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4th BABY AND FAMILY EXPO PHILIPPINES

SUMMER EDITION
March 12-13, 2016

EXHIBITORS MANUAL
EVENT OPENING HOURS

March 12 11:00 AM 8:00 PM

March 13 10:00 AM 8:00 PM

INGRESS AND EGRESS OPENING HOURS

March 11 2:00 PM 7:00 PM

March 13 8:00 PM 11:00 PM


Dear Valued Exhibitors,

As the 4th Baby and Family Expo Summer Edition is nearing; MEDIACOM SOLUTIONS INC. has
prepared this Exhibition Manual containing extensive event and venue information, regulations and
instructions to help you plan a smooth and successful exhibition.

Exhibitors are kindly requested to read this manual carefully and thoroughly to be familiar with the
preparations, programs and policies of the 4th Baby and Family Expo Summer Edition.

While every effort will be made to maintain the procedures and rates quoted in this manual, these
may vary in accordance with changes, fluctuations and unforeseen events which may be beyond the
control of MEDIACOM SOLUTIONS INC.

This Manual is not designed to replace our personal service. Our management team will be available to
address inquiries, clarify procedures and assist you throughout the expo planning and duration. Please
do not hesitate to contact our Marketing and Event Specialist, Ms Mayen Batitis at +63-2-509-0279,
+63-905-234-7562 or email at mayen@mediacom.ph for inquiries and concerns.

Thank you very much!

Sincerely yours,

David Abrenilla
President and CEO
MEDIACOM SOLUTIONS INC.

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph
TABLE OF CONTENTS

Event Details & Exhibition Profile ............ 3

Venue .. 4

Admission .. 5

Event Timetable & Checklist of Requirements... 6

Official Booth Contractor Introduction ... 7

Event Move-In & Move-Out Rules and Product Selling and Sampling Rules.8

IDs & Dress Code / Event Publicity and Promotion .. 9

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph
EVENT DETAILS
th
EVENT 4 Baby and Family Expo - Philippines
VENUE 5th Floor, Megatrade Hall 2, Mega B Bldg., SM Megamall, Mandaluyong City
DATE March 12-13, 2016
WEBSITE www.babyexpo.ph

EXHIBITION PROFILE
Now on our 4th year, we are proud to present the 4th Baby & Family Expo Philippines Summer
Edition, to be held on March 12-13, 2016 at the Megatrade Hall 2, 5th Floor, Mega B, SM Megamall,
Mandaluyong City, Metro Manila, Philippines.

It is going to be bigger and better, with over 100 exhibiting brands in 1,600sqm exhibit space and over
18,000 expected visitors.

The Baby & Family Expo Philippine (BFEP) is the largest consumer tradeshow for Baby, Kids,
Pregnancy, Parenting & Family Products and Services, as well as the biggest family event dedicated to
nurture family development and childcare in the country.

BFEP is the perfect place to find the best products and services for your baby and your growing family.
This event is field with fun activities, entertainment, seminars, cartoon special appearances,
playground areas, arts and craft stations and so much more.

EXHIBITORS PROFILE
Baby, Toodler, Children Arts and Crafts Cars and Child Safe
Product, and Services Kids Salon and Spas Automobile Accessories
Baby Care Products Children's Costume and Photography Studios
Feeding Products Baby Diapers Malls, Hotels and Resorts
Hygiene and Health Care Travel
Products Food and Beverages
Baby Carriages, Beddings Family Products and Services
and Furniture Wellness and Fitness Maternity Products and
Electronic and Acoustic Kitchenware and Services
Toys Appliances Maternity Care
Games for Babies and Nutrition and Health Care Maternity Clothing,
Children, Playgrounds Products Underwear, Hosiery and
In and Outdoor Toys Insurances, Safety and Accessories
Baby, Children and Security Provider Fertility Clinics
Teenager Apparels and Electronic Products Pediatrics Specialists
Accessories Technology Product and Maternity Hospitals
Children Furniture Services
Education and Learning

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph
VENUE
The 4TH BABY AND FAMILY EXPO PHILIPPINES Summer Edition will be hosted at the MEGATRADE
HALL 2, located in SM Megamall, Mandaluyong City, Metro Manila, Philippines. Offering unparalleled
flexibility and versatility, the Megatrade Hall has been the venue of choice for many events. With its
unique lay-out of 3,878 square meters, the Megatrade Hall can accommodate small to large-scale
events, local and international events and trade fairs, corporate events.

Air Conditioning Floor Utility Boxes


Overhead Lighting Back-up Emergency Power
CCTV Security Cameras General Public Address System
Water Supply and Drainage Systems Automated Fire Alarm System

Address: F Building B, SM Megamall, EDSA corner Julia Vargas Avenue, Mandaluyong City, Metro
Manila 1550

ADMISSION
Onsite Registration fee is Php 20.00
Pre-Register for free at www.babyexpo.ph until March 11, 2016
Firearms or deadly weapons are not allowed inside the event
The organizer reserves the right to refuse admission or to request any person to leave the
event, if the person does not follow the rules or regulation of the event or house rules of the
venue. This applies also during the ingress and egress period.

