Assignment On: It For Management (Spss Analysis)

Assignment on : It for management
(SPSS ANALYSIS)
SUBMITTED BY ZAYA SARWAR
SUBMITTED TO- Mr. VIKAS KUMAR
MASTER OF FASHION MANAGEMENT (MFM) II
Department of Fashion Management Studies (FMS)

National Institute of Fashion Technology (NIFT), Patna
Mithapur farm area
Patna, Bihar - 800001
Ph. 0612-2360087, Fax: 0612-2360078
Email:ad patna@nift.ac.in
Web: www.nift.ac.in
QUESTIONNAIRE
DEAR RESPONDANT I AM THE STUDENTS OF NIFT SHILLONG IS CONDUCTING

A SURVEY AS A PART OF COURSE CURRICULUM TO UNDERSTAND ABOUT THE
ONLINE STREAMING PLATFORM NETFLIX KINDLY HELP ME BY PROVIDING
BEST INFORMATION AS POSSIBLE. ALL THE PROVDED PERSONAL
INFORMATION WILL BE KEPT CONFIDENTIAL.
NAME :-
OCCUPATION :-
GENDER :-
AGE :-
E-MAIL ID :-
CONTACT NO :-
PLACE :-
1. Do you watch movies and TV shows online?

Yes ( )
No ( )
2. If yes to question number 1. Which website do you use to see this?(choose 1 or

more)
YouTube ( )
Hot star ( )
Hooq ( )
Others (specify)
3. If no to question number 1, would you be interested to take a service to watch all

movies/TV shows online on demand at anytime at various platform to pay some fees?
Yes ( )
No ( )
4. What price range (INR) you willing to pay to get online movies/TV shows streaming
service per month?
Less than 300 ( )
300 500 ( )
501 700 ( )
More than 700 ( )
5. How many movies do you watch on average per month?(Tick 1)
0 ( )
1-5 ( )
6-10 ( )
More than 10 ( )
6. What devices/platform do you mostly use to watch films/tv shows?
Computer/Laptop ( )
Cell phone ( )
Set-top Box ( )
Television ( )
7. Which type of Internet connection are you using?(Tick 1)

Broadband ( )
2G ( )
3G ( )
4G ( )
8. According to you, how important are the following factors when steaming video
online:-
(Rate from 1to5)
Extremely Unimportant (Rate 1)
Unimportant (Rate 2)
Neither important nor unimportant (Rate 3)
Important (Rate 4)
Extremely Important (Rate 5)
Factors Rate
Quality
Price
Streaming Time
Reliability
Security
Accessibility
Subtitles
Language Option(original or dubbed)
9. Do you know about NETFLIX (online video streaming provider)?

Yes ( )
No ( )
10. Have you ever used Netflix?
Yes ( )
No ( )
11. If yes to question number 10, for how long have you been a Netflix customer?
1 month ( )
2 3 months ( )
4 5 months ( )
Above 5 months ( )
12. With several packages being offered, which one you like most?
Basic package (500) ( )
Gold package (650) ( )
Premier package (800) ( )
13. Would you advice using Netflix to your friend and family?
Yes ( )
No ( )
14. The change in price range will affect your usage pattern.
Negatively ( )
Positively ( )
Cant say ( )
THANK YOU FOR YOUR PRECIOUS TIME

Correlations
[DataSet1]
Correlations
4. What price
range (INR) you
willing to pay to
get online
movies/TV
shows
streaming 5. How many
service per movies do you
month? watch on
CODE: LESS average per
THAN,300:- month?(Tick 1)
1,300-500:- CODE:
2,500-700:- 0:-1,0-5:-2,6-10:
3,MORE THAN -3,MORE THAN
700:- 4 10:-4
4. What price range (INR) Pearson Correlation 1 .215**
you willing to pay to get Sig. (2-tailed) .003
online movies/TV shows N
streaming service per
month? CODE: LESS
187 187
THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN
700:- 4
**
5. How many movies do you Pearson Correlation .215 1
watch on average per Sig. (2-tailed) .003
month?(Tick 1) CODE: N
0:-1,0-5:-2,6-10:-3,MORE 187 199
THAN 10:-4
**. Correlation is significant at the 0.01 level (2-tailed).

