CYCLING EXPERIENCE:
Nailing the podium in the first
ever Mountain Mayhem 24hr
MTB race, 1997.
WHERE DO YOU LIKE TO
RIDE? Gravel and back lanes of
South Downs in West Sussex.
Rory Hitchens
Marketing and Senior brand
manager
DESCRIBE YOUR ROLE:
Sales and events and demos for
Pivot Cycles, part of the internal
sales team.
BEST CYCLING EXPERIENCE:
Riding with Sam Hill in 2004.
WHERE DO YOU LIKE TO
RIDE? Dunkled MTB Trails,
Scotland.
Adam Dawson
Sales and Pivot Cycles brand
manager
BIKEBIZ.COM

RALLYING FOR RALEIGH
THIS MONTH, Raleigh released the
anticipated re-issue of the classic Team
Aero Burner. The model, which exactly
mirrors the 35-year-old original BMX,
has been the subject of media hype
due to its extremely limited run only
350 models were made available
to the public.
The bikes officially went on sale on
July 19th, for a price of 500 per unit
leaving many of the 7,000 pre-
registered prospective customers
empty-handed. Within minutes of the
model selling out, five listings appeared
on eBay, some sporting price tags of
over 1,500 more than three times
the original price.
Having reported on the release of the
Burner previously, BikeBiz immediately
received an outpour from readers via
both e-mail and Twitter questioning the
legality of the re-sellers, many of whom
have high approval rates on eBay. You
shouldnt have to be rich to have a
chance of getting a Raleigh bike,
tweeted one individual, whilst another
wrote I trust that Raleigh didnt
facilitate this, but surely something can
be done to prevent the immoral actions
of these opportunists?
Raleigh confirmed that the company
did all they could to prevent mass
re-selling on bidding sites by making
BIKEBIZ.COM
registration mandatory for all buyers,
whilst implementing a strict one-per-
customer system. Every measure was
put into place to ensure that the whole
process ran as smoothly and as fairly as
possible; this process was
communicated to our prospective
buyers to manage expectations and
ensure full clarity throughout, said
sales and marketing director
Pippa Wibberley.
We have had an incredible response
to this launch with over 7,000
individuals pre-registering for the sale
of just 350 bikes. The sale went live at
9.00am and the bikes sold out within
67 minutes; at the peak time, there
were 6,500 people in the queue to
purchase!
We have received an overwhelming
response, and as this is a limited
edition bike, demand far outweighed
the quantity we produced. We hope
that we have served to delight some
long-standing Raleigh BMX fans with
this exciting replica. Moving forwards,
the leads gathered from this fantastic
campaign will be used in the
re-marketing of the wider Raleigh UK
product portfolio, driving consumers
into our bricks and mortar Raleigh IBD
stockists throughout the country,
she concluded.
OFF TRACK
Neil McGuigan,
trade manager,
Cyclescheme
ADDING VALUE TO
YOUR INDEPENDENT
BIKE STORE
WERE ALL united in our desire to promote and
encourage cycling in the UK. At Cyclescheme,
independent bike dealers have always been at the
heart of achieving this goal. This is not surprising
when you consider that Cyclescheme was born out
of an IBD!
Across the UK there are 1,700 IBDs in the
Cyclescheme retailer network. Youre all an integral
part of local heritage and packed full of character.
Customers choose to shop with you because of the
exceptional experience they get and this is why
youre a valued part of the Cyclescheme team.
We strive to support your store and grow your
market share through exposure on our website, the
marketing materials available through your B2B,
our Retailer Conferences and opportunities with
local employers. But these tools are only beneficial
if you choose to engage with Cyclescheme. For the
stores that do the success is clear!
On average, each proactive IBD processes 50
Cyclescheme certificates with a value of approx.
750 per month. But many stores exceed this
figure. The best performing IBD processes an
average of 200 certificates. If you achieved this
number how much extra revenue would your
store make?
Refresh your engagement with Cyclescheme and
let us add value (and most importantly sales) to
your store. Visit your B2B for the latest resources
and check your inbox for Cyclescheme
opportunities near you. Most importantly,
remember that were here to help. For additional
support email us at retail@cyclescheme.co.uk and
together we can make Cyclescheme a success in
your store.
Neil McGuigan is trade manager at Cyclescheme, the
UKs leading provider of tax-free bikes for work. You
can reach him on Twitter @cycleschemeltd
BIKEBIZ AUGUST 93
SPOKESMAN
IF WERE to believe the hype,
pretty much every road bike
nowadays is aero, even if its
never been anywhere near a wind
tunnel. But just because youve
got a slippy-through-the-air bike
doesnt mean youll go any faster.
A bicycle accounts for 30 per
cent of the total aerodynamic
drag involved in cycling. The rider
accounts for the remaining 70 per
cent. And if the rider perhaps a
porky one constitutes more than
twice the drag of the bicycle and its
components, why is there so much
fuss about aero bikes? Its a sales
tool, of course; its tough to make
consumers more aerodynamic,
especially those podgy ones, but
its relatively easy to make
frames, wheels, helmets and so on
less disruptive to air flow.
Im by no means an expert on
matters aero, although I do like
chatting to those who are. Mike
Lotus superbike Burrows rings
me to every month to discuss
the mag and he was into aero
long before others in the UK bike
industry. (Although not as early as
W F Keogh of New York. In 1894,
he patented the Keogh Body
