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19
MediaMeter, MDF http://mediameter.ge/ge/media-profiles/gds-tv
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(4%) ,
(96%) .
3.5.3. - , GDS

. GDS-
- 63,4%, " " - 24,7%, - 88,1% .
- 11,9 % . - 25,2%,
" " - 15,9% .

31
 (43,5%),
(25,2%), " "" (15,9%) ,
4,5%- . , "
"
(6,6%), .

1%-
- 3,1%-.

" " - 2,8%, - 0,7%-..

"" (1,2%) (1,8%).

GDS-
- (0,9%) .

- (0,7%),
- 1,5%-
3.5.4. ,
GDS

GDS-
, - GDS-
88,1% ,
,
, 11,9%.
/
.
.
. 22 ,
/
, " "

20
, GDS- 20:30- 23 (20:38 ) .
, 45 ,

.
:

("
", "
")

20
- 20:30 .

32
 , -
" ", .
, " "
. ,
21
,
.
, 9 7- " ", 2-
" " . , -
, , ,
.
/. 8 GDS- , 13
(20:59 ) ,

.
, 13 ,
.
, ,
.
, , ,
, ,
.
2 , 1 .
,
(42- ) (
).
.
/. GDS
,
- .
, 25 (20:32 )
. .
.
,
. 265 . -
.
, ,
,
. , :
, .
, -

.
/ /
. GDS- 752 54
. 21
17 . ,
,
, :
26 , (20:38 )
.. 2006 27 -5 ,
7 .10
.
, ,
. ,
.
, ,
.
, ,

21
- - -
, .

33
 .
, ,
.
15 (20:51 ) GDS-
;
, .
, .
, , ,
.
. 29 GDS- (20:46 )
- .

. . , ,
" " ,
.
, " "
" " . -
? 21% " ", 19%- " " .
, 3%- +/- 2,1% .
28 (20:44 ) 2- ?! 2-
- GFK- .
: , 8
, ? , ,
22,4 %, 21,7 % .
,
- 30,5% , " " - 28,2%. ,
.
, GFK-
. ,
.
, , .

3.6.
22
: 2013 ,
, 2012 .
2010 () ,
- , ,
. ,
2014 . TVMR , 2015
(AMR) 0,20% , (SHR) 1,08% .

. 4 (1 -31 ) , ,
- (27,7%)
(27,4%), - 55,1%-. " "
(774 ) :
" " - 18,4%, " " - 5,8%, " " - 5,4%
" " - 1,3%.

1,1%
, 1%- ,
, 3,5%- : "
" - 0,6 %, " - " - 0,5%, ""
- 0,4%, " " - 0,4, " " - 0,3%,
" " - 0,3%, " " - 0,2%, 0,6%.

6,8%-, - 0,2%.

22
Mediameter, MDF, , http://mediameter.ge/ge/media-profiles/tabula

34
 3.6.1. ,

4 ,
.
: ( 36,1%, 22,3%), "
" ( 29,6%, 25,7%) ( 8,3%, 5,9%).

,

( - 20,4%, - 14,6%) "
" ( - 7.5%, - 2.8%) . "
",
- 6,3%-, - 4,1%.

3.6.2. ,

.
( 21%, 5%) ( 20%, 6%)
, "
" ( 13%, 5%) .

( 19%, 3%),
(
10%, 90%). 100%-
" ",
95%- - (
5%).

35
 " " (94%), - 4%,
2%-. (93%) 4%
, 3% .

(8%) (2%) . 18 %-
%
82% . .

3.6.3. - ,

.
(30,6%) "
" (25,2%),
("
( " -
39%, - 38,1%). "
" (18,9%)
(15,9%), "
" - 12%- ,

.

(4,2%), 0,2%-
.

" " (2,3%) (1,6%), ""

1,2%, 0.3%-. 1%-
3%, 1,6%-.

(3,8%) (2,6%) ,,
(0,9%) .

3.6.4
-

36


. ,
.
/. 29 (19:03 )
.
( , ; ,
)
, - -

- .

: , ,
.

.
,
, .
.
/ . 11 (19:11 )
,
.
,
. ,
,
2016 .

(4 ). (
) , ,
, . ,
.
, (, ,
2016 1 ).
.
. 20 (19:12 )
. , 19
. ,
.
, ( )
,
, .
() ,
.
,
, ,
( ) .
-
. ,
.
/ . 28 (19.01
) 2- - GFK
. .
, .
, ,
,
,
.
,
.