ANOVA
Sum of Squares df Mean Square F
QUALITY Between Groups 3.978 3 1.326 1.382
Within Groups 173.644 181 .959
Total 177.622 184
PRICE Between Groups .953 3 .318 .234
Within Groups 236.356 174 1.358
Total 237.309 177
STREAMING TIME Between Groups 1.596 3 .532 .455
Within Groups 204.382 175 1.168
Total 205.978 178
RELIABILITY Between Groups 2.195 3 .732 .778
Total 165.736 177
SECURITY Between Groups 1.366 3 .455 .380
Within Groups 208.589 174 1.199
Total 209.955 177
ACCESSIBILITY Between Groups 3.958 3 1.319 1.126
Within Groups 205.025 175 1.172
Total 208.983 178
SUBTITLES Between Groups .701 3 .234 .174
Within Groups 230.339 172 1.339
Total 231.040 175
LANGUAGE OPTION Between Groups .956 3 .319 .194
(ORIGINAL OR DUBBED) Within Groups 289.594 176 1.645
Total 290.550 179
ANOVA
Sig.
QUALITY Between Groups .250
Within Groups
Total
PRICE Between Groups .873
Within Groups
Total
STREAMING TIME Between Groups .714
Within Groups
Total
RELIABILITY Between Groups .507
Within Groups
Total
SECURITY Between Groups .768
Within Groups
Total
ACCESSIBILITY Between Groups .340
Within Groups
Total
SUBTITLES Between Groups .914
Within Groups
Total
LANGUAGE OPTION (ORIGINAL OR DUBBED) Between Groups .901
Within Groups
Total
T-TEST
GROUPS=@14.Thechangeinpricerangewillaffectyourusagepattern.CODESNEGATIV(1
2)
/MISSING=ANALYSIS
/VARIABLES=@4.WhatpricerangeINRyouwillingtopaytogetonlinemoviesTVshowsstrea
/CRITERIA=CI(.95).
T-Test
Group Statistics
14. The change in price
range will affect your usage
pattern.CODES :
NEGATIVELY 1
POSITIVELY 2 CANT
SAY 3 N Mean Std. Deviation
4. What price range (INR) 1.0 14 1.571 .9376
you willing to pay to get 2.0
online movies/TV shows
month? CODE: LESS 58 1.397 .6994
THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN
700:- 4
Group Statistics
14. The change in price range will
affect your usage pattern.CODES :
NEGATIVELY 1 POSITIVELY 2
CANT SAY 3 Std. Error Mean
4. What price range (INR) you willing to 1.0 .2506
pay to get online movies/TV shows 2.0
streaming service per month? CODE:
.0918
LESS THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN 700:- 4
Independent Samples Test
t-test for
Levene's Test for Equality of Equality of
Variances Means
F Sig. t
4. What price range (INR) Equal variances assumed 1.769 .188 .784
you willing to pay to get Equal variances not
online movies/TV shows assumed
month? CODE: LESS .655
THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN
700:- 4

t-test for Equality of Means
df Sig. (2-tailed) Mean Difference

4. What price range (INR) Equal variances assumed 70 .436 .1749
you willing to pay to get Equal variances not assumed
month? CODE: LESS 16.658 .521 .1749
THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN
700:- 4

