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    Longchamp Case Study

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    Arindam Malakar
    This document discusses strategies for the continued success of Longchamp's popular Le Pliage bag line. It questions how Longchamp should manage the Le Pliage product line and whether the brand should focus on tradition or fashion forwardness. It also asks how Longchamp can best structure its product portfolio and distribution channels to achieve its goals.

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    Longchamp Case Study

    Uploaded by

    Arindam Malakar
    730 views1 page
    This document discusses strategies for the continued success of Longchamp's popular Le Pliage bag line. It questions how Longchamp should manage the Le Pliage product line and whether the brand should focus on tradition or fashion forwardness. It also asks how Longchamp can best structure its product portfolio and distribution channels to achieve its goals.

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    Longchamp Case Study Solution

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    This document discusses strategies for the continued success of Longchamp's popular Le Pliage bag line. It questions how Longchamp should manage the Le Pliage product line and whether the brand should focus on tradition or fashion forwardness. It also asks how Longchamp can best structure its product portfolio and distribution channels to achieve its goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    730 views1 page

    Longchamp Case Study

    Uploaded by

    Arindam Malakar
    This document discusses strategies for the continued success of Longchamp's popular Le Pliage bag line. It questions how Longchamp should manage the Le Pliage product line and whether the brand should focus on tradition or fashion forwardness. It also asks how Longchamp can best structure its product portfolio and distribution channels to achieve its goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Longchamp Case Study!!

    1. Why has LE Pliage been so successful? To what do you attribute its popularity and
    longevity? What is the role of Longchamp brand in its success?

    2. How should Longchamp best manage its Le Pliage product line?

    3. Should the value proposition focus on artisanship and history or being fashion forward?

    4. How should they manage their product portfolio and distribution strategy to the best
    achieve its goals? What is the right mix of product and distribution channels?

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