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    Tait Taiwan Introduciton 2017

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    Charlene Leung
    Tait Marketing & Distribution Co., Ltd. is a 172-year-old Taiwanese company that distributes foreign brands and develops private labels. It acquired popular tea brand Kaisi Oolong Tea in 2005 and was acquired by food conglomerate Uni-President in 2008. Tait provides sourcing, marketing, storage and logistics services to help brands expand in Taiwan and overseas. The company distributes well-known brands from Japan, USA, Thailand and more through convenience stores, supermarkets, pharmacies and other retail channels. Tait is committed to food safety and ensures its products meet various certifications.

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    Tait Taiwan Introduciton 2017

    Uploaded by

    Charlene Leung
    90 views15 pages
    Tait Marketing & Distribution Co., Ltd. is a 172-year-old Taiwanese company that distributes foreign brands and develops private labels. It acquired popular tea brand Kaisi Oolong Tea in 2005 and was acquired by food conglomerate Uni-President in 2008. Tait provides sourcing, marketing, storage and logistics services to help brands expand in Taiwan and overseas. The company distributes well-known brands from Japan, USA, Thailand and more through convenience stores, supermarkets, pharmacies and other retail channels. Tait is committed to food safety and ensures its products meet various certifications.

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    Tait Taiwan Introduciton 2017

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    Tait Marketing & Distribution Co., Ltd. is a 172-year-old Taiwanese company that distributes foreign brands and develops private labels. It acquired popular tea brand Kaisi Oolong Tea in 2005 and was acquired by food conglomerate Uni-President in 2008. Tait provides sourcing, marketing, storage and logistics services to help brands expand in Taiwan and overseas. The company distributes well-known brands from Japan, USA, Thailand and more through convenience stores, supermarkets, pharmacies and other retail channels. Tait is committed to food safety and ensures its products meet various certifications.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    90 views15 pages

    Tait Taiwan Introduciton 2017

    Uploaded by

    Charlene Leung
    Tait Marketing & Distribution Co., Ltd. is a 172-year-old Taiwanese company that distributes foreign brands and develops private labels. It acquired popular tea brand Kaisi Oolong Tea in 2005 and was acquired by food conglomerate Uni-President in 2008. Tait provides sourcing, marketing, storage and logistics services to help brands expand in Taiwan and overseas. The company distributes well-known brands from Japan, USA, Thailand and more through convenience stores, supermarkets, pharmacies and other retail channels. Tait is committed to food safety and ensures its products meet various certifications.

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    of 15

    Tait Marketing & Distribution Co., Ltd.

    SINCE 1845
    Century of dedication unwavering persistence

    2017
    About Tait

    History/Vision & Mission/Our Service


    Tait Marketing and Distribution Co., Ltd.
    ()
    Founded in 1845 with a history of 172 years, Tait ()
    has borne witness to the history of Taiwans export and
    trade and continues to provide consumers diverse, high
    quality living experiences. And the perfect partner for
    foreign brands because we help them to grow and
    prosper in Taiwan.

    In Year 2005, Tait () acquired the Kaisi Oolong Tea


    () of which launched in 1985 as the pioneer of
    Pop-Top Canned Oolong tea in the country. Year 2008,
    Uni-President, the largest food Group in Taiwan, acquired
    a majority share in Tait ().

    Officially introduced top-selling products Kaisi Oolong


    Tea and Kaishi Beverages from Taiwan to Philippine, China
    and others.
    Uni-president
    Group

    Food Production Trade and Distribution &


    Division Product Flow Retailers

    Bottled / Packed
    Tea
    Instant
    Noodles

    Milk
    Company Tait Marketing & Distribution
    Bread Yogurt Name Co., Ltd
    Drink
    Flavored
    Juice Chairman Sweden Huang
    Milk
    Pet
    Meat Type OTC-listed
    Food
    Cooking Health Founded 1845
    Oil Food
    Coffee Soy Milk
    Number of
    Dairy 121
    Dessert Employees
    Drink
    Frozen Bottled 2011 Tait Trading (Shanghai)
    Food Water Overseas
    Company Ltd. established
    Offices
    Ice Cream&Soy 2015 Philippine Office established
    Novelties Sauce
    Evolution Process
    1845-1970 1970-2000 2000-present

