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Theory

Design

Media Mailing

Gallery

Depot A mailing, irrespective of type,

has a strong publicity connota-
Library
tion. Its direct appeal and so to
speak visual stimulus are what
count most of all. The information
is, if anything, secondary.
Naturally, the important design
constants for logo use, typogra-
phy, style of picture and colours
are always used. In addition to
this, however, a mailing necessi-
tates compositions which go
beyond the standard presentation
and which, ideally, challenge the
recipient to react.