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Case 01 Abc PVT LTD
Case 01 Abc PVT LTD
INTRODUCTION
ABC Pvt. Ltd. is a renowned company in India known for its water purifiers and cleaning equipments. The
company is having pan India branch network presence, this branch network is used for providing installation
facilities, after sales services, handling customer queries/complaints and awareness & sales of various products
of the company. The products like water purifier and vacuum cleaner are well established products but the price
of the products is comparatively higher than from the competitors products. Company is not having any
dealer/retailer network for making the product available to its customers. It only sells its products through its
sales force available at every branch HQ. To ensure the maximum coverage of the market, the company has
established its branches on every district HQs of the country.
Branch
Manager
Office
Executive
(Counsellor)
The new Branch Manager Mr. Ashok Shrivastava when joined Damoh branch he noticed the branch expanses
including salary and overheads are Approx. 1.20 Lacs and the branch business is Zero since 6 months. After
detailed analysis he learned that Manish is the non performer since his joining. His Salary is Rs. 12000/- PM
and he receives conveyance exp. of Rs. 1500/- PM. Since his joining till date he has only generated the business
of Rs. 22000/- for the branch that to 6 months back.