Professional Documents
Culture Documents
Curriculum Vitae: Name Current Position Date of Birth Nationality E-Mail Address Phone Number
Curriculum Vitae: Name Current Position Date of Birth Nationality E-Mail Address Phone Number
1
1998-1999 NEU Business School
Deputy Head of Marketing & Operations Management Department; lecturer,
researcher and consultant
1996 -1999 National Economics University, Business School
Lecturer, researcher and consultant
1996 Faculty fellow at PR department, Ore-Ida Foods, Inc., USA.
Visiting fellow at the College of Business and Economics, Boise State University,
USA.
1995 Intern at Boise Family YMCA, Idaho, USA.
12/1983 to date Teaching the doctoral and MBA programs in Vietnam such as NEU PhD program
(in Vietnam & Lao), the MBM program (Belgium), the NEU MBA, Boise MBA
(USA), Henley MBA (UK), WSU MBA (USA), HUT MBA (USA), and DSU
MBA (USA) programs in Vietnam (marketing related subjects & research
methodology).
Developing curricular and delivering a number of training courses for various
companies and organizations in Vietnam including the ones in marketing strategy,
selling skills, customer service, management skills, Train the Trainers (TOT),
entrepreneurship and small business management, strategic management, policy
analysis, and managing change.
Conducting a number of academic research projects and consulting research
projects for various institutions and organizations.
2
Nguyen Thi Tuyet Mai & Tambyah, Siok Kuan (2011), Antecedents and Consequences of Status
Consumption among Urban Vietnamese Consumers, Organizations and Markets in Emerging
Economies, 2 (1), 75-98.
Nguyen Thi Tuyet Mai, Kirk Smith, and Johnson Cao (2009), Measurement of Modern and
Traditional Self-Concepts in Asian Transitional Economies, Journal of Asia-Pacific Business, 10
(3), 201-220.
Tambyah Siok Kuan, Nguyen Thi Tuyet Mai, and Jung Kwon (2009), Measuring Status
Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy,
Journal of Marketing Theory and Practice, 17 (2), 175-187.
Keh, H. T., Nguyen Thi Tuyet Mai, and Hwei Ping Ng (2007) The Effects of Entrepreneurial
Orientation and Marketing Information on the Performance of SMEs, Journal of Business Venturing,
22 (4), 592-611.
Nguyen Thi Tuyet Mai, Yoshiaki Takahashi (2007), Consumer Behaviors in Vietnam, a Transitional
Economy, Journal of Commerce, 8 (3), 107-124.
Nguyen Thi Tuyet Mai and Rose (2006), An Exploratory Investigation into Outcomes of Impulse
Buying in Vietnam, a Transitional Economy, Asia-Pacific Advances in Consumer Research, Vol. 7,
eds. Margaret C. Lees, Gary Gregory and Teresa Davis, Provo, UT: Association for Consumer
Research.
Nguyen Thi Tuyet Mai, Jung Kwon, Garold Lantz and Sandra G. Loeb (2003), An Exploratory
Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban
Consumers in Vietnam, Journal of International Marketing, 11 (2), 13-35.
Nguyen Thi Tuyet Mai, Jung Kwon, Garold Glantz and Sandra G. Loeb (2003), Factors Influencing
Impulse Buying Behaviors in a Transitional Economy: An Exploratory Study of Urban Consumers in
Vietnam (abstract), Advances in Consumer Research, Vol. 30, eds. Punam Keller and Dennis Rook,
Provo, UT: Association for Consumer Research.
Napier, K. Nancy, Ngo Minh Hang, Nguyen Thi Tuyet Mai, Nguyen Van Thang, Vu Van Tuan
(2002), Bi-cultural Team Teaching: Experiences from an Emerging Business School Bi-cultural
Team Teaching, Journal of Management Education, 26 (4), 429-448.
Nguyen Thi Tuyet Mai, Siok Kuan Tambyah, Prem Shamdasani, Kwon Jung, and Ah Keng Kau
(2002), Traditional Values versus Modern values: Measuring Status Orientations in the Context of
Vietnam, a Transitional Economy (special session), Asia-Pacific Advances in Consumer Research,
Vol. 5, eds. Rami Zwick and Ping Tu, Provo, UT: Association for Consumer Research.
Lantz, Garold, Sandra Loeb, Nguyen Thi Tuyet Mai, and Tang Van Khanh (2002), "National Identity,
Consumer Ethnocentrism and Product Preferences in Vietnam: A Conjoint Analysis, Asia-Pacific
Advances in Consumer Research, Vol. 5, eds. Rami Zwick and Ping Tu, Provo, UT: Association for
Consumer Research.
3
Nguyen Thi Tuyet Mai & Mai The Cuong (2014), The Business System of Vietnam (Book Chapter
Ch.16, 2nd edition), in Asian Business and Management: Theory, Practice and Perspectives, Palgrave
Macmillan.
Nguyen Thi Tuyet Mai & Mai The Cuong (2009), Management in Vietnam (Book Chapter), in Asian
Business & Management Theory, Practice and Perspectives, Palgrave Macmillan.
Nguyen Thi Tuyet Mai (2007), Conspicuous Consumption in Vietnam, A Transitional Economy,
National Political Publishers.
Nguyen Thi Tuyet Mai (2007), Consumer Values and Behaviors in Vietnam, A Transitional
Economy, NEU Publishing House.
Napier, N. & Nguyen Thi Tuyet Mai (2004), a Book Chapter in Business Education and Emerging
Market Economies: Perspectives and Best Practices, Kluwer Academic (USA)
Association membership and Academic activities
Ad-hoc reviewer for Journal of Macromarketing, and Asian Business & Management.