NMIMSGlobalAccess

SchoolforContinuingEducation(NGASCE)
Course:BusinessEthics:Governance&Risk
InternalAssignmentApplicableforSeptember2017Examination

AssignmentMarks:30

Instructions:

AllQuestionscarryequalmarks.
AllQuestionsarecompulsory.
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrationsasfaraspossible.
Allanswerstobewrittenindividually.Discussionandgroupworkisnotadvisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
sourceofreference.

Students should write the assignment in their own words. Copying of assignments from
otherstudentsisnotallowed.

Studentsshouldfollowthefollowingparameterforansweringtheassignmentquestions.

ForTheoreticalAnswer ForNumericalAnswer
AssessmentParameter Weightage AssessmentParameter Weightage
Introduction 20% Formula 20%
ConceptsandApplication 60% Procedure/Steps 50%
relatedtothequestion
Conclusion 20% CorrectAnswer& 30%
Interpretation

1. The New Companies Act of 2013 introduced conditional CSR spend of 2 percent - a
first of its kind mandate globally. You have been retained as a CSR consultant by
Acumen Logistics Services, a company providing cold storage & transport services.

NMIMSGlobalAccess
SchoolforContinuingEducation(NGASCE)
Course:BusinessEthics:Governance&Risk
InternalAssignmentApplicableforSeptember2017Examination
Which according to you will be the two or three appropriate CSR initiatives for them
from schedule VII and what will be your recommendation/plan on how they should
implement them? (10 Marks)

2. In the parking lots of Bangalore, it is a common sight to see provisions made to

recharge the car batteries of Reva, the electric car. The way it works is quietly making
sense to the customers. Elaborate on the ethical and sustainable dimensions of
manufacturing and marketing such a product in a country like India (10 Marks)

3. Are you aware that you are being tracked and watched while you are surfing the net.
The advertisers observe your surfing behavior and accordingly target their ads at you.
You end up exposing your supposed needs unawares as someone is stealing data about
your online surfing patterns. This kind of tracking and placing ads in the surfers path
is known as contextual targeting.

a. What is the inherent moral issue here? Why is it an issue? What does law say about it.
(5 Marks)
b. Marketers say prohibition of tracking takes away the marketers legitimate right to
study consumer behavior. Which side do you agree with and what are your reasons for
doing so? (5 Marks)

***************