Conceptual priming occurs where related ideas are used to prime the response, for example
'hat' may prime for 'head'.
Semantic priming occurs where the meaning created influences later thoughts. Semantic and conceptual priming are very similar and the terms may be used interchangeably. Non-associative semantic priming refers to related concepts but where one is less likely to trigger thoughts of the other, for example 'Sun' and 'Venus'. Perceptual priming, is based on the form of the stimulus, for example where a part-picture is completed based on a picture seen earlier. Associative priming happens when a linked idea is primed, for example when 'bread' primes the thought of 'butter'. This particularly applies to 'free association' word pairs. Masked priming occurs where a word or image is presented for a very short time but is not consciously recognized. Repetitive priming occurs where the repetition of something leads to it influencing later thoughts. Reverse priming occurs where people realize they are being primed and, feeling they have been biased, over-respond in their choices which are now biased in the reverse direction
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