t-test for Equality of Means
95% Confidence
Interval of the
Std. Error Difference
Difference Lower
4. What price range (INR) you Equal variances assumed .2231 -.2702
willing to pay to get online Equal variances not assumed
movies/TV shows streaming
service per month? CODE:
.2669 -.3891
LESS THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN 700:-
4
t-test for Equality of
Means
95% Confidence
Interval of the
Difference
Upper
4. What price range (INR) you willing to Equal variances assumed .6199
pay to get online movies/TV shows Equal variances not assumed
streaming service per month? CODE:
.7388
LESS THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN 700:- 4
CORRELATIONS
/VARIABLES=@5.HowmanymoviesdoyouwatchonaveragepermonthTick1CODE010526103MOR
@11.Ifyestoquestionnumber10forhowlonghaveyoubeenaNetflixcustomer
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Correlations
Correlations
11. If yes
to question
number 10, for
how long have
5. How many you been a
movies do you Netflix
watch on customer?COD
average per ES : 1 MONTH
month?(Tick 1) 1, 2-3
CODE: MONTHS 2,
0:-1,0-5:-2,6-10: 4-5MONTHS 3,
-3,MORE THAN ABOVE 5
10:-4 MONTHS 4
5. How many movies do you Pearson Correlation 1 -.024
watch on average per Sig. (2-tailed) .883
month?(Tick 1) CODE: N
0:-1,0-5:-2,6-10:-3,MORE 199 40
THAN 10:-4
11. If yes to question Pearson Correlation -.024 1
number 10, for how long Sig. (2-tailed) .883
have you been a Netflix N
customer?CODES : 1
MONTH 1, 2-3 MONTHS 40 40
2, 4-5MONTHS 3,
ABOVE 5 MONTHS 4
CORRELATIONS
/VARIABLES=@11.Ifyestoquestionnumber10forhowlonghaveyoubeenaNetflixcustomer
@12.WithseveralpackagesbeingofferedwhichoneyoulikemostCODESBASIC
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Correlations
Correlations
11. If yes
to question 12. With
number 10, for several
how long have packages being
you been a offered, which
Netflix one you like
customer?COD most?CODES:
ES : 1 MONTH BASIC
1, 2-3 PACKAGE 1;
MONTHS 2, GOLD
4-5MONTHS 3, PACKAGE 2,
ABOVE 5 PREMIUM
MONTHS 4 PACKAGE 3
11. If yes to question Pearson Correlation 1 .147
number 10, for how long Sig. (2-tailed) .386
have you been a Netflix N
customer?CODES : 1
MONTH 1, 2-3 MONTHS 40 37
2, 4-5MONTHS 3,
ABOVE 5 MONTHS 4
12. With several Pearson Correlation .147 1
packages being offered, Sig. (2-tailed) .386
which one you like N
most?CODES: BASIC
PACKAGE 1; GOLD 37 117
PACKAGE 2, PREMIUM
PACKAGE 3
CROSSTABS
/TABLES=@1.DOYOUWATCHMOVIESANDTVSHOWSONLINECODEYES1NO2 BY
@10.HaveyoueverusedNetflixCODEYES1NO2
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs
Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
1. DO YOU WATCH
MOVIES AND TV SHOWS
ONLINE? CODE : YES 1
204 16.9% 1000 83.1% 1204 100.0%
NO 2 * 10. Have you ever
used Netflix? CODE : YES
1 NO 2
Ho : Netflix and watching online are independent.

H1 : Netflix and watching online are.not independent.
1. DO YOU WATCH MOVIES AND TV SHOWS ONLINE? CODE : YES 1 NO 2 *
10. Have you ever used Netflix? CODE : YES 1 NO 2 Crosstabulation
Count
CODE : YES 1 NO 2
1.0 2.0 Total
1. DO YOU WATCH 1 26 143 169
MOVIES AND TV SHOWS 2 2 29 31
ONLINE? CODE : YES 1 YES
0 4 4
NO 2
Total 28 176 204
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a
Pearson Chi-Square 2.414 2 .299
Likelihood Ratio 3.236 2 .198
N of Valid Cases 204
a. 3 cells (50.0%) have expected count less than 5. The minimum

expected count is .55.
Ho is accepted as value of sig is more than 0.05
CROSSTABS
/TABLES=@13.WouldyouadviceusingNetflixtoyourfriendandfamilyCODEYES1NO2 BY
@10.HaveyoueverusedNetflixCODEYES1NO2
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs

Cases
Valid Missing Total
13. Would you advice
using Netflix to your friend
and family?CODE : YES 1
145 12.0% 1059 88.0% 1204 100.0%
NO 2 * 10. Have you ever
used Netflix? CODE : YES
1 NO 2
Ho : Netflix and advicing it are independent.

