Game Development Summit for Students

September 17, 2010

 Video game outsourcing was estimated to
have reached US$1.1 Billion in 2009
This will reach US$2.5 Billion by end of 2010
Outsourcing by the end of 2010 will represent
over 40% of the budget for creating a video
game
70% of game studios outsourced in 2009,
reaching 90% by end of 2010
AWARDS NOMINEE, 2006
 Why promote the game development sector
Global market for video games estimated to be
US$58.9Billion in 2009 (call center industry at US$60
Billion in 2009)
Biggest market segment is on PC games at US$11.8Billion in 2009
(20.0% market share)
Biggest growing is online games (52% CAGR compared to 20% for
all games, but only at $4.8 Billion in 2009, or 8.1% market share)
Philippines is poised for growth (Philippine market share is
less than 0.006% - the Philippines could still get a bigger
share of world revenues!)
At 0.06% market share in 2010 (US$60 Million), game development
industry could contribute to 1 to 2% of GDP growth
 Why promote export trade for the Philippine game
development sector
90% of revenues currently from foreign market (biggest
contributor to industry growth)
2009 export revenues of Philippines at US$4.5 Million (about
0.006% market share)
Un-served global market can be as high as $54 Million in 2009
(or 0.07% market share, more than 10x current size of local
industry)
Call center industry has achieved 10% share of global market
in less than 10 years while game development industry is only
at 0.006% after 6 years (future growth is certain!)
 Why target the game development sector as a
Priority Sector
Entertainment sector noted to be inflation resistant
Growing cross-fertilization between film and games
(Resident Evil game/film franchise, Avatar film and
games) Games are now an indispensible part of
the bigger entertainment industry which is
dominated by films (films = games = films)
Growing the game development industry will also grow
other creative content industries (animation, graphic arts,
etc.)
 Grants for trade missions (sponsor participation
of companies in expos and conferences, and
sponsor business matching roundtables with
selected publishers and developers)
After-mission technical support (to prepare
learning points for use in succeeding missions)
Other government support
Provide guarantees on export contracts - may require
companies to get ISO/CMM certification on project
management
Provide incentives to accelerate growth of companies
(tax incentives, non-tax incentives tied to operations)
 Comprised of 14 companies (industry has at
least 30 players in 1Q 2010)
Accounts for more than half of industry
revenues (about US$3.5 Million of the US$5
Million for entire industry in 2009)
Accounts for more than half of workforce in
sector (about 400 of the 640 employees for
entire industry in 2009)
Actively involved in growing the number of
companies, workforce and manpower supply
 Actively involved in elevating quality of work from
its members and in growing market share and
market reach of its members
Affiliated with International Game Developers
Association (IGDA, forum of game development
professionals)
Collaborates with government agencies (DFA,
CITEM, BOI, CHED, TESDA, CICT, NCCA, IPO),
business groups (PCCI, BPAP, ACPI, PSIA, Ayala
Foundation) and academic institutions (AIM, DLSU,
DLS-CSB, APC, Mapua, UP ITTC, Ateneo de Manila,
CIIT, St. Scholasticas College, Phoenix One)
Thank you!