BCG

The BCG matrix is used to know about the company position about their products
that which products giving the revenue and which gives losses.

Stars:- Mahindra and Mahindra has the XUV 500 and Scorpio as the top selling
cars for the company. XUV 500 is the market leaders in SUV segment in India
while Scorpio is top selling and famous in rural markets of India.

Cash cows:- Bolero is the best-selling vehicle for the last 2 years crossing sale of
more than 1 lac units. In 2013 bolero crossed 1,17,000 units sold across India.
Bolero was first launched in the year 2001, and it has become a cash cows for
Mahindra for the last 13 years whereas Mahindra xylo had launched in the year
2009. It is the best MUV in India.

Question Marks (?):- Mahindra and Mahindra has launched the Verito Vibe the
sporty sedan car in to compete in small car segments whereas the Mahindra e2o is
the first-in-line of next-generation global Electric Vehicle.e2o is born keeping YOU
and the future in mind. We are confident the e2o will transform you into a different
world with its Future Inspired design, Technically Advanced DNA, & being the
most convenient way to travel in the city.

Dogs:- Mahindras voyager had a flop for Mahindra and Mahindra due to its price
whereas Quanto is also facing loss of opportunity because the model is not selling
as per companys projected target. The companys thought it will recover the
investment but due to not selling this models BEP were gone for toss atleast 10
years to recover. So, it has finally became a Dogs for the company