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph
EVENT TIMETABLE
EXHIBITOR INGRESS March 10, 2016 02:00 PM 07:00 PM

March 11, 2016 11:00 AM 8:00 PM


EVENT PROPER March 12, 2016 10:00 AM 8:00 PM
March 13, 2016 10:00 AM 8:00 PM

EXHIBITOR EGRESS March 13, 2016 8:00PM 11:00PM

CHECKLIST OF REQUIREMENTS
All forms need to be submitted by March 1, 2016. Forms may be submitted via e-mail, by postal
courier or personally during the Exhibitors Briefing.

EXHIBITORs FORM:

1. BOOTH NAME FORM


2. GATE PASS
3. EXHIBITOR ID FORM
4. CONTRACTOR FORM
5. EXHIBITOR DIRECTORY FORM
6. WAIVER OF CLAIMS

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph
OFFICIAL BOOTH SYSTEM CONTRACTOR INTRODUCTION
Irene A. San Gregorio Sr. Account
Sales Executive / Designer Tel.
9312425 / 0933-1629948

STANDARD BOOTH SHELL-SCHEME PACKAGE


Aluminum Frame Blue Booth Carpet
White Panels One (1) Fascia Board
One (1) Table One (1) Fluorescent light (40 watts)
Two (2) Folding Chairs One (1) Convenience Outlet

PERSPECTIVE BOOTH LAYOUT

Booth Size: 2m x 2m x 2.5m

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph
EXHIBIT MOVE-IN & MOVE-OUT RULES

1. Exhibitors must complete construction, decoration during ingress and disassembly during
egress by the date and time stipulated by the ORGANIZER. Completely or partially clearing of
the stand before the end of the exhibition is strictly prohibited.
2. Exhibitors must accomplish the EXHIBITOR FORM #2 as clearance for items and equipment
to be brought in and out of the exhibit. The ORGANIZER will not be held liable for any loss or
damage that may occur during ingress, event proper and egress.
3. Accredited freight forwarders and/or exhibitors must first seek permission to operate lifting
equipment within and around the exhibition halls.
4. The ORGANIZER will not accept or receive delivered goods on behalf of any exhibitor or be
responsible for the safekeeping of such items after delivery.
5. No product can be moved in or out during the event operating hours. If products have to be
carried in, it should be done prior to event opening or after event closing.

PRODUCT SELLING & SAMPLING RULES


1. Product sampling must take place only within the contracted booth area. They may not
take place in the aisles or other common areas within the event area.
2. Exhibitors are prohibited from sampling / selling products which they do not manufacture
or distribute.
3. The ORGANIZER will not be liable for any claims, suits damages and costs arising from
negligence by the exhibitors or his contractors or sub-contractor related to his participation
in the exhibition.
4. No appliance with open flame will be allowed in the individual booths. Exhibitors who wish
to conduct sampling / tasting must use a hot plate or electric stove only. Exhibitors using
heating appliances within the booth are required to bring at least one (1) ABC-Type fire
extinguisher. Roving guards will conduct inspection to ensure compliance with this
requirement.

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph
IDs & Dress Code
1. Exhibitors will be provided EXHIBITOR IDs (Exhibitor Form #3) to serve as entry passes. NO
ID NO ENTRY WILL BE ENFORCED STRICTLY.
2. The ID must be worn conspicuously at all times while at the Exhibition premises. Lost IDs
will not be replaced. In case of loss, exhibitor has to purchase an ID (P30.00 each) from the
Organizer.
3. The dress code of this event is Smart Casual. Sandos and Slippers are strictly not allowed
during ingress, egress and the event proper. Delivery personnel must observe the Mall dress
code.

EVENT PUBLICITY & PROMOTION


1. Exhibitors are encouraged to promote their participation in the event via sending of press
releases, Facebook and Email, or Mobile Text announcements, or sending of invitations to
their community and clients.
2. During the event advertising must be limited to the confines of each exhibiting company and
noise should be restricted to an acceptable sound level.
3. Any advertising using lighting or sound must have prior approval of the Organizer, who may
withdraw such permission once granted if the item in question causes nuisance to
neighboring exhibitors, causes obstruction or ruin the appearance of the exhibition.
4. The Organizer reserves the right to determine the acceptability and extent of product
demonstrations. Should spectator interfere with the normal traffic flow in aisles, the
Organizer has the right to discontinue the presentation.

MEDIACOM SOLUTIONS INC.


Unit 510, Cattleya Bldg., 235 Salcedo Str., Legaspi Vill., Makati City, 1229 Philippines,
T: +63-2-509-4792 E: info@mediacom.ph

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