H1 : Netflix and advicing it are.not independent.
13. Would you advice using Netflix to your friend and family?CODE : YES 1
NO 2 * 10. Have you ever used Netflix? CODE : YES 1 NO 2 Crosstabulation
Count
CODE : YES 1 NO 2
1.0 2.0 Total
13. Would you advice 1.0 23 72 95
using Netflix to your friend 2.0
and family?CODE : YES 1 3 47 50
NO 2
Total 26 119 145
Chi-Square Tests
Asymp. Sig. Exact Sig. Exact Sig.
Value Df (2-sided) (2-sided) (1-sided)
a
b
Continuity Correction 6.197 1 .013
Fisher's Exact Test .006 .004
Linear-by-Linear Association 7.331 1 .007
Crosstabs

Cases
Valid Missing Total
PLACE
CODES: UP, PUNJAB ,
DELHI IS 1
BIHAR, JHARKHAND,
ORISSA BENGAL, NORTH
EAST IS 2
MAHARASHTRA, 204 16.9% 1000 83.1% 1204 100.0%
RAJASTHAN, MP,
GUJARAT IS 3
SOUTH INDIA IS 4 * 1. DO
YOU WATCH MOVIES AND
TV SHOWS ONLINE?
CODE : YES 1 NO 2
PLACE CODES: UP, PUNJAB , DELHI IS 1
BIHAR, JHARKHAND, ORISSA BENGAL, NORTH EAST IS 2
MAHARASHTRA, RAJASTHAN, MP, GUJARAT IS 3
SOUTH INDIA IS 4 * 1. DO YOU WATCH MOVIES AND TV SHOWS ONLINE? CODE : YES 1 NO 2
Crosstabulation
Count
1. DO YOU WATCH MOVIES AND TV SHOWS
ONLINE? CODE : YES 1 NO 2
1 2 YES Total
PLACE 1.0 92 14 3 109
CODES: UP, PUNJAB , 2.0 50 12 1 63
DELHI IS 1 3.0 16 3 0 19
BIHAR, JHARKHAND,
4.0
EAST IS 2
MAHARASHTRA, 11 2 0 13
RAJASTHAN, MP,
GUJARAT IS 3
SOUTH INDIA IS 4
Total 169 31 4 204
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a

ONEWAY @4.WhatpricerangeINRyouwillingtopaytogetonlinemoviesTVshowsstrea BY
PLACECODESUPPUNJABDELHIIS1BIHARJHARKHANDORISSABENGALNORTHEASTIS2
/MISSING ANALYSIS.
Oneway
ANOVA
4. What price range (INR) you willing to pay to get online movies/TV shows streaming service
per month? CODE: LESS THAN,300:- 1,300-500:- 2,500-700:- 3,MORE THAN 700:- 4
Sum of Squares Df Mean Square F Sig.
Between Groups 1.466 3 .489 .916 .434
Total 99.112 186
CROSSTABS
/TABLES=@6.WhatdevicesplatformdoyoumostlyusetowatchfilmstvshowsCODESCOMP
BY QUALITY
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs

Cases
Valid Missing Total
6. What devices/platform do
you mostly use to watch
films/tv shows? CODES:
198 16.4% 1006 83.6% 1204 100.0%
COMPUTER/LAPTOPS 1,
CELL PHONE 2, SET TOP
BOX 3, TV 4 * QUALITY
6. What devices/platform do you mostly use to watch films/tv shows? CODES:
COMPUTER/LAPTOPS 1, CELL PHONE 2, SET TOP BOX 3, TV 4 * QUALITY
Crosstabulation
Count
QUALITY
1.0 2.0 3.0 4.0 5.0
6. What devices/platform do 0 0 0 1 0
you mostly use to watch 1 1 1 6 28 24
films/tv shows? CODES: 1,2 1 0 3 13 16
COMPUTER/LAPTOPS 1,
1,2,3 0 0 1 2 0
CELL PHONE 2, SET TOP
1,2,3,4 1 0 1 3 5
BOX 3, TV 4
1,2,4 0 0 0 1 3
1,3 1 0 0 1 0
1,3,4 0 0 0 2 1
1,4 0 0 1 5 2
2 3 1 8 15 16
2,3 0 0 0 1 0
2,3,4 0 0 0 0 1
2,4 0 0 0 0 1
3 0 0 1 2 2
3,4 0 0 0 2 3
4 1 1 2 6 8
Total 8 3 23 82 82
6. What devices/platform do you mostly use to watch films/tv shows? CODES: COMPUTER/LAPTOPS
1, CELL PHONE 2, SET TOP BOX 3, TV 4 * QUALITY Crosstabulation
Count
Total
6. What devices/platform do you mostly use to watch films/tv 1
shows? CODES: COMPUTER/LAPTOPS 1, CELL 1 60
PHONE 2, SET TOP BOX 3, TV 4 1,2 33
1,2,3 3
1,2,3,4 10
1,2,4 4
1,3 2
1,3,4 3
1,4 8
2 43
2,3 1
2,3,4 1
2,4 1
3 5
3,4 5
4 18
Total 198
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a