Shield. This was designed to aid
bicyclists ... by cutting the wind
before them when in motion .) I
also recently chatted with Gerard
Vroomen about slicing through
the air. We talked, in June, at Bike
PressCamp in Utah the cofounder
of Cervlo was launching the 3T
Strada, featured elsewhere in this
mag. This dispenses with the front
derailleur and big ring, and has
tubing optimised for air flow, or
as 3T puts it: [Our] aero tubes
are designed based on a series of
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94 BIKEBIZ AUGUST
Aero apples should not be
compared to podgy oranges
Carlton Reid slices through the air thanks to fireside chats with aero gurus
flat 2D cross sections that connect
together into a tube shape. But
in the real world, the air flowing
over a tube doesnt follow a flat
path, it follows an arc. So we built
our Arcfoil tubes as a series of
curved instead of flat Sqaero cross
sections. Sqaero is the tube shape
on Vroomens 3Ts gravel bike.
Vroomen blinded me with aero
science (Im a lover not a fighter)
but one of the things that stood
out for me was his insistence that
aero testing for bikes ridden by
mere mortals ought to be done at
low speeds. The standard for aero
bikes in the wind tunnel is currently
30mph. His bikes are now tested
at 21mph. And this is a key speed.
For instance, DT Swiss has shown
that the lower rolling resistance of
28mm Conti GP4000s make them
faster than 25cm GP4000s below
21mph. Above that speed and the
wider tyre has an aero cost higher
than the advantages gained from
the faster rolling.
Its easy to be blinded by aero
science because apples are often
compared with oranges. This is
something that Canadian Len
Brownlie has wanted to change
NewBay Media Subscriptions Department
NewBay Media Europe Ltd
The Emerson Building, 4-8 Emerson Street, London. SE1 9DU
To subscribe to BikeBiz please go to bikebiz.com/subscribe.
Should you have any questions please email subs@bikebiz.
com FAQs can be found bikebiz.com/FAQs. Please note
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criteria will be strictly adhered to.
for some time. Brownlie runs
Aerosports Research, an aero
consultancy business, and has
worked on aero concepts for Nike,
many pro cycling teams, Olympic
speed skaters and wheel brands.
He also consulted for Smith Optics
for their aero Overtake bike
helmet. He knows his stuff he
received a PhD in kinesiology and
aerodynamics in 1993.
In 2013, Brownlie helped Easton
Cycling with a white paper on
aerodynamics that called for the
industry to sing from the same
hymn sheet. Manufacturers
tend to measure aerodynamic
drag at discrete yaw angles and
provide consumers with tables or
graphs comparing each products
aerodynamic drag value at each
yaw angle, stated the largely
forgotten document.
This kind of analysis, continued
the paper, leads to the claims that
Product C has the least drag at ten
degrees of yaw. Or that Product D
is the fastest at zero degrees of
yaw. These figures, while potentially
accurate, dont actually make much
sense to consumers who generally
cant recount the yaw angles
NewBay Media Europe Ltd
is a member of the
Periodical Publishers
Association
they encountered on their last
ride. Nor do these figures answer
the question of which product is
actually the most aerodynamic
overall, that is, in most conditions.
Easton called for the industry
to adopt as its standard Wind
Averaged Drag (WAD). This is an
analytic tool originally developed
in the automotive industry during
the energy crisis of the 1970s
by researcher Ken Cooper who
worked on the effects of drag
on a cars fuel-efficiency. WAD
aggregates the drag measurements
from several yaw angles into a
single wind averaged measure
of drag. Cooper argued that if
engineers wanted to make a car
more aerodynamic and energy
efficient at motorway speeds, they
should focus on reducing drag
at the yaw angles a car actually
experiences at motorway speeds.
Wind Averaged Drag was
introduced to the cycle industry in
2009 by Brownlie, starting with the
testing for Giros Air Attack helmet.
Consumers seeking an
aerodynamic edge need a single
metric to help them determine
which product is best for them,
believes Brownlie. Wind Averaged
Drag is perfectly suited to this. It is
accurate. It makes sense.
In Eastons white paper, the
wheel company called for other
cycling brands to adopt the WAD
formula, something called for by
Brownlie in an Easton-sponsored
scientific paper from 2010. We
are advocating for a set of best
practices for wind tunnel testing,
said Easton. That argument was
right in 2010 and 2013, and it
remains right today.
NewBay Media Europe Ltd 2017
All rights reserved. No part of this publication may be
reproduced or transmitted in any form or by any means
electronic or mechanical, including photocopying,
recording or any information storage or retrieval system
without the express prior written consent of the publisher.
The contents of BikeBiz are subject to reproduction in
information storage and retrieval systems.
BIKEBIZ.COM
FOR ALL YOUR CYCLING PRODUCT NEEDS

Were dedicated to providing our dealers a best in industry service,

here are a few ways how we do that:
Order up to 6pm via our B2B website for next day delivery
Custom pallet service for orders over 250
24/7 payment through our B2B site
Raleigh Academy an interactive learning portal
On-site experience centre
New brands for 2017 including RSP Carbon Wheels, Fixit Sticks, Finn & Race One

Get in touch to find out how you could work with Raleigh Bike Parts
sales@raleigh.co.uk

www.raleigh.co.uk facebook/raleighbikeparts
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