I.

Company Background

Heroic Corp. is a company which is owned by six people who are Gerbland Kryll
Benzon, Rexie Cortez, JenMark Pelaez, Jaira Espenola, Lorena Dela Cruz and Sheena Lopez.
This corporation aims to sustain some needs and wants of every costumer. The main purpose of
this company is to gain profit and expand its company name and be one of the globally
competitive companies. This company offers different services with affordable prices. It also
maintains its quality products and innovation to be updated to the trends of the world.
This corporation offers different varieties of services such as gasoline station, computer
shop, convenient store and a car care center. This is an all in one station which a customer will
ever experience. This will also sustain the needs of any customer with affordable prices and
worth it services. The customer will achieve the top class services, high quality equipment and
materials and the satisfactory of their fleshs desire.
The location of our company is in Magsingal, Ilocos Sur because it is accessible and it is
along the highway where they can gas up,buy drinks and foods through their travel. There are
also lots of vehicles that pass by which more customers are in need in this kind of business. The
location is also a good spot for our corporation. This is because our location is a good place, the
other business to compete with is far from ours, and the people living nearby can possibly being
our loyal customers.
Our Services
Heroic Corporation sells three variations of fuel, the diesel, premium and the regular
unleaded variety. Additionally, the company will have a convenient store which offers some
needs of customers especially foods and accessories, a computer shop that gives fast internet
with affordable prices and a car care center that serves services to the customers who are in need
of repairs for their vehicles.
The Market
Heroic Corporation focuses on both local population and tourists who visit the
tourist spots in the Northern Luzon. The Company has a designed its station and its
product selection that fits the needs of all the segments in the services.
Objectives
The main objectives of Heroic Corporation are:
1. To expand Heroic Corporation franchise nationwide.

Page | 1
 2. Open a Heroic Corporation franchise that supplements sales when gas sales or
margins are affected in our country.
3. Achieve sales of at least 2.5 Million Pesos in one year.

Vision
The Heroic Corporation is visualized to be one of the competent companies in the world
and is known for its outstanding services and product qualities.
Mission
The aim of Heroic Corporation is to provide the best service of a gas station, computer
shop, a restaurant and a car care center that commits the satisfaction of the customers. This
company provides a one-stop-shop station for every customer. The company is setting out to
distinguish itself from other service stations by combining gas station concept, computer shop, a
convenient store and a car care center all in one. Quality goods and service is the priority at
Heroic Corporation. Updated and state of art facilities also give both the employees and
customers a pleasant environment that is eco-friendly and costs saving. The rewards for this are
better pricing and higher wages.
II. Products
The products can be classified into the main revenue streams they be grouped under.

Fuel Products
Heroic Corporation carries four types of fuel, unleaded, regular, diesel, and premium.
The fuel products are being supplied from our partner supplier which provides us high
quality of gas that passes the quality control.

Convenience Store Products

One of the goals of Heroic Corporation is to provide some needs and wants of our
customers so this company provides different foods and drinks which suits the taste of our
customers.

Car Care Center

Page | 2
 The company is the only service station with a Car Care Center within the area. This type
of combinations attracts more customers that help the company sales. The Car Care Center offers
repairs for vehicles with expert mechanics that are expert in repairing vehicles. The company
also ensures that every customer feels how careful our company cares their vehicles.
Product Description
Fuels

The prices for the fuels will be based on

the regular prices of gasoline in the
Philippines and the prices of oils on our
supplier. Basically the diesel will the
cheapest while premium will the most
expensive. The other two types of fuels will
have almost the same price.

Convenient Store

The convenient store is

composed of foods and drinks.
The foods are junk foods,
drinks, biscuits, canned goods,
noodles and chocolates. The
drinks are water, energy drinks,
liquor, soft drinks and wines.
These foods and drinks can
sustain the needs of any
customers regarding about
foods. The prices will be based
on the
Car suppliers
Care Center prices.

Page | 3
The car care center offer different kinds
of services for vehicles such as
vulcanizing for damaged tires, tuning
for engine, set-up for vehicles and other
services that this company offers. This
car care center specializes in repairs due
to expert mechanics and high quality of
equipment. The prices for the repairs
will depend on the repair it takes inComputer
the Shops

vehicles.

