Dana Yates

715 9th Ave., San Mateo, Ca 94402— DanaLYates@gmail.com — 650.921.0361

Highlights of qualifications and skills
· Managed both private and public sector online communication strategies.
· Authored thousands of articles with clarity and flair on complex subjects including the environment,
local and state politics, while enjoying creatively telling community stories.
· Recipient of more than two dozen journalism awards.
Professional Experience
Communications Manager
February, 2010 — June, 2010 Gotelo, Palo Alto, Ca
· Worked with CEO and project manager to develop communications strategy for company launch.
· Developed and maintained company blog, weekly company updates, 10 social networks popular in 10
countries, including Facebook and Twitter.
· Monitored online metrics and proactively worked to uncovered new communication opportunities.
Director of Communications
June, 2009 — October, 2009 Office of State Assemblymember Jerry Hill, San Mateo, Ca
· Wrote and distributed press releases, planned press conferences, crafted constituent newsletters for
distribution to more than 42,000 and mange the production of home mailings to approximately
200,000 district residents.
Staff Reporter
May, 2002 — April, 2009 San Mateo Daily Journal, San Mateo, Ca
· First reporter to break the BALCO steroid scandal. Managed dozens of inquires from international
reporters, was interview on radio and for books about the subject.
· Contributed at least two articles per day covering the environment, local politics, public safety, health
care, state government and features of both light and serious nature.
Contributing Writer
November 10, 2003 ESPN Magazine, New York, NY
• Conducted research and interviews for “Blood Money,” the story of Victor Conte and Balco.
Project Coordinator
September, 1999 — February, 2001 Vividence, San Mateo, Ca
· Managed more than 150 web-based client projects through the production cycle.
· Led the training of all eight department employees, which resulted in the creation of the first
company-wide training manual.
· Received regular promotions, quickly rising from official title of “college helper.”
Awards
· FIRST PLACE, feature story of a light nature, “Looking for the 12 days of ‘green’ Christmas,” 2008
Peninsula Press Club Award of Excellence
· FIRST PLACE, continuing coverage, “Peninsula interchange eminent domain threat,” 2007 Peninsula
Press Club Award of Excellence
· FIRST PLACE, news, “Problems plague BART, 2006 Peninsula Press Club Award of Excellence
· FIRST PLACE, feature story of a light nature, “12 days and a shrinking checkbook,” 2004 Peninsula
Press Club Award of Excellence
· Plus 10 second and third place Peninsula Press Club Awards.
· Nominated for 1999 San Mateo County Women’s Hall of Fame
Education
• Undergraduate studies at College of San Mateo, left to pursue Balco story with Daily Journal.