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Conceptual Models
Conceptual Models
Conceptual Models
Experience Talk
Hugh Dubberly
Dubberly Design Office
When you say,
I know how to use Photoshop,
or I know how to use Excel,
you refer to a conceptual model.
thats because
users need to understand the model
in order to be able to use a product easily.
- Form
-Task flow
e.g., the sequence of operations that users execute to accomplish tasks
- Presentation
e.g., the controls, displays, etc. that comprise its user interface
Jeff Johnson + Austin Henderson, Conceptual Models: Core to Good Design, 2012
When an alarm is set and the current time equals the set alarm time,
the alarm is triggered.
can be
Displayed
Set (Changed)
Application Includes Main Data Object 1 includes Sub-object 1 must be Data Type
can be
Created Sub-object 2 can be Numeric Value
Read
Updated Sub-object 3 Is Text String
Displayed
can be Invisible
Visible to other users in the same
have Dashboards have Apps such as Basil / Sage (will be removed in next version)
can be can be
Viewed Built In
Added from the App Store
can be
display Notifications Visited
can be
can have Metrics Displayed
can be Cleared
Created
Viewed
Updated
Compared
Accounts require Email Profiles have First Name Join Date Profile Picture
can be Password can be Last Name Zip Code can be
Created can be Created Gender Birth Date * Added
Viewed Forgotten Viewed Time Zone Weight (lb) * Deleted
Updated Reset Updated About Text Height (ft & in) * Cropped
Deleted Challenges Won Activity level *
Active Challenges * Included to enable individual
weight management apps values
have Notification Emails can be Invisible
can be Visible to Wellspace Members
Selected Contacts
Other users in the same
Dashboards have Apps such as Basil / Sage (will be removed in next version)
can be can be
Viewed Built In
Added from the App Store
can be
can have Metrics display Notifications Visited
can be can be
Created Displayed
Viewed Cleared
Updated
Compared
screen
all results
on
ed
lay
d isp
test result viewed
as list
meal tags
BB BL BD
inserted into measured viewed
slot individually
BG value AB AL AD
test time
strip
D M Y viewed
as graph
H M S
channel
applied to
s
ew
vi
s
re
su
ea
m
user
blood
sample
recorded as
glucose
(or other
analyte)
Type B
measure Analytes include (First version of Orca will include) detects Inuenza can be Type A
Glucose
HDL Type B
cLDL
Total Cholesterol
Triglycerides
(Future version of Orca may include)
1,5 Ag
A1c
ALT/AST
BNP
mmunication Abilities Creatinine
be Glycated Albumin
inxx Ketones
White Blood Cell (WBC)
INR
hs-CRP
or combination of above (panel)
Graph
- 1 Day
- 1 Week
- Filter by Analyte
Messages Message
(Message List)
Settings Language
Date Format
Time
Time Format
HDL
cLDL
Total Cholesterol
Triglycerydes
ALT
Sound
QC Test Wizard
Run QC Test Confirm QC Test Remove QC Strip QC Instructions
(Insert QC Strip)
Insert Analyte Strip Apply High QC Solution Analyzing Sample Result (Pass/Fail) Remove Strip
Insert Analyte Strip Apply Low QC Solution Analyzing Sample Result (Pass/Fail) Remove Strip Pass/Fail Message
Usernames
can be
Viewed must have End day (deadline) has Year, Month, Day
Completion time (actual) has Year, Month, Day, Hour, Minute, am/pm
Images
can be Schedules can have End time has Hour, Minute, am/pm
Added can be Start day has Year, Month, Day
Edited Created Start time has Hour, Minute, am/pm
Viewed Edited Repeat can be None, Hourly, Daily, Weekly,
Deleted Viewed Reminders (system level alerts) Bi-weekly, Monthly, Yearly
can be None
Access Privileges On scheduled end time
(given to member) Titles are Name [text] Minus 5 mins
can be can be Minus 15 mins
Viewed Created Minus 30 mins
Edited Minus 1 hour
Viewed Minus 2 hours
Deleted Minus 1 day
Minus 2 days
can add members Descriptions are Notes [text] Snoozed (add 10 minutes)
and dependents to their can be
Created
Edited
Viewed
Deleted
by In-Line Text
can be
Customized by Font Size includes Small
by Star (Add as Favorite on Twitter) Source Text (in web browser) Medium
Large
through Instapaper
Read It Later
through Email
Facebook
Twitter
into Content
(Topics)
can be
requires includes Displayed as Preview Tiles
Account Name
can be can be Added (Photo with Title)
Updated Updated Removed can be
Searched Displayed
Email (Any website can be added as a source through search) Grouped
can be Muted/Unmuted
Updated (Hide posts from this source)
Password In order of appearance - Cover Stories* * Cover Stories appear differently than other contentthey appear on the cover of Flipboard,
can be in the Flipboard App - Flipboard Picks and cycle through full screen images with article titles.
