MARKET RESEARCH Period: 1

2: S. AMERICA
TOPSIM - Going Global Scenario: 9 Periods - Date: 5/8/17 12:28 PM C:2

S. AMERICA: ADVANCED MARKET INFORMATION (PER. 1)

Period 1 Period 0
Market Volume [EUR] 936,448,194 910,667,953

PARTICIPANT-CONTROLLED C1 C2 C3 C4 C5
COMPANIES
Sales Price [EUR] 480
Advertising [EUR] 4,800,000
Regional Technology Level 2
Regional Ecology Level 2
Sales Employees 125
Sales Type - - Direct Sales - -
CSR Index 70
Sales volume [Unit] 378,698
Revenue [EUR] 181,774,860
Market Share [in %] 19.25

REMAINING MARKET PER. 1 PER. 0

Price [EUR] 475 475
Advertising [MEUR] 5.4 5.36
Sales Employees [Quantity] 151 154
Technology Index [Level] 1 1
Ecology Index [Level] 1 1
Competitiveness Index 87 86
Market Share sum [in %] 80.75 81.93
Companies in the Remaining Market 4 4
[Quantity]

S. AMERICA: GENERAL INFO (DATA FOR PER. 2)

PERSONNEL SALARIES ADMINISTRATION PURCHASING/LOGISTICS SALES PRODUCTION

Salaries [EUR] 31,200 31,200 53,900 31,200
Hires [EUR] 4,000 4,000 8,000 4,000
Dismissals [EUR] 4,000 4,000 8,000 4,000

STORAGE COSTS MANUFACTURED GOODS INPUT MATERIAL

Storage costs [EUR/unit] 10 6

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 MARKET RESEARCH Period: 1
2: S. AMERICA
TOPSIM - Going Global Scenario: 9 Periods - Date: 5/8/17 12:28 PM C:2

S. AMERICA: PLANT OVERVIEW (DATA FOR PER. 2)

Plant Type 1 Plant Type 2

GENERAL DATA
Plant Name Brazil Chile
Lead Time [Periods] 1 1
Max. Machine Capacity [Unit] 465,000 400,000

INVESTMENT
Property [EUR] 5,000,000 8,000,000
Buildings [EUR] 30,000,000 31,500,000
Operating Life of Buildings [Periods] 20 20
Machinery and Equipment [EUR] 25,500,000 22,000,000
Operating Life of Machines, Plant & 10 10
Equipment [Periods]

PERSONNEL
Base Production Employee Productivity 510 500
[Unit]
Qualitfication Index Starting Value 0.88 0.85
Max. number of Production Employees 800 610
Min. number of Production Employees 500 400

OTHER
CSR Index 60 75
Fixed Costs of Plants [EUR] 13,500,000 7,000,000
Residual Plant Value [% of Net Book Value] 35 35

S. AMERICA: COOPERATIONS (DATA FOR PER. 2)

CO-PRODUCTION OPTION 1 OPTION 2 OPTION 3

Cooperation Duration [Periods] 1
Min. Purchase Quantity per Period [Unit] 75,000
Purchasing Price [EUR] 255

SALES COOPERATION OPTION 1 OPTION 2 OPTION 3

Once-off Contract Costs [EUR] 1,000,000
Cooperation Duration [Periods] 2
Commision Rate [in %] 8.5
Market Knowledge from Sales Type 30

S. AMERICA: DIRECT SALES (DATA FOR PER. 2)

SALES
Opening Costs [EUR] 3,000,000
Plant & Equipment [EUR] 1,800,000
Useful Life [Periods] 11
Rent per Period [EUR] 300,000
Sales Fixed Costs [EUR] 2,200,000

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