ONEWAY PRICE BY
@7.WhichtypeofInternetconnectionareyouusingTick1BROADBAND12G23G3
/MISSING ANALYSIS.
Oneway
ANOVA
PRICE
Sum of Squares df Mean Square F Sig.
Between Groups 1.606 3 .535 .384 .765
Within Groups 258.203 185 1.396
Total 259.810 188
ONEWAY STREAMINGTIME BY
@7.WhichtypeofInternetconnectionareyouusingTick1BROADBAND12G23G3
/MISSING ANALYSIS.
Oneway
ANOVA
STREAMING TIME
Sum of Squares df Mean Square F Sig.
Between Groups 5.639 3 1.880 1.695 .170
Within Groups 207.356 187 1.109
Total 212.995 190
CROSSTABS
/TABLES=@7.WhichtypeofInternetconnectionareyouusingTick1BROADBAND12G23G3
BY LANGUAGEOPTIONORIGINALORDUBBED
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs

Cases
Valid Missing Total
7. Which type of
Internet connection are you
using?(Tick 1)BROADBAND
191 15.9% 1013 84.1% 1204 100.0%
1, 2G 2, 3G 3, 4G 4. *
LANGUAGE OPTION
(ORIGINAL OR DUBBED)
7. Which type of Internet connection are you using?(Tick 1)BROADBAND 1, 2G 2, 3G
3, 4G 4. * LANGUAGE OPTION (ORIGINAL OR DUBBED) Crosstabulation
Count
LANGUAGE OPTION (ORIGINAL OR DUBBED)
1.0 2.0 3.0 4.0 5.0
7. Which type of 1.0 1 0 1 2 1
Internet connection are you 2.0 6 5 16 16 17
using?(Tick 1)BROADBAND 3.0 5 2 13 17 22
1, 2G 2, 3G 3, 4G 4.
4.0 8 3 14 22 20
Total 20 10 44 57 60
7. Which type of Internet connection are you using?(Tick 1)BROADBAND 1, 2G 2, 3G 3, 4G

4. * LANGUAGE OPTION (ORIGINAL OR DUBBED) Crosstabulation
Count
Total
7. Which type of Internet connection are you using?(Tick 1.0 5
1)BROADBAND 1, 2G 2, 3G 3, 4G 4. 2.0 60
3.0 59
4.0 67
Total 191
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a
Linear-by-Linear Association .273 1 .601

CROSSTABS
/TABLES=PLACECODESUPPUNJABDELHIIS1BIHARJHARKHANDORISSABENGALNORTHEASTIS2
BY LANGUAGEOPTIONORIGINALORDUBBED
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs
Notes
Output Created 14-NOV-2016 19:10:24
Comments
Input Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
1204
File
Missing Value Handling Definition of Missing User-defined missing values are
treated as missing.
Cases Used Statistics for each table are based on
all the cases with valid data in the
specified range(s) for all variables in
each table.
Syntax CROSSTABS
/TABLES=PLACECODESUPPUNJAB
DELHIIS1BIHARJHARKHANDORISSA
BENGALNORTHEASTIS2 BY
LANGUAGEOPTIONORIGINALORDU
BBED
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Resources Processor Time 00:00:00.00
Elapsed Time 00:00:00.01
Dimensions Requested 2
Cells Available 131029
Cases
Valid Missing Total
PLACE
CODES: UP, PUNJAB ,
DELHI IS 1
BIHAR, JHARKHAND,
EAST IS 2
192 15.9% 1012 84.1% 1204 100.0%
MAHARASHTRA,
RAJASTHAN, MP,
GUJARAT IS 3
SOUTH INDIA IS 4 *
LANGUAGE OPTION
(ORIGINAL OR DUBBED)

