5/21/2017 Consumer Perception Towards Bhagalpuri Silk

Consumer Perception Towards Bhagalpuri Silk

Cluster Group 5 - Amritpal Kaur, Ankita Gandhi, Gargi Pratap Singh, Riya Gupta and Zaya Sarwar

1. Name

2. City

3. Contact (Phone No. or Email I.D)

4. Age
Mark only one oval.

18-25
26-30
31-40
Above 40

5. Gender
Mark only one oval.

Female
Male

6. Marital Status
Mark only one oval.

Married
Unmarried

7. Education
Mark only one oval.

High School
Intermediate
Graduate
Post-Graduate
PG and above
Illiterate

https://docs.google.com/forms/d/1qGu6JTE7WxKW9EcN6f31EJNwA88brruYVMpPd-5gwOM/edit?c=0&w=1 1/4
5/21/2017 Consumer Perception Towards Bhagalpuri Silk
8. Occupation
Mark only one oval.

Student
Government Service
Private Service
Self-employed
Business person
Home-maker
Unemployed

9. Average Monthly Income (in Rs.)

Mark only one oval.

Below 10,000
10,001-30,000
30,001-50,000
More than 50,001

10. Do you think Bhagalpuri Silk is popular in India?

Mark only one oval.

Yes
No
Maybe

11. Which Bhagalpuri Silk product do you usually buy? ( you can choose more than one option)
Tick all that apply.

Sarees
Dress materials
Dupattas/Scarves/Stoles
Men's Kurta Pyjama
Bedsheets/Pillow Covers
Curtains

Other:

12. How did you learn about Bhagalpuri Silk? ( you can choose more than one option)
Tick all that apply.

Newspaper/magazines
Family/Friends
Handloom Shops
Handloom Exhibitions
Internet/Social Media
Television

https://docs.google.com/forms/d/1qGu6JTE7WxKW9EcN6f31EJNwA88brruYVMpPd-5gwOM/edit?c=0&w=1 2/4
5/21/2017 Consumer Perception Towards Bhagalpuri Silk
13. For whom do you purchase Bhagalpuri Silk? ( you can choose more than one option)
Tick all that apply.

Self
Spouse
Parents
Siblings
Relative
Friend
Children

14. How often do you buy Bhagalpuri Silk product?

Mark only one oval.

Once a month
Few times in a year
Rarely
Only when required

15. From where do you prefer buying Bhagalpuri Silk? ( you can choose more than one option)
Tick all that apply.

Retail Shops
Wholesalers
Handloom Exhibitions
Online

16. How much do you feel comfortable investing on Bhagalpuri Silk at a single time? (in Rs.)
Mark only one oval.

less than 10,000

10,001-20,000
More than 20,001

17. Please rate the factors you consider while purchasing Bhagalpuri Silk
Mark only one oval per row.

Least Important Somewhat Important Important Very Important

Price
Quality
Artisan's skill
Comfort
Design
Colour

https://docs.google.com/forms/d/1qGu6JTE7WxKW9EcN6f31EJNwA88brruYVMpPd-5gwOM/edit?c=0&w=1 3/4
5/21/2017 Consumer Perception Towards Bhagalpuri Silk
18. When do you prefer buying Bhagalpuri Silk?
Mark only one oval.

Sales/Discount period
Occassions
As and when required

19. Rate the following (in respect to Bhagalpuri Silk)

Mark only one oval per row.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Wide range of products available
Quality is good
Colour combinations is
attractive
Design patterns are unique
Durability is high
Comfortable to wear
Price is affordable
Texture is appealing
Wide range of shops
High-maintenance product

20. Do you think Bhagalpuri Silk needs more advertisement?

Mark only one oval.

Yes
No
Maybe

Powered by

https://docs.google.com/forms/d/1qGu6JTE7WxKW9EcN6f31EJNwA88brruYVMpPd-5gwOM/edit?c=0&w=1 4/4