8/17/2017 Safety Challenge

India (tel:18602101000) (https://www.pureitwater.com/IN/store-locator) (https://www.pureitwater.com/IN/search)

(https://www.pureitwater.com/IN)

Get a Germkill Kit delivered within 72 Hrs* or get

it for free.

Pureit Classic 14 litres and 23 litres, challenges you that if you find any other point of use in-home
gravity (non- electric) water purifier unit which is commercially manufactured and sold in India and
meets all the safety criteria part of the Pureit Promise in accordance with the terms and conditions
below, then Pureit will give you Rs. 10 Crores (after applicable taxes) (Challenge).

Pureit Promise

Meets the tough microbiological (germkill) standards of USEPA i.e. 6log removal of bacteria; 4 log removal of
viruses; 3 log removal cysts.

Has 'Auto Shut-Off' mechanism which switches off the flow of water only when the life of Germkill Kit processor
(purification kit) of the purifier is over and indicates the need for replacement, thus ensuring you never drink
unsafe water or make unnecessary replacements of your purification kit.

Higher amount of Carbon content as part of the purification process, for removal of odour and enhancement of
taste.
Only Pureit Classic 14 litres and 23 litres offers these essential safety features unlike any other in-home non-
electric water purifiers within the price range. So go ahead and give your family the best protection they
deserve.

Terms and Conditions

These terms and conditions comprise the complete agreement between you ("user") and HUL in relation to the
Challenge by Pureit Classic 14 litres and 23 litres in this regard. You understand that the participation in the
Challenge and submitting your entry via the page www.pureitwater.com, shall be deemed acceptance of all the
terms and conditions herein governing this Challenge, as may be applicable from time to time.

Challenge

Hindustan Unilever Limited (HUL) agrees to pay Rs. 10 crores to any person who can bring to us any commercially
manufactured and marketed in-home non-electric point of use drinking water treatment unit (water purifier) within
the territory of India, subject to the terms and conditions herein, and has all the features of Pureit Promise
specified below, which HUL believes only Pureit Classic 14 litres and 23 litres water purifiers have:

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Meets USEPA's stringent germ kill standard (For safe drinking water, USEPA's germ kill guide standard
recommends log 6, log 4, and log 3 reduction of harmful bacteria, viruses & disinfectant resistant parasites
respectively and would translate to removal of one crore viruses from one litre of water). The device needs to meet
the above criteria throughout the claimed life of the consumable, under the 'Guide Standard and Protocol for
Testing Microbiological Water Purifiers (USEPA 1987).

Has a mechanical 'Auto Shut-off' mechanism/apparatus in the unit. This apparatus automatically shuts off the
flow of water only when the life of the germ kill processor of its purification kit is over and indicates replacement to
prevent drinking of any unsafe water and unnecessary replacement of component.

Higher amount of Carbon content in the water purifier than Pureit Classic 14 litres/23 litres, as part of the
purification process for better removal of contaminants.

Eligibility to Participate
a) The Challenge is open to any Indian adult citizen who has purchased an in-home non-electric water purifier in
India and verified meeting all three safety features, offered by Pureit Classic 14 and 23 litres.
b) No employee, agent of Hindustan Unilever shall be entitled to participate in the challenge.

Eligibility of Device
a) Other water purifiers from Pureit are not eligible for the Challenge. In other words, only non-Pureit water
purifiers are eligible for this Challenge.
b) The non-electric water purifier (Device) should be Commercially Manufactured and Marketed in India, which
shall include:
Only those non-electric purifiers which are manufactured and marketed commercially in India. No imported
purifiers shall be eligible to participate in this Challenge.

To participate in this challenge, the in-home non-electric water purifier should be commercially sold i.e.
available for purchase for consumers in minimum of five (5) cities/towns and should account for at least one
(1) percent market share in the non-electric water purifier category in the territory of India.

Any water purifier under research or manufactured only for internal consumers, not commercially sold as
required above, will be excluded from this Challenge.

c) The product offered in response to this challenge must be a ' non-electric water purifier' meant for in-home use.
Products meant for institutional/industrial / factory use are not eligible. Further the product must be a 'non-electric
water purifier unit' and does not include standalone powder, liquid, tablet or mobile travel jug.
d) It must be a device commercially manufactured and sold as a point of use in-home Non-electric Drinking Water
Treatment Unit (DWTU).

e) The water purifier should be commercially manufactured and marketed in India prior to 31st December, 2016,
before the start of the Challenge.

How to take up the 10 crore challenge?

