Moving towards Big Data; Opportunity is awaiting

The telecommunications industry has seen unprecedented data growth in the

last few years. The increasing use of smartphones, mobile broadband, peer to
peer traffic, social media chatters and video based services have all contributed
to the staggering volume of data, as well as the explosive growth in bandwidth
consumption; and what we are witnessing is only the beginning and just the tip
of the iceberg. According to the 2016 Cisco Mobile Visual Networking Index
Forecast (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast
Update, 20162021 White Paper)

mobile data consumption will increase seven-fold by 2021.

Smartphones will account for more than 50% of connected devices

globally. The number of global smartphones is projected to reach 6.2
billion by 2021, almost doubling the 3.6 billion devices that were in
circulation in 2016

Mobile video data will be the fastest-growing segment of mobile traffic.

Mobile video is set to increase 870% from 2016 to 2021, reaching 38
exabytes per month, representing the highest growth rate of any mobile
data category, and making up 78% of total mobile data traffic.

Telecommunication companies collect massive amounts of data from call

detail records, mobile phone usage, network equipment, server logs and
billing, providing lots of information about their customers and network,
but how can telecom companies use this data to improve their business?

Despite this treasure of data, most operators do not have the real time,
end to end view of their subscribers that can help maximize the revenue
potential from each subscriber.
Moreover, in a world where more and more customers interact and talk
about their experience and issues online via Facebook, Twitter, blogs, etc
, service providers should have a proactive strategy to collect and analyze
the social media data to take action on customer retention and
satisfaction.

Strategyand_Benefiting-from-Big-Data_A-New-Approach-for-the-Telecom-Industry.pdf
Key Business Application of big data in telecom industry:

Data- Driven Improvement of QOE (Quality of Experience)

Congestion Control: RAN congestion has emerged as a major problem for operators.
Solutions that incorporate subscriber information with their services and location
information can provide visibility at individual sub-cell level and provide priority to
certain subscribers when they are moving across certain cells that are suffering from
congestion.

Crowd-based antenna optimization: Monitor quickly changing network

usage patterns, and reconfigure network support to handle short-term
surges, such as heavy usage near a stadium during a sporting event.
Optimizing Services with Equipment Monitoring, Capacity Planning,
and Preventative Maintenance:
o Dropped calls
o Lack of network coverage, resulting in poor customer experience
o Bandwidth issues
o Poor download times
o Inordinate service wait times
o Switching, frequency utilization, capacity use

Analyzing these events in real time is the key to timely insights on network
services in order to improve customer satisfaction.

Intelligent Network Planning: Big data solutions embed network planning

solutions with advanced analytics to correlate information from different data
repositories, as well as sales forecasting systems, such as CRM (Customer
Relationship Management). This enables operators to:

Plan, predict and optimize network build and rollout.

Identify and mitigate potential stress points.
Anticipate and implement necessary network change just ahead of the
demand curve.
Cell-Site Optimization: 4G networks are increasingly self-optimizing, with cells
adjusting their power to minimize interference, while maximizing bandwidth and
coverage. They will be able to do this much effectively if they can augment the
data of network performance with contextual information (user experience in
specific areas, how that user experience varies according to different types of
services and typical pattern of user behavior throughout the day).

Threat Detection: Big data solutions provide infrastructure to identify malicious

calls and applications in real time. Subscriber behavior pattern matching can be
effectively utilized to note major variances in patterns to raise fraud alerts and
drive processes to prevent them from wreaking havoc.

Precise Marketing:

Offer optimization:

Churn Identification, Prediction, Prevention

Location based and personalized advertising

Customer Experience Enhancement (Customer 360)

Preeemptive Customer care

Dynamic Profiling and Segementation