The computer sho

customer to freely o
computer. This com
latest computer gam
versions of offices a
commonly used app
satisfy the customer
offers printing, dow
repairs for computer
hour of the compute
pesos with 10.00 as
price for using the c
shop is open from 7
PM on Mondays to

III. SWOT Analysis

Page | 4
 The following SWOT analysis captures the key strengths and weaknesses within the
Company, and describes the opportunities and threats having Heroic Corporation.
Strengths
1. Strong relationships with suppliers that offer credit arrangements and flexibility.
2. Excellent and stable staff in the company
3. Great quality of products for the customers
4. Different services that can satisfy the needs and wants of every customer.
5. The location of our business.

Weaknesses
1. Access to additional working capital.
2. Being in the start-up phase of the business cycle.
3. Not yet a known or popular Company franchise.

Opportunities
1. A good place to put up a gas station because it is far from other gasoline stations.
2. The first ever business to have four different types of business within a place.
3. The customers which can be the loyal customers.

Threats
1. Weather patterns restricting outdoor activities.
2. Oil calamities affecting the price of gasoline.
3. Losing the loyalty of customers.

Competitive Edge
1. The Heroic Corporation gasoline brand.
2. The Heroic Corporation retail food brand.
3. It is located far from other Gas Station.
4. Provides a car care center.
5. More updated equipment and materials.
IV. Market Strategy

The marketing strategy of Heroic Corporation will focus on the customers satisfaction.
The key to achieve customers satisfaction are described in the following:

Page | 5
 The company offers excellent service to the customers.
Providing a fresh and attractive environment.
Providing good quality of products that fits the taste of customers.
Making the customers feel complete when they try our business services.

V. Sales Strategy

The sales strategy is to build and open new locations in order to increase revenue.
However, this plan will be implemented when the one "market tester" outlet showed potential
growth. As each individual location will continue to build its local customer base over the first
three years of operation, the goal of each store is Php 2,000,000 in annual sales, with the original
flagship store expected to earn almost Php 2,500,000 per year.

Sales Forecast

The Heroic Company anticipates the highest peak on the months of March to April in our
sales forecast, due to the summer seasons. In the month of March to April is the time where most
of the tourists and vacationers visit the Northern Luzon and this might be the time where it could
sell more of its products from fuel, convenient store and other services. This might also be the
time where the company anticipates more tourists coming from the South; this explains the
jumped of sales in these last three months of the year. The expected income for the company to
earn is Php 306, 000 in year one, Php 405, 216 in year two and Php 595, 056 in the third year.

Table: Sales Forecast

Sales Forecast

Sales Year 1 Year 2 Year 3

Fuel Php 1,680,000 Php 1,814,400 Php 2,016,000

Page | 6
Convenient Store Php 96,000 Php 120,000 Php 153,600

Car Care Center Php 144,000 Php 172,800 Php 216,000

Computer Shop Php 120,000 Php 144,000 Php 201,600

Total Sales Php 2,040,000 Php 2,251,200 Php 2,587,200

Direct Cost of Sales Year 1 Year 2 Year 3

Fuel Php 1,428,000 Php 1,487,808 Php 1,552,320

Convenient Store Php 81, 600 Php 98,400 Php 118,272

Car Care Center Php 122,400 Php 141, 696 Php 166, 320

Computer Shop Php 102,000 Php 118,080 Php 155,232

Subtotal Direct
Php 1,734,000 Php 1,845,984 Php 1,992,144
Cost of Sales

Page | 7
Chart: Monthly Sales

Monthly Sales
180,000

160,000

140,000

120,000

100,000 computer shop

80,000 car care center

convenient store
60,000
fuel products
40,000

20,000

Chart: Sales by Year

Sales by Year

3,000,000

2,500,000

2,000,000 computer shop

car care center
1,500,000
convenient store
fuel
1,000,000

500,000

0
Year 1 Year 2 Year 3
Page | 8
VI. Management Summary

Owner
Mr. Gerbland Kryll Benzon

CEO
Mr. Rexie Cortez

Marketing Sales Production

Department Department Department
Ms. Lorena Dela Cruz Ms. Jaira Espenola Mr. JenMark Pelaez

Page | 9