MEDIA KIT 2017 INTERNATIONAL

May 2017
Table of contents
34 The Red Bulletin
5 Redbulletin.com
6 Audience profile
7 Global facts
8 Timings & global focus 2017
9 Formats print
10 Formats digital
11 The Red Bull mediaworld
12 Contact

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The Red Bulletin

Beyond the ordinary
The international mens active lifestyle magazine features breathta-
king sports, adventure, culture, music, nightlife, innovation and
beyond the ordinary lifestyle stories. Bullevard
A lively, diverse start to the
magazine, featuring quick-hit
The magazine is divided into three categories Bullevard, Features stories on life and style beyond
the ordinary.
and Guide; providing our readers with a wide range of global
The section relies on strong,
content, while also offering a strong focus on local markets. single pages that grab the
attention of the reader via
a clever three-grade guide system
(picture/sub-headline/headline)
Our journalistic approach is based on the idea of visual storytelling
and stories that encourage the
that combines unique and exciting stories with top-class, exclusive reader to go their own way.

photography and the best design. Focusing on telling the stories

of inspirational people from around the globe and their projects

Concept
and ideas. Our readers profit from their experiences and concepts
in a way they can apply to their own lives.

Apart from publishing the monthly magazine and website,

The Red Bulletin brand also creates content and line extensions,
and curates photo exhibitions.

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Features Guide
In-depth stories from around Service journalism
the world with emphasis on focusing on the best gear
visual storytelling. and ideas for day
Get up close and personal with and night.
the most exclusive action, adven- Get it, do it, see it:
ture, culture and music stories from where to go, where to party,
all over the globe. Go behind what to buy and loads
the scenes and get into the hearts more.
and minds of creators and ath-
letes through inspiring interviews
and captivating photo stories.
Concept

Concept

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Redbulletin.com
Endless digital entertainment
Sports, Culture, Lifestyle and Innovation in the digital world of The
Red Bulletin you will find daily inspiration, information, entertainment
and surprises. High-quality content and design ensure pure reading
pleasure on all devices.

Redbulletin.com
PLUS:
Social E-paper

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Audience profile*

MALE ACTIVE BRAND LOYAL COSMOPOLITAN CONSTANT ENTHUSIAST

18 49 years: educated, Active lifestyle ... Brand conscious. Driven Travels for leisure as well as Wants to contribute in a positive
physically active, sporty, skiing/snowboarding, soccer, by quality, researches before professionally. Enjoys getting matter and is willing to invest in the
with a zest for life. motorsport. Enjoys eating out. purchasing investment buys. to know different cultures. future.

AFFLUENT FAST TRENDSETTER TECHNICALLY MINDED INNOVATIVE

In the high-income Enjoy driving and essential Modern urban style, invests 100% access to the internet and Great affection for new and
group ABC1 that the car looks good. in grooming. influencers in social media. cutting-edge ideas.

* Publishers statement

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Distribution
Distribution Setup

ON-SALE/SUBSCRIPTION ALTERNATIVE/PARTNERSHIPS
Carrier

Global Keyfacts Subscription

High-street stores
Universities

2.2 Millions copies per month

In store
Airport lounges
Kiosk
Geo-targeting
2.7 Readers per copy Airlines

520,000 Worldwide subscribers

RED BULL CHANNELS DIGITAL

Red Bull Events E-Paper

Wings Teams Social
Student Brand Managers Web

Our Key Markets

UK US France Mexico
Austria Germany Switzerland

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Timings & global focus 2017*

