PROJECT REPORT SYNOPSIS

Name : GADE PRUDHVI SAI ADARSH.

Name of Course : Post Graduate Diploma in Management (Marketing).

Registration Number : B11310110.

Address for Correspondence : Vivek Sadan, H.no. 12-1-269, Krushinagar

Main Road GSI Bandlaguda Post Hyderabad

500068.

Email ID : gadeadarsh@gmail.com

Name of the Guide : Vani. H

Title of the Project : AN EVALUATION OF SERVICES PROVIDED BY

NATIONAL SMALL INDUSTRIES CORPORATION

LIMITED (NSIC).

.
Title: AN EVALUATION OF QUALITY OF SERVICES PROVIDED BY NATIONAL SMALL
INDUSTRIES CORPORATION LIMITED (NSIC).

Purpose of the study:

Various SMEs register with NSIC to avail the services being rendered by NSIC-TSC, Kushaiguda,
Hyderabad. The present study was carried on to evaluate the schemes provided by NSIC and to what
extent are they benefitting the SMES. NSIC-TSC started various schemes for upliftment, growth and
fostering the development of SMES. In this context a study was conducted in the area of Balanagar,
where the SMEs were located.

AIM:

The main aim of the project is to study the quality maintenance of services and to analyze the impact
of marketing support by NSIC. The primary objective of NSIC is to provide various schemes which
benefit SME sector. To foster the growth of SME, NSIC has various schemes like GP, RMA, and
Consortia Marketing etc.

Objectives:

To investigate the prevailing service quality.

To find the effectiveness of NSIC Schemes offered to the small medium enterprises.
Whether there exists significant relation between Raw material assistance scheme to the
MSMEs through NSIC.
Analyzing the effectiveness of marketing support scheme to MSME.
To analyze benefits of marketing services of NSIC to MSME.
KEY QUESTIONS:
How far the MSMEs are benefited with the help of NSIC schemes.
To find the extent of MSME participation in the Govt tenders.
Does really raw material assistance scheme benefiting the MSMEs.

Scope of the Study:

Despite their importance in the economy most SMEs are not able to stand up to the
competition mainly because of difficulties in the area of Marketing.
The study was limited to the MSME sectors situated in Hyderabad.
The present study covered 65 units for the data collection due to the time constraint .The
units were located around ECIL & Bal Nagar.

RESEARCH METHODOLOGY:

Primary data
Secondary data

Statistical data can be primary or secondary. Primary data are those which are collected for the first time
and so are in crude form. But secondary data are those which have already been collected. Primary data
are always collected from the source. It is collected either by the investigator himself or through his
agents. There are different methods of collecting primary data. Each method has its relative merits and
demerits. The investigator has to choose a particular method to collect the information. The choice to a
large extent depends on the preliminaries to data collection some of the commonly used methods are
discussed below
Primary data:

Research Tools/ Statistical Tools

To collect data through structured questionnaire using Likert scale (5 Point scale)
SPSS
It is obtained from the direct personal & oral investigation.

Secondary Data:

www.nsic.co.in
Various Schemes
Registered parties list
24*7 Infomediary services of SMEs

Direct personal observation:

This is a very general method of collecting primary data. Here, the Investigator directly contacts the
informants, solicits their cooperation and enumerates the data. The information is collected by personal
interviews. The novelty of this method is its simplicity. It is neither difficult for the numerator nor the
informants because both are present at the spot of data collection. This method provides most accurate
information as the investigator collects them personally. But as the investigator alone is involved in the
process, his personal bias may influence the accuracy of the data. So it is necessary that the investigator
should be honest, unbiased and experienced. In such cases the data collected may be fairly accurate.
However, the method is quite costly and time consuming. So the method should be used when the scope
of enquiry is small.
PROPOSED CONTENTS:

CHAPTERS CONTENTS
1 Introduction
2 Company Profile
3 Review of Literature
4 Data Analysis
5 Findings, Recommendation and Conclusion
Findings
Recommendations
Conclusion

Work Plan:

The study was conducted in period of 6 weeks, which includes background study, setting
objectives, deciding the framework, collection of primary & secondary data, analyzing the data, arriving
at conclusions, providing suggestions and finally preparing the report.

The time period for this study was split for different tasks in the following manner:

Research design formulation 1 week

Data collection or fieldwork 2 week
Data preparation and analysis 2 week
Report preparation and presentation 1 week

Questionnaire:
A closed ended questionnaire was made for the study. It was structured questionnaire prepared
on the Likert scale, where the respondent has to rank the parameters on 5-point scale (Likert scale)
covering various aspects such as turnover, Products manufactured etc.
QUESTIONNARE:

A Questionnaire for Evaluation of Quality of Services Offered by NSIC.

