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    Marketing Mix Analysis (RC Cola and Its Competitors) Table 1. ANOVA Analysis On The Brands' Unique Features

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    Gustav Sanchez
    The document analyzes the unique features of RC Cola, Pepsi, and Coca-Cola based on consumer surveys. An ANOVA test showed significant differences in how consumers rated the unique features of the three brands. On average, Coca-Cola was rated highest at 2.92, followed by Pepsi at 2.60, with RC Cola rated lowest at 1.95. The results reject the hypothesis that the brands are equal in terms of unique features. RC Cola needs to improve product innovation to better attract consumers.

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    Marketing Mix Analysis (RC Cola and Its Competitors) Table 1. ANOVA Analysis On The Brands' Unique Features

    Uploaded by

    Gustav Sanchez
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    The document analyzes the unique features of RC Cola, Pepsi, and Coca-Cola based on consumer surveys. An ANOVA test showed significant differences in how consumers rated the unique features of the three brands. On average, Coca-Cola was rated highest at 2.92, followed by Pepsi at 2.60, with RC Cola rated lowest at 1.95. The results reject the hypothesis that the brands are equal in terms of unique features. RC Cola needs to improve product innovation to better attract consumers.

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    The document analyzes the unique features of RC Cola, Pepsi, and Coca-Cola based on consumer surveys. An ANOVA test showed significant differences in how consumers rated the unique features of the three brands. On average, Coca-Cola was rated highest at 2.92, followed by Pepsi at 2.60, with RC Cola rated lowest at 1.95. The results reject the hypothesis that the brands are equal in terms of unique features. RC Cola needs to improve product innovation to better attract consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views1 page

    Marketing Mix Analysis (RC Cola and Its Competitors) Table 1. ANOVA Analysis On The Brands' Unique Features

    Uploaded by

    Gustav Sanchez
    The document analyzes the unique features of RC Cola, Pepsi, and Coca-Cola based on consumer surveys. An ANOVA test showed significant differences in how consumers rated the unique features of the three brands. On average, Coca-Cola was rated highest at 2.92, followed by Pepsi at 2.60, with RC Cola rated lowest at 1.95. The results reject the hypothesis that the brands are equal in terms of unique features. RC Cola needs to improve product innovation to better attract consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Marketing Mix Analysis (RC Cola and its Competitors)

    Table 1. ANOVA Analysis on the Brands' Unique Features

    SUMMARY
    GROUPS COUNT SUM AVERAGE VARIANCE
    RC Cola 75 146 1.95 0.48
    Pepsi 75 195 2.60 0.81
    Coca-Cola 75 219 2.92 0.16
    ANOVA
    SOURCE OF
    SS df MS F P-value F crit
    VARIATION
    Between Groups 36.92 2 18.46 38.19 0.005 3.04
    Within Groups 107.31 222 0.48 - - -
    Total 144.22 224 - - - -

    With the hypothesis being that the three brands in the soft drink industry, RC Cola,

    Pepsi, and Coca-Cola, are of equal strength when it comes to its unique features, the

    hypothesis was rejected. It was clearly shown in the data that in terms of the unique

    features the brands possess, RC Cola only ranked third in comparison with Pepsi and

    Coca-Cola. With an average of 1.95, soft drink consumers disagree that they purchase RC

    Cola due to its unique feature. On the other hand, it is with Coca-Cola wherein the unique

    features of the product were taken into consideration in purchasing Coca-Cola. With this,

    RC Cola should further improve in the innovation of its product in order to acquire the

    opposite result they had in this survey.

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