The Claimant needs to test the in home non-electric purifier at his/her own cost in an independent NABL or ISO
accredited lab with water purifier testing in the scope to verify that the criteria for the Challenge is met.

One needs to fill up the form on the website: www.pureitwater.com with the required details. The time of the
submission of claim as captured by HUL's servers is final and binding, and will be the basis for determining the
order in which claims have been received.

Once the claim is lodged along with the required documentary support, the same shall be verified internally by
Hindustan Unilever Ltd.
If the claim is found satisfactory post verification of the documents, the claimant shall facilitate the purchase of
the water purifier (device) by HUL for retesting, within 15 days of the request of HUL. In the event the participant

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is unable to facilitate the purchase of the device due to any unavailability, the challenge entry shall be
invalidated.

HUL shall send the purchased device to an independent NABL/ISO accredited lab appointed by HUL with water
purifier testing in the scope, for testing the technical claims and the decision of such lab shall be final and
binding.

After the independent verification, the claim shall be scrutinized internally by Hindustan Unilever if the in-home
water purifier offered in response to this challenge meets all three safety features together with the additional
terms and conditions herein.

The claimant shall share all necessary and relevant information requested by Hindustan Unilever to assess the
validity of the claim or documents thereof.
The claims with attachment files which are not readable, corrupted, etc., due to any technical and IT reason or
otherwise, including claims without necessary supporting documents shall stand disqualified.

General Terms
The Challenge has started on 11th January 2017.

Pureit will pay only one Challenge prize of Rs. 10 Crores (Rs. Ten Crores only) & the prize shall be given to the
First Valid Claimant (winning claimant) basis the date of submission of challenge entry, if any, and the
Challenge shall cease to exist thereafter. The results of the Challenge and the name of the successful Winner if
any shall be notified within a month from the identification of the Winning Claimant.

The winnings i.e. the amount Rs. 10 crores from HUL shall be provided to you after deduction of applicable
charges and taxes under law. All other applicable taxes if any shall be borne by you i.e. the Winning Claimant.

Hindustan Unilever Limited disclaims all warranties with respect to any defects or deficiency in the network,
connectivity or information technology infrastructure involved in the process of Challenge. If the claims received
are lost due to any IT issue or otherwise, Hindustan Unilever Limited shall not be held responsible.
Incomplete entries will be automatically disqualified.

Hindustan Unilever Limited or its partners shall not be responsible for non-receipt or late receipt of entries or
any documentation for the same.

HUL reserves the right to alter, modify or change the terms and conditions of this Challenge, including but not
limited to withdrawal of the Challenge, at its sole discretion without prior notice or assigning any reason.

Decision of HUL will be final and binding with regard to success of the Challenge and no correspondence will be
entertained in this regard.

After successful challenge, the winning claimant shall be required to execute an agreement, after which the
prize money shall be paid by Hindustan Unilever Limited after deduction of necessary taxes. In case of joint
winning claimants, the amount shall be paid to all the claimants in equal proportion, subject to the completion
of the formalities mentioned.

The payments to successful winning claimant shall be made within 3 months of notifying the winner of the
Challenge, subject to completion of all formalities.
If at any time, including after disbursement of award funds, any information is found to be incorrect, false or
otherwise misrepresented, the claimant(s) has to refund the amounts received from HUL for the successful
completion of the Challenge.

This Agreement shall be deemed to have been entered into Mumbai, India and the courts in Mumbai alone will
have exclusive jurisdiction to entertain any proceedings in any way relating to or concerning this Agreement or
any rights, duties, obligations or liabilities arising there under to the exclusion of all other courts in India.

Documentation requirement
US EPA Microbiological Standard Compliance Certificate- A report from any independent NABL/ISO accredited
lab with water purifier testing capability in India of lifetime test of the device/water purifier to meet Guide

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Standard and Protocol for Testing Microbiological Water Purifiers' (USEPA 1987).

Carbon Content Certificate From any independent NABL/ISO accredited lab with water purifier testing in the
scope in India certifying that your in-home non-electric water purifier has a higher carbon content than Pureit
Classic 14 litres/23litres.
Auto Shut-Off Documentation- To establish it has an Auto Shut-Off mechanism which ensures that you will
never ever have unsafe water.

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WATER SAFETY AND PURIFIERS

- Importance of safe drinking water
(https://www.pureitwater.com/IN/water-safety-and-purifiers)
- Lead & Rust in drinking water
(https://www.pureitwater.com/IN/lead-rust-drinking-water)

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