Company name : AFRIC-FILTRES

Adress :Immeuble TAIF VDN x Lib 50

Tel : 00 221 338649500
Email :matforce@matforce.com
Project coordinator : Mamadou Sow /00 221 338649500/ smamadou@matforce.com

1. Presentation

Afric-Filtres is a BU of Matforce
Activity: SELLING FILTERS ONLINE
Domain:www.africfiltres.com
Mission: provide superior service to customers
Language: French and English

2. Purpose of the site

Make easy for customers to search for filters for their equipments, book, and purchase
Be the first in town to sell multi filters brands to BtC and BtB
Build awareness as the leading local company on filters
Compare multi brands
Later products portfolio will include: batteries, clutch, brakes, etc

3. Target audience or desired

Business owners: looking availability, outsourcing, prices

Industries: looking availability, outsourcing, prices
Consumers: looking availability, deals
Fleet owners: looking availability, deals
Consumers looking hard to find references

4. Competitive Analysis

Competition: local franchises of big names (Donalson +Fleetguard, etc.)

No local vendor with strong presence on the web
Positioning: strong search capabilities, large portfolio , multi brands .

5. site content

homepage : strong capabilities , highlit some products by a caroussel , deals

booking system
ordering system
Customers private accounts
Comparison system among brands
Strong search engine (key)
Deals corners
Customer Special request
Advertisement corner (banners)
Live chat
 Connectors to Salesforce
logo to be designed
We will provide: pictures
Need to be discussed: database structure , partially built

6. Sources of inspiration

none

7. Keywords

fleetguard, Senegal, Donalson, Cummins, Dakar , Agriculture , Caterpillar ,moteurs , liquide

refroidissement , groupe lectrogne ,groupe ,lectricit ,youssou Ndour ,Toyota
,Diamniadio ,engins ,Macky Sall ,service ,APR, filtres, filter, huile, Total .

8. Targeted countries

Senegal
Mali
Cote divoire
Burkina Faso
Guinee Bissau
Niger
Togo
Ghana

9. Accommodation

Goddady

10. Rfrencement/SEO

Check keywords

11. Developpement Web

Compliance: Specify that the provider will use standard languages (php, xhtml, css, xml,
java ...) and comply with the W3C rules that allow the accessibility and readability of the site
on different browsers.
Internal search engine
High level security
 Payment gateway

12-Deleveries

source file
site should be responsive, fast and modern with latest technologies
mobile (first ), tablet and PC friendly
10 free revisions
file uploading on server
e-commerce plateform
2 languages ready (French + English) we will help for the French language
Map API
Social Media
admin panel

training for admin panel

13-Copyright

Matforce will be the owner of all images, video, graphics, text and other content created for
the site.