Shelli Martineau
♠ (253) 514-7150 ♠ shelli.martineau@gmail.com ♠ Skype: Funnyguurl
♠ Twitter: @ShelliMartineau ♠ Facebook.com/Funnyguurl ♠ Del.icio.us: Mrsaiaihelltune
♠ linkedin.com/in/martineau ♠ Funnyguurl.blogspot.com
Social Media Manager
Social Media manager and early adopter with experience helping clients create communities surrounding their brands
and relevant topics, building channels from the ground up, finding and joining relevant conversations and gaining the
attention of influential users.
Experience
08/09- Present Social Media Specialist, Conversify – Seattle, WA
Managing and maintaining social media channels,
conducting blogger outreach, measuring channels,
aiding strategists, training clients, and conducting
research.
• Maintain and Manage Social Media Channels
including Facebook, Twitter, Myspace,
YouTube, Ning and other niche sites. This
includes research, site maintenance,
community moderation, community
development, and outreach communications.
• Blogging: Writing, research and one-to-one
outreach using best practices. Maintaining
relationships with established bloggers.
• Measurement: Review client channels and
record both qualitative and quantitative
metrics and data. Research to further aid in
ROI calculation.
• Strategy: Consumer, marketing, and sales
research, competitor assessment, advising
and supporting the strategy team.
• Training: Teaching clients best practices,
administration, and mechanics for each
social media channel.
• Clients include: Rasmuson Foundation,
Alaska State Fair, Wine Sisterhood, Apple
Bottoms Fragrances
07/09- 9/09 Content Writer - Insure NW, Inc. Fed. Way, WA
Wrote well-composed, clear, and concise web copy
free of grammatical errors, typos, and broken links.
• Researched factually correct, relevant data in
order to present key elements of the
insurance industry
• Composed clear and concise text that web
visitors can easily comprehend
• Ensured content was proofread, thoroughly
tested, and free of grammatical and spelling
errors, typos, and broken links.
“Shelli is a social media natural. I can
say that about very few people, but
she has that special knack of being
able to communicate with people that
is authentic, engaging, AND beneficial
to the client. Throw her in any channel
and she’ll excel. She has a genuine
enthusiasm for social media in
general, whether it be the latest
Facebook privacy settings or options
on Flickr. She does a virtual dance
whenever she achieves a win or finds
something exciting. She’s also the first
to spot a problem, put up the red flag,
and offer solutions. On a personal
level, she is a ton of fun to around,
and very much a part of the team.”
- Karen Woodward, Project Manager
“There are few people who
understand the nuances of Social
Media as well as Shelli. Shelli is, quite
simply, the best person at engaging
and generating online community I
have ever had the pleasure to work
with. Her natural interest and
curiosity for on-line marketing media
and her ability to train and educate
clients in a clear, sympathetic, and
customer facing manner has been
invaluable in the past year. I have lost
count of the times Shelli has gone that
extra 9 yards, working long hours to
deadline and producing clear and
rational argument and documentation
that has been invaluable to myself,
our agency, and to the client. I would
recommend any future agency or
company to capitalize on Shelli's
knowledge, commitment, and
ongoing experience.”
– Nik Hewitt, Strategist
8/08-06/09 English/Business Teacher, St. Regis Public Schools
Worked closely with 7th through 11th grade students.
My primary goal was to inspire students and
encourage a love of reading, writing, and learning. I
worked consistently on meeting state and national
standards, improving student performance,
maintaining effective classroom management
techniques, and developing curriculum. Classes
Taught: English 11, 10, 8, Keyboarding, Microsoft
Office, and Creative Tech.
• Worked closely with the special
education/resource teacher in order to
provide the best environment for IEP
students
• Diversified instruction to fit the needs and
abilities of all students
• Member of the Communication Arts
Curriculum Committee
• Recommended English textbooks for the
district
• Participated regularly in English department,
cohort, intervention, and IEP/Special
education collaboration meetings
Education
2006-2008 Masters of Education Degree
Curriculum and Instruction - English Teaching
University of Montana, Missoula, MT
G.P.A. 3.90
2003-2006 Bachelor of Arts Degree, English Literature
University of Montana, Missoula, MT
Honors, Dean’s List, G.P.A. 3.64
1999-2003 Associate of Arts Degree
Highline Community College, Des Moines, WA
Vice President’s List, G.P.A. 3.43
1998-2001 High School Diploma
Decatur High School, Federal Way, WA
Honors, Rank 193 of 428, G.P.A. 3.08
“Shelli has the gift of teaching--and it
is certainly an art. No matter what
the circumstance--training clients,
answering questions internally...she's
the type that will never make you
feel like you asked a stupid question
and will answer it over and over in
different ways until she knows you
understand--in a technology-based
industry, this is key! Her patience is
exemplary of a characteristic I hope
to have someday. Shelli is also
someone who is always there when
you need her, willing to help and go
above and beyond for staff or clients.
Her Social Media savvy is unmatched
and her ability to point out
opportunities, areas for
improvement and pick out specific
wins and/or issues to pass on to
clients is very much appreciated and
helpful! I'm grateful for the
opportunity to work with someone
with such a great attitude, integrity,
forward-thinking and genuinely
caring person, not to mention SO SO
FUNNY--truly a joy to work with all
around.”
– Haley Kilgour, Account Manager
“Shelli is a social media wizard.
Everything from the fundamentals of
social media marketing to little
known tricks, Shelli knows it and she
has been and continues to be a huge
part of my social media success. I
recommend anyone in need of some
coaching to make their online
presence felt talk to Shelli and see
what she can do for you before going
anywhere else.”
-Quincy Henry, Client
Additional references
available upon request.