Issue Focus Date of publication Ad copy deadline

January Winter Gear 13.12.2016 15.11.2016

February Innovation 10.01.2017 13.12.2016

March Tech & Wearables 14.02.2017 17.01.2017

April Active Style Fashion 14.03.2017 14.02.2017

May Watches 11.04.2017 14.03.2017

June Summer Travel 09.05.2017 11.04.2017

July Outtdoor Gear 16.06.2017 16.05.2017

August Mens Must-haves 11.07.2017 13.06.2017

September Indoor & Home-entertainment 08.08.2017 11.07.2017

October Active Style 12.09.2017 15.08.2017

November Watches 10.10.2017 12.09.2017

December Christmas Special 14.11.2017 17.10.2017

January 2018 Winter Gear 12.12.2017 14.11.2017

* Subject to change

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Formats ads
Print (incl. e-paper)
Double-page Single-page 1/2 page
FORMAT FORMAT FORMAT
404 276 mm, 15.4 10.4 inch 202 276 mm, 7.7 10.4 inch Portrait: 96 276 mm, 3.7 10.4 inch
Landscape: 202 134 mm, 7.7 5.1 inch

Format AT DE CH DE CH FR FR MX US UK
Double-page ads 49.800. 29.000. 48.700. 48.570. 35.500. 13.100. 71.900. 14.400.

Singe-page ads 28.900. 16.700. 27.380. 27.300. 20.900. 6.800. 42.300. 8.500.

1/2 page ads 18.790. 10.830. 15.590. 15.500. 13.600. 4.400. 27.500. 5.500.

IFC (Inside front cover)/3 64.750. 37.700. 51.600. 51.500. 46.150. 16.100. 93.500. 18.700.

IBC (Inside backe cover) 31.800. 18.350. 31.500. 31.400. 23.000. 7.500. 46.500. 9.300.

OBC (Outside back cover) 37.600. 21.700. 32.850. 32.750. 27.150. 8.900. 55.000. 11.000.

Page 4&5 59.750. 34.740. 48.780. 48.680. 42.600. 15.700. 86.300. 17.300.

1. right hand page 33.250. 19.230. 27.430. 27.350. 24.000. 7.900. 48.650. 9.750.

2. right hand page 31.800. 18.340. 27.430. 27.350. 23.000. 7.500. 46.500. 9.300.

Double-page Advertorials design cost

2 countries 10% Double page 900.
3 countries 15% Single page 500.
4 countries 20% formats 300.
5 countries 25% Photo costs are charged in addition
6 countries 40%
All other advertising formats available on request
All prices are in euros excl. VAT Terms & conditions and technical details: http://b2b.redbulletin.com

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Rates digital
Display Standard Display Premium

Superbanner Medium Rectangle Billboard

72890px, 70KB 300250px, 70KB 970250px
ROS CPM 34, Desktop/Mobile on Request 970250px, 70KB
ROS CPM 34, ROS CPM 56,

Display Mobile Web

Medium Rectangle Mobile Banner Standard

300250px, 70KB 300|32050px, 70KB
Desktop/Mobile ROS CPM 34,
ROS CPM 34,

All prices are in Euros excl. VAT advertorials & additional formats available on request. Terms & conditions and technical details: http://b2b.redbulletin.com

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The Red Bull mediaworld

Please contact us to find out more about
our Red Bull Media House channels.

Red Bull

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Contact

Austria Germany Switzerland

Alfred Vrej Minassian Martin Olesch Marcel Bannwart
+43-664-8837-9722 +49-89-206-035-203 +41-78-661-17-27
alfred.minassian@at.redbullmediahouse.com martin.olesch@de.redbull.com marcel.bannwart@ch.redbull.com

USA UK France
Dave Szych Sam Warriner Yoann Aubry
+1-310-745-4079 +44-7794-35-32-40 +33-140-135-791
dave.szych@us.redbull.com sam.warriner@uk.redbull.com yoann.aubry@fr.redbull.com

Mexico
Humberto Amaya Bernard
+55-5357-7026
humberto.amayabernard@mx.redbull.com

Red Bull Media House

Andrea Loprais
Advertising placement PRINT
Franz Renkin +43-664-8828-27919
Head of International Sales andrea.loprais@at.redbullmediahouse.com

Subject to change. Publishing address: Heinrich-Collin-Strae 1, 1140 Vienna, Austria