Updated - Inside Flipboard Titles are not clickable.
- This Week
Full Name - News (57)
can be - Business (36)
Updated - Tech & Science (50)
- Video (41)
Displayed on Preview Tiles Page
Photo - Cool Curators (72)
can be - Photos & Design (77)
Updated - Living (69)
- Entertainment (71)
- Sports (37)
- Local (37)
- Travel (49)
- Style (50)
includes Settings include About (646 Content Sources)
Help ...
Read Later In order of appearance User Sources
Text Size in the Flipboard App (Require login)
Show Status Updates - Facebook
Muted Authors - Twitter
Content Guide Edition (Country) - Google Reader
Account - LinkedIn
Linked Accounts - Instagram
- Flickr
- Tumblr Black = Entities (data type)
- 500px Cyan = Relation between entities
- Sina Weiba Green = Action user can take on entity
- Renren Orange = Action system can take on entity
Dubberly Design Office | 16 April 2012 Magenta = Not clear to users
through Evernote
Instapaper
Read It Later
through Email
Delicious
Facebook
Google Plus
LinkedIn
Twitter
Default Value(Value)
can be
Edited
Copied
Container Annotations
Filter Widgets
Metadata
Other Views
GAMMA
manage Permissions include Campaign Send Approval (Email)
Spam Approval (Email)
Lists? (Groups)?
may include Filters
Opt-In Category
can be
Selected
Messages have Media Type include Email includes Creatives have Format include ASCII (Plain Text)
can be HTML (Web Page)
Displayed Rich Media (Multi-media)
Added?
Deleted? have ID URL
Edited can be Contents include From Address
Displayed BCC
Subject Line
In Product Text can include Headlines
have Message Name Date
can be Clickable Links include Privacy Policy
Added Tracking Variables (Backend) Opt-out Link
Displayed Direct Mail
Edited
Deleted
SMS
have Notes can record Freeform Text Field can include Response Mechanism can include Live Links (Click-through Links) can include Downloadable Coupons
can be Email Reply
Displayed Call Today - Phone #
Added Other (TBD) Conditional Information (Tools?) Embedded Submission Form
Edited
Deleted
Incentives can include Coupons
have Status
can be Images can be Embedded
Displayed Non-embedded (Linked?)
Updated (By System)
Audio (Future)
Video (Future)
End
- Immediate (Now)
- Time
- Day
- Month / Financial Quarter?
- Year
Workflow
(Logic / Programming)
includes Segments (Customer Data) can be Queries gets data from Data Sources (Databases)
can be
Created
Selected
Saved as a Customer Set (Target List) can be Saved Query includes Customer Data includes Customer ID# (CID)
Deleted
Exported
Displayed(Previewed) .csv file includes Customer Data includes Customer Email address
Refined results in Subsegments can be Customer Data Fields
Uploaded can be Uploaded - Country
Created Deleted - Language
Displayed(Previewed) Not Edited or Saved - Conditional Information includes Variables
Selected
Saved
Deleted Query results in .csv file results in .csv fetch
Exported
as a List
hugh@dubberly.com
415 648 9799
Presentation posted at
www.dubberly.com/presentations/conceptual_models.pdf