hf Connect with me:

Holly
@hollyfarnum | farnum.holly@gmail.com

Nov. 2015 FRANCESCAS COLLECTONS

FARNUM Present
AURORA, CO/LAKEWOOD, CO
Assistant Manager & Merchandise Lead (Nov. 2016-Present)-
Developed my team to success by focusing on company values and
Skills building a loyal customer base. Increased the sales of the store 38%
to plan for 2016, becoming number 16 out of 671 in the company.
PROFESSIONAL:
Asisstant Manager (April 2016-Nov. 2016)- Gained experience in
CRITICAL THINKING TEAM ORIENTED merchandise management, visuals and how to train and develop a
MANAGEMENT SKILLS ORGANIZED staff.

Key Holder (Nov. 2015-April 2016)- Focused on customer service

MEDIA RELATIONS: skills as well as trained and developed my management skills.
CLIP REPORTING
MEDIA RESEARCH & CISION Aug. 2016 BLAKE COMMUNICATIONS
ANALYSIS Dec. 2016 REMOTE
AP STYLE
PITCHING CONSTANT Contractor/ PR Coordinator-
CONTACT Assisted in managing social media accounts, drafting media lists,
pitching to media, research for reports, and other PR activities for a
SOCIAL MEDIA: few clients.
SPROUT SOCIAL DIGITAL
MARKETING I helped with the PR and social media for the second annual Cherry-
CONTENT MANAGEMENT Arts Festival at Stanley; presented by the Cherry Creek Arts Festival
BLOGGING and hosted by Stanley Marketplace. I was able to gain experience on
DESIGN: how to prepare and handle PR for a live event.

INDESIGN PHOTOSHOP July 2015 CHERRY CREEK ARTS FESTIVAL

PREMIERE
Activities
Always FOODIE
Cooking is a hobby of mine,
keeping healthy choices in mind.
I enjoy trying new things and
experiencing new cultures.
Any Chance TRAVEL
I get From Japan to Mexico, Spain to
Morocco, I love to travel around
the world. I am passionate about
travel & tourism.
Fall 2015 PRSA
Jan. 2017 Member- Attend PRSA events
(e.g. Gold Pick Awards, Media
Round Table, Colorado Summit)
July 2016 DENVER, CO
Street Team Volunteer- From July 2-5 was tasked with taking on-
site photos and creating and posting content to all social channels
for the 25th Annual Cherry Creek Arts Festival and Blake Communi-
cations.
Directing messages towards their audiences on Facebook, Twitter,
Instagram and Snapchat, totaling 9,709 followers altogether with 10
posts on each channel a day.
Dec. 2014 FYN PUBLIC RELATIONS
Aug. 2015 LOVELAND, CO
Account Assistant- On a daily basis assisted in managing social
media accounts, drafting media lists, research for reports, creating
press releases, and other PR activities for several clients.
For the client Loveland Fire and Ice Festival helped in building their
social media from the ground up to a total of 1,240 Facebook likes in
a span of three months.
Also assisted on a major client, Visit Loveland Colorado, manag-
ing their social media channels with a total of 5,840 followers on
Facebook, Twitter and Instagram; as well as other media relations

Education
activities.

COLORADO STATE UNIVERSITY

Dec. 2014 CINDY SHORT PHOTOGRAPHY
May 2015 FORT COLLINS, CO
FORT COLLINS, CO
Intern- Tasked with managing her social media accounts, Facebook,
Graduated Bachelor of Arts: Journalism and
Twitter, Instagram and Snapchat.
August 2015 Media Communication; Focus in
Public Relations, Advertising & Also assisted her in executing five photoshoots and two launch par-
Design ties, as well as create press releases and contact media.