I. Profile

1. Name of the firm:

2. Address of the firm:

3. Name of the person filling the questionnaire:

4. Services of the NSIC availed:

5 Turnover of the company (approx):

6 Products manufacturing:

4a.Become a Supplier to Government Department: Availed/Not availed

4b.Avail Marketing Support under Consortia & Tender Marketing: Availed/Not availed

4c.Financing by NSIC for purchase of raw material: Availed/Not availed

5. My rating of Become a Supplier to Government Department service is as follows:

(GOVT PURCHASE PROGRAMME/SINGLE POINT REGISTRATION)

1. The goals I had in seeking the service were fulfilled: 5-4-3-2-1 ( )

2. I receive the service I expect: 5-4-3-2-1 ( )
3. The service is performed right the first time: 5-4-3-2-1 ( )
4. The service outcome meets my expectations: 5-4-3-2-1 ( )
5. The service provides the benefits I desire: 5-4-3-2-1 ( )
6. The firm provides reliable service: 5-4-3-2-1 ( )
7. Service performance is dependable: 5-4-3-2-1 ( )
8. Services are provided when promised: 5-4-3-2-1 ( )
6. My rating of INFO MEDIARY SERVICES is.

1. The goals I had in seeking the service were fulfilled: 5-4-3-2-1 ( )

2. I receive the service I expect: 5-4-3-2-1 ( )
3. The service is performed right the first time: 5-4-3-2-1 ( )
4. The service outcome meets my expectations: 5-4-3-2-1 ( )
5. The service provides the benefits I desire: 5-4-3-2-1 ( )
6. The firm provides reliable service: 5-4-3-2-1 ( )
7. Service performance is dependable: 5-4-3-2-1 ( )
8. Services are provided when promised: 5-4-3-2-1 ( )

7. My rating of Credit needs through NSIC Bank Financing service is (RMA)

1. The goals I had in seeking the service were fulfilled: 5-4-3-2-1 ( )

2. I receive the service I expect: 5-4-3-2-1 ( )
3. The service is performed right the first time: 5-4-3-2-1 ( )
4. The service outcome meets my expectations: 5-4-3-2-1 ( )
5. The service provides the benefits I desire: 5-4-3-2-1 ( )
6. The firm provides reliable service: 5-4-3-2-1 ( )
7. Service performance is dependable: 5-4-3-2-1 ( )
8. Services are provided when promised: 5-4-3-2-1 ( )

8. My rating of Avail Marketing Support under Consortia & Tender Marketing service is:

1. The goals I had in seeking the service were fulfilled: 5-4-3-2-1 ( )

2. I receive the service I expect: 5-4-3-2-1 ( )
3. The service is performed right the first time: 5-4-3-2-1 ( )
4. The service outcome meets my expectations: 5-4-3-2-1 ( )
5. The service provides the benefits I desire: 5-4-3-2-1 ( )
6. The firm provides reliable service: 5-4-3-2-1 ( )
7. Service performance is dependable: 5-4-3-2-1 ( )
8. Services are provided when promised: 5-4-3-2-1 ( )
9. My rating of PARTICIPATION IN EXHIBITIONS ORGANISED BY NSIC/TECHMART service
is.

1. The goals I had in seeking the service were fulfilled: 5-4-3-2-1 ( )

2. I receive the service I expect: 5-4-3-2-1 ( )
3. The service is performed right the first time: 5-4-3-2-1 ( )
4. The service outcome meets my expectations: 5-4-3-2-1 ( )
5. The service provides the benefits I desire: 5-4-3-2-1 ( )
6. The firm provides reliable service: 5-4-3-2-1 ( )
7. Service performance is dependable: 5-4-3-2-1 ( )
8. Services are provided when promised: 5-4-3-2-1 ( )

10 My rating of BUYER/SELLER MEET ORGANISED BY NSIC service is.

1. The goals I had in seeking the service were fulfilled: 5-4-3-2-1 ( )

2. I receive the service I expect: 5-4-3-2-1 ( )
3. The service is performed right the first time: 5-4-3-2-1 ( )
4. The service outcome meets my expectations: 5-4-3-2-1 ( )
5. The service provides the benefits I desire: 5-4-3-2-1 ( )
6. The firm provides reliable service: 5-4-3-2-1 ( )
7. Service performance is dependable: 5-4-3-2-1 ( )
8. Services are provided when promised: 5-4-3-2-1 ( )

Suggestions please:

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