SOUTH INDIA IS 4 * LANGUAGE OPTION (ORIGINAL OR DUBBED) Crosstabulation
Count
LANGUAGE OPTION (ORIGINAL OR DUBBED)
1.0 2.0 3.0 4.0 5.0
PLACE 1.0 9 9 29 27 28
CODES: UP, PUNJAB , 2.0 8 0 8 20 22
DELHI IS 1 3.0 2 0 4 6 7
BIHAR, JHARKHAND,
4.0
EAST IS 2
MAHARASHTRA, 1 1 3 4 4
RAJASTHAN, MP,
GUJARAT IS 3
SOUTH INDIA IS 4
Total 20 10 44 57 61
SOUTH INDIA IS 4 * LANGUAGE OPTION (ORIGINAL OR DUBBED) Crosstabulation
Count
Total
PLACE 1.0 102
CODES: UP, PUNJAB , DELHI IS 1 2.0 58
BIHAR, JHARKHAND, ORISSA BENGAL, NORTH EAST IS 2 3.0 19
4.0
13
SOUTH INDIA IS 4
Total 192
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a

CROSSTABS
/TABLES=PLACECODESUPPUNJABDELHIIS1BIHARJHARKHANDORISSABENGALNORTHEASTIS2
BY @9.DoyouknowaboutNETFLIXonlinevideostreamingproviderCODEYE
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
1204
File
treated as missing.
each table.
Syntax CROSSTABS
/TABLES=PLACECODESUPPUNJAB
DELHIIS1BIHARJHARKHANDORISSA
BENGALNORTHEASTIS2 BY
@9.DoyouknowaboutNETFLIXonline
videostreamingproviderCODEYE
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.

Cases
Valid Missing Total
PLACE
CODES: UP, PUNJAB ,
DELHI IS 1
BIHAR, JHARKHAND,
EAST IS 2
MAHARASHTRA,
204 16.9% 1000 83.1% 1204 100.0%
RAJASTHAN, MP,
GUJARAT IS 3
SOUTH INDIA IS 4 * 9.
Do you know about
NETFLIX (online video
streaming provider)?
CODE : YES 1 NO 2
PLACE CODES: UP, PUNJAB

, DELHI IS 1
SOUTH INDIA IS 4 * 9. Do you know about NETFLIX (online video streaming
provider)? CODE : YES 1 NO 2 Crosstabulation
Count
9. Do you know about
NETFLIX (online video streaming
provider)? CODE : YES 1
NO 2
1.0 2.0 Total
PLACE 1.0 66 43 109
CODES: UP, PUNJAB , 2.0 25 38 63
DELHI IS 1 3.0 13 6 19
BIHAR, JHARKHAND,
4.0
EAST IS 2
MAHARASHTRA, 9 4 13
RAJASTHAN, MP,
GUJARAT IS 3
SOUTH INDIA IS 4
Total 113 91 204
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 9.779a 3 .021

expected count is 5.80.
CROSSTABS
/TABLES=@4.WhatpricerangeINRyouwillingtopaytogetonlinemoviesTVshowsstrea
BY @12.WithseveralpackagesbeingofferedwhichoneyoulikemostCODESBASIC
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
1204
File
treated as missing.
each table.
Syntax CROSSTABS
/TABLES=@4.WhatpricerangeINRyou
willingtopaytogetonlinemoviesTVshows
strea BY
@12.Withseveralpackagesbeingoffered
whichoneyoulikemostCODESBASIC
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.