37


, .
,
(
, ,
),
.

3.7.
: 1994 .
, ,
, 2016 1
, ,
, , ,
. - (90%),
(7%) (3%) . 100
. TVMR ,
2015 (AMR) 0, 20%, (SHR) 1, 04% .

. 4 (1 -31 ) ,
- (1334 )
(35%) (21%) . 56%-.

"
" "
"
(15,1%), " " (4%) "
" (3,4%) .
" - "
(1,6%)
" " (1,2%) ,
1%- :
" " (0,7%),
(0,6%), (0,5%), (0,5%), -

(0,02%).

3,2%-
3,2% .
(1,5%). (1%),

(0,4%)
(0.1%).

8,5%-, - 0,3%.

3.7.1. -

4 , , ,
.
(
30,6%, -
40,7%)
( 19,4%, - 22,9%).

38
 ..
( 7,9%, -9.1%).

3.7.2 ,

..

3.7.2. -

. (98%)
.
" - " " "
(96%),
.

"
"
(13%, 4%) ,
(11%) .
(21%) ..

( 28%, 3%)
( 21%, 11%). (
15%,
4%), ( 9%, 5%)
( 8%, 2%) .

, (4%)
, (2%).

3.7.3. - ,

39
 .
, ( 63,6%,
42,1%)
( 9,5%, 33%) . ,
"
" . "
" (9,1%) (13%) ,
" " (6,9%) (0.8%)
.

" " (1,3%), (1,8%)

, ( 5,1%).
3.7.4. ,

, 2-
"
" (48%).
.
, ,

. ,
,
.
. 17 (20:40 )
1 2 .

,
2014 ,
.
, ,
17 ,

,,
. , ,
( )
( ).
6 , 2 .
"
- "
2
, .

,

, .

40
. 11 (21:38 )
.
,
,
, .
.
. 15 (20:49 ) -


, , .

.
. 17 (20:31 )
. 11
( , - ),
.
.
, .
. , (
2- ) 14 (20:48) --
, , " " .
, ,
, , .

.
30 (20:40
). , ( , , ..)
, ,
, 2 (" ", " ")
, . ,
, ,
, , .
, . ,
, , 65% , " " ,
, 65% : ,
, ?
("
", " ", " ", " -
", " " ") .

3.8.
: - 2010 .

, 2014
. ( ,
) 2016 .
, ,
.
23
(ECRI) -
,
, .
2016 16 .
24
TVMR 2015 , - . 8
25
, -
6 , 2016 (1 - 30 )
, -

23
http://www.coe.int/t/dghl/monitoring/ecri/Country-by-country/Georgia/GEO-CbC-V-2016-002-GEO.pdf
24
http://www.tvmr.ge/ka#!ka/news/44/
25
2016 1 - 30 8 : 2 (46%),
(25%), (8%), (7,5%), GDS (2,3%), (2%), (1,9),
(1%).

41
 , (33,1 %)
.

. ,
16 . , 2 (1
- 31 ) .

, -
(960
) (35,7%) "
" (15,8%)
. , " "
" "
(10,2%) ,
" "
(9,8%).

3,8%-, 1%-
3,4%. : " " (2,3%), "
" (2.1%);
- (1,8%), "
" (1,9%), " "
(1%).

,


(1,6%)
(1,5%) ,
(1,3%) (0,3%).

5,7% , - 2,1%.
3.8.1. , (1 -31 ,, 2016)

2 ,
.
( 25,5%), " " (15,8%) "
" (15,1%)
. , (15,8%) (6,3%) "
" .
(42,8%)
(25,5%).

:: " "
( 16,4%, 15,1%), " " ( 11%, 8%), (
6,4%, 4,7%).

,
, .

42
 3.8.2. , (1 -31
, 2016)

. "
" (98%), "
" (97%), -
(97%) "
" (92%), "
"
(93%), (91%), " " (90%) " " (90%) .

" " (30%), "

" (23%),
" " (22%), (21%) (10%) .

" " .

(13%),
" " (8%), "
" (7%), (6%) 1%-
(6%) .
3.8.3. - , (1 - 31 , 2016)

.
(43,7%) "
" (17%)
. (45,8%),
" " (1,4%).

"
" (11,8%) (22,1%),
" "
(
3,6% 17,5%).

(9,8%), - 1.8%.
(5,3%) "
" , .

