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  • A. Appendix 4: Gannt Chart (Action Plan)

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    An Hoài
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    This Gantt chart outlines the key activities and timeline for a marketing action plan over a 12 month period. It includes market analysis in months 1-3, product activities in months 4-6, promotion activities in months 7-9, and service marketing in months 10-12. Specific tasks include marketing research, setting a budget, production, distribution, personal selling, exhibitions, staff training, and feedback evaluation. PICs are assigned for each high level activity.

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    Appendix 4 Gant Chart

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    This Gantt chart outlines the key activities and timeline for a marketing action plan over a 12 month period. It includes market analysis in months 1-3, product activities in months 4-6, promotion activities in months 7-9, and service marketing in months 10-12. Specific tasks include marketing research, setting a budget, production, distribution, personal selling, exhibitions, staff training, and feedback evaluation. PICs are assigned for each high level activity.

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    4 views2 pages

    A. Appendix 4: Gannt Chart (Action Plan)

    Uploaded by

    An Hoài
    This Gantt chart outlines the key activities and timeline for a marketing action plan over a 12 month period. It includes market analysis in months 1-3, product activities in months 4-6, promotion activities in months 7-9, and service marketing in months 10-12. Specific tasks include marketing research, setting a budget, production, distribution, personal selling, exhibitions, staff training, and feedback evaluation. PICs are assigned for each high level activity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 2

    A.

    APPENDIX 4: GANNT CHART (ACTION PLAN)

    ACTIVITIES MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH PIC

    1 2 3 4 5 6 7 8 9 10 11 12

    I. Market analysis BN

    1. Marketing research QH

    2. Set a budget TT

    II. Product activities BT

    1. Product Stock

    2. Production CT
    Distribution

    III. Promotion MK
    activities

    1. Personal Selling MA

    2. Exhibition/Seminar MA

    3. Other MA
    IV Service marketing

    1. Staff training NA

    2. Feedback evaluation HD

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