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Take Home Examination SCM

Case Discussion Questions


1. Given the uncertainly associated with player demand, how should Reebok approach
inventory planning for NFL replica jerseys?
2. What should Reebokgoal be should reebok minimize inventory at the end of the season?
Or maximize profits? Can Reebok achieve both? What service level should Reebok
provide to its customers?
3. Are the modelsin section 2.2.2 helpful here? What is the cost of underage for dressed
jersey? How might Reebok decide between dressed jerseys and blank jerseys?
4. Using the forecast for the new England Patriots, what is the optimal quantity to order for
each player? For blank jerseys? What profit do you expect for Reebok? How much and
what type of inventory is expected to be leftover at the end of the season? What service
level?

1. http://www.termpaperwarehouse.com/essay-on/Nfl-Reebok-Replica-Jerseys/119742
2. Parsons, J. C. W. (2004). Using a newsvendor model for demand planning of NFL
replica jerseys (Masters dissertation, Massachusetts Institute of Technology).
http://dspace.mit.edu/handle/1721.1/28506
3. www.slideshare.net/mobile/shaheen1934/reebok-nfl-replica-jerseys-a-case-for-
postponement-case-study-27880610

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