43
 2%, - 3,3%-..
:
" " 3%, .

" " 1,1%-, 1%-

: "
- " (
0,1%,
0,4%); "" (
0,1%, 3,1%), " "
( 0,6%, 0,2%).
3.8.4 - (1 -
31 , 2016)

,
,

(10,2%). ,

.

.
.
/. ,

.

:
15 (20:01) ,,
. -
,
.
9 (19:30 ) ,

.

7 (19:52 -)
" "" ,

.

/. 7 (19:48 )
,

44
 , .
.
/. 8 (19:44)
.
,
:
, .
, ,

. 2 ,
, ,
,
-5 .
,
.
/. 4 (12:04) ,

, ,
.
,
,
. ,
2008 ,
. , :
, , 80%- . ,
2008
, .

, .
,
.
/ . 29 (19:34)
.
. ,
.

, .
: - , -
. ,
,
.
/. 18 19:31
.

, , ,
, - ,
.
,
,
, , , .
. "
" , ""
" "
" " .
, " " .
, ""
, ,
. , :
- , , ,
, .

45
" "
. , " "
. , ,

.
/ .
( )
. 2 ,
.
1
(19:31),
, .
.
, .
.
.
,
1 (19:40 ) . ,
111- , 55-
. , ,
.

, 26 (19:33 ) . 2

. , ,
.
, ,
.
.
- 29
(NDI ) . -
, - .
, , ,
(57%), .

46
4.
, , , 4
(1 - 31 ) , ,

.
46,6%,
-
18%, 64,6%-.

(9,2%),
" " (5,1%), " " (2,8%),

(2,2%)

(1,9%). 1,6% .

1%- , 4,61% ,61%-,

: "" (0,9%), "
", " ",
"
"
" " ( 0,6%), "
" (0,3%),
" " (0,2%),, "- " (0,02%).

6,5%-, (0,5%)
(0,04%).
4.1. ,

4.2. 1%- ,

47
 /
. ,,

.
(50,8%) (40,8%) ,
" " , (22,2%) (15%) 7,2%-
.

2 :
"
" ( 11,6%, 5,9%) " " ( 2,1%, 1,7%).
4.3. , .

4.3. / ,

. 4 ,

( 12%,
10%), (10% 5% )
"
" ( 9%, 4%).

( 34%,
4%),
( 14%, 6%),
" " ( 10%) " " ( 8%;
3%).
(1,5%)
5%) (98%) "

" . (93%)
( 4%, 3%).

1% "
" ( 26%, 4%) .
( 10%, 7%).
( 5%, 4%).
: " "" ( 95%,
3%, 2%); "
" ( 95%, 3%,
2%); " " (
94%, 3%, 3%); "
" (
94%, 5%, 1%); " -
" (
94%, 2%, 4%).

( 7%, 5%)
( 7%, 1%) ,
(94%) (6%) .

48
 4.4.

. ,
. 4 ,

. (14%) ,
, (14%).
IPN- (10%), (13%)
. PIA- (9%) (8%).

(31%),
(3%). (9%) (1%) .

4.5.

49
5.
TV , 4 (1 -31 ) (18 439
) , (21,8%)
/
, (10,6%)
(8,4%). (7,9%)
(7,9%) , ,

(7,2%) ,
..
,
26
26.
( . IPN, PIA, . 53; 61)

5.1. (1 - 31 ,
2016)

, , TV
, (2,4%), (1,1%),
(0,9%), (0,9%),
(0,6%), - (0,5%). , NDI-
(
, ,
, /, )

.
,
.

26
(2016),
. http://mdfgeorgia.ge/geo/view-library/31
http://mdfgeorgia.ge/geo/view

50
6.
6.1
27
: (IPN.Ge), 2002 , -
. , " "
, . 2015
, : 12%,
46%, 12%, 15% ( , 25%,
, 75%) 15% (
100%).
50%-
.

, 2015 249 352 , -
.

: (IPN) 4 ,
,
. (7202 ) 53,9%,
- 14,4%. ,
68,3 %- ,
: " " - 7,7 %, " " - 4,5
%, "-" - 3,1 %, " - " - 1,7 %,
" - 1%.

1% .

(2%), -
4%- . (1%),
.

1%- :
(0,05%), (0,5%), (0,4%)
(0,1%). -
(0,4%), " " - 0,3%.

