Professional Documents
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099 Indreica But 2009
099 Indreica But 2009
099 Indreica But 2009
2 (51) - 2009
Series VII: Social Sciences and Law
ARTISTIC LANGUAGE IN
NON-VERBAL COMMUNICATION
1
D.P.P.D., Transilvania University of Braov.
100 Bulletin of the Transilvania University of Braov Vol. 2 (51) - 2009 Series VII
olfactory, gustatory, tactile. All these law (figures that have one or two
channels transmit sensations from the symmetrical axes are perceived more
environment which we come in contact easily), the closure law (visual perception
with, process them and integrate them into avoids as much as possible equivocal
information which is translated and interpretations leading to incomplete
expressed in different languages - verbal, routes, it tends to be trapped in a closed
non-verbal, visual, mathematical, musical, configuration, well defined; an incomplete
artistic. We get most of the information figure strives to resemble a well-known
about the world through sight. In this one). Perception has not only an
century we are talking more and more informational role, but also a role of
about the power of image (induced by guidance and regulation of human beings
audio-visual means alongside with the actions [14, p.142]
news papers and magazines) which Modern life has brought along with
imposed the cultural power. There is now social, economic and cultural
a real invasion of the visual throughout our transformations in several means of
lives, through magazines, newspapers, communication - based on image
cinema, photos, video, television, cartoons, processing: posters, photographs,
comics, dance, advertisements, shop illustrations, comics, movies.
windows, electronic games, etc. The Communication through such images has a
importance of visual elements, mental one-way direction. A great importance of
images, imagination, fantasy, visual this form of communication is given by
architecture in general can be found in linguistic message, message accompanying
numerous references, in the treaties of the image, completing or explaining it.
philosophy, psychology, physics (optics), Context has a great importance too,
theology, anthropology, pedagogy. because it is involved in validating the
Although it may be believed that non- significance of the image. Multiplicity and
verbal language, among the variety of omnipresence of communication through
languages through which we communicate, the processed images is considered by
is first manifested in human life when some authors as representing a real
human beings need to communicate with phenomenon of "cultural regression" of
their fellow, it would not be possible only this century [4], [10]. It is considered that
through the primary image [12]. this phenomenon would hinder the
Daily, in our visual field, there are n development of other forms of
images - from natural to processed or communication, for certain categories of
virtual ones. Their perceptual (visual) population, the taste for reading, for
exploration involves exploratory, search, perceiving musical works, for performing
analysis, comparison actions. Perceptual artistic activities (sculpture, painting).
experience [3] of the individual tends to Voluntarily or involuntarily, we use non-
organize itself in integrated assemblies verbal language (coded images), replacing,
according to a series of laws: the proximity enhancing, repeating, contradicting verbal
law (the closest elements are perceived as message. Non-verbal communication is
belonging to the same form), the similarity done through gestures, mimics, space or
law (objects similar in size, shape or color territory, image. The image means not only
tend to form the same configuration or the visual exposure of the human body
gestalt); the continuity law (elements (clothing, hair style, accessories), but also
facing the same direction tend to be its perception (self-image, the image
organized in the same form), the symmetry perceived by others) [9].
Indreica, E. S.: Artistic Language in Non-verbal Communication 101
a dynamic one, the art being the distribution 4. Cadet, C., Rene, C., Galus, J.L.: La
of breaks, the use of space and time, comunication par limage.
sequence of movements etc. (Communication by image) Paris:
Proportion (the quantitative aspect of the Editons Nathan, 1990.
artistic elements of language) and rhythm 5. Cioca, V.: Note de curs (uz intern).
(movement, changing gestures) give the Cluj-Napoca, 1997, 2001.
didactic speech harmony. Movement 6. Collett, P. (2005). Cartea gesturilor
(sometimes suggested by colors, clothing (Gestures book). Bucureti: Ed. Trei.
lines or trajectories of gestures) is designed 7. Indreica, E.-S., Trua, C.: nfiarea
to conquer the audience, and to actively profesorului i succesul su didactic n
involve the audience in communication. motivarea elevului pentru nvare.
Movement suggested by the shifting (Teachers appearance and his
(sinuous, sharp, flabby, feline, quick, didactical success in motivating
nervous) from the immobility state, can be student for learning in volume
vertical or horizontal. Education and Communication) In
Rhythm the succession or diverse or Educaie i Comunicare (Education
balanced grouping of the signs: alternative, and Communication). Tg. Mure: Ed.
successive, asymmetrical Universitii Petru Maior, 2008,
Harmony internal organization of the p. 140-145.
image, in accordance with the structural 8. Iucu, R.: Instruirea colar -
logic and based on sustaining reports. perspective teoretice i applicative
(School instruction theoretical and
5. Instead of Conclusions applicative perspectives). Iai: Editura
We aim at practical application of these Polirom, 2001.
ideas, the experimental plan having already 9. Luca, M.R.: Comunicarea organizai-
been developed. onal. (Organizational Commun-
ication) Braov: Ed. Infomarket, 2006.
Other information may be obtained from 10. Martine, J.: Introduction lanalyse
the address: elena.indreica@unitbv.ro de limage (An introduction to image
analysis). Paris: Ed. Nathan, 1994.
References 11. Pnioar, O.: Comunicarea eficient
(Effective Communication). Iai:
1. Arheim, R.: Fora centrului vizual Polirom, 2003.
(The Force of the Visual Center). 12. Steri, A.: Comment lhomme percoit-il
Bucureti: Editura Meridiane, 1995. le monde? In Lhomme cognitive (The
2. Berger, R.: Descoperirea picturii cognitive man). Weil-Barais, A.
(Discovering Painting). Bucureti: (coord.), Paris: PUF, 1998.
13. oitu, L.: Pedagogia comunicrii (The
Editura Meridiane, 1975.
Pedagogy of Communication).
3. Bonnet, C.: Trait de psychologie Bucureti: Editura Didactic i
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