INTRODUCTION

Advertising is an audio or visual form of marketing communication that employs an

openly sponsored, nonpersonal message to promote or sell a product, service or
idea. Sponsors of advertising are often businesses who
wish to promote their products or services. Advertising
is differentiated from public relations in that an
advertiser usually pays for and has control over the
message. It is differentiated from personal selling in
that the message is nonpersonal, i.e., not directed to a
particular individual. Advertising is communicated
through various mass media, including old media such
as newspapers, magazines, Television, Radio, outdoor
advertising or direct mail; or new media such as search
results, blogs, websites or text messages. The actual presentation of the message in a
medium is referred to as an advertisement or "ad. Modern advertising was created with
the techniques introduced with tobacco advertising in the 1920s, most significantly with
the campaigns of Edward Bernays, considered the founder of modern, "Madison
Avenue" advertising.
 ORIGIN
The origins of advertising lie thousands of years in the past. One of the
first known methods of
advertising was an outdoor
display, usually an eye catching
sign painted on the wall of a
building. Archaeologists have
uncovered many such signs,
notably in the ruins of ancient
Rome and Pompeii. An outdoor advertisement excavated in Rome offers
property for rent, and one found painted on a wall in Pompeii calls the

attention of travelers to a tavern situated in another town . As much as

some three thousand years ago Papyrus sheets were used in Thebes in
Egypt for announcing the reward for return of runaway 1 slave. The first
advertisement was somewhat in the form of stenciled inscriptions,
which were found on earthen bricks prepared by the Babylonians about
three thousand years before Christ.
 HISTORY
In ancient times the most common
form of advertising was by word of
mouth. The archaeologists have
found Babylonian clay tablet dated
3000 BC having inscription of a
shoemaker, a scribe and an
ointment dealer. Commercial
messages and political campaign
displays have been found in the ruins of Pompeii, where little shops
used to have inscriptions on walls near the entrance to inform the
pedestrians about the products to be purchased. As printing developed
in the 15th and 16th century especially after the invention of movable
type by Johann Gutenberg in 1438 AD, advertising flourished. The first
known print advertisement in English appeared nearly 40 years after
this invention in the form of handbill of rules for the guidance of clergy
at Easter released by William Caxton of London. In about 1525, one ad
eulogizing the virtues of mysterious drug printed on a circulated sheet
appeared in German news pamphlets.
1472
THE FIRST PRINT AD
IS PUBLISHED