Cases
Valid Missing Total
4. What price range (INR)
you willing to pay to get
month? CODE: LESS
THAN,300:- 1,300-500:-
2,500-700:- 3,MORE THAN
113 9.4% 1091 90.6% 1204 100.0%
700:- 4 * 12. With
several packages being
offered, which one you like
most?CODES: BASIC
PACKAGE 1; GOLD
PACKAGE 2, PREMIUM
PACKAGE 3
4. What price range (INR) you willing to pay to get online movies/TV shows streaming service per
month? CODE: LESS THAN,300:- 1,300-500:- 2,500-700:- 3,MORE THAN 700:- 4 * 12. With
several packages being offered, which one you like most?CODES: BASIC PACKAGE 1; GOLD
PACKAGE 2, PREMIUM PACKAGE 3 Crosstabulation
Count
12. With several packages being offered, which one you like
most?CODES: BASIC PACKAGE 1; GOLD PACKAGE 2,
PREMIUM PACKAGE 3
1.0 2.0 3.0 31.0
4. What price range (INR) 1.0 55 12 6 1
you willing to pay to get 2.0 21 6 0 0
online movies/TV shows 3.0 2 4 2 0
4.0
month? CODE: LESS
THAN,300:- 1,300-500:- 1 1 2 0
2,500-700:- 3,MORE THAN
700:- 4
Total 79 23 10 1
4. What price range (INR) you willing to pay to get online movies/TV shows streaming service per
month? CODE: LESS THAN,300:- 1,300-500:- 2,500-700:- 3,MORE THAN 700:- 4 * 12. With
several packages being offered, which one you like most?CODES: BASIC PACKAGE 1; GOLD
PACKAGE 2, PREMIUM PACKAGE 3 Crosstabulation
Count
Total
4. What price range (INR) you willing to pay to get online 1.0 74
movies/TV shows streaming service per month? CODE: LESS 2.0 27
THAN,300:- 1,300-500:- 2,500-700:- 3,MORE THAN 700:- 4 3.0 8
4.0 4
Total 113
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a
CROSSTABS
/TABLES=@11.Ifyestoquestionnumber10forhowlonghaveyoubeenaNetflixcustomer
BY @13.WouldyouadviceusingNetflixtoyourfriendandfamilyCODEYES1NO2
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
1204
File
treated as missing.
each table.
Syntax CROSSTABS
/TABLES=@11.Ifyestoquestionnumber
10forhowlonghaveyoubeenaNetflixcust
omer BY
@13.WouldyouadviceusingNetflixtoyou
rfriendandfamilyCODEYES1NO2
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Cases
Valid Missing Total
11. If yes to question
number 10, for how long
have you been a Netflix
customer?CODES : 1
MONTH 1, 2-3 MONTHS
2, 4-5MONTHS 3, 39 3.2% 1165 96.8% 1204 100.0%
ABOVE 5 MONTHS 4 * 13.
Would you advice
using Netflix to your friend
and family?CODE : YES 1
NO 2
11. If yes to question number 10, for how long have you been a Netflix
customer? CODES : 1 MONTH 1, 2-3 MONTHS 2, 4-5MONTHS 3,
ABOVE 5 MONTHS 4 * 13. Would you advice using Netflix to your friend and
family?CODE : YES 1 NO 2
Crosstabulation
Count
13. Would you advice using
Netflix to your friend and
family?CODE : YES 1 NO 2
1.0 2.0 Total
11. If yes to question 1 21 7 28
number 10, for how long 2 5 1 6
have you been a Netflix 4
customer?CODES : 1
MONTH 1, 2-3 MONTHS 5 0 5
2, 4-5MONTHS 3,
ABOVE 5 MONTHS 4
Total 31 8 39
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a
N of Valid Cases 39

CROSSTABS
/TABLES=@1.DOYOUWATCHMOVIESANDTVSHOWSONLINECODEYES1NO2 BY
@9.DoyouknowaboutNETFLIXonlinevideostreamingproviderCODEYE
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.
Crosstabs
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
1204
File
treated as missing.
each table.
Syntax CROSSTABS
/TABLES=@1.DOYOUWATCHMOVIE
SANDTVSHOWSONLINECODEYES1
NO2 BY
@9.DoyouknowaboutNETFLIXonline
videostreamingproviderCODEYE
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.

Cases
Valid Missing Total
1. DO YOU WATCH
MOVIES AND TV SHOWS
ONLINE? CODE : YES 1
NO 2 * 9. Do you
204 16.9% 1000 83.1% 1204 100.0%
know about NETFLIX
(online video streaming
NO 2
1. DO YOU WATCH MOVIES AND TV SHOWS ONLINE? CODE : YES 1 NO 2 * 9.

