Designed for:
March 26, 2017
The Business Model Canvas Families In Nature
Key Partners Key Activities
Who are our Key Partners?
Who are our Key Suppliers? What are our key activities?
Camping/Hiking training and
experience
What key activities do our partners
Canoeing
perform?
STEM events
What resources are they Ecologist certifications
providing? Family Interactions
Charitable service
Leadership development in
youth
Key Resources
What are our revenue streams?
What Key Resources does our value
proposition require?
Park access
Permitting weather
Solid curriculum
Volunteers
Families
Cost Structure
What costs do we need to incur to sustain?
What resources are most expensive?
Which key activities are most expensive?
Designed by:
Value Propositions
What is our value proposition?
Bringing families in nature to learn and
experience the outdoors together.
What customer problem are we
solving?
Families need a platform to
connect and bond.
Families are looking for
training on how to navigate
the outdoors properly
Families are looking for
education in the STEM fields
to prepare for careers
What service bundles are we
offering?
$300/annually to attend all scheduled
outdoor events. This currently includes
all costs associated.
Revenue Streams
What value are customers really willing to pay for?
What are they currently paying?
How are they paying?
Chris Mojica, Yadira Martinez,
and Marcel James
Version 1
Customer Relationships Customer Segments
How can we form customer relationships?
Who are we creating value for?
Word of Mouth
Advertising Families who are desiring to:
Discount promotions for customers who
refer others
Connect with each other
and community
Which areas have we established presence in?
Learn about the outdoors
Municipalities within Texas and how to navigate in it
Become educated and
What demographic are we trying to reach? even certified in aspects
of science
National Appeal
Who are the most important
How can we integrate customer locations?
customers?
Hiring staff members to plant business concept in
Families with limited experience
various regions
outdoors who are interested in
learning
Channels
How are we communicating with our
customers?
Shared Calendars
Which communication method would work
best?
Calendars private to community group, with
regional events posted by volunteer staff
How can we integrate regional channels?
Having a paid staff member plant business in
new regions to create a new council