ewan? ‘ST antes ena Ne SHOT aes Home Swot analysis articles» SNOToof Nike SWOT of Nike By Hitesh Bhasin April 16, 2017 ‘The SWOT of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand ~ Nike, Nike is one of the top three players in the world for sports shoes. You can also refer to this article on top Nike competitor's. Strengths in the SWOT analysis of Nike + Nike is the world’s no. 1 shoemaker. It designs and sells shoes for a varlety of sports including baseball, golf, cheerleading, volleyball, tennis and football + Nike uses a "Make to Stock” customer order which provides a fast service to customers from avallable stock.ewan? ‘ST antes ena Ne SHOT aes + Nikeis strong at as is evidenced by its evolving and innovative range. They then manufacture wherever they can produce high quality product at the lowest possible price. + Nike is a global brand. Its the number one sports brand in the World, Its famous ‘Swoosh is instantly recognizable, and Phil Knight (Founder and CEO) even has it tattooed on his ankle. Weaknesses in the SWOT analysis of Nike + The income of the business is still heavily dependent upon its share of the footwear market, This may leave it vulnerable if for any reason its market share erodes.ewan? ‘ST antes ena Ne SHOT aes tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. pportunities in the SWOT analysis of Nike + Product development offers Nike many opportunities. The brand is fiercely defended by its ‘owners whom truly believe that Nike is not a fashion brand however consumers that wear Nike product do not always buy it to participate in sport. In youth culture especially, Nike is a fashion brand. This creates its own opportunities's + There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profit + The business could also be developed internationally, Building upon its strong global brand recognition. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics. Also Read SWOT of Facebook Threats in the SWOT analysis of Nike + Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could ‘mean that Nike may be manufacturing and/or selling at @loss. Ths is an Issue that faces all global brands,‘Tagged With: Swot analysis articles ‘ST antes ena Ne SHOT aes [ ‘Swot Svategies J [ Tike Out MOST USEFUL LINKS 1. Best Marketing Courses 2. Marketing services by Marketing91 3. Marketing tools ‘4, Marketing forum 5. Branding Tutorials 6. SWOT of Brands GET DAILY MARKETING UPDATES! Taig ] 7.30 Marketing and Strategy Models 8, Marketing Tutorials 9. Marketing Strategy 10, Management Articles 11. Lists & How to 12, Sales & Selling Subscribe to our Email newsletter to stay updated with daily marketing news. mmnracerg criesewan? ‘ST antes ena Ne SHOT aes SEND ME EMAILS About Hitesh Bhasin ove writing about the latest in marketing and advertising. Iam a web designer, Search engine optimizer, E-commerce seller & i want my readers to stay ahead of this hectic marketing world. Speak to me on the Marketing Forum. Or you can get daily site updates via email. Let's stay in touch‘) Comments Bs Nike Free Run saysewan? ‘ST antes ena Ne SHOT aes matter, which i am going to present in institution of higher education, Reply 1) andrew says. Where is your data to support what you are saying ? Reply b Hitesh Bhasin says Do an hour long google search and you will find everything Reply panache aeewan? ‘ST antes ena Ne SHOT aes ge meme Hi Mr. Hitesh Bhasin, is this the updated SWOT analysis of Nike? And, | would like to ask for your permission if | could use your article for my study about the Nike company. Thank you Reply b Hitesh Bhasin says Ifit is an offline article then fine by me. If itis an online article then you don't have my permission (1 Online content is copyright of Marketing91 Reply Leave a Reply Your email adcress will not be published. 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