Integrating Business Perspectives

Introduction to Business Models and Innovation

Business Models and Competitive Advantage
- Competitive advantage- what sets the organisation apart from others and provides it with a
distinctive edge for meeting customer or client needs in the market place (Samson and Daft,
2012, p. 294)
o E.g. (Apple v Microsoft PC)

- Business Model- A description or rationale of how an organisation creates, delivers and

captures value (Osterwalder and Pigneur, 2010, p. 14)

The Role of Business Models in Creating Competative Advantage

- A business model sets forth how its strategy and operating approaches will create value for
customers while at the same time generate ample revenue to cover costs and realize a profit
(Gamble et al., 2015, p. 3)
o Uber competing against the TAXI industry, shows how it differs from the TAXI industry