    Agriculture Era Trading Market The world is flat

    1845 Started in Fujian OTC-listed in 1998 2008 Acquired by Uni-president


    History 1867 Tainan Co. Ltd. 2011 Tait Trading (Shanghai)
    established Company Ltd. established
    2015 Philippine Office established

    Mission Leading merchandise Forerunner of FMCG Develop private labels


    commerce Introduce international brands
    Statement Expand Business territory
    overseas
    ommodity goods
    C Introducer of KAISI Oolong Tea,
    Our KAISI Selections Chinese
    Sugar, Tea, Salt etc. international brands
    Business dessert , and drinks.
    Import Starbucks, Morinaga,
    Ajinomoto, Wine, Whisky, Sake
    About Our Service
    Global purchasing Quality confirmation
    Sourcing Supplier & evaluation Legal management

    Feasibility study and Technology & development


    Market support
    investigation
    Product research & development
    Research Market condition and trend Quality control for food safety

    Market analysis & feedback Sales and product flow


    Brand & category management In-store layout management
    Marketing
    Channels & sales management Orders, estimation control

    Customs clearance IT warehouse management in


    Storage Logistics management in ERP system
    Logistics different temperature zones Cash flow & financial
    Package processing & localizationmanagement

    R&D, OEM production & QC system in Uni-president group


    Group Value Associated channels: 7-Eleven, Hi-Life, Carrefour, Cosmed
    Uni-president7-Eleven Groups expansion for Asia market

    Tait Mission: Continue to develop potential customer needs in order


    Tait Mission
    to generate the highest sales performance and profit for our clients
    Brands & Products

    Own Brands/Distribution Brands


    Tait Own Brand
    KAISI Ambient Oolong Tea TAIT TEA Chill Oolong Tea
    Oolong Green Tea Oolong Green Tea

    KAISI SELECTIONAssam Milk Tea UNI-DESSERT


    Distribution Brand
    Japan MORINAGA SEIKA JapanAJINOMOTO
    Ice & sweets Ready-to-eat

    USASTARBUCKS TAIWANOVALTINE
    Ready-to-drink Waffle
    Distribution Brand
    TaiwanMATZU DONGYIN Thailand UFC
    Coconut Water
    Sorghum Wine

    Wine ThailandSINGHA
    Beer
    Distribution & Safety

    Our Channel/Food Safety Assurance


    Our Channel

    Category Quantity Channels

    Convenience
    Manufacturer 10,219
    Store

    Agent/Distributor Hyper Market 138

    Logistic
    Super Market 1,516

    Channel
    Pharmacy 885

    HoReCa 550

    Consumer
    E-Commerce
    R&D and FA Center
    Lab examination Present new product
    Trial manufacture & mass concept
    production Upgrade existing product
    Research
    Quality confirm & Develop
    Production standard Center New product
    OEM concept Marketing
    Factory
    Examination
    Tasting
    Report
    Production Food Sampling
    Feedback Assurance Legal Advice

    Food safety evaluation Center


    Product monitoring and review
    Bacteriological analysis/
    shelf-life testing
    Factory Certificate
    Certificate - ISO/HACCP/TQF (Taiwan Quality Food)

    Products Certificate
    Kaisi Oolong tea PET bottle ISO 22000, HACCP 2012, TQF
    Milk Tea PET bottle FSSC 22000 (GMP, HACCP included)
    Kaisi Oolong tea CAN ISO 22000, TQF
    bottle
    Thank you !
    Charlene Leung
    Business Development Marketing Specialist

    Tait Marketing & Distribution Co., Ltd


    14F., No.27, Sec. 1, Anhe Rd., Daan Dist.,
    Taipei City 10688, Taiwan (R.O.C.)
    E-mail: charlene_leung@taitnet.com.tw
    Tel : 886-2-2721-6600 ext. 514
    Fax : 886-2-2775-1015

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