(6,2%),
(1%)
(0, 01%), .
6.1.1 , IPN

27
http://mediameter.ge/en/media-profiles/interpressnews

51
/ .
( 43,2%, 60,1% ).
( 7,1%, 5,6%).

6.1.2 ,

, "
", (7,3%)
(8%).
,
(0,1%) ,

" ", ,
(0,1%).

""
( 2.2% 1%), (
1,9%,
1,8%).
6.1.2 / - IPN

.
. ,

(20%), -
(10%), "
" (9%), " "
(8%).

, (7202 )
(0,05%), 39%- .

(25%), " " (9%), " " (8%)
" " (8%).

" " (1%),

" -
" ( ) 1,2% ,
1%- .
6.1.3. - IPN

52
 . IPN-
65 % , 19%-
.
. 4%- , ,
(3%), (2%)
(2%) .

(1%)

( ).
).

1%- .
(33,4%),
(64,9
4,9%) .
26,2%- . 24,1%-,
.
,
(2,8
2,8%) (2,2%)
%) .


(2,5%). 1,9%- ,
. , , 0,5%-
.
6.1.4. - IPN

,

. ,

.

,

.

,
54%- ,

28

-
.

.
,
.
,

28
(2016),
,
v, . http://mediameter.ge/ge/research/reklamis-da-inpormaciis-gavrcelebis-miznit-mediashi
http://mediameter.ge/ge/research/reklamis mediashi-sabiujeto-resursebis-
ganacilebis

53
 29
, IPN ,
- NS (News from subscriber) ,
.

, - 9
, 3- ,
3 , IPN-
NS,
. , 6.1. - ,
IPN- . ,
2016
.
6.1.

IPN PIA Marshalpress Netgazeti

3 3 -
32

30

31
____

____ ____
NS

____ ____ N59-

34

33

____
____

.
35
,
,
. , -
. 6.1.. ,
IPN- PIA- -
,
. , IPN-
.

6.2

29
.
30
IPN, 31 , 2016 http://bit.ly/2cZt89L
31
PIA, 31 , 2016 http://bit.ly/2cEohdc
32
, 31 , 2016. http://marshalpress.ge/archives/51058
33
IPN, 27 , 2016 http://bit.ly/2caop4Y
34
Netgazeti.ge, 27 , 2016 http://bit.ly/2ct4zzj
35
, , , .

54
 IPN PIA -

NATO- NATO-
-
- - :
" NATO-
36

:
-

NDI- ,
- -
38
,
37
:
,

__________

39
:
:

40
:
:

,
.

,
- 10 (10
).
:

.
:
(13 ).
,
,
,
, .

. 22

. IPN- PIA-
.
( -
), IPN- ( #53-
) .
PIA-
, IPN-
.

/ .
-
,
51- (11) ,

36
IPN, 14 , 2016. http://bit.ly/2cn8Ov0
37
IPN, 29 , http://bit.ly/2cIYNKg
38
PIA, 30 , http://bit.ly/2cwn9YW
39
IPN, 30 , 2016. http://bit.ly/2cXEyrD
40
IPN, 22 , 2016, http://bit.ly/2cwPBq2

55
 .
11
, .

: , ,
(30
, 1 ).

, 65 %- ,
(30 , 1 ).

- ,
13%-, 35%- (29 ).

, , ,
.

2- GFK-

( , , , ),
, .). ,
, :

- GFK- 2014
(28 )

, (
) - 2-
( ,
.) 28
2-
.

6.2. PIA
41
PIA- : 2006
2016 ,
, . 2010 100%-
, 2013
, 2014 100%- . PiA-
: Daijesti.ge, rubrica.ge, funtime.ge. 2015
80 236 .

: PIA- (4157 )
(54,6 % ) -
(16,6%) , 71,2%- .
. : "
" (5%); - ( ) (4,5%).
" " (3,7%).

1 % :
(1%), " " (0,8%), " " (0,3%),
(0,2%), " " (0,2%) "
" (0,1%).

2016 :
( ) (1,3%), - (0,4%);
"" (0,2%) " " (0,2%).

2,4%- .

41
MediaMeter, MDF, PIA, http://mediameter.ge/ge/media-profiles/pia

56
 - 6.8%, - 0,3%,
- 0,1% .

6.2.1. - PIA

/
.
-
(21.1%) (12,8%),
(12,8%)
(59,1%) (49,5%) , IPN-, PIA-

,
42
.
(7,8%)
,
(1,8%); "
-
" , (6,6%) (2,7%)
.