Do you know about NETFLIX (online video streaming provider)? CODE
: YES 1 NO 2 Crosstabulation
Count
9. Do you know about
NETFLIX (online video streaming
NO 2
1.0 2.0 Total
1. DO YOU WATCH 1 98 71 169
MOVIES AND TV SHOWS 2 12 19 31
ONLINE? CODE : YES 1 YES
3 1 4
NO 2
Total 113 91 204
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a

CROSSTABS
/TABLES=@11.Ifyestoquestionnumber10forhowlonghaveyoubeenaNetflixcustomer
BY @14.Thechangeinpricerangewillaffectyourusagepattern.CODESNEGATIV
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL
Crosstabs
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
1204
File
treated as missing.
each table.
Syntax CROSSTABS
/TABLES=@11.Ifyestoquestionnumber
10forhowlonghaveyoubeenaNetflixcust
omer BY
@14.Thechangeinpricerangewillaffecty
ourusagepattern.CODESNEGATIV
/STATISTICS=CHISQ
/CELLS=COUNT
/COUNT ROUND CELL.

Cases
Valid Missing Total
11. If yes to question
number 10, for how long
have you been a Netflix
customer?CODES : 1
MONTH 1, 2-3 MONTHS
2, 4-5MONTHS 3,
ABOVE 5 MONTHS 4 * 14. 40 3.3% 1164 96.7% 1204 100.0%
The change in price
range will affect your usage
pattern.CODES :
NEGATIVELY 1
POSITIVELY 2 CANT
SAY 3
11. If yes to question number 10, for how long have you been a Netflix customer?CODES : 1
MONTH 1, 2-3 MONTHS 2, 4-5MONTHS 3, ABOVE 5 MONTHS 4 * 14. The change in
price range will affect your usage pattern.CODES : NEGATIVELY 1 POSITIVELY 2 CANT SAY
3 Crosstabulation
Count
14. The change in price range will affect your
usage pattern.CODES : NEGATIVELY 1
POSITIVELY 2 CANT SAY 3
1.0 2.0 3.0 Total
11. If yes to question 1 3 12 13 28
number 10, for how long 2 3 2 2 7
have you been a Netflix 4
customer?CODES : 1
MONTH 1, 2-3 MONTHS 0 2 3 5
2, 4-5MONTHS 3,
ABOVE 5 MONTHS 4
Total 6 16 18 40
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
a
N of Valid Cases 40


Assignment On: It For Management (Spss Analysis)

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Assignment On: It For Management (Spss Analysis)

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Assignment on : It for management

SUBMITTED BY ZAYA SARWAR

SUBMITTED TO- Mr. VIKAS KUMAR

MASTER OF FASHION MANAGEMENT (MFM) II

Department of Fashion Management Studies (FMS)

DEAR RESPONDANT I AM THE STUDENTS OF NIFT SHILLONG IS CONDUCTING

1. Do you watch movies and TV shows online?

2. If yes to question number 1. Which website do you use to see this?(choose 1 or

3. If no to question number 1, would you be interested to take a service to watch all

7. Which type of Internet connection are you using?(Tick 1)

Language Option(original or dubbed)

9. Do you know about NETFLIX (online video streaming provider)?

THANK YOU FOR YOUR PRECIOUS TIME

**. Correlation is significant at the 0.01 level (2-tailed).

Independent Samples Test

df Sig. (2-tailed) Mean Difference

Independent Samples Test

Case Processing Summary

Ho : Netflix and watching online are independent.

a. 3 cells (50.0%) have expected count less than 5. The minimum

Ho is accepted as value of sig is more than 0.05

Case Processing Summary

Ho : Netflix and advicing it are independent.

Case Processing Summary

a. 6 cells (50.0%) have expected count less than 5. The minimum

Case Processing Summary

a. 71 cells (88.8%) have expected count less than 5. The minimum

Case Processing Summary

7. Which type of Internet connection are you using?(Tick 1)BROADBAND 1, 2G 2, 3G 3, 4G

a. 8 cells (40.0%) have expected count less than 5. The minimum

PLACE CODES: UP, PUNJAB , DELHI IS 1

a. 9 cells (45.0%) have expected count less than 5. The minimum

Case Processing Summary

PLACE CODES: UP, PUNJAB

a. 0 cells (0.0%) have expected count less than 5. The minimum

Case Processing Summary

a. 4 cells (66.7%) have expected count less than 5. The minimum

Case Processing Summary

1. DO YOU WATCH MOVIES AND TV SHOWS ONLINE? CODE : YES 1 NO 2 * 9.

a. 2 cells (33.3%) have expected count less than 5. The minimum

Case Processing Summary

a. 7 cells (77.8%) have expected count less than 5. The minimum

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