Ibmers Value... : A Constant State of Innovation

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A constant state of innovation

Digital is the wires, but digital intelligence, or artificial intelligence as some people call
it, is about much more than that. This next decade is about how you combine those and
become a cognitive business. Its the dawn of a new era.
VIRGINIA M. (GINNI) ROMETTY, CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE
OFFICER, IBM

IBMers value...
Dedication to every client's success.
Innovation that mattersfor our company and the world.
Trust and personal responsibility in all relationships.

IBMers work where their ideas make an impact. From developing software that transforms
healthcare to designing next-generation sport stadiums, IBMers change the way that
people experience the world. At IBM, every voice contributes. Together, our
mathematicians, engineers, coders and designers outthink challenges and make
discoveries that alter industries. Our innovation attracts impressive partners, too. We
collaborate with global leaders like Apple, Twitter, Facebook and Box, using data
analytics and cloud technology to build apps that help enterprises make smarter
decisions.
We invite you to be part of a diverse team of thinkers and doers. Work at IBM, where the
worlds top business and technology professionals are always up to something new.

Outthink ordinary.
Some companies dont have a global reach its the same faces, different day. At IBM,
youll be a part of diverse team where youll meet and work with new people from
different cultures to tackle challenges from a fresh perspective. IBMs culture of
inclusivity means youre free to be yourself while supporting others and sharing ideas.
Be proud of what you do and who you work with.
Discover what you can do at IBM.
International Business Machines Corp. (IBM) is a US multinational technology and consulting
corporation. IBM provides hardware, including desktop and notebook PCs, mainframes, servers
and storage systems, as well as software; financial services; and a broad range of IT services.
The company's major operations comprise five segments: global technology services; global
business services; software; systems and technology; and global financing. In addition to IT
services, it also provides businesss consulting, applications, and outsourcing services, among
others. IBM has a global presence, operating in more than 170 countries, including offices
throughout Latin America and the Caribbean.

Since its inception, IBM has been a company that defines itself by fundamental valuesnot by
products, technologies or leaders. Today, shared values are more essential than ever beforefor
enterprises, for individuals and for the globally integrating society of the 21st century. In 2003,
IBMers worldwide came together to renew and define our core values, which now serve as the
foundation of IBMs culture and brand, and the guide for each IBMers work, decisions and
relationships.
IMBers Value

Dedication to every client's success.


Innovation that mattersfor our company and for the world.
Trust and personal responsibility in all relationships.

IBMs Transformation
IBM entered this economic period from a position of strength because of the changes weve made to
our business. Today IBM operates in more than 170 countries, has approximately 400,000
employees, and recorded $103.6 billion in revenue in 2008. IBM is very different from what it was
10or even fiveyears ago.

1. Among the most important drivers of IBMs transformation has been an increasing clarity and focus in
our business strategy and in our values-based culture to support that strategy.

2. Our mix of technologies and businesses is significantly different.

o We remixed our portfolio toward services, software and solutions.


o We invested more than $50B in R&D and acquired more than 100 companies from 20002008.
3. We have transformed our processes and the way we run the company.

o A major part of this shift has been to build a 21st century workforce.
o Hired more than 250,000 new employees in the past five years.
o Increased learning opportunities.
o And improved our ability to effectively deploy the expert skills of IBMers.
The Professional Marketplace: An application used to quickly deploy talent to clients, organizes the work
history and skills of IBMers into 8,100 specialized skill sets that include 17 industries and areas of expertise
from business intelligence and analytics to virtualization and green solutions. The application also contains
languages spoken, visa, status and availability.

4. And our financial results demonstrate the impact of this transformation.

o 2008 revenue was a record $103.6 billion, up five percent, and we delivered a pre-tax margin of 16.1
percent, four points above our results in 2000.

IMP
IBM has received a wealth of recognition for an inclusive and diverse culture relying on this
has helped us change industries, revolutionize business and even land on the moon.

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