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CARLY GREENBERG

4500 COLLEGE AVE, COLLEGE PARK, MD 20740~ CGREENB1@UMD.EDU


443-823-1678 ~ CARLYGREENBERG12.WORDPRESS.COM ~ @CARLY_G12
Education
Bachelor of Arts, Communication, Public Relations Track Anticipated May 2018
Minor, Leadership Studies
University of Maryland, College Park, MD
Awards: Deans List Fall 2014, Spring 2016, Spring 2017
Employment Experience
Allied Integrated Marketing, Washington D.C.
Paramount Pictures College Ambassador Summer 2017
Established marketing and grassroots campaigns for major films releases including Baywatch, Transformers: The Last
Knight, and An Inconvenient Sequel
Identified target audiences though market research and demographic data to execute successful promotional events
Documented audience reactions at movie screenings and red carpet events and send reports to Paramount executives
K. Neal Truck and Bus Center, Hyattsville, MD
Marketing and Communications Intern Summer 2017
Created and lead social media strategies and content across all social platforms
Conducted PR consultations regarding online reputation management to leverage digital networking to senior executives
Designed graphic content such as flyers, brochures, and promotional materials
Composed branding and style guidelines for company policies and procedures
Maroon Public Relations Firm, Columbia, MD
Public Relations Intern Summer 2016, Spring 2017
Drafted press releases, media advisories, and media reports
Built media lists to maximize client coverage in publications and broadcast news
Researched editorial calendar opportunities
Promoted client events and news through grassroots marketing and media outreach
Pitched local and national media on clients behalf
Phanhellenic Association VP Public Relations Cabinet Member, College Park, MD
Maryland Sorority Move Blog Editor Spring 2016-Fall 2016
Update about UMD Greek life to 16 sorority chapter
Leadership
Alpha Epsilon Phi Sorority
Social Media Events Chair Fall 2015-Spring 2016
Design media content for philanthropy events, manage and update sorority Tumblr weekly
Public Relations Chair Spring 2016
Maintain positive relationships and reputation within the Greek community, advertise events
Homecoming Events Chair Fall 2015
Facilitate regular communication with 59 other Greek chapters, attend all homecoming meetings and relay
information to over 100 sorority members
Skills
Computer
Microsoft Office (Word, PowerPoint, Excel), CisionPoint, TVEyes, PRtrak, Basic InDesign
Social Media
LinkedIn, Facebook, Tumblr, Instagram, Twitter, Snapchat, Wordpress, Prezi, Hootsuite
Language
Intermediate proficiency in Hebrew Language (written and spoken)

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