( 0,2%),
0,1%, 0,09%. 0,9
%-
( ),
1,8%- .
6.2.2. / - PIA

42
(2016),
,
v, . http://mediameter.ge/ge/research/reklamis-da-inpormaciis-gavrcelebis-miznit-mediashi
http://mediameter.ge/ge/research/reklamis mediashi-sabiujeto-resursebis-
ganacilebis

57
 .
(43%), - "
" (21%). " " (7%)
" " (6%),
(9%). PIA- (1%)
. " (9%),
(5%) (5%) .

, 1% ,
(30%) (22%) .

6.2.3. - PIA

.

(55,6%); (29,3%).
(6,2%).

(54%) " "

, (12,5%) (10,7%).
(7,4%) (5,7%). ,
(3,4%) 3,3% .

2%- 1,7%
" (1,3%) .
" " (0,6%) " " (0,1%) .

" " 2,5%-.

- 1,1% - " " .
(1,8%). ,
2,4% .

58
 6.2.4.

PIA ,
. , ,
,
:

. PIA- ""
/
- (11 ).


:

() ( )
,
.

,
. ,

(25 ) PIA- ,

,
. ,
:
,
, - .

.

. IPN- , 22

PIA-
PIA
. , IPN-
,
, PIA-

. 1 3 ,

""
,
:

59
 PIA

12: 58 , -

13:39
"" -

13:51

, - ,

. :
, " "
(22 ), - .

, /. PIA-

, ""
27% (28 ).

.

, ,
73%- , , ,
; , ,
,
.
,
20 .

/. PIA-

,
- (8 ).
, ,
.
,
,
.

. PIA- ,
,
-
. NDI-,
. :

" ": "65 % - , " "

- (1 ).
NDI: , " "
(30 );

43
51 (11) 11 4 -

43
1. , 2. ; 3.
; 4. ; 5.
; 6. ; 7.
; 8. ,
, ; 9. ; 10.

60
 , , ;
3- , .
, ,
. NDI-
, ,
(57%) .

. , - :
, 2012
, . , ,
57% , , 2012
, , 38%-
, ,
.

NDI- PIA-

, 2012 ? - , 2012
38%, .

, , -
.

. IPN-
PIA-
. IPN- ,
, 6.1- (.. 54),
.
44
PIA- , MDF- , 2 -
- " () . 6.2 (. 55)
, .

6.3
45
. Netgazeti.Ge 2010
. , , -
(25%), (25 %), (25 %) (25 %) .

.

. 4 (1 -31 ) , ( 1397
) - 37,2%, - 19,2% .
" " (13,9%) " " (8%)
, (3,4%) " " .
1%- : " "
(0,9%), " " (08%), " - " (0,5%),
" " (0,4%), "" (0,2%) "
" (0,05%).

,
(2,7%) , (0,7%), ' -
" (0,5%) " " (0,2%) .

; 11. ,

44
(2016), ,
v, . http://mediameter.ge/ge/research/reklamis-da-inpormaciis-gavrcelebis-miznit-mediashi-sabiujeto-resursebis-
ganacilebis
45
MediaMeter.ge, MDF, Netgazeti, . http://mediameter.ge/ge/media-profiles/netgazeti

61
 - 7,1%, 1,4% . ,

(IPN -1%,
- PIA
- 0,3%, - 0,2%).
6.3.1 ,

( 40,6%, 31,4%) "

.
" (
9.8%, 16,4%)
. " " (
( 22,1%, 17,4%), "
" (
13,1%, 5%), " "
( 4,2%, 2,9%) " "
( 1,1%, 0,8%) , ,
"" .
1%- ,
"-" (
0,2%), "" ( - 0,2%) "
" (0,1%)
, .

( 2,7%, 2,6%)
"" ( 0,7%, 0,6%)
, " -
" ( 0,6%, 0,3%)
( 0,5%, 0,3%) ,
(0,6%) (0,8%) .

(7,8%) (6,7%),
(1,9%) (0,4%),
(0.1%) .

6.3.2
/ ,

62
 .
" " (96%), 1%-
(93%) " " (90%) .
" " (16%) ,
" " (13%), (11%) " " (8%) .

(13%) ,
(11%), " " (9%), " ' (8%),
(6%) "" (3%) .

, (7%) (2%)
. (14%) , .

6.3.3. - ,

.
(32,6%), (40, 6%)
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